A Report On Business Plan of Birishiri Resort Project

Business plan of
Birishiri Resort project
Entrepreneurship and Project Development
F-306
Course Code: F-306

Course Name: Entrepreneurship and Project Development
Business plan of Birishiri Resort project
Submitted toJunnatun Naym

Lecturer,
Department of finance,
University of Dhaka
Submitted byID no.

18-070
18-092
18-128
18-138
18-160
18-258
Name
Asif Abdullah
Tahmina Akter
Md. Muhasinur Rahman
Md. Jahed Hossain
Tanveer Ahmed
Fakhrul Islam
Remark
B.B.A. 18th Batch

Section- B
University of Dhaka
Submission Date: November 15, 2014
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PREFACE
After the successful completion of the course titled as Entrepreneurship and Project
Development and respective course code F-306 of the BBA program under the
Department of Finance, Faculty of Business Studies, University of Dhaka; we have
prepared this report, as a course requirement. It provides us an opportunity to lessen the
gap between the theoretical knowledge & practical experiences. To enhance the analytical
competence and entrepreneurial attitude, the students of the 18th batch, section B were
assigned to prepare term papers on entrepreneurial project development and a real life
business plan of the project, which has undoubtedly put fresh thrust to our understanding
and practical knowledge that will help us in the future. Preparing this report is a great way
to collect information from different sources which contributes to our theoretical
knowledge very much.
We believe practical experiences of working with a group will surely give a better
understanding of our theoretical knowledge.
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LETTER OF TRANSMITTAL
November 15, 2014
Junnatun Naym
Lecturer,
University of Dhaka
Subject: Submission of Term Paper.
Dear Madam,
It is an immense pleasure for us to submit the term paper, which is prepared as a partial
requirement of the course titled as Entrepreneurship and Project Development (F-306)
of BBA program under Department of Finance, Faculty of Business Studies, University of
Dhaka. The study mainly focused on the Business plan of Birishiri Resort project The
experience that we gather through this study will help us in our career indeed. It was an
opportunity of rediscovering our potentials and excitements. This report gave us an
occasion to apply our theoretical expertise, sharpen our views, ideas, and communication
skills.
We would like to convey our special thanks and gratitude to you for patronizing our effort
& for giving us proper guidance and valuable advice. We have tried our best to cover all
the relevant fields. We are looking forward to receiving your cordial approval of our
submission.
Yours Sincerely,
___________________________ ____________________
Md. Muhasinur Rahman (18-128) Asif Abdullah (18-070)
____________________
Tahmina Akter (18-092)
______________________
Md. Jahed Hossain (18-138)
___________________
Fakhrul Islam (18-258)
____________________
Tanveer Ahmed (18-160)
B.B.A. 18th Batch

Section- B
University of Dhaka
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ACKNOWLEDGEMENT
First of all we express our gratitude from heart to the Beneficent, the Merciful, &
Almighty Allah for giving us the strength and patience to prepare this report within the
assigned time.
We are deeply indebted to our honorable course teacher, Junnatun Naym, Lecturer,
Department of finance, University of Dhaka for his guidance and precious contribution in
preparing the report.
We do also express our heartiest gratitude and thanks to all our respondents & industry
persons for giving us such attention and time, with whom we have met during the
preparation of the report.
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EXECUTIVE SUMMARY
Business plans are documents used for planning out specific details about your business.
They can range in size from a simple few sentences to more than 100 pages with formal
sections. While business plans are synonymous with start-ups, business planning is
important for all businesses, regardless of their age or maturity. A business plan is
essentially a future-oriented description of how you intend to trade as a commercially
viable operation. The process of business planning is, in and of itself, a worthwhile pursuit
as it forces the manager to remove themselves from the day-to-day tactical and responsive
mode in which many managers operate. In particular, they must take into account the
resources at the companys disposal and plan to maximize the return on capital, with the
resources at their disposal.
Bangladesh is a land of scenic beauty. The country is blessed with natural beauty which
attracts the tourists. It has beautiful beaches as well as the longest beach in the world. It is
proud of its beautiful heritage and historical relics. To make best use of the natural gift, the
country has developed facilities of modern hotels, motels, rest houses, youth inns and
restaurants, well modern modes of communication, are available at all tourist attractions.
Now for the globalization facility the scope of tourism industry is increasing. That is also a
better way of generating sustainable GDP for Bangladesh. The contribution of Travel &
Tourism to Gross Domestic Product is gaining significance day by day.
Hospitality Industry is now-a-days, one of the major industries in many countries of the
world. This comprises operation of hotels, motels, resorts, guesthouses, rest houses, picnic
and recreation spots etc. while industrialists, businessmen, professionals, working people
and of course tourists are the principal customers. In fact in many countries, hospitality
industry is the principal source of foreign exchange earnings. Tourism indicates touring
activities by local inhabitants and foreign visitors throughout the country. In order to
develop tourism many preconditions have to be fulfilled, such as proper infrastructure,
abundant, cheap and secured commuter facilities road, rail, water and air abundant, cheap
and secured staying places viz. hotels, motels, resorts etc. furnished with recreational and
entertainment facilities; abundant and secured tourist spots viz. historical places, beaches,
parks, waterfalls, lakes, rivers, hills and hill tracts etc. and lastly a peaceful political and
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administrative atmosphere in the country. Hospitality industry and tourism are closely
related, one cannot thrive without the development of the other. Hospitality industry
cannot march forward without the foreign visitors and tourists, the local inhabitants form
only a portion of the customers.
In our report we worked on the business plan of a resort in Birishiri, Netrokona which is
becoming famous among the tourists due to its scenic beauties and places. Our report is
divides among six parts showing almost all the elements of a medium size business plan.
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TABLE OF CONTENT
Introduction ......................................................................................................................... 10
Origin Of The Report ...................................................................................................... 10
Objectives Of The Report ............................................................................................... 10
Methodology ................................................................................................................... 10
Scope Of The Report....................................................................................................... 11
Limitation Of The Report................................................................................................ 11
Part 1: Business Introduction .............................................................................................. 12
1.1 General description of the resort .............................................................................. 12
1.2 Industry Background ................................................................................................ 12
1.3 Company Background.............................................................................................. 12
1.4 Goals and Milestones ............................................................................................... 13
1.5 Uniqueness of our Service ....................................................................................... 14
Part 2: Management aspect ................................................................................................. 15
2.1 Ownership Aspects .................................................................................................. 15
2.2 Managerial Aspects .................................................................................................. 15
Part 3: Technical Aspect ..................................................................................................... 17
3.1 Introduction .............................................................................................................. 17
3.2 Utilities ..................................................................................................................... 17
3.3 Information and communication technology ........................................................... 17
3.4 Supplies & sources of raw materials ........................................................................ 18
3.5 Structure and civil works ......................................................................................... 18
Part 4: Marketing Aspect .................................................................................................... 20
4.1 Market Analysis ....................................................................................................... 20
4.2 SWOT Analysis ....................................................................................................... 21
4.3 Competitor Analysis ................................................................................................ 22
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4.4 Porters five forces model ........................................................................................ 23

