CEO`s Message

Assalam-O-Alikum!
Wishing you best regards on the great success our company and on
worldwide recognition for his good and quality products. We are gaining more
and more customers by continuously improving the quality of our products and
maintaining best quality control system. For this I welcome all of our employees
working in and outside the organization.
Our primary goal is to provide superior services to our customers and
fully going through innovative ideas. Our aim is to provide good food, good life to
our customer. Innovation is the main strength of our company by which we are
continuously improving our standards. We are focusing more deeply on
customer demanded products that’s why we are more successful.
I am very much pleased on the performance of our research and
development department which enables us to quickly launch our products.
Performance of our research department is much more better then all other
competitor companies. We are able to launch many new products due to its good
performance.
Mainly focusing on our vision we want to be creative organization with
great values and till now we have achieved that standard. Employees of the
organization are our strength and we have to utilize that strength. I will welcome
every person of that company with creative skills which can give more better
ideas and exceed its innovative skills. I will welcome every one with innovative
and skillful persons to be part of that great company.
Best luck for the future!

MR. AAMIR RAZA

(PRESIDENT & CHIEF EXECUTIVE OFFICER)

1
 MANAGEMENT OF THE COMPANY

PRESIDENT & CEO OF THE COMPANY

MR. AAMIR RAZA

(PRESIDENT & CHIEF EXECUTIVE OFFICER)

BOARD OF DIRECTORS

MR. WAQAS ANWAR

(S.E.V.P SALES & MKT)

MISS SHAN-E-ZAHRA
(S.E.V.P RESEARCH & DESIGN)

MISS UFAQ QAISER

(S.E.V.P QUALITY & INVENTORY CONTROL)

COMPANY SPOKES PERSON

SHAN-E-ZAHRA

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 NEW PRODUCT LAUNCH PROJECT

PROJECT DIRECTOR
WARDA YAQOOB

PROJECT PERIOD
We have completed proper research on this idea and after
complete research and clearly defining the customer needs. Our research and
development team suggested that there is great need to launch new product
because of demand of that product.
We have designed a proper roadmap of launching that product. Our total time
frame of launching that project is 30 days within which we can launch that product.
We have sent the copies to product design, inventory management, finance and
company executives.
Research team has fully approve the idea and suggested that it will be more
beneficial for us how early we will launch the project to capture the vacant market.

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 PROJECT MANAGEMENT TEAM

PROJECT DIRECTOR
WARDA YAQOOB
DESIGNE ENGENIER
SADIA GULL
CHIEF FINANCIAL OFFICER
NASIR KHAN
INVENTORY MANAGER
RABIA MANZOOR
FLOOR OPERATIONS MANAGER
ZAINAB NADEEM
CHIEF QUALITY CONTROL
AAMIR SAIF-ULLAH
MANAGER QUALITY ASSURANCE
BABER SULTAN
MARKETING MANAGER
SAIF-UR-REHMAN
SUPPLY CHAIN MANAGER
USMAN UL HAQ

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 Nestlé History

The story begins in 1867, when Henri Nestlé developed a baby formula that
saved a child's life and marked the beginning of Nestlé's decades-old commitment to
nutrition. In the 140 years since then, they have expanded around the world and
developed a range of products designed to suit every taste, need and cultural
preference. Their distinctive seal is recognized everywhere as a guarantee of quality
and healthfulness.

Nestlé Pakistan History

Nestlé Pakistan

Nestlé has been serving Pakistani consumers since 1988, when their parent company, the
Switzerland-based Nestlé SA, first acquired a share in Milkpak Ltd.

Today they are fully integrated in Pakistani life, and are recognized as producers of safe,
nutritious and tasty food, and leaders in developing and uplifting the communities in which they
operate. Nestlé Pakistan ensures that their products are made available to consumers wherever in
the country they might be. Convenience is at the heart of the Nestlé philosophy, and their aim is
to bring products to people's doorsteps.

