COMPANY REPORT ‫ ﺍﻟﺻﻳﻥ‬،‫ ﻟﺗﺻﻧﻳﻊ ﺍﺟﻬﺯﺓ ﺍﻻﺳﺗﻘﺑﺎﻝ‬Skyworth ‫ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ‬

Skyworth ‫ﺿﺑﻁ ﺍﻟﺟﻭﺩﺓ ﻓﻰ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ‬

TELE-satellite World www.TELE-satellite.com/...

Download this report in other languages from the Internet:
Arabic ‫ﺍﻟﻌﺮﺑﻴﺔ‬ www.TELE-satellite.com/TELE-satellite-1003/ara/skyworth.pdf
Indonesian Indonesia www.TELE-satellite.com/TELE-satellite-1003/bid/skyworth.pdf
Bulgarian Български www.TELE-satellite.com/TELE-satellite-1003/bul/skyworth.pdf
Czech Česky www.TELE-satellite.com/TELE-satellite-1003/ces/skyworth.pdf
German Deutsch www.TELE-satellite.com/TELE-satellite-1003/deu/skyworth.pdf
English English www.TELE-satellite.com/TELE-satellite-1003/eng/skyworth.pdf
Spanish Español www.TELE-satellite.com/TELE-satellite-1003/esp/skyworth.pdf
Farsi ‫ﻓﺎﺭﺳﻲ‬ www.TELE-satellite.com/TELE-satellite-1003/far/skyworth.pdf
French Français www.TELE-satellite.com/TELE-satellite-1003/fra/skyworth.pdf
Hebrew ‫עברית‬ www.TELE-satellite.com/TELE-satellite-1003/heb/skyworth.pdf
Greek Ελληνικά www.TELE-satellite.com/TELE-satellite-1003/hel/skyworth.pdf
Croatian Hrvatski www.TELE-satellite.com/TELE-satellite-1003/hrv/skyworth.pdf
Italian Italiano www.TELE-satellite.com/TELE-satellite-1003/ita/skyworth.pdf
Hungarian Magyar www.TELE-satellite.com/TELE-satellite-1003/mag/skyworth.pdf
Mandarin 中文 www.TELE-satellite.com/TELE-satellite-1003/man/skyworth.pdf
Dutch Nederlands www.TELE-satellite.com/TELE-satellite-1003/ned/skyworth.pdf
Polish Polski www.TELE-satellite.com/TELE-satellite-1003/pol/skyworth.pdf
Portuguese Português www.TELE-satellite.com/TELE-satellite-1003/por/skyworth.pdf
Romanian Românesc www.TELE-satellite.com/TELE-satellite-1003/rom/skyworth.pdf
Russian Русский www.TELE-satellite.com/TELE-satellite-1003/rus/skyworth.pdf
Swedish Svenska www.TELE-satellite.com/TELE-satellite-1003/sve/skyworth.pdf
Turkish Türkçe www.TELE-satellite.com/TELE-satellite-1003/tur/skyworth.pdf
Available online starting from 29 January 2010

84 TELE-satellite — Global Digital TV Magazine — 02-03/2010 — www.TELE-satellite.com

‫ﻣﺑﻧﻰ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪■ Skyworth‬‬
‫ﺑﻁﺭﺍﺯﻩ ﺍﻟﻣﺳﺗﻘﺑﻠﻰ ﻓﻰ ﻣﺩﻳﻧﺗﻰ‬
‫ﻧﺎﻧﺷﺎﻥ ‪ Nanshan‬ﻭﺷﻳﻧﺯﻳﻥ‬
‫‪ Shenzhen‬ﺑﺟﻧﻭﺏ ﺍﻟﺻﻳﻥ‬

‫ﺩﻳﻔﻳﺩ ﻛﻳﻥ ‪ David Ken‬ﻧﺎﺋﺏ ﺍﻟﻣﺩﻳﺭ ﺍﻟﻌﺎﻡ ■‬

‫ﻭ ﻫﻭ ﻳﺷﺭﺡ ﺧﻠﻔﻳﺔ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ‬
‫‪Skywor th‬‬

‫ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪Skyworth‬‬

‫ﻫﻰ ﻭﺍﺣﺩﺓ ﻣﻥ ﺃﻛﺑﺭ ﺷﺭﻛﺎﺕ ﺗﺻﻧﻳﻊ‬
‫ﺍﺟﻬﺯﺓ ﺍﻻﺳﺗﻘﺑﺎﻝ ﻓﻰ ﺍﻟﻌﺎﻟﻡ‪ .‬ﻭ ﻣﺟﻣﻭﻋﺔ‬
‫ﺷﺭﻛﺎﺕ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪Skyworth‬‬
‫ﺍﻟﻣﺗﺣﺩﺓ ‪Skyywoth Group Co.‬‬
‫‪ .Ltd‬ﻫﻰ ﻭﺍﺣﺩﺓ ﻣﻥ ﺍﻟﺷﺭﻛﺎﺕ ﺍﻟﺭﺍﺋﺩﺓ‬
‫ﻓﻰ ﻣﺟﺎﻝ ﺗﺻﻧﻳﻊ ﺃﺟﻬﺯﺓ ﺍﻟﺗﻠﻔﺯﻳﻭﻥ‬
‫ﻓﻰ ﺍﻟﺻﻳﻥ‪ .‬ﻭ ﻗﺩ ﺑﺩﺃﺕ ﺍﻟﺷﺭﻛﺔ ﻓﻰ‬
‫ﻣﺟﺎﻝ ﺍﺑﺣﺎﺙ ﺃﺟﻬﺯﺓ ﺍﺳﺗﻘﺑﺎﻝ ﺍﻻﻗﻣﺎﺭ‬
‫ﺍﻟﺻﻧﺎﻋﻳﺔ ﻣﺑﻛﺭﺍ ﻋﺎﻡ ‪ 1997‬ﻭ ﻓﻰ‬
‫ﻋﺎﻡ ‪ 2002‬ﺗﻡ ﺍﻧﺷﺎء ﻓﺭﻉ ﺟﺩﻳﺩ‬
‫ﺍﺳﻣﻪ ‪Shenzhen Skayworth‬‬
‫‪Digital Technology Co.‬‬
‫‪ .Ltd‬ﻭ ﻫﺫﻩ ﺍﻟﺳﻧﻭﺍﺕ ﺍﻟﺛﻼﺛﺔ ﻋﺷﺭ‬
‫ﻣﻥ ﺍﻟﺧﺑﺭﺓ ﻓﻰ ﻣﺟﺎﻝ ﺗﻘﻧﻳﺎﺕ ﺍﻻﻗﻣﺎﺭ‬
‫ﺍﻟﺻﻧﺎﻋﻳﺔ ﺟﻌﻠﺕ ﺍﻟﺷﺭﻛﺔ ﺍﻛﺛﺭ ﻭ ﺍﻛﺛﺭ‬
‫ﺍﺣﺗﺭﺍﻓﺎ ﻭ ﺍﻻﻥ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ‬
‫‪ Skyworth‬ﺗﻁﺎﻟﺏ ﺑﺄﻥ ﺗﻛﻭﻥ ﺍﻟﺭﺍﺋﺩﺓ‬
‫ﻓﻰ ﻣﺟﺎﻝ ﺗﺻﻧﻳﻊ ﺃﺟﻬﺯﺓ ﺍﻻﺳﺗﻘﺑﺎﻝ‬
‫‪ (STB (Set Top Boxes‬ﻓﻰ‬
‫ﺍﻟﺻﻳﻥ ﺑﺎﻛﻣﻠﻬﺎ‪.‬‬
‫‪www.TELE-satellite.com — 02-03/2010 — TELE-satellite — Global Digital TV Magazine‬‬ ‫‪85‬‬
 ‫‪■ Jack‬‬ ‫ﺟﺎﻙ ﺯﺍﻧﻎ‬
‫‪ Zhang‬ﺍﻟﻣﺳﺅﻭﻝ‬
‫ﻓﻰ ﺍﻟﻣﺎﺿﻰ‪ ،‬ﻗﺎﻣﺕ ﻣﺟﻠﺔ ﺗﻳﻠﻰ ﺳﺗﺎﻻﻳﺕ ‪TELE-‬‬ ‫ﺍﻟﻔﻧﻰ ﻭ ﻳﻘﻭﻡ ﺑﺎﺩﺍﺭﺓ‬
‫‪ satellite‬ﺑﺎﻟﻌﺩﻳﺩ ﻣﻥ ﺍﻟﺗﻘﺎﺭﻳﺭ ﺣﻭﻝ ﺃﺟﻬﺯﺓ ﺍﻻﺳﺗﻘﺑﺎﻝ‬ ‫ﻓﺭﻳﻕ ﺍﻟﺑﺣﺙ ﻭ‬
‫ﺍﻟﺗﻰ ﺗﻧﺗﺟﻬﺎ ﻫﺫﻩ ﺍﻟﺷﺭﻛﺔ ﻭ ﻟﻛﻥ ﺩﺍﺋﻣﺎ ﻣﺎ ﻛﺎﻧﺕ ﺗﺣﻣﻝ‬ ‫ﺍﻟﺗﻁﻭﻳﺭ ﺍﻟﻣﻛﻭﻥ ﻣﻥ‬
‫‪ 350‬ﻣﻭﻅﻑ‬
‫ﺍﺳﻡ ﺷﺭﻛﺔ ﺍﺧﺭﻯ‪ .‬ﻭﻗﺩ ﺃﺻﺑﺣﺕ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ‬
‫‪ Skyworth‬ﻫﻰ ﺍﻟﻣﺻﻧﻊ ﺍﻻﺻﻠﻰ ﻟﻠﺟﻬﺎﺯ ‪OEM‬‬
‫‪ .((Original Equipment Manufacturer‬ﺇﻥ‬
‫ﻧﺟﺎﺡ ﺃﻯ ﻣﺻﻧﻊ ﺃﺟﻬﺯﺓ ﺍﺻﻠﻰ ‪ OEM‬ﻳﻘﺎﺱ ﺑﻣﺩﻯ‬
‫ﺟﻭﺩﺓ ﻣﻧﺗﺟﺎﺗﻪ‪ .‬ﻟﺫﺍ ﻣﺎ ﺍﻟﺫﻯ ﻳﺟﻌﻝ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ‬
‫‪ Skyworth‬ﻧﺎﺟﺣﺔ ﺟﺩﺍ ﻓﻰ ﻣﺟﺎﻝ ﺷﺭﻛﺎﺕ ﺍﻟﺗﺻﻧﻳﻊ‬
‫ﺍﻻﺻﻠﻳﺔ ‪OEM‬؟ ﻟﻣﺎﺫﺍ ﻳﻘﻭﻡ ﺍﻟﻌﺩﻳﺩ ﻭ ﺍﻟﻌﺩﻳﺩ ﻣﻥ ﺍﻟﻌﻣﻼء‬
‫ﺍﻟﻛﺑﺎﺭ ﻭ ﺍﻟﻣﺷﻬﻭﺭﻳﻥ ﺣﻭﻝ ﺍﻟﻌﺎﻟﻡ ﺑﺎﻟﺑﺩء ﻓﻰ ﺍﻟﺗﻌﺎﻣﻝ ﻭ‬
‫ﺍﻟﺗﻌﺎﻭﻥ ﻣﻊ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪Skyworth‬؟ ﻭﻟﻣﺎﺫﺍ‬
‫ﻫﺅﻻء ﺍﻟﻌﻣﻼء ﺳﻌﺩﺍء ﻭ ﺭﺍﺿﻳﻥ ﻋﻥ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ‬
‫‪Skyworth‬؟ ﺍﻧﻬﺎ ﺑﺎﻟﻔﻌﻝ ﺗﻠﻙ ﺍﻻﺳﺑﺎﺏ ﺍﻟﺗﻰ ﺩﻓﻌﺗﻧﺎ‬
‫ﻟﺯﻳﺎﺭﺗﻬﻡ ﻓﻰ ﺣﺩﻳﻘﺔ ﻣﻘﺎﻁﻌﺔ ‪ Nanshan‬ﻭ ﺍﻟﺗﻰ ﺗﺳﻣﻰ‬
‫‪ Hi-Tech Park‬ﺑﻣﺩﻳﻧﺔ ﺷﻳﻧﺯﻳﻥ ‪ Shenzhen‬ﺟﻧﻭﺏ‬
‫ﺍﻟﺻﻳﻥ‪.‬‬