4.5 Marketing Mix ......................................................................................................... 25
4.6 STP Analysis ............................................................................................................ 27
Part 5: Financial Aspects..................................................................................................... 29
5.1 Cost of project .......................................................................................................... 29
5.2 Means of financing................................................................................................... 30
5.3 Working capital requirement and its financing ........................................................ 31
5.4 Sources of revenue ................................................................................................... 31
5.5 Projected income statement...................................................................................... 32
5.6 Projected cash flow statement .................................................................................. 32
5.7 Projected balance sheet ............................................................................................ 32
5.8 NPV and IRR calculation ......................................................................................... 33
5.9 Ratio analysis ........................................................................................................... 34
Part 6: Socio-Economic Aspects ......................................................................................... 35
6.1 Social responsibility ................................................................................................. 35
6.2 Business Ethics ........................................................................................................ 35
6.3 Environmental impact of the project:....................................................................... 36
6.4 Contribution towards the economy: ......................................................................... 37
Conclusion .......................................................................................................................... 38
Reference............................................................................................................................. 39
Appendix ............................................................................................................................. 40
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INTRODUCTION
In this chapter we tried to describe the origin of the report, objective of the report,
methodology used, scope and limitations of the report.
Origin of the Report

The BBA Program under the department of finance offers a course named
Entrepreneurship and Project Development (F-306) which requires submitting a report
on a specific topic determined by the course instructor. The report under the headline
Business plan of Birishiri Resort project has been prepared toward the purpose.
Objectives of the Report

There are several objectives to conduct the study which are:
Primary objective: Our primary objective is to know about the entrepreneurial process in
Bangladesh.
Secondary objective:
To be able to prepare a real life business plan.
To know about the project development.
To understand and be able to prepare the financial aspects of a real life

project.
To understand other relevant aspects of the business plan.
Methodology
To prepare this report we depended on mainly primary data sources. Primary data were
collected by making contact with different persons for preparing the real life business
plan. Secondary data are used where we needed some theoretical information. We
collected our theoretical necessary data from internet and text books.
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Scope of the Report

Everything has some advantage which helps that work to be completed thoroughly. We
get some scope which helps us to make a standard report. Major of them are
We have collected information from the internet and books. It helps us to

prepare this report easily.
We have a very smooth access to internet in our computer lab so that we

didnt face any kind of trouble in this sector.
Limitation of the Report

Every study has some limitations. We faced some usual constraints during the course of
our preparation for the report. The major limitations are as follows:
We do have limitation on our knowledge about the topics on which we

have prepared the report. So, we face some problems by this side.
The information which is complex in nature and performing a more

elaborate analysis was not within our extent.
It would take significant time to thoroughly analysis the topic as the

information about the topics is enormous nature and of serious magnitude.
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PART 1: BUSINESS INTRODUCTION
1.1 General description of the resort

The Birishiri Paradise is a resort with a variety of recreational facilities. The resort seeks
to provide lodging for both families and business travelers. This plan describes the ways
the owners will expand advertising, offer a variety of pricing packages, promote
recreational activities, and renovate rooms to attract more guests.
The Birishiri Paradise is a resort offering lodging for vacations, weekends, and over-night
trips. There are ten units each furnished with well furniture, a color television, and an airconditioner. Guests have access to a private beach, a swimming pool, and boat docks. The
eighteen docks are reserved for our clients who wish to leave their boat by the week or
month. We also have fishing boats available for rent. There is a store, located on the
premises, offering some personal items as well as souvenirs and small gifts. We are a retail
service business providing a place of lodging and relaxation for both the general public
and business travelers.
1.2 Industry Background

Bangladesh is a beautiful country. It has so many tourist spot like Coxs bazar,
Shrimongol, Shundarban, hill tracks in Chittagong, Bandarban & Rangamati. So tourism
industry is getting momentum and becoming profitable enough to attract business people
in this sector in our country.
1.3 Company Background

For the purpose of our project, we formed a private limited company. The name of the
company is JAFT pvt.ltd.. The company is formed in 2014. And the resort project is the
first project undertaken by the company.
no. of shareholders
no of common stock
par value of common stock
20
50
BDT 1,000,000
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Vision
To capture large numbers of customer by providing better services.
To build an environment which attract customers.
Mission
To assist in bringing high quality service to our customers and to

participate in the growth and expansion of our national economy.
To set high standards of integrity and bring total satisfaction to our clients,
partners and employees.
To become the most sought after 3-star in this area rendering technology
driven innovative services by our dedicated team of professionals.
Core Values
Place customer interest and satisfaction as first priority and provide

customized products and services.
Value addition to the stakeholders through attaining excellence in

operation.
Maintain standard services.
Contribute significantly for the betterment of society.
Ensure higher degree of motivation and dignified working environment for

our human capital and respect optimal work-life balance.
Committed to protect the environment and go green.
1.4 Goals and Milestones

Sustainable growth: Our goal is to provide the best service, cleanliness, and enjoyable
atmosphere for all of our clients.
Leader in business: Create new dimension in the services and try to provide best services
than others. Try to attract foreigners.
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1.5 Uniqueness of our Service

Low rates: Best price for 2 guests: BDT 1,000 (for 1 night). No booking fees.
Manage your bookings online: Sign up for a free account. View a single booking
They speak your language: Resort's staff speaks both English, Bangla.
Booking is safe: When you book with us your details are protected.
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PART 2: MANAGEMENT ASPECT
2.1 Ownership Aspects

The Promoters
The promoters are entrepreneurs who conceive idea of a new business unit, do the
groundwork to establish it and subsequently become a part of the management. In our
resort project we are six in number who belongs to the promoters and entrepreneurs
conceiving the information about the business and do the groundwork to establish the
project.
Share Holding of the Owner

The shareholders of our business project will hold 100% of the equity. There are 20
shareholders in our business project.
Legal form of Business

Company registration in Bangladesh is performed via the Registrar of Joint Stock
Companies and Firms (RJSC), the body responsible for ownership related issues as
governed by company laws in Bangladesh.
2.2 Managerial Aspects

