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Historical Background of Starbucks Coffee Company

Three friends - Jerry Baldwin, Zev Siegl, and Gordon Bowker - founded Starbucks in 1971 in Seattle, Washington after being inspired by coffee entrepreneur Alfred Peet. They originally wanted to name the company Pequod but settled on Starbucks, after the chief mate in Moby-Dick. Starbucks has since expanded to over 21,000 stores in more than 60 countries by 2014. The growth of Starbucks is attributed to its strong human resources practices like teamwork, motivation, and corporate social responsibility in its supply chain and relationships with suppliers.

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Imran Anjum
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300 views1 page

Historical Background of Starbucks Coffee Company

Three friends - Jerry Baldwin, Zev Siegl, and Gordon Bowker - founded Starbucks in 1971 in Seattle, Washington after being inspired by coffee entrepreneur Alfred Peet. They originally wanted to name the company Pequod but settled on Starbucks, after the chief mate in Moby-Dick. Starbucks has since expanded to over 21,000 stores in more than 60 countries by 2014. The growth of Starbucks is attributed to its strong human resources practices like teamwork, motivation, and corporate social responsibility in its supply chain and relationships with suppliers.

Uploaded by

Imran Anjum
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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HISTORICAL BACKGROUND OF STARBUCKS COFFEE

COMPANY
The first Starbucks opened in Seattle, Washington, on March 30, 1971, by three
partners who met while they were students at the University of San Francisco. English
teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker. The three
were inspired to sell high-quality coffee beans and equipment by coffee roasting
entrepreneur Alfred Peet after he taught them his style of roasting beans. Originally the
company was to be called Pequod, after whaling ship from Moby-Dick, but this name
was rejected by some of the co-founders. The company was instead named after the
chief mate on the Pequod, Starbuck.
But now it has extended in more than 60 countries and This statistic shows the number
of Starbucks stores worldwide from 2003 to 2014. In 2014, there were 21,366
Starbucks stores around the world, up from 19,767 the previous year - an increase of
1,599 stores. The coffee and snack shop industry in the U.S. grows year-on-year, with
revenues forecasted to exceed 32 billion U.S. dollars in 2016. Within this industry,
coffee shops held a 42 percent market share in 2013. In terms of brands, Starbucks was
the clear market leader.

ROLE OF HR IN STARBUCKS COFFEE COMPANY


The growth of Starbucks is due to the good HR practices. They have adopted the
following system of HR practices:
Environment, Health & Safety (EHS)
Management Information System
Procurement & Supplies
Quality Assurance
Team working
Motivation
Ethics
Supply Chain & Logistic

Corporate Social Responsibility (CSR):


Starbucks has the long term relationships with
suppliers to control the qualities and prices, which they work together with suppliers and
discuss strategic business to improve and develop products. Starbucks focuses on social
and environmental points. Starbucks company engages the business ethics, which it can
see Starbucks mission or Starbucks code of conduct (from the part of Strong values drive
customer value) including companys policy both social and environmental.

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