A History of Service

In line with the parent company's global philosophy, Nestlé is proud of their commitment
to excellence in product safety, quality, and value. Their products cater to human needs, and
Nestlé is active in the communities they serve.

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 From spreading awareness about nutrition and wellness to digging wells in the Thar
Desert and succoring earthquake victims, they are committed to serving the country and its
people.

The consumer's voice is key to Nestlé Pakistan's vision and working. Whether you live in
the remotest village or the metropolis of Karachi, their consumer services team stands ready to
listen to your concerns and provide answers about their products and guidance on matters of
health and wellness

Core values

Our core values are as fallows,

Ability to react quickly to market conditions
Ability to tailor the product according to market
Team work
Pioneers & innovators
Continuous learning
Creating long term shared value

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 MISSION STATEMENT

“Nestle is dedicated to providing the best foods to people throughout their day,
throughout their lives, throughout the world, with our unique experience of anticipating
consumers need`s and creating solutions, nestle contributes to your well-being and
enhances your quality of life”

VISION AND STRATEGY

The Nestlé global vision is to be the leading health, wellness, and Nutrition Company in the
world. Nestlé Pakistan subscribes fully to this vision. In particular, they envision to;

Lead a dynamic motivated and professional workforce – proud of its heritage and bullish
about the future.
Meet the nutritional needs of consumers of all age groups – from infancy to old age, from
nutrition to pleasure, through an innovative portfolio of branded food and beverage
products of the highest quality.
Deliver shareholder value through profitable long-term growth, while continuing to play
a significant and responsible role in the social, economic and environmental sectors of the
country.
Nestlé has profitable and diversified high quality food and beverage product portfolio,
delivering 60:40+ advantage to consumers, available across all sales channels.
Nestlé brands are the preferred choice in their categories. Consumer insight drives all
aspects of their marketing and communication efforts.
Their communications to the consumer are relevant, cutting-edge, and adhere to the
highest standards of responsible communication.
Nestlé Company is seen as the No. 1 career destination for talented, motivated and
ambitious professionals.

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 Their result-oriented organizational structure ensures effective communication and
empowered self-management.
Nestlé milk collection and agri services will continue to play the primary role in
development of the dairy sector in rural Pakistan.
Their proactive innovation and renovation culture is the key to their success in the
marketplace.
Fully integrated systems (Nestlé Pakistan, suppliers, customers) ensure efficient business
processes.
Non-strategic activities and products are outsourced or discontinued.

MARKET CONDITION

Pakistan is a third world country therefore its market is not a stable one. This proposal is
prepared when inflationary conditions in Pakistani market were not that severe, therefore this
report should be viewed in context of the market conditions which were prevailing in July 2008.

During the past one decade Pakistani people got rich due to much privatization and
foreign investment, coupled with property and stock exchange boom. Now people have money to
spend and their affordability has increased dramatically. Therefore nestle also introduced many
brands keeping in mind the per capita purchasing power, and set their prices at a premium since
people have trust in nestle therefore nestle is earning good profits in Pakistan.

Besides the increase in per capita purchasing power, awareness increased among people
of Pakistan regarding to the health issues. People are now health conscious which helped nestle
to flourish in Pakistan.

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 ORGANIZATIONAL CHART

SALES
DEPARTMENT
SALES &
RESEARCH DEP
RESEARCH &
DEVELOPMENT
PRODUCT
DESIGN DEP

FINANCE DEP

BOARD OF INVENTORY
DIRECTORES CONTROL DEP

PRESIDENT & FLOOR

CEO OPERATION DEP

QUALITY
CONTROL DEP

QUALITY
ASSURANCE DEP

MARKETING DEP

SUPPLY CHAIN
DEP

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 SALES & RESEARCH DEVELOPMENT DEPARTMENT

SALES DEPARTMENT
(Member and there designation)

Duties & Responsibilities of sales Department

Sales department consists of following personnel;

SALES MANAGER
ASSISTANT SALES MANAGER

1. Duties of Sales Manager (Muhammad Imran)

Developing sales strategies, goals and plans
Reviewing sales information both historical and current.
Forecasting for senior management.
Looking at competitors and evaluating strategies to compete.
Sales meetings and sales calls with team members.
Measuring results.