Organization Structure
For the simplicity of our operation, our company will follow a flat organizational structure
with standard form of company management hierarchy.
Management Team
The management team shows the strength of the people starting the business. The
management team of our business project typically consists of the promoters and a handful
of key management personnel.
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Banks
To successfully administer the business project, we have to open a local bank account at
Birishiri for necessary transactions. We can open a savings account at Sonali Bank for our
daily transactions. We also take a long term bank loan from a commercial bank for 20
years.
HR Management
The following discussion is for the resort undertaking. Human resource manager finds out
the sections where recruitment is required. According to the staffing need the human
resource manager will have the responsibility to recruit potential candidates for the
required posts.
Staffing need for the resort by HR manager

Particulars
No. of Staffs
No. of Staffs
(On Season)
(Off Season)
20
10
Cook
Staffs
25
10
Total
58
29
Management of the resort

Security Guard
HR manager also prepares the staffing budget for the staffing requirements of the resort.
Particulars
Management of the resort
Security Guard
Salary (Per
Head)
Cost (On
Season)
Cost (Off
Season)
BDT 60,000
BDT 60,000
BDT 4,000
BDT 80,000
BDT 40,000
Cook
BDT 10,000
BDT 80,000
BDT 40,000
Staffs
BDT 5,000
BDT 125,000
BDT 50,000
BDT 345,000
BDT 190,000
Total
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PART 3: TECHNICAL ASPECT
3.1 Introduction
Computer programs greatly simplify the financial recordkeeping for todays businesses.
Our resort will need to watch its expenses closely. By utilizing the existing software
packages available in resort industry, including room and facility management database,
controlled bar and inventory measuring system, and room key cards that that allow patrons
to charge directly to their room account, this technology will assist management in
controlling costs, reducing cash management and maximizing revenue.
3.2 Utilities
We will try to provide maximum utilities to our guests so that they feel comfortable and
praise to others about our resort. Our rooms will be well spacious with sufficient utility
products such as electricity, LED television; air condition; well shower system and some
rooms have refrigerators too. Apart from that, we have enough gas supply, cooking
materials and well managed food store. Our utilities will fascinate our guests for sure.
3.3 Information and communication technology

We want to do something different from our near competitors. We will launch a website
where all information related to our resort will be available. Anyone who will visit our
website gets all information like room rent, facilities, food availability and so on. We will
also have several email accounts where clients can send emails and our information and
communication manager replies to all email messages.
We will also have several land phones and few mobile phone. Clients can pre order or
book rooms without facing receptionists. Anyone can collect any information regarding
our resort or about the place they come to visit by these land phones or mobile phone.
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3.4 Supplies & sources of raw materials

All supplies and raw materials will be collected from local market of Netrokona and
Dhaka.
3.5 Structure and civil works

Construction of building
The construction of the building will be given to a building construction firm on contract
basis. They will provide all the materials needed for the construction and be responsible
for the structure of the building. They will build the whole building for us. We will
contract with the firm for 3 core Taka. The construction of the building supposedly will
take 1.5 to 2 years to finish the whole structure of the building.
Design of the building

The construction site is composed of 50 shotangsho of land approximately valued at BDT
10,000,000 in the selected place for the Resort at Birishiri, Durgapur Upozila in Netrakona
District which is about 200 km away from Dhaka city. The building will be 3 storied
building composed 50 to 60 rooms approximately with a ground-floor entirely for the
purpose of lobby, restaurant and other administrative purpose. We will hire an architect
engineering who will be assisting us during the whole process of the construction to the
start of our operation. He will also act as a coordinator between us and the building
construction firm.
Civil Structural Construction

Civil Structural Construction Works right from foundation stage to the completion stage,
which includes erection of form-work, steelwork, concreting. We will use specialists and
engineers in this purpose. Our work for Civil Structural Construction is as follows.
Foundations
Substructures
Super structures
Architectural and Finishing Works
Finishing works & painting and laying of marble floors
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Fixing of joinery works like doors windows, Painting, Tiling, Screeding

and Ornamental Work
Dry Partitions, False Ceiling
Masonry Works and Plaster

This part includes masonry works of all types such as fixing of solid/ hollow/ aerated
cement concrete, various types of plaster including decorative type with both manual and
mechanized techniques
HVAC, Plumbing and Electrical Works

We will employ highly experienced and competent workforce for execution of HVAC,
Plumbing and Electrical works.
Waterproofing and Insulation Works

Waterproofing and Insulation forms essential part of all the modern architectures. It
controls the temperature directly, and affects the movement of moisture to and from the
building spaces. We will use specialized and trained workforce for undertaking various
kinds of Water Proofing and Insulation Work.
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PART 4: MARKETING ASPECT
4.1 Market Analysis

Birishiri Paradise Resort, like all businesses, is affected by forces and trends in the market
environment. These include economic, geographical, competitive, legal/political, and
technical.
Economic Environment
Positive forces include the generally developing economy that is currently in place,
creating employment, rising wages, leading more people to be able and willing to spend
money and to get away for some time. The resort will give an affordable opportunity to
enjoy the beauty of Birishiri.
Geographical/Competitive Environment
The Birishiri Paradise Resort is located at Birishiri, Durgapur Upozila in Netrakona
District which is about 200 km away from Dhaka city. Its not only blessed by charismatic
natural beauty, is also reach in ethnic culture as there are many ethnic groups like
Hajong, Garo, Achik and Mandietc live here. The main attraction of Birishiri is the
ceramic hill of Durgapur and the picturesque landscape along the Shomeshwari River.
Except the rainy season its hard to find any water in the river and thats why the river
changes its landscape color with the seasons. Ranikong is another beautiful place at
Birishiri where there is a border camp between India and Bangladesh and from there the
scenic beauty of hills and river gives a overwhelming pleasure. There is also an ethnic
museum at Birishiri. Its a must place to visit while you are in Birishiri.
Legal/Political Environment
Birishiri Paradise Resort will not move the project forward until it has obtained permission
from the Deputy Commissioner an trade license from the Durgapur municipal authority.
As faced by all businesses, the proper insurance needs shall be met and all operations and
policy manuals shall be reviewed by appropriate legal experts. The facility will obtain all
the necessary building permits prior to construction.
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Technology Environment
Computer programs greatly simplify the financial recordkeeping for today's businesses. As
a small business, Birishiri Paradise Resort will need to watch its expenses closely. By
utilizing the existing software packages available in the hotel industry, including: room
and facility management database, and controlled inventory measuring systems, this
technology shall assist management in controlling costs, reducing cash management, and
maximizing revenue. Birishiri Paradise Resort shall attract the resources necessary to train
and operate the system in order to generate the reports and manage the inventory.
4.2 SWOT Analysis