‫ﺇﻥ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﺗﻘﻊ ﻓﻰ ﻣﺑﻧﻰ ﺫﻭ‬

‫ﻁ ﺭﺍﺯ ﻣﺳﺗﻘﺑﻠﻰ ﻳﺟﺫﺏ ﺍﻻﻧﻅﺎﺭ‪ .‬ﻭ ﻓﻰ ﻫﺫﺍ ﺍﻟﻣﻛﺎﻥ ﻗﺎﺑﻠﻧﺎ‬
‫ﻧﺎﺋﺏ ﺍﻟﻣﺩﻳﺭ ﺍﻟﻌﺎﻡ ‪ ،‬ﺍﻟﺳﻳﺩ ﺩﻳﻔﻳﺩ ﻛﻳﻥ ‪.David Ken‬‬
‫ﻭ ﻟﻘﺩ ﺭﺃﻳﻧﺎ ﻓﻰ ﺍﻟﺻﻔﺣﺔ ﺍﻟﺭﺋﻳﺳﻳﺔ ﻟﻣﻭﻗﻊ ﺍﻟﺷﺭﻛﺔ ﺃﻥ‬
‫ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﺗﻘﻭﻡ ﺑﺗﺻﻧﻳﻊ ﺃﺟﻬﺯﺓ‬
‫ﺍﻟﺗﻠﻔﺯﻳﻭﻥ ﻭ ﻣﻧﺗﺟﺎﺕ ﺍﺧﺭﻯ ﺑﺟﺎﻧﺏ ﺍﺟﻬﺯﺓ ﺍﻻﺳﺗﻘﺑﺎﻝ‪.‬‬
‫ﻟﺫﻟﻙ ﻭ ﺑﻁﺑﻳﻌﺔ ﺍﻻﻣﺭ‪ ،‬ﻛﺎﻥ ﺃﻭﻝ ﺳﺅﺍﻝ ﻧﺳﺄﻟﻪ ﻟﺩﻳﻔﻳﺩ ﻛﻳﻥ‬
‫‪ David Ken‬ﻫﻭ ﻛﻳﻑ ﻳﺗﻡ ﺗﻘﺳﻳﻡ ﻛﻝ ﻫﺫﺍ؟ ﻭ ﺃﺟﺎﺏ‬
‫ﻗﺎﺋﻼ‪” :‬ﺇﺫﺍ ﻧﻅﺭﺕ ﺍﻟﻳﻬﺎ ﻣﻥ ﻭﺟﻬﺔ ﻧﻅﺭ ﺷﻛﻝ ﺍﻟﻣﺑﻳﻌﺎﺕ‪،‬‬
‫ﻓﺎﻥ ‪ 70%‬ﻣﻧﻬﺎ ﺃﺟﻬﺯﺓ ﺗﻠﻔﺯﻳﻭﻥ ﻭ ‪ 20%‬ﺃﺟﻬﺯﺓ ﺍﺳﺗﻘﺑﺎﻝ‬
‫ﻭ ﺍﻟﺑﺎﻗﻰ ﻭﻫﻭ ‪ 10%‬ﻋﺑﺎﺭﺓ ﻋﻥ ﻣﻧﺗﺟﺎﺕ ﺍﺧﺭﻯ‪ “.‬ﻭ ﻟﻛﻥ‬
‫ﺍﻻﻣﺭ ﺍﺻﺑﺢ ﺍﻛﺛﺭ ﺗﺷﻭﻳﻘﺎ ﻋﻧﺩﻣﺎ ﺍﺳﺗﻁﺭﺩ ﺩﻳﻔﻳﺩ ﻛﻳﻥ‬ ‫■‬ ‫ﻧﻅﺭﺓ ﻋﻠﻰ ﺟﺯء ﻣﻥ ﻗﺳﻡ ﺍﻟﺑﺣﺙ ﻭ ﺍﻟﺗﻁﻭﻳﺭ ﻭ ﻗﺩ ﺍﻧﻬﻰ ﻣﺟﻣﻭﻋﺔ ﻣﻥ ﺍﻟﻣﻬﻧﺩﺳﻳﻥ ﺍﺟﺗﻣﺎﻋﻬﻡ ﻟﻠﺗﻭ‬
‫‪ David Ken‬ﻗﺎﺋﻼ‪” :‬ﻭ ﺇﺫﺍ ﻧﻅﺭﺕ ﺍﻟﻳﻬﺎ ﻣﻥ ﻧﺎﺣﻳﺔ‬
‫ﺍﻻﺭﺑﺎﺡ‪ ،‬ﻓﺈﻥ ﺍﻟﺟﺯء ﺍﻟﺧﺎﺹ ﺑﺎﺟﻬﺯﺓ ﺍﻻﺳﺗﻘﺑﺎﻝ ﺍﻛﺑﺭ‬
‫ﻣﻥ ‪ “.20%‬ﻭ ﻗﺩ ﺗﻣﻛﻥ ‪ 2000‬ﻣﻭﻅﻑ ﻓﻰ ﻗﺳﻡ ﺍﺟﻬﺯﺓ‬
‫ﺍﻻﺳﺗﻘﺑﺎﻝ ﻣﻥ ﺗﺣﻘﻳﻕ ﺗﻠﻙ ﺍﻟﺻﻭﺭ ﻛﻠﻬﺎ ؛ ﺃﻣﺎ ﺍﺟﻣﺎﻟﻰ‬
‫ﻋﺩﺩ ﺍﻟﻣﻭﻅﻔﻳﻥ ﻓﻬﻭ ‪ 20,000‬ﻣﻭﻅﻑ ﻟﺩﻯ ﺷﺭﻛﺔ ﺳﻛﺎﻯ‬
‫ﻭﻭﺭﺙ ‪.Skyworth‬‬

‫ﺇﻥ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﻫﻰ ﺷﺭﻛﺔ‬

‫ﻣﺳﺎﻫﻣﺔ ﻋﺎﻣﺔ ﻭ ﻗﺩ ﺗﻡ ﺍﺩﺭﺍﺟﻬﺎ ﻓﻰ ﺑﻭﺭﺻﺔ ﻫﻭﻧﻎ ﻛﻭﻧﻎ‬
‫‪ .Hong Kong‬ﻭ ﻳﻘﻭﻝ ﺩﻳﻔﻳﺩ ﻛﻳﻥ ‪” :David Ken‬ﺇﻧﻧﺎ‬
‫ﻓﻰ ﻋﺎﻡ ‪ 2010‬ﺳﻭﻑ ﻧﺧﻁﻁ ﺑﻧﺷﺎﻁ ﻟﻳﺗﻡ ﺍﺩﺭﺍﺟﻧﺎ ﻓﻰ‬
‫ﺳﻭﻕ ﺑﻭﺭﺻﺔ ﺍﻟﺻﻳﻥ ﺑﺎﻧﺗﺎﺝ ﺍﺟﻬﺯﺓ ﺍﻻﺳﺗﻘﺑﺎﻝ ‪“.STB‬‬

