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Reference Architecture Marketing

The document outlines the key technologies used in marketing campaigns including email, analytics, display, social, events and content management. It also covers technologies used in lead and customer lifecycles such as tracking, enrichment, segmentation, nurturing and routing.

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juergen_urbanski
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292 views1 page

Reference Architecture Marketing

The document outlines the key technologies used in marketing campaigns including email, analytics, display, social, events and content management. It also covers technologies used in lead and customer lifecycles such as tracking, enrichment, segmentation, nurturing and routing.

Uploaded by

juergen_urbanski
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Marke&ng

Technology
Reference Architecture
Campaign Lifecycle
Email

Analy6cs

Display

Social

BIZO

OKTO-
POST

MAR-
KETO

Events

WEBEX

LINKEDIN TWITTER

Content

Web

INSIGH-
TERA

SMART-
LING

SS/YT

WP

SPACE

GA
BIZO

Lead Lifecycle
Acquir
e LEAD-

Tracking

Enrich
INSIGH-
TERA

TW/LI

Seg-
ment

Nurture

Manual

BIZO

Score
INFER

Route

MAR-
KETO
SFDC

MARKETO

BI

Customer Lifecycle
Acquire

Enrich

DISCO-
VER

DATA.
COM

GOOD-
DATA

Other
DOCU-
SIGN

BOX

SALESFORCE

Copyright [email protected]

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