2. Duties of assistant sales manager (Faisal Shahzad)

To collect data about potential sales market.

To regularly report his progress to the sales manager.
To suggest and implement ways & techniques of selling the new product to the
customers.

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 RESEARCH DEPARTMENT
(Member and there designation)

Duties & Responsibilities of Research Department

Research department consists of following personnel;

RESEARCH MANAGER
RESEARCH ASSISTANT MANAGER

1. Duties of Research manager (Ayesha Asghar)

To monitor the conducting of surveys regarding the existence of new product demand.
To analyze through research techniques the suitable product features to be added to the
new product.
To overall manage the work of assistant research manager.
To research which processes will be the optimal one for product development and
manufacturing.

2. Duties of Assistant Research Manager (Warda Yaqoob)

To conduct the research surveys in the market regarding the acceptability of the new
product.
To gather other research data from multiple sources like Government published reports,
market statistics etc.

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 PRODUCT DESIGN DEPARTMENT
(Member and there designation)
Product designer
Product design feasibility manager
Product design approval manager
Cost analyst

1. Product designer (Sadia Gull)

Product designer will create the user-centered design of a product and will add
ingredients in the product according to voice of customer.
The product designer follows series of steps those are written under as:
1. Designing and prototyping
2. Mixing of ingredients with different quantities
3. Pre production design
4. Design during production
5. Post production design
6. Redesign

Major ingredients in the product are:

 Orange juice
 Citric acid
 Salt
 Natural and Artificial flavors
 Malic acid
 Sodium ascrobate
 Aspartame
 Acesulfame potassium
 Yellow 5 and yellow 6
 Pectin
 Sucralose

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 For the purpose of product design, we will use house of quality matrix to convert
customer voice i.e sugar free carbonated orange drink into technical specifications, means
in the words of engineers.

2. Product design feasibility manager (Muhammad Javed)

Check the feasibility according to his experience and expertise. The determination
and specification of the parts of a product and their interrelationship so that they become a
unified whole. The design must satisfy a broad array of requirements in a condition of
balanced effectiveness. A product is designed to perform a particular function or set of
functions effectively and reliably, to be economically manufacturable, to be profitably
salable, to suit the purposes and the attitudes of the consumer, and to be durable, safe, and
economical to operate. For instance, the design must take into consideration the particular
manufacturing facilities, available materials, know-how, and economic resources of the
manufacturer. The product may need to be packaged; usually it will also need to be shipped
so that it should be light in weight and sturdy of construction. The product should appear
significant, effective, compatible with the culture, and appear to be worth more than the
price.

3. Product design approval manager (Qalb-E-Abass)

Receives design and its feasibility of product from relevant members, Contact to
manufacturing and engineering department for further approval and also for rectification
of any discrepancy in design requirements.

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 4. Cost analyst (Sadia kiran)
Estimates cost for product for production department;
Recurring production cost = production labor + direct materials + process costs + overhead
+ outside processing
Non-recurring costs = development costs + tooling

Product costs = Recurring production costs + allocated non-recurring costs

Product price or acquisition costs = Product costs + selling, general & administrative
+ warranty costs + profit

Life cycle costs = Acquisition costs + other related capital costs + training costs +
operating costs + support costs + disposal costs

A design to cost approach consists of the following elements:

An understanding of customer affordability or competitive pricing requirements by

the key participants in the development process;
Establishment and allocation of target costs down to a level of the hardware where
costs can be effectively managed;
Commitment by development personnel to development budgets and target costs;
Stability and management of requirements to balance requirements with
affordability and to avoid creeping elegance;
An understanding of the product's cost drivers and consideration of cost drivers in
establishing product specifications and in focusing attention on cost reduction;
Product cost models and life cycle cost models to project costs early in the
development cycle to support decision-making;
Active consideration of costs during development as an important design parameter
appropriately weighted with other decision parameters;
Creative exploration of concept and design alternatives as a basis for developing
lower cost design approaches;