‫ﻣﺎ ﺍﻟﺫﻯ ﻳﻌﻧﻳﻪ ﻫﺫﺍ ﺑﻠﻐﺔ ﺍﻻﺭﻗﺎﻡ؟ ﻗﻔﺯ ﺩﻳﻔﻳﺩ ﻛﻳﻥ ‪David‬‬
‫‪ Ken‬ﺍﻟﻰ ﺍﻟﻣﻼﻳﻳﻥ ﻗﺎﺋﻼ‪” :‬ﻓﻰ ﻋﺎﻡ ‪ 2008‬ﻛﺎﻥ ﺍﻻﻧﺗﺎﺝ‬
‫‪ 5‬ﻣﻠﻳﻭﻥ ﺟﻬﺎﺯ ﺍﺳﺗﻘﺑﺎﻝ‪ ،‬ﻭ ﻓﻰ ﻋﺎﻡ ‪ 2009‬ﺳﻳﻛﻭﻥ ‪8‬‬
‫ﻣﻠﻳﻭﻥ ﺟﻬﺎﺯ ﺍﺳﺗﻘﺑﺎﻝ‪ ،‬ﺃﻣﺎ ﺑﺎﻟﻧﺳﺑﺔ ﻟﻌﺎﻡ ‪ 2010‬ﻓﺎﻧﻧﺎ‬
‫ﻧﺗﻭﻓﻊ ﻣﺑﻳﻌﺎﺕ ﻛﻠﻳﺔ ﻣﻘﺩﺍﺭﻫﺎ ‪ 10‬ﻣﻠﻳﻭﻥ ﺟﻬﺎﺯ ﺍﺳﺗﻘﺑﺎﻝ‪“.‬‬ ‫■‬ ‫ﻳﻣﻛﻧﻧﺎ ﻫﻧﺎ ﺭﺅﻳﺔ ﻣﻬﻧﺩﺳﻰ ﺍﻻﺟﻬﺯﺓ ﺍﺛﻧﺎء ﺍﻟﻌﻣﻝ‬
‫ﺇﻥ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﺗﻘﻭﻡ ﺑﺗﺻﻧﻳﻊ ﺃﺟﻬﺯﺓ‬
‫ﺍﺳﺗﻘﺑﺎﻝ ‪ receivers‬ﻻﺳﺗﻘﺑﺎﻝ ﺍﻟﺑﺙ ﻋﺑﺭ ﺍﻟﻛﺎﺑﻼﺕ ﻭ‬
‫ﻻﺳﺗﻘﺑﺎﻝ ﺍﻟﺑﺙ ﻋﺑﺭ ﺍﻻﻗﻣﺎﺭ ﺍﻟﺻﻧﺎﻋﻳﺔ ﻭ ﻻﺳﺗﻘﺑﺎﻝ ﺍﻟﺑﺙ‬
‫ﺍﻻﺭﺿﻰ‪ .‬ﻭ ﻳﺧﺑﺭﻧﺎ ﺩﻳﻔﻳﺩ ﻛﻳﻥ ‪ David Ken‬ﻗﺎﺋﻼ‪” :‬ﺑﻌﺩ‬
‫ﻣﺟﻬﻭﺩ ﺩﺍﻡ ﻟﻌﺷﺭ ﺳﻧﻭﺍﺕ ﻗﺩ ﺣﺻﻠﻧﺎ ﻋﻠﻰ ﺭﻗﻡ ﻗﻳﺎﺳﻰ‬
‫ﻣﺩﻫﺵ ﻓﻰ ﻣﺟﺎﻝ ﺍﻟﺗﻠﻔﺯﻳﻭﻥ ﺍﻟﺭﻗﻣﻰ ﺍﻟﻭﻁﻧﻰ‪ .‬ﻣﻧﺫ ﺃﻥ‬
‫ﺑﺩﺃ ﺍﻻﻧﺗﺎﺝ ﺍﻟﺿﺧﻡ ﻻﺟﻬﺯﺓ ﺍﻻﺳﺗﻘﺑﺎﻝ ‪ STB‬ﻋﺎﻡ ‪2001‬‬
‫ﻗﺎﻣﺕ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﺑﺗﻭﻓﻳﺭ ﻣﻧﺗﺟﺎﺕ‬
‫ﻭ ﺧﺩﻣﺎﺕ ﺣﻭﻝ ‪ 100‬ﻣﺩﻳﻧﺔ ﻓﻰ ﺟﻣﻳﻊ ﺍﻧﺣﺎء ﺍﻟﺻﻳﻥ‬
‫ﺑﺳﺑﺏ ﺟﻭﺩﺗﻧﺎ ﺍﻟﻣﻣﺗﺎﺯﺓ ﻭ ﺍﻟﺧﺩﻣﺔ ﺍﻟﺫﻛﻳﺔ‪.‬ﻟﻘﺩ ﺍﺣﺗﻔﻅﺕ‬
‫ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ﺩﻳﺟﻳﺗﺎﻝ ‪ Skyworth Digital‬ﻓﻰ‬
‫ﺍﻟﺳﻧﻭﺍﺕ ﺍﻟﺣﺎﻟﻳﺔ ﺑﻣﻛﺎﻧﺗﻬﺎ ﺍﻟﻣﺗﺻﺩﺭﺓ ﻓﻰ ﺍﻟﺻﻳﻥ ﻭ ﻗﺎﻣﺕ‬
‫ﺑﺗﻭﻓﻳﺭ ﺣﻭﺍﻟﻰ ‪ 8‬ﻣﻠﻳﻭﻥ ﺟﻬﺎﺯ ﺍﺳﺗﻘﺑﺎﻝ ‪ STB‬ﻻﺳﺗﻘﺑﺎﻝ‬
‫ﺍﻟﺑﺙ ﻋﺑﺭ ﺍﻟﻛﺎﺑﻼﺕ ﻣﻧﺫ ﻋﺎﻡ ‪ ،2004‬ﻭﻫﺫﺍ ﻳﺟﻌﻠﻬﺎ ﺗﺣﺗﻝ‬
‫‪ 20%‬ﻣﻥ ﺳﻭﻕ ﺍﺟﻬﺯﺓ ﺍﻻﺳﺗﻘﺑﺎﻝ ﺍﻟﻣﺣﻠﻳﺔ‪“.‬‬
‫ﻣﻬﻧﺩﺳﻰ ■‬ ‫ﻧﺭﻯ ﻫﻧﺎ ﻳﻭﻥ ﻛﻭﻳﺑﻭ ‪ Yuan Quibo‬ﺃﺣﺩ‬ ‫ﻫﺫﺍ ﻫﻭ ﺗﻳﺭﻯ ‪ .Terry‬ﺇﻧﻪ ﻳﺩﻳﺭ ﻓﺭﻳﻕ ﺍﻟﻣﺳﺎﻋﺩﺓ ﺍﻟﻔﻧﻳﺔ ■‬
‫ﺃﻳﻥ ﻳﺫﻫﺏ ﻛﻝ ﻫﺫﺍ ﺍﻟﻌﺩﺩ ﻣﻥ ﺃﺟﻬﺯﺓ ﺍﻻﺳﺗﻘﺑﺎﻝ؟ ﻭ‬ ‫ﺍﻻﺧﺗﺑﺎﺭﺍﺕ ﻭﻫﻭ ﻳﻔﺣﺹ ﻧﻣﻭﺫﺝ ‪ T29‬ﻟﺟﻬﺎﺯﺍﺳﺗﻘﺑﺎﻝ ﺑﺙ‬ ‫ﻭ ﺍﻟﻣﻛﻭﻥ ﻣﻥ ﺳﺗﺔ ﻣﻬﻧﺩﺳﻳﻥ‪ .‬ﺣﻳﺙ ﻳﻘﻭﻣﻭﻥ ﺑﻣﺳﺎﻋﺩﺓ‬
‫ﺭﻗﻣﻰ ﺍﺭﺿﻰ ‪DVB-T‬‬ ‫ﻋﻣﻼء ﺷﺭﻛﺎﺕ ﺍﻟﺗﺻﻧﻳﻊ ﺍﻻﺻﻠﻳﺔ ‪ OEM‬ﻋﻧﺩﻣﺎ ﺗﻭﺍﺟﻬﻬﻡ‬
‫ﻳﺷﺭﺡ ﻟﻧﺎ ﺩﻳﻔﻳﺩ ﻛﻳﻥ ‪ David Ken‬ﻫﺫﺍ ﺣﺭﻓﻳﺎ ﻓﻳﻘﻭﻝ‪:‬‬
‫ﺃﻯ ﻣﺷﺎﻛﻝ ﻓﻧﻳﺔ‬

‫‪86 TELE-satellite — Global Digital TV Magazine — 02-03/2010 — www.TELE-satellite.com‬‬

‫ﺳﻭﻯ ﻣﺎﻭ ‪ Sue Mao‬ﻣﺳﺎﻋﺩﺓ ﺍﻟﻣﺑﻳﻌﺎﺕ ﻫﻧﺎ ﻓﻰ ﻏﺭﻓﺔ ﻋﺭﺽ ■‬
‫ﻣﻧﺗﺟﺎﺕ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﻭ ﻣﻌﻬﺎ ﻭﺍﺣﺩ ﻣﻥ ﺃﺟﻬﺯﺓ‬
‫ﺍﻻﺳﺗﻘﺑﺎﻝ ﺍﻟﺭﺍﺋﻌﺔ‪ .‬ﻭﻛﺷﺭﻛﺔ ﺗﺻﻧﻳﻊ ﺍﺻﻠﻳﺔ ‪ ،OEM‬ﺗﺟﺩ ﺷﺭﻛﺔ‬
‫ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﻋﻣﻼءﻫﺎ ﻏﺎﻟﺑﺎ ﻋﻥ ﻁﺭﻳﻕ ﺍﻟﻣﺷﺎﺭﻛﺔ‬
‫ﺑﺎﻟﻣﻌﺎﺭﺽ ﺍﻟﺗﺟﺎﺭﻳﺔ‪ .‬ﻭ ﺗﻌﺭﺽ ﻟﻧﺎ ﺳﻭﻯ ﻣﺎﻭ ‪Sue Mao‬‬
‫ﻗﺎﺋﻣﺔ ﺑﺎﻟﻣﻌﺎﺭﺽ ﺍﻟﺗﺟﺎﺭﻳﺔ ﻭ ﺍﻟﺗﻰ ﺗﺧﻁﻁ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ‬
‫‪ Skyworth‬ﻟﻠﻣﺷﺎﺭﻛﺔ ﻓﻳﻬﺎ ﻋﺎﻡ ‪ .2010‬ﺑﺎﻻﺿﺎﻓﺔ ﺍﻟﻰ ﺷﺭﻛﺔ‬
‫‪ ANGA‬ﻭﺷﺭﻛﺔ ‪ CABSAT‬ﻭ ﺷﺭﻛﺔ ‪ CCBN‬ﻭ ﺷﺭﻛﺔ ‪CSTB‬‬
‫ﻭ ﺷﺭﻛﺔ ‪ IBC‬ﻭ ﺷﺭﻛﺔ ‪ SCAT‬ﻭﺷﺭﻛﺔ ‪Convergence India‬‬
‫ﺳﻭﻑ ﺗﺷﺎﺭﻙ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﻓﻰ ﺍﻟﻣﻌﺎﺭﺽ ﺍﻟﺗﺟﺎﺭﻳﺔ‬
‫ﻛﻣﻌﺭﺽ ‪ IFA‬ﻭﻣﻌﺭﺽ ﺍﻟﺗﺟﺎﺭﺓ ﺍﻟﺣﺭﺓ ﺑﻬﻭﻧﻎ ﻛﻭﻧﻎ ‪Hong‬‬
‫‪ Kong Trade Fair‬ﻭ ﻓﻰ ﻋﻼﻗﺔ ﺑﻛﻭﻟﻭﻣﺑﻳﺎ ﻭ ﻣﻌﺎﺭﺽ ﺑﺎﻟﺑﺭﺍﺯﻳﻝ‬
‫ﻭ ﺍﻟﺳﻳﻠﻔﺎﺩﻭﺭ‪ .‬ﻭ ﻳﻛﻭﻥ ﻛﻝ ﻫﺫﺍ ﻣﻌﺎ ‪ 13‬ﻣﻌﺭﺿﺎ ﺗﺟﺎﺭﻳﺎ‪.‬‬

