Subject: MANAGEMENT

Paper - II
M.B.A Syllabus
PART-A
Unit-I: Business Behaviour & Decisions
Demand Analysis,Production Function , Cost-output relations, Market structures,
Pricing theories, Macro-Economics, National Income concepts, Monetary
&Fiscal Policy, Balance of Trade and Balance of Payments, Business Cycle.
Unit-II: Organizational Behaviour
The concept and significance of organizational behaviour,Skills and roles in an
organization, Classical, Neo-classical and modern theories of organizational
structure, Organizational design, Understanding and Managing individual
behaviour,Personality, Perception, Values, Attitudes, Learning, Motivation.
Understanding and managing group behaviour, Processes, Inter-personal and
group dynamics, Communication, Leadership, Change management, Conflict
management and resolutions, Organizational development.
Unit-III: Human Resource Management
Concepts and perspectives in HRM,HRM in changing environment, Human
resource planning- Objectives, Process and Techniques, Job analysis &Job
description, Recruitment & Selection, Induction, Training and Development,
Performance management systems, Potential assessment, Job evaluation,
Compensation
Management,
Industrial
Relations,Trade
Unions,
Disputeresolution and Grievance management, Labour Welfare and Social
security measures, Challenges & Opportunities in HRM,International HRM
dimensions.
Unit-IV: Financial management
Nature and Scope, Finance Functions, Objectives of Financial Management,
Valuation concepts and valuation of securities, Capital budgeting decisions,
Working Capital Management, Risk analysis, Capital structure and Cost of
capital, Dividend policy Determinants, Long-term and short-term financing
instruments,Mergers and Acquisitions
Unit-V:Marketing Management
Nature of Market, marketing & marketing management, Traditional & Modern
Marketing, Concepts of marketing, Marketing Environment, Marketing
Information Systems and Marketing research,Buyer Behaviour, Market
Segmentation, Product decisions, Product mix, Product Life Cycle, New product
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development, Branding and Packaging,

Pricing methods and strategies.
Promotion decisions-Promotion mix, Channel management, Vertical marketing
systems,Services marketing, 7Ps of Services Marketing, Recent Trends in
Marketing.
Unit-VI: Production & Operations Management
Nature, Characteristics, Significance and limitations of Production Management,
Facility location, Layout planning and analysis, Production planning and
control-production process analysis,
Demand forecasting for operations,
Determinants of product mix, Production scheduling, Work measurement, Time
and motion study, Statistical Quality Control. Role and scope of Operations
Research, Linear Programming, Sensitivity analysis, Duality, Transportation
model, Inventory control, Queueing theory, Decision theory, Markov analysis,
PERT /CPM.
Unit-VII: Operations Research & Quantitative Techniques
Probability theory, Probability distributions-Binomial, Poisson, Normal and
Exponential, Correlation and Regression analysis, Sampling theory, Sampling
distributions, Tests of Hypothesis, Large and small samples, t, z, F, Chi-square
tests. Decision Theory, Assignment Models,
Use of Computers in
Managerial,applications, Technology issues and Data processing in organizations,
Information systems, MIS and Decision making, System analysis and
design,ERP, Trends in Information Technology, Internet and Internet-based
applications.

Unit-VIII: Strategic Management& International Business

Concept of corporate strategy, Components of strategy formulation, Strategy
implementation and Evaluation, Ansoff,s growth vector, BCG Model, Porter's
generic strategies,SWOC Analysis, Competitor analysis, Strategic dimensions
and group mapping, Industry analysis, Strategies in industry evolution,
fragmentation, maturity, and decline, Competitive strategy and corporate strategy,
Trans-nationalization of world economy, Managing cultural diversity, Global
Entry strategies,Globalization of financial system and services, Managing
international business, Theories of International Business,
Competitive
advantage of nations, Trade Blocks and WTO.

Unit-IX:Entrepreneurship Development
Concepts-Types, Characteristics, Motivation, Competencies and its development,
Innovation and Entrepreneurship, Small business-Concepts Government policy
for promotion of small and tiny enterprises, Micro, Small & Medium Enterprises,
Process of business opportunity identification, Detailed business plan.
preparation, Managing small enterprises, Planning for growth, Sickness in Small
Enterprises, Rehabilitation of sick enterprises,Intrapreneurship. ISO
Certifications, New Age Entrepreneurs Women Entrepreneurs.
Unit-X: Business Ethics & Corporate Governance
Nature of Business ethics, Need and importance of business ethics, Competition
issues, legal issues, philanthropic issues, Economic issues, framework for ethical
decision making,
Moral philosophies: Teleological, deontology, virtue ethics, ethics of care, ethics
of egoism,
Ethics in finance, HRM, Marketing, IT, & Production
Corporate frauds & crimes, corporate disclosure, covert and overt ethical
problems,
Corporate Governance, meaning and definition, board composition, principles of
corporate governance, Clause 49 of SEBI listing agreement, different committee
recommendations, on corporate governance in India.
PART B
Strategic Functional Management
Unit-1: Accounting for Managers
Basics of Accounting:Role of Financial Accounting, Functions, Basic
AccountingConcepts and Conventions underlying the preparation of Financial
Statements, Double entry book keeping system, Books of Accounts &Trial
Balance and Preparation of Profit &Loss Account and Balance Sheet,
Rectification of errors.
Accounting Standards and Policy:Introduction to Accounting Standards
andAccounting Policy Choices, Revenue recognition, Inventory Valuation,
Principles of Inventory Valuation, Fixed Assets and Depreciation Accounting and
Principles Involved. Financial Reports, Notes on Accounting and Principles
Involved. Contingent Liabilities andPost Balance Sheet Events.
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Analysis and Interpretation of Financial Statements: Understanding the status

