When Selling Your Home...
When Selling Your Home...
When Selling Your Home...
The knowledge and help of a REALTOR® can make all the difference! You
should also understand what’s involved in having a REALTOR® represent you
as your own agent.
Once you have signed a Listing Agreement, this contract obligates your agent to be your loyal advocate and to promote
your best interests above all others in the negotiation and closing of a successful sale. As your agent, the REALTOR® will
obey your lawful instructions and cannot suggest to a buyer or buyer’s agent any price for your property that you have
not authorized.
Some firms use Designated Agency for sellers and buyers as their company policy. Designated Agency means that
the REALTOR® representing you is the only one in his or her office – your Designated Agent – who has an agency
relationship with you. The use of Designated Agency allows your REALTOR® to continue to represent you and your
interests, even if another REALTOR® in the same office shows your property to his or her client or negotiates the
purchase of your property on someone else’s behalf.
Many companies have adopted the use of Designated Agency for all clients in all transactions. Other companies
use it only on an as-needed basis. In either case, your Designated Agent will remain your loyal advocate and keep
your information confidential – even from other licensees in the office of this REALTOR®.
When Designated Agency is not used, all of the licensees in an office technically become your agents. You
could encounter a situation where the office representing you also represents the buyer. If this happens, the
REALTORS® in that office must – with your permission – change their agency status.
In this situation, the office could terminate their agency representation of both you and the buyer and act as
Facilitators from that point forward. Or you could allow the office to represent both you and the buyer in the sale
of your home, to a limited degree. This is called Disclosed Dual Agency. As Facilitators or Disclosed Dual Agents,
REALTORS® can assist both you and the buyer but cannot promote one party’s interests over the other’s or share
either party’s confidential information.
Upon any change in agency status, the REALTOR® should notify both you and the buyer in writing that a change
of status has occurred, even if at an earlier time you gave your permission for that to happen.
If Designated Agency IS used by the office of your REALTOR®, the only time a change of status would be required
is when the same individual REALTOR® represents both you and the buyer.
No. The agency policy in each office may make different options available to customers and clients of that office.
Ask your REALTOR® about his or her agency office policy.
In particular, if a buyer takes an interest in your property but has appeared without REALTOR® representation or
the assistance of a REALTOR®, different offices have their own policies governing how your agent should respond
in this situation. Ask your agent to explain what would occur if this happens.
In general, REALTORS® are paid for services they provide, not for their agency representation. Usually, as the seller,
you will pay a negotiated fee for the sale of your property to the listing brokerage firm, who will then cooperate
with the brokerage firm bringing the buyer by sharing this fee. Both your agent and the REALTOR® assisting the
buyer will provide some of the services needed to complete your sale successfully.
Disclosed Dual Agents and Facilitators are also paid a fee – usually the same as if they were working solely for
one party – because they are still providing needed services toward a successful transaction.