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Access to cost data to support this process and empower development team
members;
Use of value analysis / function analysis and its derivatives (e.g., function analysis
system technique) to understand essential product functions and to identify
functions with a high cost to function ratio for further cost reduction;
Application of design for manufacturability principles as a key cost reduction tactic;
Meaningful cost accounting systems using cost techniques such as activity-based
costing (ABC) to provide improved cost data;
Consistency of accounting methods between cost systems and product cost models
as well as periodic validation of product cost models; and
Continuous improvement through value engineering to improve product value over
the longer term.

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 Finance Department
(Member and there designation)

CHIEF FINANCE OFFICER

SENIOR FINANCE SYSTEM MANAGER
ACCOUNT MANAGER
FINANCE MANAGER

Major duties of finance department

The Finance Department supports the firm on a day to day basis to assist in the
delivery of the business plan, national and local priorities and corporate objectives.
Specifically, the principal duties and responsibilities of the Finance Department are as
follows:
To support to the firm in securing financial balance which will include the determination
and establishment of cash releasing efficiency savings required to ensure financial
balance and to advise the firm on strategic and operational matters relating to finance.
To contribute to the operational and business planning activities of the firm.
To develop and review financial systems, procedures and controls to ensure that the
budgetary, accounting, income and expenditure systems operate efficiently to the highest
professional standards.
To play a key role in the interpretation of national policies and practices in assessing the
financial risks and impact of the implementation of these policies.
To generate the financial resources for the new products.

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 DEPARTMENTAL HIERARCHY

Chief Finance Officer (CFO)

Senior Finance System Manager Account Manager (AM)

Finance Manager

Now we will discuss the major duties of the Chief Finance officer, Account manager, senior
finance system manager and finance manager.

1. CHIEF FINANCE OFFICER (Muhammad Nasir Khan)

The Chief Financial Officer (CFO) will direct the organization’s financial planning and
accounting practices as well as its relationship with lending institutions. The CFO will provide
direction for the financial operations of the company, subsidiaries, and projects including both
treasury and accounting functions.

Duties and responsibilities

Oversees and directs treasury, budgeting, audit, tax, accounting, purchasing, real estate,
long range forecasting, and insurance activities for the organization.
Directs and coordinates the establishment of budget programs.
Appraises the organization’s financial position and issues periodic reports on
organization’s financial stability, liquidity, and growth

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 Analyzes, consolidates, and directs all cost accounting procedures together with other
statistical and routine reports.
Analyzes accounting practices impacting functional groups and the whole organization,
and determine their financial impact.

Communicates financial plans, policies and technology trends throughout the organization,
including management groups and professional staff.

2. SENIOR FINANCE SYSTEM MANAGER (Maryam Khalid)

Duties and responsibilities

Manages and supports the development, tracking, and implementation of process
efficiencies and technology projects on a national level.

Ensures that all project and process enhancements are in compliance with acceptable
accounting practices and applicable internal and external policies and regulations.

Gathers information from internal and external sources related to needed process
enhancements and technical/software efficiencies.

Recommends to senior management on enhancements/additions/changes on a wide

variety of technical, software and/or process-related projects. Manages the project(s)
from idea to implementation.

3. ACCOUNT MANAGER (Muhammad Sabeel Farhan)

The Account Manager (AM) is responsible for all aspects of the response, including
developing installation objectives and managing all program roll-out operations.
Duties and responsibilities

Stabilize the firm by ensuring life safety and managing resources efficiently and cost
effectively.