andPerformance of Enterprise. Cash Flow Statement Funds Flow Statement and
RatioAnalysis. Trend, inter firm, industry and recent reports of different
companies for analysis.
Unit-2: Business Environment & Legal System
Nature of business Environment, Micro & macro Environmental Factors, Political
and legal environment, Technical Environment, Socio-cultural Environment,
Economic Environment, Physical Environment, Global Environment.
Multi-National Corporations, Benefits & limitations, Approaches to Global
business: Ethno-centric, Poly-centric, Geo-Centric, Regio-Centric. Routes of
firms going global, Anti-Dumping,
Business Laws: Competition Act, 2002, Patents Act, 2005, IT Act, 2000,
FEMA, 1999, Consumer Protection Act, 1986, Environment Protection Act,
1986.
Unit-3: Strategic and International HRM
Nature of Strategic HRM, Strategic role of HRM, Planning and Implementing
Strategic HR policies, HR Strategies to increase firm performance.
Managing Global Human Resources
HR and the internationalization of business,improving international Assignments
through selections, Training and maintaining international Employees, Cross
cultural training, expatriation & repatriation.Developing international Staff and
Multinational Teams,Multinational, Global, and Transnational Strategies,
Strategic Alliances, Sustainable Global Competitive Advantage, Globally
Competent Managers, Location of Production Facilities.
Recent Techniques in HRM
Employees for lease, Moon lighting by employees, Blue moon to full moon, Dual
career groups, Flexi-time and Flexi-work, Training and Development:
Organizations Educational Institutes, Management Participation in Employees
Organization,Consumer Participation in Collective Bargaining, Collaborative
Approach, Employees Proxy, HR accounting, Organizational Politics, Exit
Policy and Practice, Future of HRM.
Labour Legislations:
Industrial disputes Act, Factories Act, Payment of Wages Act, Workmen
Compensation Act, ESI & PF Act,
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Unit: 4:Advanced Marketing management

Individual Determinants of Consumer Behaviour
Consumer needs & motivation, personality and self-concept, consumer
perception, learning & memory, nature of consumer attitudes, consumer attitude
formation and change.
Introduction to Retailing
Definition, functions of retailing, types of retailing, forms of retailing based on
ownership. Retail theories, Wheel of Retailing, Retail life cycle.Retailing in
India: Influencing factors, present Indian retail scenario. Retailing from the
International perspective.
Impact of IT in Retailing
Non store retailing, The impact of Information Technology in retailing,
Integrated systems and networking, EDI, Bar coding, Electronic article
surveillance, Electronic shelf labels,
Customer database management system.Legal aspects in retailing, Social issues
in retailing, Ethical issues in retailing.
Nature and Scope of International Marketing
Features of International Marketing , Need for international Trade, International
Marketing Environment, The basis of International Trade, Tariff and Non-Tariff
barriers,International marketing intelligence: Requirement and Sources of
Informations systems and marketing research Problems in International
Marketing research.
Unit: 5: Advanced Financial Management
International Finance: Introduction, Meaning of International Finance, Issues
involved in International business & Finance, Currency to be used, Credit
worthiness, Methods of Payment,
International Financial Management:Meaning of International Financial
Management, Scope and significance of International financial management in
international markets.
Introduction to Investment Management: Meaning of Investment, Selection of
Investment, Classification of Securities, Risk and Uncertainty, Types of Risks,
Risk and Expected Return, Measurement of Portfolio Risk, Benefits of
Diversification, Investment Strategies, Types of Companies and Stocks, Matrix
approach in Investment Decision, Investment Avenues.
International Financial Markets and Instruments: Forex Markets, Cash and
spotExchange Markets, Euro Currency market. Capital and money markets
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GDRs, ADRs,ADS - Bonds, FRNs -Cross currency rates and interest rate
arbitrage, Problems on Basic Exchange Rate mechanism.