Strength
Beautiful location,
Travel and Vacation spot,
Rapid growing demand as a tourism spot,
Need of a better hotel service at Birishiri for the tourists,
First luxurious resort at Birishiri,
Very low competition,
Easy financial and governmental support for developing tourism.
Price and cost advantage.
Weakness
Weak brand value,
Poor road infrastructure in some areas,
Remote area,
Opportunity
Diverse target markets,
Developing tourism spot,
Other business opportunity like ceramic, stone, sands business or

transportation etc,
Improvement of transportation facilities.
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Threats
Natural calamities mainly flood,
Limited staff and skill availability.
4.3 Competitor Analysis

Competitive Environment
Very few hotels are built at Birishiri. There are only two hotels named YWCA and YMCA
which serves the tourists who visit Birishiri. The quality of service of those hotels is so
poor compare to their hotel fees. People do not want pay a visit with their family in
Birishiri for accommodation and food problem. So, Birishiri Paradise Resort will help
them by reducing such problems by giving them a luxurious accommodation experience
and helps them to enjoy the tremendous beauty of Bangladesh which is laid down at
Birishiri.
Competitive Advantage
Resort is the first which serves people a high quality hotel and The Birishiri Paradise
Resort utilizes the four building blocks of a competitive advantage:
Luxury: Birishiri Paradise Resort is the first luxurious resort at Birishiri. It

will lessen the problems of the tourists who want to stay at Birishiri as well
as give a charming and peaceful experience to them itself.
Quality: The Birishiri Paradise Resort is a luxury hotel, with of course

great quality. That includes the quality of the service, rooms and food. .
From the linens and pillows in the room, the delicious food we ate for
dinner. . Along with that, resort values itself on quality and provides it
whenever required.
Package tour service: Birishiri Paradise Resort will give not only hotel
service but also some package services to the customers like family tour,
honeymoon trip, convention center etc.
Responsiveness to Customers: Birishiri Paradise Resort tries to serve the

all possible classes of customers. It tries to find out customers needs as
well as solving their problems regarding resort service.
Industry Keys to Success: these are as following.
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1. A property designed for the guest and/or lounge patron,

2. Controlled overhead and operational costs,
3. Regular and ongoing guest feedback,
4. Latest technology/software capacity,
5. Unique, timeless and comfortable environment,
6. Dedicated management and associate support staff.
4.4 Porters five forces model

The five competitive forces model is a framework for understanding the structure of an
industry. The framework is comprised of the forces that determine industry profitability.
These forces are: the threat of substitutes, the entry of new competitors, rivalry among
existing firms, the bargaining power of suppliers, and the bargaining power of buyers.
Now we discuss how this model is used for our industry profitability analysis.
Threat of substitutes
In general, industries are more attractive when the threat of substitutes is low. This means
that product or services from other industries cant easily serve as substitutes for the
product or services being made and sold in the focal firms industry.
As our business, providing luxurious hotel and resort services, our threat of substitutes are
Low. Because local lower class hotel will try to attract customers at a lower cost. In the
area and its adjacent, there is no good quality and standard grade hotels or resorts to serve
both national and international tourists. But we hope we will get enough customer because
of our higher class services, as the extent to which suppress the profitability of an industry
depends on the propensity for buyers to substitute alternatives.
Threat of new entrants

In general, industries are more attractive when the threat of entrants is low. This means
that competitors cannot easily enter in the industry. There are number of ways that firms in
an industry can keep the number of new entrants low .These barriers to entry areeconomies of scale, product differentiation, capital requirements, cost advantages
independent of size, etc.
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To make a luxurious hotel capital is a major fact. It isnt easy to gather a large sum of
money to start this type of business. This will create an advantage for us. The other
barriers will also help us to keep the threat of new entrants low.
Rivalry among existing firm

In most industries, the major determinant of industry profitability is the level of
competition among the firms already competing in the industry. There are four primary
factors that determine the nature and intensity of the rivalry among existing firms in an
industry: number and balance of competitors, degree of difference between products,
growth rate of an industry & level of fixed cost.
For our business rivalry among existing firm is lower because the number and balance of
competitors are lower, degree of difference between products or services are higher as we
will provide first class service and the level of fixed cost is a big factor for the
competitors.
Bargaining power of suppliers

Industries are more attractive when the bargaining power of suppliers is low. There is no
bargaining power of suppliers because we will try to provide best services by collecting
the best materials from different sources therefore the power is in our control.
Bargaining power of buyers

Industries are more attractive when the bargaining power of buyers is low. The bargaining
power of buyers is low because we will try to provide best services. The available hotel
and resorts services are too much lower that tourists dont want to stay there. If we provide
better services then the customers will accept it without any bargaining.
Competitive Forces
Threat of substitutes
Threat of industry profitability

Low
Bargaining power of suppliers

Bargaining power of buyers
High
Threat of new entrants

Rivalry among existing firms
Medium
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From the table we can see the industry profitability is satisfactory. We can emerge our
business without any hesitation.
4.5 Marketing Mix

Defining a proper marketing mix for resort industry is crucial for the success of resort
marketing efforts. A marketing mix is used to indicate the several marketing variables
used by the sales team to target specific guests or target market segments (E.g.: Corporate,
Transient, Groups, Conference, Leisure etc.).
Service / Facilities
This is considered as the first because without this resort marketing team will have nothing
to deliver to the potential guest/ customers. Our resort will offer products like:
Guest rooms
Food and beverage
Conference facilities
Executive lounge
Recreational facilities
Business Centre
Parking facilities etc.
Health and wellness

facilities
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Place
When comparing to other products normally hotels products doesnt travel to customers
but the customers come to the product. For this reason we select a plot on the selected
location so that customers can easily come to our resort to enjoy their vacations.
Distribution
We will use either direct or indirect distribution methods to reach out its potential
customers, below are few channels:
Direct methods
Sales through the hotel
sales team
Personal telephone calls
Online pay per click or

Banner Advertisements
Printed media
Advertisements
Other Media
Advertisements
(Facebook ads etc.)
Hotel Website Booking

System (WBS)
Indirect methods
Travel Agents
Independent Travel agents
Event Planners
Independent hotel
representative.
Promotions and communications

