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Budget: Newspapers: Hindustan Times Delhi

The document provides advertising budget and pricing information for newspapers, pamphlets, celebrity endorsements, hoardings, YouTube, and television. It lists the base rates and premium page prices for Hindustan Times newspapers in Delhi and Gorgaon. It also provides pricing for pamphlets in various quantities. Celebrity endorsement fees are given for Deepika Padukon, Katrina Kaif, Priyanka Chopra, and Sharukh Khan. Pricing is listed for hoardings and YouTube video views. Market share and research costs are stated for Liril brand products. The total estimated advertising budget suggested is between 100 to 1200 crores.

Uploaded by

Atul Tripathi
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39 views6 pages

Budget: Newspapers: Hindustan Times Delhi

The document provides advertising budget and pricing information for newspapers, pamphlets, celebrity endorsements, hoardings, YouTube, and television. It lists the base rates and premium page prices for Hindustan Times newspapers in Delhi and Gorgaon. It also provides pricing for pamphlets in various quantities. Celebrity endorsement fees are given for Deepika Padukon, Katrina Kaif, Priyanka Chopra, and Sharukh Khan. Pricing is listed for hoardings and YouTube video views. Market share and research costs are stated for Liril brand products. The total estimated advertising budget suggested is between 100 to 1200 crores.

Uploaded by

Atul Tripathi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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BUDGET

Newspapers:
Hindustan times DelhiBase
rate

Front
page

Page
Page 5 Page 3,5
3, back Premiu &Back Page
m
Weekend
Premium

RS.395
0

RS.395
0

RS.925

RS.475

RS.230

Hindustan times Gorgaon


Base
Rate

Front
Page

Page 3,
Page 5,
Back Page Premiu
Premium
m

Page 3,5&back
page weekend
premium

RS.475

RS.475

RS.175

RS.60

RS.120

Pamphlet cost

Open:279*216mm
Closed:94*216
Paper Stock:149g/m sq. Paper
All prices are VAT including.

Quantity

Price

25

420

50

900

100

1500

500

6250

1000

10000

2000

20000

Celebrity One Advertisement Takes :


Deepika padukon : RS. 600000
Katrina Kaif
: RS. 400000
Priyanka Chopra : RS. 300000
Sharuk Khan
: RS. 1000000
Hoardings :
Per Hoarding/per year RS. 600000

YouTube Charges: 26 cents


We are also providing Buy tow Get
one Offer.
Advertising on T.V. Takes approx RS.
60-70 crores.
Current Market Share of liril is Approx
1.3%
Research and Development Cost is
approx 400crores .
so, we combined all the data its sum
should be approx : 100-1200 crores.

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