‫ﺍﺳﺗﻘﺑﺎﻝ ■‬‫ﻫﺫﺍ ﻫﻭ ﺃﻭﻝ ﺟﻬﺎﺯ‬

‫ﻗﺎﻣﺕ ﺑﺎﻧﺗﺎﺟﻪ ﺷﺭﻛﺔ ﺳﻛﺎﻯ‬
‫ﻭﻭﺭﺙ ‪ Skyworth‬ﻋﺎﻡ‬
‫‪2002‬‬

‫ﻭ ﻳﻭﺟﺩ ﺑﻣﺗﺣﻑ ﺍﻟﺷﺭﻛﺔ ﺃﻭﻝ ﺍﻟﻣﻧﺗﺟﺎﺕ ﺍﻟﺗﻰ ﺃﻧﺗﺟﺗﻬﺎ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ :Skyworth‬ﻓﻬﺫﺍ ﻫﻭ ﺃﻭﻝ ﺟﻬﺎﺯ ﺗﺣﻛﻣﻌﻥ ﺑﻌﺩ ‪ remote control‬ﺗﻡ ﺍﻧﺗﺎﺟﻪ ■‬
‫ﻋﺎﻡ ‪ 1990‬ﺣﻳﺙ ﺑﺩﺃﺕ ﺑﻪ ﺍﻧﺗﺎﺝ ﻛﻝ ﺍﻻﺷﻳﺎء ﻭﻓﻳﻣﺎ ﺑﻌﺩ ﺃﻧﺗﺟﺕ ﺃﻭﻝ ﺟﻬﺎﺯ ﺗﻠﻔﺯﻳﻭﻥ‪ .‬ﻭ ﻗﺩ ﺗﻡ ﺍﻧﺷﺎء ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﻓﻰ ﺍﻟﺑﺩﺍﻳﺔ ﻓﻰ ﻫﻭﻧﻎ‬
‫ﻛﻭﻧﻎ ‪.Hong Kong‬‬

‫‪88 TELE-satellite — Global Digital TV Magazine — 02-03/2010 — www.TELE-satellite.com‬‬

‫ﺍﻟﻣﻧﻅﺭ ■‬ ‫ﻭ ﺗﺧﺑﺭﻧﺎ ﺳﻭﻯ ﻣﺎﻭ ‪ Sue Mao‬ﻋﻥ‬
‫ﺍﻟﺭﺍﺋﻊ ﻻﻁﺑﺎﻕ ﺍﺳﺗﻘﺑﺎﻝ ﺍﻻﻗﻣﺎﺭ ﺍﻟﺻﻧﺎﻋﻳﺔ ﻓﻭﻕ‬
‫ﺳﻁﺢ ﺍﻟﻁﺎﺑﻕ ﺍﻟﺳﺎﺑﻊ ﻋﺷﺭ ﻟﻠﻣﺑﻧﻰ ﺍﻟﺭﺋﻳﺳﻰ‬
‫ﻟﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﻓﺗﻘﻭﻝ‪” :‬ﺇﻥ‬
‫ﺍﺷﺎﺭﺍﺕ ﺍﻻﻗﻣﺎﺭ ﺍﻟﺻﻧﺎﻋﻳﺔ ﺍﻟﻣﺑﺎﺷﺭﺓ ﻳﺗﻡ ﺍﺭﺳﺎﻟﻬﺎ‬
‫ﺍﻟﻰ ﻣﺭﻛﺯ ﺍﻟﺑﺣﺙ ﻭ ﺍﻟﺗﻁﻭﻳﺭ ﺣﻳﺙ ﺗﺳﺗﺧﺩﻡ ﻓﻰ‬
‫ﺍﺟﺭﺍء ﺍﻟﻣﺯﻳﺩ ﻣﻥ ﺍﻟﻁﻭﻳﺭ ﻭ ﺍﻻﺧﺗﺑﺎﺭ ﻟﻣﻧﺗﺟﺎﺗﻧﺎ‪.‬‬

‫”ﺇﻥ ﻧﺳﺑﺔ ‪ 90%‬ﻣﻥ ﺃﺟﻬﺯﺓ ﺍﺳﺗﻘﺑﺎﻝ ﺍﻟﺑﺙ ﻋﺑﺭ ﺍﻟﻛﺎﺑﻼﺕ‬

‫ﻳﺑﻘﻰ ﻓﻰ ﺍﻟﺻﻳﻥ؛ ﻭ ﻳﺗﻡ ﺗﺻﺩﻳﺭ ﻧﺳﺑﺔ ‪ 10%‬ﺍﻟﺑﺎﻗﻳﺔ‪“.‬‬
‫ﻭﻟﻛﻥ ﺑﺎﻟﺭﻏﻡ ﻣﻥ ﺫﻟﻙ ﻓﺎﻥ ﺍﻻﻣﺭ ﻋﻠﻰ ﺍﻟﻧﻘﻳﺽ ﺗﻣﺎﻣﺎ‬
‫ﻓﻳﻣﺎ ﻳﺗﻌﻠﻕ ﺑﺎﺟﻬﺯﺓ ﺍﺳﺗﻘﺑﺎﻝ ﺍﻻﻗﻣﺎﺭ ﺍﻟﺻﻧﺎﻋﻳﺔ‪” :‬ﺣﻳﺙ‬
‫ﻳﺑﻘﻰ ﻓﻘﻁ ‪ 10%‬ﻓﻰ ﺍﻟﺻﻳﻥ ﻭ ﻳﺗﻡ ﺗﺻﺩﻳﺭ ﻧﺳﺑﺔ ‪90%‬‬
‫ﻣﻥ ﺍﻻﺟﻬﺯﺓ ﺍﻟﻰ ﺍﻟﺧﺎﺭﺝ‪ .‬ﻭ ﺗﻧﻘﺳﻡ ﻧﺳﺑﺔ ﺍﻟﺻﺎﺩﺭﺍﺕ‬
‫ﺍﻟﻰ ‪ 60%‬ﻟﻠﺳﻭﻕ ﺍﻻﻭﺭﻭﺑﻳﺔ ﻭ ‪ 20%‬ﻻﻣﺭﻳﻛﺎ‬
‫ﺍﻟﻼﺗﻳﻧﻳﺔ ﻭ ‪ 20%‬ﻟﻠﺷﺭﻕ ﺍﻻﻭﺳﻁ ﻭ ﺷﻣﺎﻝ ﺍﻓﺭﻳﻘﻳﺎ ﻭ‬
‫ﺗﺭﻛﻳﺎ‪ “.‬ﺃﻣﺎ ﻋﻥ ﺃﺟﻬﺯﺓ ﺍﺳﺗﻘﺑﺎﻝ ﺍﻟﺑﺙ ﺍﻻﺭﺿﻰ ﻓﺎﻟﻣﻭﻗﻑ‬
‫ﻳﺧﺗﻠﻑ ﻣﺭﺓ ﺍﺧﺭﻯ‪ .‬ﻭ ﻳﺷﺭﺡ ﺩﻳﻔﻳﺩ ﻛﻳﻥ ‪David Ken‬‬

‫ﺷﺭﻛﺔ ■‬ ‫ﻣﻧﻁﻘﺔ ﺍﻟﺩﺧﻭﻝ ﻟﻣﻭﻗﻊ‬

‫ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪Skyworth‬‬
‫ﺍﻟﻣﺗﻣﺩﺩ ﻓﻰ ﻣﻘﺎﻁﻌﺔ ﺷﻰ ﻳﺎﻥ‬
‫‪ .Shi Yan‬ﺣﻳﺙ ﻳﺗﻡ ﻓﺣﺹ‬
‫ﻛﻝ ﻣﺭﻛﺑﺔ ﺗﺩﺧﻝ ﺃﻭ ﺗﺧﺭﺝ ﻣﻥ‬
‫ﺍﻟﻣﻭﻗﻊ‪.‬‬

‫ﻓﻰ ﻁﺭﻳﻘﻧﺎ ﺍﻟﻰ ﻣﻭﻗﻊ ﺍﻟﺗﺻﻧﻳﻊ ﺗﻘﺎﺑﻠﻧﺎ ﻣﻊ ﺯﻭ ﻳﻭﻧﻎ ‪■ Zhou Yong‬‬

‫ﻓﻰ ﺍﻟﺣﺎﻓﻠﺔ ﺍﻟﺻﺎﺭﻭﺧﻳﺔ ﺍﻟﺧﺎﺻﺔ ﺑﺎﻟﺷﺭﻛﺔ‪ .‬ﻭﻫﻭ ﻣﺩﻳﺭ ﺭﻗﺎﺑﺔ ﺟﻭﺩﺓ‬
‫ﺍﻟﺗﺻﻧﻳﻊ ﺑﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪Skyworth‬‬

‫‪90 TELE-satellite — Global Digital TV Magazine — 02-03/2010 — www.TELE-satellite.com‬‬

