Scribd
Upload
1K views2 pages

Marketing Management MCQ

This document contains 10 multiple choice questions about marketing management concepts including advertising, sales promotion, direct marketing, gross rating points, cross-promotions, product life cycle stages, types of goods, pricing strategies, and geographical pricing. The questions cover topics such as methods for increasing short-term sales, electronic shopping channels, purposes of different advertising types, how gross rating points are measured, promotional techniques, elements of the promotion mix, when laggards enter the product life cycle, what type of good jewelry is, pricing methods that combine products, and differentiation in pricing for geographical customers.

Uploaded by

Abhinav Pandey
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
1K views2 pages

Marketing Management MCQ

This document contains 10 multiple choice questions about marketing management concepts including advertising, sales promotion, direct marketing, gross rating points, cross-promotions, product life cycle stages, types of goods, pricing strategies, and geographical pricing. The questions cover topics such as methods for increasing short-term sales, electronic shopping channels, purposes of different advertising types, how gross rating points are measured, promotional techniques, elements of the promotion mix, when laggards enter the product life cycle, what type of good jewelry is, pricing methods that combine products, and differentiation in pricing for geographical customers.

Uploaded by

Abhinav Pandey
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

Marketing Management MCQ (Multiple Choice

Questions)
Q1 This method is specifically used for increasing the short term sale of the goods.
a. Advertising
b. Sales Promotion
c. Publicity
d. Public Relations
Q2 Electronic shopping, TV shopping is related with:
a. Advertising
b. Personal Selling
c. Direct Marketing
d. None of these
Q3 The purpose of this type of advertising is to create repeat purchases.
a. Reminder
b. Reinforcement
c. Persuasive
d. Informative
Q4 Gross Rating Points can be measured by:
a. R+ F
b R- F
c. R/F
d. R * F
Q5 This technique focus on advertising of non-competitive brand with the other brand.
a. Cross-promotions
b. Tie-in promotions
c. Premiums
d. None of these
Q6 Labeling, packaging are associated with:
a. Price mix
b. Product mix
c. Place mix
d. Promotion mix
Q7 Entry of laggards is in which stage of PLC
a. First
b. Second
c. Third
d. Fourth
Q8 Which type of good Jewellery is:
a. Convenience
b. Shopping
c. Specialty

d. Unsought
Q9 It is a method in which various products are combined at the same price.
a. Promotional pricing
b. Product-bundle pricing
c. Captive product pricing
d. Optional product pricing
Q10 Differentiation in pricing for various geographical customer
a. Price skimming
b. Psychological pricing
c. Pricing variations
d. Geographical pricing

You might also like