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    Research Proposal

    Uploaded by

    Ct Mahera
    This document is a research proposal that examines the adoption of tourism websites among internet users. It will study how social influences, self-efficacy, self-belief, perceived effectiveness of travel websites, and effectiveness of travel e-services impact users' intention to use travel websites. The proposal consists of an introduction outlining the background, problem statement, objectives, research questions and significance. It then reviews relevant literature on topics like web usage, factors influencing intention to adopt travel websites, and the relationship between website effectiveness and intention. Finally, it describes the proposed research methodology which will use a questionnaire, identify independent and dependent variables, and analyze data using hypothesis testing.

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    Research Proposal

    Uploaded by

    Ct Mahera
    645 views4 pages
    This document is a research proposal that examines the adoption of tourism websites among internet users. It will study how social influences, self-efficacy, self-belief, perceived effectiveness of travel websites, and effectiveness of travel e-services impact users' intention to use travel websites. The proposal consists of an introduction outlining the background, problem statement, objectives, research questions and significance. It then reviews relevant literature on topics like web usage, factors influencing intention to adopt travel websites, and the relationship between website effectiveness and intention. Finally, it describes the proposed research methodology which will use a questionnaire, identify independent and dependent variables, and analyze data using hypothesis testing.

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    research proposal covered chapter 1 till 3

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    research proposal

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    This document is a research proposal that examines the adoption of tourism websites among internet users. It will study how social influences, self-efficacy, self-belief, perceived effectiveness of travel websites, and effectiveness of travel e-services impact users' intention to use travel websites. The proposal consists of an introduction outlining the background, problem statement, objectives, research questions and significance. It then reviews relevant literature on topics like web usage, factors influencing intention to adopt travel websites, and the relationship between website effectiveness and intention. Finally, it describes the proposed research methodology which will use a questionnaire, identify independent and dependent variables, and analyze data using hypothesis testing.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    645 views4 pages

    Research Proposal

    Uploaded by

    Ct Mahera
    This document is a research proposal that examines the adoption of tourism websites among internet users. It will study how social influences, self-efficacy, self-belief, perceived effectiveness of travel websites, and effectiveness of travel e-services impact users' intention to use travel websites. The proposal consists of an introduction outlining the background, problem statement, objectives, research questions and significance. It then reviews relevant literature on topics like web usage, factors influencing intention to adopt travel websites, and the relationship between website effectiveness and intention. Finally, it describes the proposed research methodology which will use a questionnaire, identify independent and dependent variables, and analyze data using hypothesis testing.

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    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 4

    UNIVERSITI TEKNOLOGI MARA

    THE TOURISM WEBSITE ADOPTION AMONG


    INTERNET USERS

    By
    2009270684 (HMB5TE)
    SITI MAHERA BT AHMAT AMIN
    Bachelor of Science (Hons) Tourism Management
    Faculty of Hotel and Tourism Management

    September 2010

    UNIVERSITI TEKNOLOGI MARA

    THE TOURISM WEBSITE ADOPTION AMONG


    INTERNET USERS

    By
    2009270684 (HMB5TE)

    SITI MAHERA BT AHMAT AMIN

    A research proposal submitted in fulfillment of the requirements for


    the Bachelor of Science (Hons) Tourism Management
    Faculty of Hotel and Tourism Management

    September 2010

    TABLE OF CONTENTS
    Chapter
    1

    Title
    INTRODUCTION
    1.1
    1.2
    1.3
    1.4
    1.5
    1.6
    1.7
    1.8

    Page

    Background of the Study


    Problem Statement
    Purpose of the Study
    Objectives of the Study
    Research Questions
    Framework of the Study
    Significance of the Study
    Scope of the Study

    1
    5
    6
    7
    7
    8
    9
    9

    LITERATURE REVIEW
    2.0
    2.1
    2.2
    2.3
    2.4
    2.5
    2.6
    2.7
    2.8
    2.9

    Introduction
    Web Usage
    Customers Intention to adopt Travel Websites
    Interrelationship between social influences
    and the customer intention to use travel websites
    Interrelationship self efficiency and the customer
    intention to use travel websites
    Interrelationship between self belief and
    the customer intention to use travel websites
    Interrelationship between the observed travel
    web-effectiveness and the customer intention
    to use travel websites
    Relationship between travel website effectiveness
    with customer intention to adopt travel e-services
    Summary
    References

    11
    12
    13
    14
    14
    15
    16
    17
    18
    19

    RESEARCH METHODOLOGY
    3.0
    3.1
    3.2
    3.2
    3.3
    3.4
    3.5
    3.6

    Introduction
    Measurement
    Questionnaire Design
    Sampling Procedure and Data Collection Methods
    Independent and Dependent Variables
    Hypothesis Testing
    Data Analysis
    References

    APPENDIX

    22
    22
    23
    23
    23
    24
    25
    26

    28

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