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Beaver Creek Pottery Company

The document contains three summaries of optimization problems: 1) A pottery company wants to maximize profits by determining the optimal quantities of bowls and mugs to produce given labor and material constraints. 2) A farmer needs to purchase the right amounts of two fertilizer brands to minimize costs while meeting nitrogen and phosphate requirements for a field. 3) A company has a weekly advertising budget and wants to allocate spending across television, newspaper, and radio ads to maximize total audience reach while following certain distribution limits.

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Carl Jerome Austria
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44 views2 pages

Beaver Creek Pottery Company

The document contains three summaries of optimization problems: 1) A pottery company wants to maximize profits by determining the optimal quantities of bowls and mugs to produce given labor and material constraints. 2) A farmer needs to purchase the right amounts of two fertilizer brands to minimize costs while meeting nitrogen and phosphate requirements for a field. 3) A company has a weekly advertising budget and wants to allocate spending across television, newspaper, and radio ads to maximize total audience reach while following certain distribution limits.

Uploaded by

Carl Jerome Austria
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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1.

Beaver Creek Pottery Company


How many bowls and mugs should be produced to maximize profits given labor
and materials constraints?
Resource Requirements
Product

Labor (Hr/Unit)

Clay (Lb/Unit)

Profit ($/Unit)

Bowl

40

Mug

50

2. Two brands of fertilizer available Super-gro, Crop-quick


Field requires at least 16 pounds of nitrogen and 24 pounds of phosphate.
Super-gro cost $6 per bag, Crop-quick $3 per bag. How much of each brand to
purchase to minimize cost of fertilizer given the following data?
Chemical Contribution
Brand

Nitrogen (lb/bag)

Phosphate (lb/bag)

Super-Gro

Crop-Quick

A Business Application: Media Selection


The advertising alternatives for a company include television, radio, and
newspaper advertisements. The costs and estimates for audience coverage are given in
the table below.
Television

Newspaper

Radio

Cost per
advertisement

$ 2,000

$ 600

$300

Audience per
advertisement

100,000

40,000

18,000

The local newspaper limits the number of weekly advertisements from a single
company to ten. Moreover, in order to balance the advertising among the three types of
media, no more than half of the total number of advertisements should occur on the
radio, and at least 10% should occur on television. The weekly advertising budget is

$18,200. How many advertisements should be run in each of the three types of media
to maximize the total audience?

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