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 Determine firm objectives and strategy to achieve the objectives.
Approve the implementation of a firm written Action Plan.
Make assure that all the accounting procedures are according to international
accounting standards.
Make the cost analysis of the new product
Make the budgets for forecasting the sales.
Oversee monthly accounting responsibilities
Manage timely and accurate monthly closings.
Function as a backup to the Financial Analyst implementing changes to financial
models is needed.
Special Projects as requested by the Controller and CFO

4. FINANCE MANAGER (Sumra Warsi)

Duties and responsibilities

Creates financial models and spreadsheets, assembles and manipulates financial and
operational data, and develops written and graphical reports; works with systems-
administration teams to develop reports, queries, and other data extraction tools.
Conducts special analyses on financial and management issues as assigned; prepares
reports covering complex financial and performance issues for a wide variety of
audiences, including management, the Board, and the general public.
Develops and implements departmental financial policies, procedures, and performance
standards related to primary assignments; coordinates with other departments to establish
appropriate corresponding District-level policies
Prepares program area policy and procedure alternatives and recommendations; develops
appropriate systems to implement recommendations.
Serves as project manager for assigned projects.

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 INVENTORY DEPARTMENT

(Member and there designation)

Duties & responsibilities of inventory department

1. Production Dept. contractor (Rabia Manzoor)

Getting information from production department about desired raw material, quantity,
quality, pricing and time period within which to make inventory available for production.

2. Supplier contractor (Qamer Abbas Shah)

Giving orders to the external suppliers for obtaining required material according to the
specifications regarding quantity, quality, price, commission, lead time, logistics loading and
unloading terms.

3. Finance Dept. contractor (Zohaib Hassan)

Submitting the receipts and vouchers to the finance department, verifying the transactions
and getting cash from finance department in order to make payments (through supplier
contactor) to external suppliers and meeting other expenditures.

4. Physical inspector (Sumaira Kanwal)

Physically keeps the check and balance of incoming and outgoing stock along with
determining the quantity and quality obtained and performs overall inspection responsibilities.

5. Card Maintainer (Zille Huma)

Manage inventory card system regarding incoming and outgoing of inventory and
providing information to production department of used and unused inventory.

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 FLOOR OPERATIONS DEPARTMENT
(Member and there designation)
Floor Manager
Assistant Manager
Floor Plan Supervisor
Assistant Supervisor

Responsibilities of Floor-Operation Team

Develop clear and accurate job estimate

Scheduling
Monitor sub-ordinates
Manage work in Process
Inspect services and final walk through
Production
Job documentation
Train Production Personal
Attend VIP meeting
Expense control
Lead, manage and develop front line supervisor
Evaluate the value stream
Try to eliminate non-value added steps in process
It is responsible for overseeing the day to day operations
Provide overall management of the ongoing Prodcution including inventory, control,
Equipment Maintenance, Calibtration, Shipping, and Quality Control/ inspection
Assist in creation of efficient processes through hands-on development and training
Track quality of all processes through analysis of recorded data and formation of
additional test-points.
Correlate results with requirement/specification
Report directly to CEO

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 Hierarchy of Floor-Operations Team

OPERATIONS MANAGER

ASISTANT MANAGER

FLOOR PLAN SUPERVISOR

ASSISTANT SUPERVISIOR

1. Production manager (Zainab Nadeem)

A production manager is involved with the planning, coordination and control of

industrial processes. She ensures that goods and services are produced efficiently; that they are
of the right quality, quantity, and cost; and that they are produced on time, to the satisfaction of
the customer, at the right price. Overseeing the production process.

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 A production manager is involved in both the pre-production (planning) stage as well as
the production (control and supervision) stage.