Below are few promotions and communication channel that we will use:
Brochures
Hotel pens & pencils
Television commercials
Scratch pads with hotel
Hotel Websites
Facebook Page
Billboards
Google + Page
TV Commercials
logo
Room Rate or Pricing:

Defining the correct pricing strategy is one of the most important aspects of the marketing
mix. If the hotel products like Guest rooms, Food and beverage menu etc. are not priced
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competitively then the potential guest may reject the use of hotel services. Generally the
hotel room rates are defined as per the below season.
Peak Season
Room type
Deluxe double room(TV, free wifi)
Super deluxe twin room(AC, TV, free wifi)
Super deluxe double room with king bed
Executive suite(AC, TV, free wifi with
luxury)
max
2
2
2
2
price
1000 tk
2000 tk
2500 tk
3000 tk
max
2
2
2
2
price
700 tk
1200 tk
1800 tk
2500 tk
Off Season
Room type
Deluxe double room( TV, free wifi)
Super deluxe twin room(AC, TV, free wifi)
Super deluxe double room with king bed
Executive suite, (AC, TV, free wifi with
luxury)
4.6 STP Analysis

Market Segmentation
For the purpose of a resort business, we can segment our market by following criterias
Economic segmentation,
Occupational segmentation,
Regional segmentation.
Target Market
The following groups and individuals are the target market of Birishiri Paradise Resort.
Target Group
Business travelers,
Leisure travelers,
Families,
Honeymooners.
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Target Markets - Consumer:
New visitors traveling to the area
Middle- and upper-income bracket
Returning visitors to the area
Businesses needing to hold small overnight planning and strategy sessions
Area wedding parties
Couples
Positioning and Product Strategy

For its guests, Birishiri Paradise Resort will be positioned as a new, beautifully
landscaped, nature-filled, unique atmosphere hotel with many luxurious services. A full
range of referral services (i.e. transportation, area attractions) will be made available and
tailored to the needs of the particular guest.
Birishiri Paradise Resort will aim to attract business guests and their partners needing to
hold planning or strategy sessions away from the office in a new and comfortable
surroundings.
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PART 5: FINANCIAL ASPECTS
Here we tried to focus the necessary parts and information for the understanding of our
project. The detailed financial aspects, calculation and information are given in the
appendix part of the report attached at the end of the report.
5.1 Cost of project

The following table shows the overall cost related to our project. For further information
regarding the cost of project are given in the appendix part. [Appendix, page 1]
overall cost of the project
Land
Land development cost
engineering and architecture fees
Construction of Building
Fixtures and fittings
Interior decoration cost
premise decoration
power and utilities
vehicles
BDT 10,000,000
BDT 2,000,000
BDT 500,000
BDT 30,000,000
BDT 5,000,000
BDT 45,000,000
BDT 1,000,000
BDT 1,500,000
BDT 5,000,000
BDT 100,000,000
The historical value of fixed assets and depreciation expense are as follows.
fixed asset
Historical value
Salvage Value
Depreciation
Building
BDT 36,500,000
BDT 7,300,000
BDT 1,460,000
Interior decoration
BDT 45,000,000
BDT 9,000,000
BDT 1,800,000
power and utilities
BDT 1,500,000
BDT 300,000
BDT 60,000
vehicles
BDT 5,000,000
BDT 1,000,000
BDT 200,000
BDT 88,000,000
BDT 3,520,000
We used straight line depreciation method for the calculation of depreciation of fixed
assets. We used 20% of the fixed assets as the salvage value. Depreciation expense is BDT
3,520,000. The historical value of fixed assets is BDT 88,000,000.
29 | Page
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The construction cost of the building is BDT 30,000,000 which is the payment to the
construction firm that we hired for the construction of building in the location of the
Resort.
5.2 Means of financing

BDT 50,000,000
BDT 70,000,000
BDT 120,000,000
equity financing
debt financing
total
equtiy financing
no. of shareholders
no of common stock
20
50
BDT 1,000,000
debt financing
long term loan @14%, 20 years
BDT 70,000,000
We used CAPM to calculate the cost of equity. The formula is as follow

ke= Rf+ (Rm Rf)
ke= 0.0825+1.1(0.14-0.0825)
The cost of equity, ke=0.14575
The cost of debt is after taxed.
kd = 0.14 (1-0.355)
kd =0.0903
The WACC or weighted average cost of capital is 11.34%. [details in appendix]
[Appendix, page 2]
Repayment of long-term bank loan

The long-term bank loans principal will be paid back after the maturity term of the loan.
For the repayment of loan we will create a sinking fund provision for the repayment after
the six year of operation.
30 | Page
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5.3 Operational Activities

Our operating cost needed for the maintaining the operations in the resort are as follows.
These costs can be considered as the cost necessary to run our Resort. Here we show our
operation activities and cost of sales both divided among on-seasons and off-seasons.
Operation activities
On-seasons
BDT 3,450,000
Off-seasons
BDT 1,593,600
Total yearly costs
BDT 6,143,600
On-seasons
BDT 3,960,000
Off-seasons
BDT 1,020,000
Total yearly costs
BDT 4,980,000
Cost of sales
We finance our operational activities from the cash in hand available to us and from the
revenue income generated from our resort and restaurant operation. [details in appendix]
[Appendix, page 3].
5.4 Sources of revenue

These are our main sources of revenue
1.
Rental service
2.
Food and beverage
3.
Transportation service
4.
Investment income.
The yearly expected revenue from the operation of resort is BDT 26,400,000. [details in
appendix] [Appendix, page 4]
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5.5 Projected income statement

We prepared the projected income statement in the third year of our project operation as
we used the first two years in the construction and preliminary works before we started the
business. For the first two years interest expense will be paid over the next 18 years of the
loan equally with the interest expense for each year.
The projected net income from the income statement is BDT 1,842,378 [details in
appendix] [Appendix, page 5]
5.6 Projected cash flow statement

Net cash inflow/(outflow) for the period
Add: Cash & Cash Equivalents at the beginning of the year
Cash & Cash Equivalents at the end of the year
(BDT 110,726,511)
BDT 120,000,000
BDT 9,273,489
[details in appendix] [Appendix, page 6]
5.7 Projected balance sheet

Fixed assets are shown at their book value (excluding depreciation expenses from the
historical value of fixed assets). We used straight line depreciation @5% for all the fixed
assets. For the first two years interest expense will be paid over the next 18 years of the
loan equally with the interest expense for each year. This is adjusted with interest payable
and retained earnings.
The projected total asset and total owners equities and liabilities are BDT 120,753,489
32 | Page
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5.8 OCF and FCF valuation

The assumptions we have taken are as follow in OCF and FCF valuation. These are as
follow.
FCF growth rate
0.02
sales growth rate
6%
operating income
11%
tax rate
discount rate
Net Income % of sales
EBT growth rate
35.5%
11.34%
6.98%
5%
The growth rate of FCF will be @2% constant over the life time of the firm and we used it
to calculate the terminal value of the firm after the fifth year of operations. The calculated
terminal value is BDT 221,034,037.
The firm value, using discounted FCFs, is BDT 189,150,806.