‫ﻭ ﺍﻟﻣﺯﻳﺩ ﻣﻥ ﺍﻟﺗﺻﻣﻳﻣﺎﺕ ﺍﻟﻔﻧﻳﺔ ﺍﻟﺫﻛﻳﺔ‪ .‬ﻭ ﻋﻠﻰ ﺍﻟﻣﺩﻯ‬ ‫ﺟﻬﺎﺯ ﺍﻻﺳﺗﻘﺑﺎﻝ‪ .‬ﻭ ﻳﻭﺿﺢ ﻟﻧﺎ ﺩﻳﻔﻳﺩ ﻛﻳﻥ ‪David Ken‬‬ ‫ﻗﺎﺋﻼ‪” :‬ﻳﺗﻡ ﺗﺻﺩﻳﺭ ‪ 90%‬ﺍﻟﻰ ﺍﻭﺭﻭﺑﺎ‪ ،‬ﻣﻌﻅﻣﻬﺎ ﺍﻟﻰ‬
‫ﻳﺟﻌﻠﻧﺎ ﻫﺫﺍ ﺃﻗﻭﻯ ﻓﻰ ﺍﻻﺳﻭﺍﻕ ﺍﻟﻣﺗﻧﺎﻓﺳﺔ‪ .‬ﺇﻧﻧﺎ ﻻ ﻧﻧﺎﻓﺱ‬ ‫ﻗﺎﺋﻼ‪” :‬ﺇﺫﺍ ﻁﻠﺏ ﺃﺣﺩ ﻋﻣﻼءﻧﺎ ﻣﻥ ﺷﺭﻛﺎﺕ ﺍﻟﺗﺻﻧﻳﻊ‬ ‫ﺍﺳﺑﺎﻧﻳﺎ ﻭﺍﻳﻁﺎﻟﻳﺎ‪ .‬ﻭ ﻳﺅﻭﻝ ﺍﻷﻣﺭ ﺑﺎﻟﻧﺳﺑﺔ ﺍﻟﺑﺎﻗﻳﺔ ﻭ ﻫﻰ‬
‫ﻋﻠﻰ ﺍﻟﺳﻌﺭ‪ ،‬ﻭﻟﻛﻧﻧﺎ ﻧﻘﺩﻡ ﻣﻧﺗﺟﺎﺕ ﺗﺳﺗﺣﻕ ﺛﻣﻧﻬﺎ‪“.‬‬ ‫ﺍﻻﺻﻠﻳﺔ ‪ OEM‬ﻫﺫﺍ‪ ،‬ﻓﺳﻳﻛﻭﻥ ﺑﺎﻣﻛﺎﻧﻧﺎ ﺍﻟﺑﺩء ﻓﻰ ﺍﻟﻌﻣﻝ‬ ‫‪ 10%‬ﺑﺩﻭﻝ ﻛﻔﻳﺗﻧﺎﻡ ﻭ ﺍﺳﺗ ﺭﺍﻟﻳﺎ ﺑﺎﻻﺿﺎﻓﺔ ﺍﻟﻰ ﺃﻣﺭﻳﻛﺎ‬
‫ﻭﺃﺧﻳ ﺭﺍ ﻭ ﻟﻳﺱ ﺍﺧ ﺭﺍ‪ ،‬ﻓﺈﻥ ﺍﻻﻣﺭ ﺍﻟﺫﻯ ﺩﻓﻌﻧﺎ ﺍﻟﻰ ﺍﻟﻣﺟﺊ‬ ‫ﻓﻭﺭﺍ‪ “.‬ﻛﻣﺎ ﻳﻭﺟﺩ ﺷﺊ ﺍﺧﺭ ﺟﺩﻳﺩ ﻣﻥ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ‬ ‫ﺍﻟﺟﻧﻭﺑﻳﺔ‪ “.‬ﻭ ﻳﺗﻌﻣﻕ ﺩﻳﻔﻳﺩ ﻛﻳﻧﺄﻛﺛﺭ ﻓﻳﻘﻭﻝ‪” :‬ﺗﺳﺗﻬﺩﻑ‬
‫ﺍﻟﻰ ﻧﺎ ﻫﻭ ﺃﻧﻧﺎ ﻧﺭﻳﺩ ﺃﻥ ﻧﺭﻯ ﺿﻣﺎﻥ ﺍﻟﺟﻭﺩﺓ ﺍﻟﺫﻯ ﺗﻘﺩﻣﻪ‬ ‫ﻭﻫﻭ ﻭﺻﻠﺔ ‪ SCART stick‬ﻭﻫﻰ ﻣﺗﺎﺣﺔ ﺍﻻﻥ ﻻﺳﺗﻘﺑﺎﻝ‬ ‫ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﺍﻟﺳﻭﻕ ﺍﻻﻭﺭﻭﺑﻳﺔ ﻭ‬
‫ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ .Skyworth‬ﻟﻘﺩ ﻗﻔﺯﻧﺎ ﺍﻟﻰ ﺣﺎﻓﻠﺔ‬ ‫ﺍﻟﺑﺙ ﺍﻟﺭﻗﻣﻰ ﺍﻻﺭﺿﻰ ‪ DVB-T‬ﻭ ﺍﻟﺑﺙ ﺍﻟﺭﻗﻣﻰ ﻋﺑﺭ‬ ‫ﺳﻭﻕ ﺍﻣﺭﻳﻛﺎ ﺍﻟﺟﻧﻭﺑﻳﺔ ﻓﺗﻘﻭﻡ ﺑﺎﺳﺗﺛﻣﺎﺭ ﺍﻟﻛﺛﻳﺭ ﻋﻠﻰ‬
‫ﺻﺎﺭﻭﺧﻳﺔ ﻣﻥ ﺣﺎﻓﻼﺕ ﺍﻟﺷﺭﻛﺔ ﻟﺗﻘﻭﻡ ﺑﻧﻘﻠﻧﺎ ﺍﻟﻰ ﻣﺭﻓﻕ‬ ‫ﺍﻻﻗﻣﺎﺭ ﺍﻟﺻﻧﺎﻋﻳﺔ ‪ .DVB-S‬ﻭ ﻳﻌﻠﻕ ﺩﻳﻔﻳﺩ ﻛﻳﻥ‬ ‫ﺍﻻﻧﻭﺍﻉ ﺍﻟﻣﺧﺗﻠﻔﺔ ﻣﻥ ﺍﻟﻣﻭﺍﺻﻔﺎﺕ ﺍﻟﻘﻳﺎﺳﻳﺔ ﻭ ﺍﻟﻣﻬﺎﺭﺍﺕ‬
‫ﺍﻟﺗﺻﻧﻳﻊ ﻟﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﻓﻰ ﻣﻘﺎﻁﻌﺔ‬ ‫‪ David Ken‬ﻗﺎﺋﻼ‪” :‬ﺍﻥ ﺗﺳﺟﻳﻝ ﺑ ﺭﺍءﺓ ﺍﻻﺧﺗ ﺭﺍﻉ ﺗﺟﺭﻯ‬ ‫ﺍﻟﻔﻧﻳﺔ ﻣﺛﻝ ‪ ROHS‬ﻭ ‪ REACH‬ﻭ ‪ CE‬ﻭ ﺗﻧﻅﻳﻡ ﺍﻟﻘﻭﻯ‬
‫ﺷﻰ ﻳﺎﻥ ‪ Shi Yan‬ﻭ ﺗﻘﻊ ‪ 20‬ﻛﻳﻠﻭﻣﺗﺭ ﺍﻟﻰ ﺍﻟﻐﺭﺏ‪.‬‬ ‫ﺍﻻﻥ‪ “.‬ﻓﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﺩﺍﺋﻣﺎ ﻣﺎ ﺗﺄﺗﻰ‬ ‫ﺍﻟﻛﻬﺭﺑﺎﺋﻳﺔ ﺍﻟﻣﻧﺧﻔﺿﺔ ‪Low power regulations‬‬
‫ﻣﺩﻳﺭ ﻣ ﺭﺍﻗﺑﺔ ﺍﻟﺟﻭﺩﺓ ﺯﻭ ﻳﻭﻧﻎ ‪ Zhou Yong‬ﻛﺎﻥ ﻣﻌﻧﺎ‬ ‫ﺑﺎﻓﻛﺎﺭ ﺍﺑﺩﺍﻋﻳﺔ‪ .‬ﺇﻥ ﻓﺭﻳﻕ ﺍﻟﺑﺣﺙ ﻭ ﺍﻟﺗﻁﻭﻳﺭ ﺑﺎﻟﺷﺭﻛﺔ‬ ‫ﻭ ﻛﻝ ﻫﺫﺍ ﻟﻛﻰ ﺗﺗﻣﻛﻥ ﻣﻥ ﺗﺣﻘﻳﻕ ﺍﻟﻣﻁﺎﻟﺏ ﺍﻟﺧﺎﺻﺔ‬
‫ﺑﺎﻟﻔﻌﻝ ﻋﻠﻰ ﻣﺗﻥ ﺍﻟﺣﺎﻓﻠﺔ ﻟﺫﻟﻛﻛﺎﻥ ﻟﺩﻳﻧﺎ ﻓﺭﺻﺔ ﻟﻠﺣﺩﻳﺙ‬ ‫ﻣﺩﻫﺵ ﺣﻘﺎ‪ :‬ﺣﻳﺙ ﻳﺗﺄﻟﻑ ﻣﻥ ‪ 350‬ﻣﻬﻧﺩﺳﺎ‪ .‬ﺑﻳﻧﻣﺎ ﻧﺟﺩ‬ ‫ﻟﻌﻣﻼءﻫﺎ‪ ،‬ﻭ ﺍﻟﺗﻰ ﺗﻛﻭﻥ ﺃﺣﺩ ﺍﺳﺑﺎﺏ ﺟﺫﺏ ﺍﻟﻌﻣﻼء‬
‫ﻣﻌﻪ ﻁﻭﺍﻝ ﺍﻟﻁﺭﻳﻕ ﺣﻳﺙ ﻭﺿﺢ ﻟﻧﺎ ﻗﺎﺋﻼ‪” :‬ﻳﻘﻭﻡ ‪50‬‬ ‫ﻓﺭﻳﻕ ﺍﻟﺗﺳﻭﻳﻕ ﺍﻟﺧﺎﺭﺟﻰ ﻳﺗﻛﻭﻥ ﻣﻥ ﻋﺩﺩ ﻗﻠﻳﻝ ﻣﻥ‬ ‫ﺍﻟﻛﺑﺎﺭ ﻭ ﺍﻟﻣﺷﻬﻭﺭﻳﻥ ﻣﻥ ﺟﻣﻳﻊ ﺍﻧﺣﺎء ﺍﻟﻌﺎﻟﻡ‪ “.‬ﻭ ﻣﺎﺫﺍ‬
‫ﻣﻭﻅﻑ ﺑﻣ ﺭﺍﻗﺑﺔ ﺍﻟﻣﻧﺗﺞ ﺍﻟﻧﻬﺎﺋﻰ‪ ،‬ﺑﻳﻧﻣﺎ ﻳﻘﻭﻡ ‪ 50‬ﺍﺧﺭﻳﻥ‬ ‫ﺍﻟﻣﻭﻅﻔﻳﻥ‪ :‬ﺣﻳﺙ ﻳﺗﺄﻟﻑ ﻣﻥ ‪ 20‬ﻣﻭﻅﻑ ﻓﻳﻣﺎ ﻳﻘﻭﻡ ‪40‬‬ ‫ﻋﻥ ﺍﻻﺟﻬﺯﺓ ﺍﻟﺗﻘﻠﻳﺩﻳﺔ ‪ SD‬ﻭ ﻋﺎﻟﻳﺔ ﺍﻟﺟﻭﺩﺓ ‪HD‬؟ ﻳﻘﻭﻝ‬
‫ﺑﻣ ﺭﺍﻗﺑﺔ ﻛﻝ ﺧﻁﻭﺓ ﻋﻠﻰ ﺣﺩﺓ ﻣﻥ ﺧﻁﻭﺍﺕ ﺍﻻﻧﺗﺎﺝ‪“.‬‬ ‫ﺍﺧﺭﻳﻥ ﺑﺎﻟﻣﺑﻳﻌﺎﺕ ﺩﺍﺧﻝ ﺍﻟﺳﻭﻕ ﺍﻟﺻﻳﻧﻳﺔ‪ .‬ﻭ ﻳﻭﺟﺩ ﻋﻠﻰ‬ ‫ﺩﻳﻔﻳﺩ ﻛﻳﻥ ‪” :David Ken‬ﻓﻰ ﻋﺎﻡ ‪ 2009‬ﻛﺎﻧﺕ ﻧﺳﺑﺔ‬
‫ﺭﺃﺱ ﻫﺅﻻء ‪ 40‬ﺍﺧﺭﻳﻥ ﻟﻠﻘﻳﺎﻡ ﺑﺎﻋﻣﺎﻝ ﺍﺷ ﺭﺍﻓﻳﺔ ﻭ ﺍﻟﻣﻭﺍﺭﺩ‬ ‫‪ 80%‬ﻣﻥ ﺃﺟﻬﺯﺗﻧﺎ ﺗﻘﻠﻳﺩﻳﺔ ‪ SD‬ﻭ ﻧﺳﺑﺔ ‪ 20%‬ﺍﻟﺑﺎﻗﻳﺔ‬
‫ﺇﻥ ﻣﻭﻗﻊ ﺍﻟﺗﺻﻧﻳﻊ ﻳﻣﺗﺩ ﻋﻠﻰ ﻣﺳﺎﺣﺔ ﺷﺎﺳﻌﺔ ﺣﻳﺙ‬ ‫ﺍﻟﺑﺷﺭﻳﺔ ﻭ ﺍﻟﺷ ﺭﺍء ﻭ ﻛﺫﻟﻙ ﺍﻻﺩﺍﺭﺓ ﺑﺎﻟﻁﺑﻊ‪ .‬ﻭ ﻳﺗﺑﻘﻰ ﻓﻰ‬ ‫ﻛﺎﻧﺕ ﺍﺟﻬﺯﺓ ﻋﺎﻟﻳﺔ ﺍﻟﺟﻭﺩﺓ ‪ .HD‬ﻭ ﻧﺗﻭﻗﻊ ﻟﻌﺎﻡ ‪2010‬‬