However, tasks typically involve:

Overseeing the production process, drawing up a production schedule;

Ensuring that the production is cost effective;
Making sure that products are produced on time and are of good quality
Working out the human and material resources needed
Estimating costs and setting the quality standards
Monitoring the production processes and adjusting schedules as needed
Being responsible for the selection and maintenance of equipment
Monitoring product standards and implementing quality-control programmes.
Working with managers to implement the company's policies and goals
Ensuring that health and safety guidelines are followed
Supervising and motivating a team of workers
Reviewing the performance of subordinates
Identifying training needs

2. Assistant manager (Muhammad Sarfraz)

Take in production orders and convey them to the production team
Ensure that the production targets are met and there is a balanace in supply and
demand
Ensure that the quality standards of product are met
Handle Machinery problems if any
Give regular production report to manager
Report to Production Manager regarding all the developments in his/her domain
Motivating employees to give their best to the organization
Report directly to operations Manager

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3. Floor plan supervisor (Asim Zia)

Lead manage and develop front line/assistant supervisor

Perform a variety of complicated tasks including management of employees.
Typically report to the Production Manager
Has knowledge of commonly used concepts, practices, and procedures within a
particular field. Rely on instructions and pre-established guidelines to perform the
functions of the job.
Monitor sub ordinates
Manage work in Process
Assist in creation of efficient processes through hands-on development and training
Track quality of all processes through analysis of recorded data and formation of
additional test-points.
Report directly to Operations Manager.
Attend VIP meeting
Other tasks as assigned by Production Manager

4. Assistant Supervisor (Saima Awan)

It is responsible for overseeing the day to day operations

Production record
Try to eliminate non-value added steps in process
Supervise workers engaged in the production in the absence of supervisor
Analyze and resolve work problems and will assist in solving these problems
Perform all other tasks required of employees when needed.

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 QUALITY CONTROL DEPARTMENT
(Member and there designation)
Running process should be out of defects, number of defects should be
minimized.

CHIEF QUALITY CONTROL

QUALITY CONTROL MANAGERS
QUALITY CONTROL SUPERVISOR
QUALITY CONTROL INSPECTOR

Duties & Responsibilities of quality control Department

1. CHIEF QUALITY CONTROL (Amir Saif Ullah)

Head of the department to make sure what overall production is going up to
market.

2. QUALITY CONTROL MANAGERS (Maryum Anwar)

To provide quality control and assurance functions that ensure products conform to
engineering specifications and meet customer quality requirements by performing the
following duties.

Duties and Responsibilities

Include the following. Other duties may be assigned. Maintains and reports product
conformance to specifications through inspection of raw material, work in process and finished
goods inventories.

Expected to effectively manage process improvements and change initiatives using Six
Sigma and Lean concepts as an enabler and establish operational metrics/key indicators
for process control, communication and on-going quality process improvements to
achieve Quality excellence
Reports and tracks any significant deviations from quality
standard

25
 Recommends corrective action as necessary to management to
insure compliance to Quality requirements and goals.
compliance to quality requirements and gathers feedback on
current level of customer quality perception.
Create and maintain a system for production to be responsible
for quality.
Establishes and presents regular training for inspection and
manufacturing employees on quality issues.

3. QUALITY CONTROL SUPERVISOR (MEDIHA ZUBAIR)

 Plans, Job Descriptions, and manages the mechanical (length) inspections

first article and final acceptance) to ensure that the production of products
in the Machine Shop is consistent with established standards.
 Develops and analyzes statistical data and product specifications to
determine present standards and establish proposed quality and reliability
expectancy of finished product.
 Manages the development and implementation of inspection procedures.
Responsible for coordinating subordinate employee recruitment, selection,
training, performance assessment, work assignments, and disciplinary
actions.
Required Skills for Quality Control Supervisor Job:

 AS9100 PROCESSES
 ISO 9001: 2000
 BACHELORS DEGREE
 KAIZEN
 SIX SIGMA
 MECHANICAL INSPECTIONS

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 4. QUALITY CONTROL INSPECTOR (NAVEED MANZOOR)

Hands on testing of all products and environmental monitoring and regulating. Examines
machine-made product for defects: Selects sample , and visually examines product for other
defects. Records number of defectives and informs department supervisor when percentage of
defective units exceeds allowable limits, requiring inspection of entire unit output.