5.8 NPV and IRR calculation

We consider 5 year expected operating cash flows and after five years the terminal value
of the resort is BDT 221,034,037. The results show a positive NPV of BDT 94,966,850
for this project and IRR is 30.32%which is greater than our WACC of 11.34%. If the
project is undertaken, it will be financially profitable for the company.
The discounted payback period is 8.33 years.

33 | Page
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5.9 Ratio analysis

Current Ratio
Gross Profit Margin
Net Profit Margin
Asset Turnover Ratio
Equity Multiplier
ROE
debt-equity ratio
1.311293
0.811364
0.069787
0.218627
3.745179
0.057142
1.4
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PART 6: SOCIO-ECONOMIC ASPECTS
6.1 Social responsibility

To us, corporate social responsibility is about much more than business, it goes right to the
heart of philosophy. We are a family company and believe that, by operating in the right
way, we can create a better world for generation to come. We strive to make our resort
socially responsible, treating our communities, guests and stakeholders with the
understanding and respect that we would show our loved ones.
Our resort is a home away from home for our guests. As a natural extension, we will be
committed to alleviating poverty, feeding the hungry, and creating place for people in
times of disaster. We will make corporate contribution, fundraise and in kind donation to
help victims of disaster.
We will be committed to training and educating the next generation. We will create
opportunity opportunities through programs that provide work experienced life skills to
youth, and provide on the job training in our resort. Our resort will help young people
from disadvantaged backgrounds by providing employment skills training and vocational
opportunities.
6.2 Business Ethics

Our values can be split into three clear categories people, guests. Business.
People
As employers, we will provide a stimulating and ethical environment.
We will encourage everyone to express their views and to be respectful and

understanding towards each others needs.
We believe in fair recruitment, two-way communication and will continue

to invest in training and development.
Together we will take pride in our staff facilities and the operational
efficiency of our back of house areas.
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Guest
We will consistently look after our guests with genuine hospitality.
We will continually seek innovative and valuable feedback from our guest
and staff.
We will achieve the highest possible standards by maintaining, evolving

and investing in our guest facilities.
Business
We believe in conducting our business on an ethical manner.
We will develop and grow the business using a thorough understanding of

how and why our guests use facilities.
We will have efficiently produced information that is timely, accurate and

meaningful, with appropriate data capture and control.
We should achieve an equitable return on investment.
6.3 Environmental impact of the project:

Our sustainability strategy supports business growth and reaches beyond the doors of our
resort to preserve and protect our countrys natural resources. We will address
environmental challenges thorough innovative conservation initiatives including rainforest
protection and water conservation.
We will recognize our responsibility to reduce consumption of water, waste and energy in
our resort and corporate office and will be focused on integrating greater sustainability
throughout our business. We will use Energy and Environmental Action Plans (EEAP) to
help our properties, achieving energy and water reduction goals.
We have teamed up to our vendors to provide price-neutral products that conserve energy,
reduce and divert waste and are comprised of more sustainable materials. Low-energy
light bulbs, showerheads that use less water, room-ready towels, recycled key cards and
pens, and biodegradable laundry bags are just some of the products that help our resort
meet our sustainability goals. We will also provide guidance to encourage our
sustainability in our kitchen through actions such as purchasing organic and responsibly
36 | Page
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sourced food, planting herb gardens, sourcing sea food caught in a sustainable manner and
recycling cooking oil.
Our efforts are more successful when create awareness among associates with guests and
inspire them to partner with us on sustainability initiatives. We invite our guests and
associates to support the environmental awareness through everyday actions at home, at
work and while traveling.
6.4 Contribution towards the economy:

Our resort will make a significant impact on the economy of the economy of our country.
We will create employment for at least 100 people. We not only create employment but
also provide them food and accommodation. We will make Birishiri an attractive place for
tourists since there are no developed hotel and resort in Birishiri and tourists are not
interested to it. But our resort will help to improve socioeconomic condition of the people
of the Birishiri. It also attracts foreign tourists as they are interested to looking for natural
beauty of Beautiful Bangladesh and Birishiri is the right place to observe natural beauty. It
brings foreign currency to our country and thus increases the balance of foreign currency.
Birishiri lacks well developed hotel and resort, well food stuff and recreation center. We
will try to provide all three in one system of our resort. That really helps our economy of
our country to boost up and we hope so.
37 | Page
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CONCLUSION
It is evident from the above discussion that tourism worldwide including in the
Bangladesh is an expanding sector. It is already a significant source of foreign exchange
earnings and employment generation in our country. Bangladesh has potentials to harness,
individually and collectively, for development of tourism sector. However, the progress in
cooperation in this area in our region is quite slow, with no substantive achievement even
in any particular area. Low levels of inter-regional tourism within Bangladesh need to be
addressed. It is expected that the governments of Bangladesh, with lessons learned from
other groups in the world, will take vigorous steps to remove the barriers standing in the
way. Bangladesh has many lessons to learn from other countries in the world.
38 | Page
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REFERENCE
1. Entrepreneurship by Barringer and Ireland

2. Project development by Parash Chandra
3. Financial Accounting: Professional stage (Application level) by ICAB.
39 | Page
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APPENDIX
1. Cost of project
page 1
2. Means of financing and cost of capital
page 2
3. Operational activities
page 3
4. Sources of revenue
page 4
5. Projected income statement
page 5
6. Projected cash flow statement
page 6
7. Projected balance sheet
page 7
8. OCF & FCF valuation
page 8
9. NPV & IRR of the Project
page 9
10. Ratio Analysis
page 10
40 | Page
cost of project
overall cost of the project
Land
Land development cost
engineering and architecture fees
Construction of Building
Fixtures and fittings
Interior decoration cost
premise decoration
power and utilities
vehicles
depreciation of fixed assets & ATVS

