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Marketing Plan Executive Summary

This marketing plan document outlines sections for an executive summary, mission, market analysis including total available market and trends, objectives, competition analysis, target markets, marketing strategy, marketing mix of product, price, place, and promotion, controls, and contingency planning. It provides an outline to guide the development of a comprehensive marketing plan.

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Rushin Mehta
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63 views1 page

Marketing Plan Executive Summary

This marketing plan document outlines sections for an executive summary, mission, market analysis including total available market and trends, objectives, competition analysis, target markets, marketing strategy, marketing mix of product, price, place, and promotion, controls, and contingency planning. It provides an outline to guide the development of a comprehensive marketing plan.

Uploaded by

Rushin Mehta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Marketing Plan

Executive Summary
Mission
Defining Business

Market Summary Total Market / Available Market

Marketing Objectives
Financial Objectives & Forecast
Marketing Research
Market Needs
Market Trends
Market Growth Opportunities
Competition Analysis
Key Success Factors / USP
Critical Issues to be addressed

Situation Analysis SWOT / PESTLE/ 5 Forces / BCG (whichever seems


applicable)
Target Markets
Geographies
Demographics
Buyer Behavior Factors
Marketing Strategy Porters Generic Strategy / Ansoff Matrix
Positioning
Market Program Marketing Mix
Offering Product
Pricing
Distribution
Promotion
Controls
Implementation Controls
Marketing Controls
Contingency Planning Plan B

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