QUALITY ASSURANCE DEPARTMENT

(Member and there designation)

This article is produced with objective of identifying the need of quality assurance at
nestle diet orange along with the specific goals and objectives of quality assurance department.
We have laid down the necessary responsibilities of the quality assurance department in brief and
concise manner.

Personnel at the quality assurance department

MANAGER QUALITY AND ASSURANCE DEPARTMENT

FAILURE ANALYST
QUALITY AND ASSURANCE COORDINATOR
INTERNAL AUDITOR

Quality assurance

It is a part of quality management which represents a complex process focused on

creation of the confidence that the corresponding requirement to quality is kept, and includes all
the factors and the actions needed for achievement of the appropriate quality level of products
and services. “It is a set of activities intended to ensure that products (goods and/or services)
satisfy customer requirements in a systematic, reliable fashion.”

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 The general objective of quality assurance departments an enhancement of product
and service quality and an increase of customer satisfaction. To achieve this objective, QAD
should reach the following goals;

Continuous and consistent development, implementation and maintenance of quality

assurance management system.
Staff training and compliance with the requirements of the quality assurance
management
Quality control over provided products and services in accordance with The Rules
and Standards of the company
Developing and making arrangements for enhancing the quality of provided products
and services
Organizing and conducting internal audit of the quality assurance management
system
Organizing and controlling corrective and preventing actions of quality management
Control over equipment and production process
Control over product output
Investigation of customer claims

1. Quality and assurance manager (Baber sultan)

Duty to measure the conformance quality, or degree to which the product/service was
produced correctly.
The prevention of defects, such as by the deployment of a quality management system
and preventative activities like fame.
The detection of defects, most commonly associated with testing which takes place
within a quality management system typically referred to as verification and validation.
Planned and systematic production processes that provide confidence in a product's
suitability for its intended purpose.
28
 Check two key principles characterize qa: "fit for purpose" (the product should be
suitable for the intended purpose) and "right first time" (mistakes should be eliminated).
Quality assurance includes regulation of the quality of raw materials, assemblies,
products and components; services related to production; and management, production
and inspection processes.

2. Failure Analyst (Khurram Mehboob)

To perform analysis of defective product

Utilize the resulting findings to improve product yield and integrity.
Reliability Engineering also performs failure analysis in mode and the mechanism of all
failures (both from routine reliability tests and customer returns).
Qualification of existing products for new applications. Customer Qualifications.
Reliability is responsible for review and acceptance of all customer requirements.
Coordinates all replies to customers and approves all correspondence outside the
company.

3. Quality Assurance coordinator (Muhammad Fiaz)

Provides procedures for qualification of new product designs require reliability

participation and approval in design reviews, documentation, characterization, and
reliability stress studies.
New package qualification is approved and released for production after prescribed
environmental tests have been successfully completed.
Qualification of a new product is granted only after Quality and reliability have
completed evaluation of process control studies. Significant modifications to existing
processes are treated as new processes for the purpose of qualification.
Proper documentation of all changes to process steps and procedure, and of any or
material, is assured by Reliability’s approval. new or improved designs.

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4. Internal Auditor (Athar Saeed)

A person employed as a quality assurance auditor is responsible for testing items

produced by a company or facility against the recognized industry standards.
The quality assurance auditor is really responsible for making sure that what is reported
on the package is really what the product is, and that it is safe under FDA and other
applicable regulations.
A quality assurance auditor needs to be very organized, have a strong analytical
background as well as being familiar with the standard operating procedures (SOPs) and
regulations affecting the production of the final product.
An understanding of the biotechnology that goes into manufacturing and developing the
product is critical.
Internal auditor continually monitor compliance efforts which enables a business to
assess and handle its risk.