fixed asset
Building
Interior decoration
power and utilities
vehicles
BDT 10,000,000
BDT 2,000,000
BDT 500,000
BDT 30,000,000
BDT 5,000,000
BDT 45,000,000
BDT 1,000,000
BDT 1,500,000
BDT 5,000,000
BDT 36,500,000
BDT 45,000,000
BDT 1,500,000
BDT 5,000,000
BDT 3,520,000
Salvage Value
Depreciation
BDT 7,300,000
BDT 1,460,000
BDT 9,000,000
BDT 1,800,000
BDT 300,000
BDT 60,000
BDT 1,000,000
BDT 200,000
BDT 100,000,000
BDT 88,000,000
Appendix, page 1
F-306
means of financing and cost of capital

own capital and longterm loans from bank
BDT 50,000,000
BDT 70,000,000
BDT 120,000,000
20
50
BDT 1,000,000
equity financing
debt financing
total
equtiy financing
no. of shareholders
no of common stock
BDT 70,000,000
11.34%
debt financing
long term loan @14%, 20 years
WACC*
*wacc
cost of equity
cost of debt
0.416667
0.583333
0.113404
0.14575
0.0903
Appendix, page 2
wighted avarage
for equty
for debt
F-306
operational activities
sources operating costs
Particulars
salary & wages
utilities bill
transportation costs
Insurance primium
Advertising cost
other costs
cost of sales
food & beverage
maintenance cost
BDT 30,000
BDT 3,450,000
BDT 180,000
BDT 265,600
BDT 10,000
BDT 1,593,600
BDT 60,000
BDT 6,143,600
BDT 3,210,000
BDT 1,413,600
BDT 180,000
BDT 500,000
BDT 600,000
BDT 240,000
(on seasons)
(off seasons)
Yearly cost estimation
monthly
6 months
monthly
6 months
BDT 345,000 BDT 2,070,000 BDT 190,000
BDT 1,140,000
BDT 180,000 BDT 1,080,000
BDT 55,600
BDT 333,600
BDT 20,000
BDT 120,000
BDT 10,000
BDT 60,000
BDT 575,000
BDT 660,000
BDT 3,960,000
BDT 170,000
BDT 1,020,000
BDT 4,980,000
(on seasons)
(off seasons)
Yearly cost estimation
monthly
6 months
monthly
6 months
BDT 600,000 BDT 3,600,000 BDT 150,000
BDT 900,000
BDT 4,500,000
BDT 60,000
BDT 360,000
BDT 20,000
BDT 120,000
BDT 480,000
Appendix, page 3
F-306
sources of revenue
BDT 15,000,000
BDT 900,000
Expected Revenue (season wise)

Rental service
Food and bevarage
Transportation service
Revenue (yearly)
investment income
saving deposit in bank
interest income @ 6%
On-season
BDT 13,500,000
BDT 5,000,000
BDT 300,000
BDT 18,800,000
BDT 26,400,000
off season
BDT 6,300,000
BDT 1,200,000
BDT 100,000
BDT 7,600,000
Appendix, page 4
F-306
projected income statement

Revenues
cost of sales
gross profit
income from investment
operating revenue
Operating expenses:
salary & wages
utilities bill
transportation costs
Insurance primium
Advertising cost
other costs
Total operating expenses
EBITDA
Depreciation expense
EBIT
interest expense
EBT
tax expense
net income
BDT 26,400,000
BDT 4,980,000
BDT 21,420,000
BDT 900,000
BDT 22,320,000
BDT 3,210,000
BDT 1,413,600
BDT 180,000
BDT 500,000
BDT 600,000
BDT 240,000
BDT 6,143,600
BDT 16,176,400
BDT 3,520,000
BDT 12,656,400
BDT 9,800,000
BDT 2,856,400
BDT 1,014,022
BDT 1,842,378
Appendix, page 5
F-306
projected cash flow statement

Cash Flow from Operating Activities
cash generated from operations *
interest paid **
tax paid
net cash flow from operating activities
Cash Flow from investing Activities
asset purchase
short term investment
investment income
net cash flow from investing activities
cash flow from financing activities
proceeds from issue of share
proceeds from long term loan
net cash flow from financing activities
Net cash inflow/(outflow) for the period
Add: Cash & Cash Equivalents at the beginning of the year
Cash & Cash Equivalents at the end of the year
tk
BDT 15,276,400
(BDT 10,888,889)
(BDT 1,014,022)
(BDT 100,000,000)
(BDT 15,000,000)
BDT 900,000
tk
BDT 3,373,489
(BDT 114,100,000)
(BDT 110,726,511)
BDT 120,000,000
BDT 9,273,489
Appendix, page 6
BDT 9,800,000
BDT 1,088,889
BDT 10,888,889
*cash generated from operations

profit before tax
BDT 2,856,400
depreciation charges
BDT 3,520,000
interest expense
BDT 9,800,000
interest income
(BDT 900,000)
BDT 15,276,400
**net interest paid

current interest
portion of interest payable
total paid
F-306
projected balance sheet
ASSETS
fixed asset**
land
Building
Interior decoration
power and utilities
vehicles
total fixed asset
Current asset
investment
cash and cash equivalent
total current asset
total asset
OWNER'S EQUITIES AND LIABILITIES
BDT 12,000,000
BDT 35,040,000
BDT 43,200,000
BDT 1,440,000
BDT 4,800,000
BDT 15,000,000
BDT 9,273,489
BDT 18,511,111
BDT 96,480,000
BDT 24,273,489
BDT 120,753,489
BDT 32,242,378
BDT 30,400,000
BDT 1,842,378
BDT 88,511,111
liabilities
current liabilities
interest payable*
longterm liabilities
longterm bank loan @14%, 20 years
total liabilites
owner's equtities
common stock
retained earnings
total owner's equities
BDT 120,753,489
BDT 70,000,000
total owner's equities and liabilities