‫ﻳﻭﺟﺩ ﺑﻬﺎ ﻋﺩﺩ ﻣﻥ ﻣﺑﺎﻧﻰ ﺍﻟﺗﺻﻧﻳﻊ ﻭ ﻣﺳﺎﻛﻥ ﻟﻠﻣﻭﻅﻔﻳﻥ‬ ‫ﺍﻟﻧﻬﺎﻳﺔ ‪ 1720‬ﻣﻭﻅﻔﺎ ﻟﻼﻧﺗﺎﺝ‪ .‬ﻭ ﻫﺫﺍ ﻛﻠﻪ ﻳﺟﻌﻠﻬﺎ ﺷﺭﻛﺔ‬ ‫ﺃﻥ ﺗﻛﻭﻥ ﺍﻟﺗﻭﺯﻳﻌﺔ ﻛﺎﻻﺗﻰ‪ ،‬ﻧﺳﺑﺔ ‪ 70%‬ﺍﺟﻬﺯﺓ ﺗﻘﻠﻳﺩﻳﺔ‬
‫ﺗﻣﺗﻠﻛﻬﺎ ﺍﻟﺷﺭﻛﺔ ﺑﺎﻻﺿﺎﻓﺔ ﺍﻟﻰ ﻣﻠﻌﺏ ﻛﺭﺓ ﻗﺩﻡ ﺑﺎﻟﺣﺟﻡ‬ ‫ﻣﺑﺳﻁﺔ ﺟﺩﺍ‪.‬‬ ‫‪ SD‬ﻭ ﻧﺳﺑﺔ ‪ 30%‬ﻋﺎﻟﻳﺔ ﺍﻟﺟﻭﺩﺓ‪“.‬‬
‫ﺍﻟﻛﺎﻣﻝ ﻟﻳﺳﺗﺧﺩﻣﻪ ﺍﻟﻣﻭﻅﻔﻭﻥ ﻓﻰ ﺃﻭﻗﺎﺕ ﻓ ﺭﺍﻏﻬﻡ‪ .‬ﻫﺫﺍ‬
‫ﺑﺎﻻﺿﺎﻓﺔ ﺍﻟﻰ ﺍﻟﻌﺩﻳﺩ ﻣﻥ ﻧﻘﺎﻁ ﻣ ﺭﺍﻗﺑﺔ ﺍﻟﺟﻭﺩﺓ )ﺍﻧﻅﺭ ﺍﻟﻰ‬ ‫ﺇﻥ ﺍﻻﻣﺭ ﻳﺻﺑﺢ ﺍﻛﺛﺭ ﺗﺷﻭﻳﻘﺎ ﻋﻧﺩﻣﺎ ﻳﺑﺩﺃ ﺩﻳﻔﻳﺩ ﻛﻳﻥ‬ ‫ﻭ ﻣﺎﺫﺍ ﻋﻥ ﺍﻟﺗﻘﻧﻳﺎﺕ ﻭﺭﺍء ﻣﻧﺗﺟﺎﺕ ﺷﺭﻛﺔ ﺳﻛﺎﻯ‬
‫ﺍﻟﺻﻭﺭ(‪ ،‬ﻛﻣﺎ ﻳﻭﺟﺩ ﺍﻳﺿﺎ ﻏﺭﻑ ﺗﺳﺗﺧﺩﻡ ﻛﻧﻘﺎﻁ ﻓﺣﺹ‬ ‫‪ David Ken‬ﺑﺎﻟﺣﺩﻳﺙ ﻣﻥ ﻣﻭﻗﻊ ﺍﻟﺧﺑﺭﺓ ﺣﻳﺙ ﻳﻘﻭﻝ‪:‬‬ ‫ﻭﻭﺭﺙ ‪Skyworth‬؟ ﺟﺎﻙ ﺯﺍﻧﻎ ‪ Jack Zhang‬ﻣﺷﻐﻝ‬
‫ﺍﻟﺳﻼﻣﺔ ﻟﻠﻣﻭﺍﺩ ﺍﻟﺧﻁﺭﺓ‪Restriction of Hazardous‬‬ ‫”ﺑﻌﺩﻣﺎ ﺑﺩﺃﻧﺎ ﺍﻻﻧﺗﺎﺝ ﺍﻟﺿﺧﻡ ﻻﺟﻬﺯﺓ ﺍﻻﺳﺗﻘﺑﺎﻝ ﺍﻟﻣﺑﺎﺷﺭﺓ‬ ‫ﺗﻠﻔﺯﻳﻭﻥ ﻣﻌﺗﻣﺩ ‪Certified Television Operator‬‬
‫‪ :(Substances Directive (ROHS‬ﻳﺗﻡ ﺍﺟ ﺭﺍء‬ ‫ﻟﻠﻬﻭﺍء ‪ FTA‬ﺃﺧﺫ ﺍﻻﻣﺭ ﺣﻭﺍﻟﻰ ‪ 10‬ﺳﻧﻭﺍﺕ ﻗﺑﻝ ﺍﻥ ﻳﻘﻝ‬ ‫‪ ((CTO‬ﻭ ﻣﺩﻳﺭ ﻓﺭﻳﻕ ﺍﻟﺑﺣﺙ ﻭ ﺍﻟﺗﻁﻭﻳﺭ ‪ R&D‬ﻳﻘﻭﻝ‪:‬‬
‫ﺍﻻﺧﺗﺑﺎﺭﺍﺕ ﻋﻠﻰ ﻛﻝ ﺷﺣﻧﺔ ﻗﺎﺩﻣﺔ ﻟﻠﻛﺷﻑ ﻋﻥ ﺍﻟﻣﻭﺍﺩ‬ ‫ﺳﻌﺭ ﺍﻟﺗﺻﻧﻳﻊ ﺑﻧﺳﺑﺔ ‪ .80%‬ﻭ ﻣﻊ ﺃﺟﻬﺯﺓ ﺍﻻﺳﺗﻘﺑﺎﻝ‬ ‫”ﺇﻧﻧﺎ ﻧﺳﺗﺧﺩﻡ ﺷ ﺭﺍﺋﺢ ﻣﻥ ﻛﻝ ﺷﺭﻛﺎﺕ ﺑﻳﻊ ﺍﻟﺷ ﺭﺍﺋﺢ ﺍﻟﻛﺑﺭﻯ‬
‫ﺍﻟﺧﻁﺭﺓ‪ .‬ﻭ ﻫﺫﻩ ﺍﻟﻣﻭﺍﺩ ﺗﺷﻣﻝ ﺍﻟﻌﻧﺎﺻﺭ ﺍﻻﺗﻳﺔ‪ :‬ﺍﻟﻛﺭﻭﻡ‬ ‫ﻋﺎﻟﻳﺔ ﺍﻟﺟﻭﺩﺓ ‪ HD‬ﺳﻭﻑ ﻳﺗﻁﻠﺏ ﺗﻘﻠﻳﻝ ﺍﻟﺳﻌﺭ ﻫﺫﺍ‬ ‫ﻣﺛﻝ ﺷﺭﻛﺔ ‪ ST‬ﻭﺷﺭﻛﺔ ‪ Broadcom‬ﻭﺷﺭﻛﺔ ‪NXP‬‬
‫ﻭ ﺍﻟﺯﺋﺑﻕ ﻭ ﺍﻟﺭﺻﺎﺹ ﻭ ﺍﻟﺑﺭﻭﻣﻳﻥ ﻭ ﺍﻟﻛﺎﺩﻣﻳﻭﻡ‪ .‬ﻓﻬﻰ‬ ‫ﺗﻘﺭﻳﺑﺎ ﺣﻭﺍﻟﻰ ﺛﻼﺙ ﺳﻧﻭﺍﺕ‪ “.‬ﺇﻥ ﺍﻟﺣﻔﺎﻅ ﻋﻠﻰ ﺍﻧﺧﻔﺎﺽ‬ ‫ﻣﻥ ﺳﻭﻕ ﺍﻟﻣﺷﻐﻠﻳﻥ ﻭ ﺷﺭﻛﺔ ‪ Cheerteck‬ﻭ ﺷﺭﻛﺔ ‪Ali‬‬
‫ﺗﺗﺄﻛﺩ ﻣﻥ ﺃﻥ ﺍﻟﻣﻧﺗﺞ ﺍﻟﻧﻬﺎﺋﻰ ﻻ ﻳﺣﺗﻭﻯ ﻋﻠﻰ ﺃﻯ ﻣﻥ‬ ‫ﺍﻻﺳﻌﺎﺭﻳﻣﺛﻝ ﺿﻐﻁﺎ ﻫﺎﺋﻼ ﻋﻠﻰ ﺷﺭﻛﺎﺕ ﺍﻟﺗﺻﻧﻳﻊ‪.‬‬ ‫ﻣﻥ ﺳﻭﻕ ﺑﺎﺋﻌﻰ ﺍﻟﺗﺟﺯﺋﺔ‪ ،‬ﻣﻥ ﺃﻋﻼﻫﻡ ﻻﺩﻧﺎﻫﻡ‪“.‬‬
‫ﺍﻟﻣﻭﺍﺩ ﺍﻟﺧﻁﺭﺓ ﺗﻠﻙ‪.‬‬ ‫ﻭﻟﻠﺣﻔﺎﻅ ﻋﻠﻰ ﺍﻟﺗﻘﺩﻡ‪ ،‬ﻓﺎﻧﻪ ﻣﻥ ﺍﻟﺿﺭﻭﺭﻯ ﺍﻋﺎﺩﺓ ﺍﻟﺗﻔﻛﻳﺭ‬
‫ﻓﻰ ﺍﻟﺗﺻﺎﻣﻳﻡ ﺑﺻﻭﺭﺓ ﻣﺳﺗﻣﺭﺓ‪.‬‬ ‫ﺑﺎﻟﻧﺳﺑﺔ ﻟﻌﺎﻡ ‪ ،2010‬ﺃﻋﻠﻥ ﺟﺎﻙ ﺯﺍﻧﻎ ‪Jack‬‬
‫ﺇﻥ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﺗﻔﻌﻝ ﻛﻝ ﻣﺎ‬ ‫‪ Zhang‬ﻋﻥ ﺧﻁ ﻣﻧﺗﺟﺎﺕ ﺟﺩﻳﺩﺓ ﺗﺣﺗﻭﻯ ﻋﻠﻰ ﺷﺭﻳﺣﺔ‬
‫ﺑﺎﻣﻛﺎﻧﻬﺎ ﻟﻠﺣﻔﺎﻅﻌﻠﻰ ﺍﻋﻠﻰ ﻣﺳﺗﻭﻯ ﻣﻥ ﺍﻟﺟﻭﺩﺓ‪ .‬ﻭ ﻫﺫﺍ‬ ‫ﻭ ﻳﻌﻠﻕ ﺩﻳﻔﻳﺩ ﻛﻳﻥ ‪ David Ken‬ﻗﺎﺋﻼ‪” :‬ﺇﻥ ﻣﺎ‬ ‫‪ 7111‬ﻭ ﺷﺭﻳﺣﺔ ‪ 7105‬ﻣﻥ ﺷﺭﻛﺔ ‪” .ST‬ﻟﻘﺩ ﺗﻡ ﺗﺻﻣﻳﻡ‬
‫ﻳﻭﺿﺢ ﺍﻟﺳﺑﺏ ﻭﺭﺍء ﺍﻟﻌﺩﺩ ﺍﻟﻣﺗ ﺯﺍﻳﺩ ﻣﻥ ﺍﻟﻌﻣﻼء ﺍﻟﻛﺑﺎﺭ‬ ‫ﻳﻘﺭﺏ ﻣﻥ ‪ % 20‬ﻣﻥ ﺣﺟﻡ ﺍﻧﺗﺎﺟﻧﺎ ﻳﺗﻡ ﺗﻭﺟﻳﻬﻪ ﻧﺣﻭ‬ ‫ﺍﻟﺷﺭﻳﺣﺔ ‪ ST 7105‬ﺧﺻﻳﺻﺎ ﻟﻧﻘﻝ ﺍﻟﺑﻳﺎﻧﺎﺕ ﺍﻟﺳﺭﻳﻌﺔ‬
‫ﺍﻟﺫﻯ ﻳﺧﺗﺎﺭ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﻟﺗﻘﻭﻡ‬ ‫ﺍﻟﻘﻁﺎﻉ ﺍﻻﻋﻠﻰ ﺑﻳﻧﻣﺎ ﻳﺗﻡ ﺗﻭﺟﻳﻪ ‪ 30%‬ﻣﻧﻪ ﺍﻟﻰ ﺍﻟﻘﻁﺎﻉ‬ ‫ﻭ ﺳﻳﺗﻡ ﺗﺯﻭﻳﺩ ﺃﺟﻬﺯﺓ ﺍﻻﺳﺗﻘﺑﺎﻝ ﻫﺫﻩ ﺑﻭﺍﺟﻬﺔ ﻣﻥ ﺍﻟﻧﻭﻉ‬
‫ﺑﺗﺻﻧﻳﻊ ﺍﺟﻬﺯﺓ ﺍﻻﺳﺗﻘﺑﺎﻝ ‪ STB‬ﻟﻬﻡ‪ .‬ﻭ ﻫﺫﺍ ﺍﻻﺳﻠﻭﺏ‬ ‫ﺍﻟﻣﺗﻭﺳﻁ‪ .‬ﺇﻧﻧﺎ ﻧﻘﻭﻡ ﺩﺍﺋﻣﺎ ﺑﺗﻭﺳﻳﻊ ﻧﻁﺎﻗﻧﺎ ﻭ ﻣﺎ ﻳﺳﺎﻋﺩﻧﺎ‬ ‫‪ SATA‬ﻣﻥ ﺃﺟﻝ ﺍﻟﺗﺷﻐﻳﻝ ﺍﻟﺳﺭﻳﻊ ﺍﻟﺫﻯ ﺗﺗﻁﻠﺑﻪ ﺧﺎﺻﻳﺔ‬
‫ﻳﺿﻣﻥ ﻟﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﺍﻟﻧﺟﺎﺡ ﻭ‬ ‫ﻋﻠﻰ ﻫﺫﺍ ﻫﻭ ﺧﺑﺭﺗﻧﺎ ﺑﺎﻟﺳﻭﻕ ﺍﻷﺩﻧﻰ‪ .‬ﻓﻬﺫﺍ ﻳﺳﺎﻋﺩﻧﺎ ﻋﻠﻰ‬ ‫ﺗﺳﺟﻳﻝ ﺍﻟﻔﻳﺩﻳﻭ ﺍﻟﺷﺧﺻﻰ ‪ “.PVR‬ﻫﺫﻩ ﺍﻟﺷﺭﻳﺣﺔ ﺃﻳﺿﺎ‬
‫ﺍﻟﺗﻘﺩﻡ‪.‬‬ ‫ﺍﻟﺣﺻﻭﻝ ﻋﻠﻰ ﻗﻭﺓ ﺷ ﺭﺍﺋﻳﺔ ﺍﻛﺑﺭ ﻭ ﻋﻠﻰ ﺗﻁﻭﻳﺭ ﺍﻟﻣﺯﻳﺩ‬ ‫ﺳﺗﺳﻣﺢ ﺑﺗﺭﻛﻳﺏ ﺷﺭﻳﺣﺔ ﺫﺍﻛﺭﺓ ‪ memory chip‬ﺩﺍﺧﻝ‬