Marketing Department
(Member and there designation)

Duties & Responsibilities of Marketing Department

1. ADVERTISING MANAGER (Aurangzaib)

Advertising manager is responsible for organizing the testing of a product in a limited

market before it is universally marketed.
Advertising managers oversee advertising and promotion staffs, which usually are small,
except in the largest firms.
In a small firm, managers may serve as liaisons between the firm and the advertising or
promotion agency.

30
 In larger firms, advertising managers oversee in-house account, creative, and media
services departments.

2. MARKETING MANAGER (Saif-ur-rehman)

Marketing managers develop the firm’s marketing strategy in detail. With the help of
subordinates, including product development managers and market research managers.
They estimate the demand for products and services offered by the firm and its
competitors.
In addition, they identify potential markets for example, business firms, wholesalers,
retailers, government, or the general public.
Marketing managers develop pricing strategy to help firms maximize profits and market
share while ensuring that the firm’s customers are satisfied.
They monitor trends that indicate the need for new products and services.
They oversee product development.
These managers direct promotions programs that combine advertising with purchase
incentives to increase sales.

3. PUBLIC RELATIONS MANAGER (Tayyba Safeer)

Public relations managers supervise public relations specialists.

These managers direct publicity programs.
They use every available communication medium to maintain the support of the specific
group upon whom their organization’s success depends, such as consumers,
stockholders, or the general public.
Public relations managers also evaluate advertising and promotions programs for
compatibility with public relations efforts and serve as the eyes and ears of top
management.

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 They observe social, economic, and political trends that might ultimately affect the firm,
and they make recommendations to enhance the firm’s image on the basis of those
trends.
Public relations managers may confer with labor relations managers to produce internal
company communications such as newsletters about employee-management relations.
They assist company executives in drafting speeches, arranging interviews, and
maintaining other forms of public contact; oversee company archives; and respond to
requests for information.
In addition, some of these managers handle special events, such as the sponsorship of
races, parties introducing new products, or other activities that the firm supports in order
to gain public attention through the press without advertising directly.

4. PROMOTION MANAGER (AROOJ NASIR)

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 SUPPLY CHAIN DEPARTMENT
(Member and there designation)

Introduction
"iA supply chain refers to the network of facilities and distribution options that
performs the functions of procurement of materials, transformation of these materials
into intermediate and finished products, and the distribution of these finished
products to customers.
Supply chain management lies between fully vertical integrated firms where
the entire flow of material is owned by a single firm in which each channel member
operates independently. The key for effective management lies in the coordination
between the various key players within the chain".

Objective

To optimize and consolidate low-cost but efficient resources and processes

To develop and manage simplified & effective supply network to achieve a
high level of service
Create a continuous improvement culture driven by performance measures
and rewards

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 Departmental Hierarchy

Supply Chain
Department

Supply Chain Manager Procurement Manager Production Manager Distribution Manager

(Usman-Ul-Haq) (Hassan Javed) (Mohsin Aziz) (Ajmal Khan)

Posts & Responsibilities

Supply chain Manager – Mr. Usman-Ul-Haq is responsible for the

production control, scheduling, inventory control, purchasing of raw material,
ensuring punctual distribution for production plan & material needs to the
relevant function, meeting the requirement of inventory control and the
accuracy of quantity.
Procurement Manager – Mr. Hassan Javaid is responsible for
formulating procurement strategy to reduce material cost, developing &
maintaining a close relationship with suppliers, exploring new
suppliers/vendors to cope with customer requirement requirements, working
closely with internal departments to ensure the necessary materials are ready
for production on a timely basis, monitoring supplier's performance in terms of
price, quality and delivery.
Production Manager – Mr. Mohsin Aziz is responsible for the
coordination of all the people & equipment involved in the production process,

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ensuring meeting of output & quality goals, devising methods of meeting
production goals, decisions related to machinery, monitoring of product
standards & quality control programs, implementation of company's goals and
policies.

Distribution Manager – Mr. Ajmal Khan is responsible for handling

delivery of goods, decisions involving transportation, stock control,
warehousing and ensuring structures to monitor the flow of goods.

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