*net interest payable
interest payable
paid
BDT 19,600,000
BDT 1,088,888.89
BDT 18,511,111
** depreciaton calculation of fixed asset are shown in the cost of project sheet [in appedix,page 1]
Appendix, page 7
F-306
Year-1
BDT 27,984,000
BDT 14,048,604
BDT 3,520,000
BDT 2,999,220
BDT 1,064,723
BDT 1,952,920.68
Year-2
BDT 17,995,991
(BDT 1,483,152)
BDT 29,663,040
BDT 15,593,950
BDT 3,520,000
BDT 3,149,181
BDT 1,117,959
BDT 2,070,096
Year-3
BDT 17,309,285
BDT 19,257,144
BDT 19,655,428
(BDT 1,572,141)
BDT 31,442,822
BDT 17,309,285
BDT 3,520,000
BDT 3,306,640
BDT 1,173,857
BDT 2,194,302
Year-4
BDT 19,213,306
BDT 21,066,837
BDT 221,034,037
5
0.5844
BDT 141,494,732
BDT 21,500,756
(BDT 1,666,470)
BDT 33,329,392
BDT 19,213,306
BDT 3,520,000
BDT 3,471,972
BDT 1,232,550
BDT 2,325,960
Year-5
F-306
Appendix, page 8
BDT 26,400,000
BDT 12,656,400
BDT 3,520,000
BDT 2,856,400
BDT 1,014,022
BDT 1,842,378
BDT 16,503,881
(BDT 1,399,200)
BDT 15,593,950
BDT 17,630,798
4
0.6507
BDT 12,531,037
0.02
6%
11%
35.5%
11.34%
6.98%
5%
net income
BDT 15,162,378
(BDT 1,320,000)
BDT 14,048,604
BDT 16,169,404
3
0.7245
BDT 12,773,748
OCF & FCF valuation

assumptions
FCF growth rate
sales growth rate
operating income
tax rate
discount rate
Net Income % of sales
EBT growth rate
OCF
Change in NWC
BDT 8,163,378
BDT 10,363,378
2
0.8067
BDT 13,043,423
particulars
FCF
1
0.8981
BDT 9,307,866
BDT 189,150,806
Firm value
NET SALES
EBIT
depreciation,depletion&amortization
EBT
Tax Expense
after tax EBIT

terminal value
no. of year
discount factor
discounted FCF
11.34%
NPV & IRR of the Project

Discount rate
Year-0
(BDT 10,000,000)
(BDT 90,000,000)
BDT 94,966,850
BDT 16,512,839
3
0.72451
BDT 11,963,771
(BDT 1,399,200) (BDT 1,483,152)
BDT 18,083,287
4
0.65072
BDT 11,767,183
(BDT 1,572,141)
Appendix, page 9
F-306
BDT 221,034,037
BDT 250,868,323
5
0.58445
Total
BDT 146,618,828 BDT 194,966,850
BDT 15,104,681
2
0.80667
BDT 12,184,540
Discounted OCF
BDT 13,618,087 BDT 13,618,087

BDT 13,313,236 BDT 26,931,323
BDT 13,038,335 BDT 39,969,658
BDT 12,790,209 BDT 52,759,867
BDT 12,566,017 BDT 65,325,884
BDT 11,511,889 BDT 76,837,773
BDT 10,546,189 BDT 87,383,963
BDT 9,661,499 BDT 97,045,462
BDT 8,851,023 BDT 105,896,485
BDT 8,108,536 BDT 114,005,020
Discount Factor
0.89815
0.80667
0.72451
0.65072
0.58445
0.52492
0.47146
0.42344
0.38031
0.34158
Cumalative OCF Remaining Balance

(BDT 100,000,000)
(BDT 86,381,913)
(BDT 73,068,677)
(BDT 60,030,342)
(BDT 47,240,133)
(BDT 34,674,116)
(BDT 23,162,227)
(BDT 12,616,037)
(BDT 2,954,538)
BDT 5,896,485
BDT 14,005,020
Year-1
Year-2
Year-3
Year-4
Year-5
BDT 15,162,378
BDT 16,503,881 BDT 17,995,991 BDT 19,655,428
BDT 21,500,756
BDT 10,000,000
(BDT 1,666,470)
(BDT 1,320,000)
(BDT 100,000,000) BDT 13,842,378

1
0.89815
BDT 12,432,529
NPV
30.32%
OCF
Opportunity Cost
Change in NWC
NCO
Terminal Value
PCF
no. of year
Discount factor
Discounted PCF
IRR
No. of year
0
1
2
3
4
5
6
7
8
9
10
8.33 year
0.1134
0.02
OCF
(BDT 100,000,000)
BDT 15,162,378
BDT 16,503,881
BDT 17,995,991
BDT 19,655,428
BDT 21,500,756
BDT 21,930,771
BDT 22,369,387
BDT 22,816,775
BDT 23,273,110
BDT 23,738,572
Discounted Payback period

Discount rate
OCF growth Rate
Year-0
Year-1
Year-2
Year-3
Year-4
Year-5
Year-6
Year-7
Year-8
Year-9
Year-10
Discounted Payback
period
Ratio Analysis
Current Ratio
Gross Profit Margin
Net Profit Margin
Asset Turnover Ratio
Equity Multiplier
ROE
debt-equity ratio
1.311293
0.811364
0.069787
0.218627
3.745179
0.057142
1.4
Appendix, page 10
F-306

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Business plan of

Birishiri Resort project

Entrepreneurship and Project Development

Course Code: F-306

Business plan of Birishiri Resort project

Submitted toJunnatun Naym

Submitted byID no.

B.B.A. 18th Batch

Submission Date: November 15, 2014

Business plan of Birishiri Resort project

Entrepreneurship and Project Development

Business plan of Birishiri Resort project

Entrepreneurship and Project Development

Subject: Submission of Term Paper.

B.B.A. 18th Batch

Business plan of Birishiri Resort project

Entrepreneurship and Project Development

Business plan of Birishiri Resort project

Entrepreneurship and Project Development

Business plan of Birishiri Resort project

Entrepreneurship and Project Development

Business plan of Birishiri Resort project

Entrepreneurship and Project Development

Business plan of Birishiri Resort project

Entrepreneurship and Project Development

4.4 Porters five forces model ........................................................................................ 23

Business plan of Birishiri Resort project

Entrepreneurship and Project Development

Origin of the Report

Objectives of the Report

To be able to prepare a real life business plan.

To know about the project development.

To understand and be able to prepare the financial aspects of a real life

To understand other relevant aspects of the business plan.

Entrepreneurship and Project Development

Scope of the Report

We have collected information from the internet and books. It helps us to

We have a very smooth access to internet in our computer lab so that we

Limitation of the Report

We do have limitation on our knowledge about the topics on which we

The information which is complex in nature and performing a more

It would take significant time to thoroughly analysis the topic as the

Business plan of Birishiri Resort project

Entrepreneurship and Project Development

PART 1: BUSINESS INTRODUCTION

1.1 General description of the resort

1.2 Industry Background

1.3 Company Background

Business plan of Birishiri Resort project

Entrepreneurship and Project Development

To capture large numbers of customer by providing better services.

To build an environment which attract customers.

To assist in bringing high quality service to our customers and to

Place customer interest and satisfaction as first priority and provide

Value addition to the stakeholders through attaining excellence in

Maintain standard services.

Contribute significantly for the betterment of society.

Ensure higher degree of motivation and dignified working environment for

Committed to protect the environment and go green.