‫ﺍﻟﻣﻭﺟﻭﺩ ■‬ ‫ﺍﻟﻣﺑﻧﻰ‬ ‫ﻓﻰ‬

‫ﻋﻠﻰ ﺍﻟﻳﻣﻳﻥ ﺗﻭﺟﺩﻗﺎﻋﺎﺕ‬
‫ﺗﺟﻣﻳﻊ ﺃﺟﻬﺯﺓ ﺍﻻﺳﺗﻘﺑﺎﻝ‪.‬‬
‫ﻭ ﻓﻰ ﺍﻟﺧﻠﻑ ﻋﻠﻰ ﺍﻟﻳﺳﺎﺭ‬
‫ﻳﻭﺟﺩ ﻣﺑﻧﻰ ﺍﻧﺗﺎﺝ ﺷﺎﺷﺎﺕ‬
‫ﺍﻟﺗﻠﻔﺯﻳﻭﻥ ﺍﻟﻣﺳﻁﺣﺔ‬

‫‪www.TELE-satellite.com — 02-03/2010 — TELE-satellite — Global Digital TV Magazine‬‬ ‫‪91‬‬

 ‫ﻣﺭﺍﺣﻝ ﺍﻧﺗﺎﺝ‬
‫ﺟﻬﺎﺯ ﺍﻻﺳﺗﻘﺑﺎﻝ‬

‫ﻳﻭﺟﺩ ‪ 7‬ﺧﻁﻭﻁ ﺍﻧﺗﺎﺝ ﺗﻡ ﺍﻧﺷﺎءﻫﻡ ﻓﻰ ﻫﺫﺍ‬

‫ﺍﻟﻁﺎﺑﻕ ﻣﻥ ﻣﺑﻧﻰ ﺍﻟﺗﺻﻧﻳﻊ ﺑﺷﺭﻛﺔ ﺳﻛﺎﻯ‬
‫ﻭﻭﺭﺙ ‪ Skyworth‬ﺣﻳﺙ ﻳﻣﻛﻥ ﺗﺻﻧﻳﻊ ﻣﺎ‬
‫ﻳﻘﺭﺏ ﻣﻥ ‪ 20,000‬ﺟﻬﺎﺯ ﺍﺳﺗﻘﺑﺎﻝ ﻳﻭﻣﻳﺎ‪.‬‬

‫‪5‬‬ ‫‪9‬‬

‫‪1‬‬ ‫‪10‬‬

‫‪2‬‬ ‫‪6‬‬ ‫‪11‬‬

‫‪.1‬ﻫﻛﺫﺍ ﻳﺑﺩﺃ ﺍﻻﻣﺭ‪ :‬ﺣﻳﺙ ﻳﺗﻡ ﺗﺛﺑﻳﺕ ﻗﺩﻡ ﻣﻁﺎﻁﻳﺔ‬

‫ﺑﺎﻟﻬﻳﻛﻝ ﻭ ﻳﺗﻡ ﻭﺿﻊ ﺍﻟﻠﻭﺣﺎﺕ ﺍﻻﻣﺎﻣﻳﺔ‬

‫‪power‬‬ ‫ﺍﻟﻁﺎﻗﺔ‬ ‫ﻣﺯﻭﺩ‬ ‫‪.2‬ﻳﺗﻡ ﺗﺭﻛﻳﺏ‬

‫‪supply‬‬

‫‪.3‬ﻭﻳﺗﻡ ﺍﺩﺧﺎﻝ ﻟﻭﺣﺔ ﺍﻟﺩﻭﺍﺋﺭ ﺍﻟﺭﺋﻳﺳﻳﺔ‬

‫‪.4‬ﺛﻡ ﻳﺗﻡ ﻭﺿﻊ ﺍﻟﻛﺎﺑﻼﺕ ﻓﻰ ﺃﻣﺎﻛﻧﻬﺎ‬

‫‪.5‬ﺍﺧﺗﺑﺎﺭ ﺍﻻﻣﺎﻥ ﺍﻻﻭﻝ‪ :‬ﺣﻳﺙ ﻳﺗﻡ ﻓﺣﺹ ﺛﺑﺎﺕ‬

‫ﺍﻟﺟﻬﺩ ﺍﻟﻛﻬﺭﺑﻰ ‪voltage stability‬‬

‫‪3‬‬ ‫‪7‬‬ ‫‪.6‬ﻳﺗﻡ ﻋﺭﺽ ﺟﻣﻳﻊ ﺍﻟﻭﺣﺩﺍﺕ ﺍﻟﻣﻛﺗﻣﻠﺔ ﻋﻠﻰ‬

‫ﺍﺧﺗﺑﺎﺭ ﺍﻟﺗﻘﺎﺩﻡ ‪ .aging test‬ﻭ ﻳﺭﻳﻧﺎ ﻫﻧﺎ‬
‫ﻣﻭﻅﻑ ﺍﻟﻣﻭﺍﺭﺩ ﺍﻟﺑﺷﺭﻳﺔ ﻳﺎﻧﻎ ﻳﻭﻧﻎ ﺯﻭ ‪Yang‬‬
‫‪ Yong Zhou‬ﻛﻳﻑ ﻳﺗﻡ ﻭﺿﻊ ﻛﻝ ﺍﻟﻣﻧﺗﺟﺎﺕ‬
‫ﺗﺣﺕ ﺍﻻﺧﺗﺑﺎﺭ ﻟﻣﺩﺓ ﺍﺭﺑﻊ ﺳﺎﻋﺎﺕ‪.‬‬

‫‪.7‬ﻭ ﻳﺄﺗﻰ ﺑﻌﺩ ﺫﻟﻙ ﺍﺧﺗﺑﺎﺭ ﻗﺎﺭﺉ ﺍﻟﻛﺎﺭﺕ ‪card‬‬

‫‪ :reader‬ﺣﻳﺙ ﻳﻘﻭﻡ ﺃﺣﺩ ﺍﻟﻣﻭﻅﻔﻳﻥ ﺑﺎﺩﺧﺎﻝ‬
‫ﻛﺎﺭﺕ ﺩﺍﺧﻝ ﺍﻟﻔﺗﺣﺔ ﻻﺧﺗﺑﺎﺭ ﻋﻣﻠﻬﺎ‬

‫‪.8‬ﺍﺻﺑﺢ ﺍﻻﻥ ﻛﻝ ﺷﺊ ﻋﻠﻰ ﻣﺎ ﻳﺭﺍﻡ! ﻳﻣﻛﻥ ﺍﻻﻥ‬

‫ﺭﺑﻁ ﺃﺟﺯﺍء ﺍﻟﺻﻧﺩﻭﻕ ﻣﻌﺎ ﺑﺎﻟﻣﺳﺎﻣﻳﺭ‬

‫‪.9‬ﺣﺎﻥ ﺍﻻﻥ ﺍﻟﻭﻗﺕ ﻻﻋﺩﺍﺩ ﻛﻝ ﺍﻟﻣﻛﻭﻧﺎﺕ ﺍﻟﻔﺭﺩﻳﺔ‬

‫ﻣﺛﻝ ﺑﻁﺎﺭﻳﺎﺕ ﻭﺣﺩﺓ ﺍﻟﺗﺣﻛﻡ ﻋﻥ ﺑﻌﺩ ﻭ ﺩﻟﻳﻝ‬
‫ﺍﻟﻣﺳﺗﺧﺩ‬
‫‪4‬‬ ‫‪8‬‬ ‫‪.10‬ﻳﺗﻡ ﺗﻐﻠﻳﻑ ﺍﻟﻭﺣﺩﺓ ﺑﻐﻼﻑ ﺑﻼﺳﺗﻳﻛﻰ‬

‫‪.11‬ﺍﻟﻰ ﻫﻧﺎ ﻳﻧﺗﻬﻰ ﺍﻻﻣﺭ ﻭ ﻳﺗﻡ ﺗﻌﺑﺋﺔ ﺍﻟﺟﻬﺎﺯ‬

‫‪92 TELE-satellite — Global Digital TV Magazine — 02-03/2010 — www.TELE-satellite.com‬‬
‫‪1‬‬ ‫‪6‬‬ ‫‪10‬‬

‫‪2‬‬ ‫‪7‬‬ ‫‪11‬‬

‫‪3‬‬ ‫‪8‬‬ ‫‪12‬‬

‫‪.1‬ﻫﻧﺎ ﻳﺗﻡ ﺗﺭﻛﻳﺏ ﺍﻟﻣﻛﻭﻧﺎﺕ ﻟﻭﺣﺔ ﺍﻟﺩﻭﺍﺋﺭ ﺍﻟﺭﺋﻳﺳﻳﺔ‪ .‬ﻭ ﻳﻭﺟﺩ ﺑﺷﺭﻛﺔ‬
‫ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﻣﺎ ﻳﺯﻳﺩ ﻋﻠﻰ ﺍﻟﺧﻣﺳﺔ ﻣﻥ ﺧﻁﻭﻁ ﺍﻟﺗﺟﻣﻳﻊ‬
‫ﻫﺫﻩ‬

‫‪.2‬ﻭ ﻗﺑﻝ ﺍﻥ ﻳﺗﻡ ﺍﺭﺳﺎﻝ ﻟﻭﺣﺎﺕ ﺍﻟﺩﻭﺍﺋﺭ ﺍﻟﻰ ﻣﺎﻛﻳﻧﺔ ﺍﻟﻠﺣﺎﻡ‪ ،‬ﻳﻘﻭﻡ ﺃﺣﺩ‬
‫ﺍﻟﻣﻣﻭﻅﻔﻳﻥ ﺑﻔﺣﺹ ﺍﻟﻠﻭﺣﺎﺕ ﺍﻟﺭﺋﻳﺳﻳﺔ ﺿﻭﺋﻳﺎ‬
‫‪.3‬ﻳﺗﻡ ﺗﺟﻣﻳﻊ ﺃﺟﺯﺍء ﺍﻟﻣﻭﺍﻟﻔﺎﺕ ‪ tuners‬ﻫﻧﺎ ﻭ ﺍﺧﺗﺑﺎﺭﻫﺎ ﺍﻳﺿﺎ‬

‫‪.4‬ﻫﺎ ﻗﺩ ﻭﺻﻠﻧﺎ ﺍﻟﻰ ﻏﺭﻓﺔ ﻧﻅﻳﻔﺔ ﻭ ﺑﻬﺎ ﻣﺎﻛﻳﻧﺎﺕ ﺍﻟﻭﺿﻊ ﺍﻟﺳﻁﺣﻰ ‪SMT‬‬
‫‪ .machines‬ﻭ ﻳﻘﻭﻡ ﻣﺩﻳﺭ ﺍﻟﺗﺭﻛﻳﺏ ﺯﻭ ﺯﻳﻥ ‪ Zhou Xin‬ﺑﺎﻟﺗﺟﻭﻝ‬
‫ﻣﻌﻧﺎ ﺣﻭﻝ ﺍﻟﻐﺭﻓﺔ ﻭ ﻳﺷﺭﺡ ﻟﻧﺎ ﻗﺎﺋﻼ‪” :‬ﺇﻧﻧﺎ ﻧﻌﻣﻝ ﺑﺎﺭﺑﻌﺔ ﺃﻧﻅﻣﺔ ﻋﺎﻟﻳﺔ‬
‫ﺍﻟﺳﺭﻋﺔ ﻭﻧﻅﺎﻣﻳﻥ ﺑﺳﺭﻋﺔ ﻣﺗﻭﺳﻁﺔ“‬

‫‪4‬‬ ‫‪.5‬ﺗﻘﻭﻡ ﻫﺫﻩ ﺍﻟﻣﺎﻛﻳﻧﺔ ﺑﺗﺭﻛﻳﺏ ﺍﻟﻣﻛﻭﻧﺎﺕ ﺍﻟﺻﻐﻳﺭﺓ ﻋﻠﻰ ﻟﻭﺣﺔ ﺍﻟﺩﻭﺍﺋﺭ‬
‫‪.6‬ﻭ ﺗﻘﻭﻡ ﻫﺫﻩ ﺍﻟﻣﺎﻛﻳﻧﺔ ﺑﺗﺭﻛﻳﺏ ﺍﻟﺷﺭﺍﺋﺢ‬

‫‪.7‬ﻫﻧﺎ ﻳﺗﻡ ﺗﺭﻛﻳﺏ ﺍﻻﺟﺯﺍء ﺍﻻﻟﻛﺗﺭﻭﻧﻳﺔ ﺍﻟﺻﻐﻳﺭﺓ‬

‫‪.8‬ﻭﻫﻧﺎ ﻳﺻﺑﺢ ﺍﻻﻣﺭ ﺷﻳﻘﺎ‪ :‬ﻓﻬﺫﻩ ﺍﻟﻣﺎﻛﻳﻧﺔ ﺗﺳﻣﻰ ﻣﺎﻛﻳﻧﺔ ﺍﻟﻔﺣﺹ‬
‫ﺍﻟﺿﻭﺋﻰ ﺍﻟﺗﻠﻘﺎﺋﻰ ‪ (Automatic Optical Inspector (AOI‬ﻭ‬
‫ﺗﺳﺗﻁﻳﻊ ﺍﻳﺟﺎﺩ ﺍﺻﻐﺭ ﺍﻻﺧﻁﺎء ﺍﻟﺗﻰ ﻻ ﺗﺑﺩﻭ ﻟﻠﻌﻳﻥ ﺍﻟﻣﺟﺭﺩﺓ‪ .‬ﻭﻫﻰ ﻋﺑﺎﺭﺓ‬
‫ﻋﻥ ﻣﻳﻛﺭﻭﺳﻛﻭﺏ ﺍﻟﻛﺗﺭﻭﻧﻰ ﻣﺯﻭﺩ ﺑﻧﻅﺎﻡ ﺗﺣﻠﻳﻝ ﺗﻠﻘﺎﺋﻰ‬
‫‪.9‬ﻫﺫﻩ ﻟﻭﺣﺔ ﻋﻠﻰ ﺍﻟﺣﺎﺋﻁ ﺗﻌﺭﺽ ﻣﻌﻠﻭﻣﺎﺕ ﻋﻥ ﺣﺟﻡ ﺍﻧﺗﺎﺝ ﻣﺎﻛﻳﻧﺎﺕ‬
‫ﺍﻟﺗﺭﻛﻳﺏ ﺍﻟﺗﻠﻘﺎﺋﻳﺔ ﺑﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪Skyworth‬‬

‫‪.10‬ﺍﺣﺩ ﺍﻟﻣﻭﻅﻔﻳﻥ ﻳﻘﻭﻡ ﺑﺎﺧﺗﺑﺎﺭ ﻋﻳﻧﺔ ﻣﻥ ﺍﻟﻣﻛﻭﻧﺎﺕ ﺗﻡ ﺍﺣﺿﺎﺭﻫﺎ ﻟﻠﺗﻭ‬

‫ﻟﻠﻛﺷﻑ ﻋﻥ ﺍﻯ ﻣﻭﺍﺩ ﺧﻁﺭﺓ ﺑﻬﺎ‬
‫‪.11‬ﺭﺋﻳﺳﺔ ﺧﻁ ﺍﻻﻧﺗﺎﺝ ﻫﻭﺗﺷﻳﻥ ﺟﻳﻥ ﻣﺎﻯ ‪ ،Chen Jin Mei‬ﻭ ﺃﻳﺿﺎ‬
‫‪5‬‬ ‫‪9‬‬ ‫ﻣﺳﺎﻋﺩﺓ ﺍﻟﻣﺩﻳﺭ ﺍﻟﻌﺎﻡ ﻓﻰ ﻣﻛﺗﺑﻬﺎ ﻓﻭﻕ ﺧﻁ ﺍﻻﻧﺗﺎﺝ ﻣﺑﺎﺷﺭﺓ‬

‫‪.12‬ﻧﻅﺭﺓ ﻋﻠﻰ ﺧﻁ ﺍﻻﻧﺗﺎﺝ‪ .‬ﻭﻳﻘﻭﻝ ﺍﻟﺷﻌﺎﺭ ﺍﻟﻣﻭﺟﻭﺩ ﻋﻠﻰ ﺍﻟﻠﻭﺣﺔ ”ﺍﻻﻣﺎﻥ‬

‫‪94 TELE-satellite — Global Digital TV Magazine — 02-03/2010 — www.TELE-satellite.com‬‬
‫ﺍﻭﻻ ‪ ،‬ﻻ ﺣﻭﺍﺩﺙ“‬