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Food Pouch System

This document outlines a plan for starting a food pouch business in Chennai, India. It introduces the product as pre-packaged meals in zip pouches. The plan discusses marketing the pouches to colleges, industries, and railway compartments as there is demand from students, bachelors, and travelers. A marketing analysis identifies one major competitor and differentiates the pouches by being hygienic and cheaper. Financial projections estimate startup costs of Rs. 60,000 with monthly expenses of Rs. 32,300 and a breakeven point of selling 60 pouches daily.

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Sathish Kumar
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42 views7 pages

Food Pouch System

This document outlines a plan for starting a food pouch business in Chennai, India. It introduces the product as pre-packaged meals in zip pouches. The plan discusses marketing the pouches to colleges, industries, and railway compartments as there is demand from students, bachelors, and travelers. A marketing analysis identifies one major competitor and differentiates the pouches by being hygienic and cheaper. Financial projections estimate startup costs of Rs. 60,000 with monthly expenses of Rs. 32,300 and a breakeven point of selling 60 pouches daily.

Uploaded by

Sathish Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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PLAN ON FOOD POUCH

CONTENTS
PRODUCT INTRODUCTION
PRODUCT PLAN
Product Design
About
Packaging
Quality
MARKETING PLAN
Marketing Research
Competition
4 ps in Marketing
Swot Analysis
FINANCIAL PROJECTION
Cost sheet
Break Even Analysis

WHAT IS OUR PRODUCT?

FOOD POUCH

WHY THIS PRODUCT?

Only one such organization is existing in the market.


Many people in CHENNAI are very much health
concentrated.
Many come from other states to Chennai for studies, job
and many are bachelors.

Food pouch

Food pouch

MARKETING PLAN
MARKETING RESEARCH

IN COLLEGES
IN INDUSTRY

RAILWAY
COMPARTMENTS

Competition
There are many entrepreneur who do this business is
our competitors.
They are well-known and an brand image in the
market.
Low budget and supports from govt.

What differs us from dhaba food


We are providing hygienic food compare to them as we
are working in the different manners.
Our price is less than there price.

We are packing in well-known ZIP POUCH which


keeps food fresh.
4 ps OF OUR BUSINESS

Product
Food pouch
Price
Less price product low class people can buy
Place
College, bachelors, industry, railway compartments
Promotion
Banner
Pamphlets
Posters

FINANCIAL PROJECTION
Start-up costs are approximated at Rs.60000 which
primarily consists of product costs and expenses
associated with establishing a marketing program.

Cost sheet
START UP
Requirements
Start-up Expenses

Per month

Rent

Rs. 2500

Advertisement

Rs. 800

Salary to Employee.

Rs.15000

Other Expenses

Rs.2000

Cost of Production.

Rs 12000

Total Stat-up Expenses

Rs.32,300

Cash Balance on Starting Date

Rs.60,000

Breakeven analysis
We expect that we shall be able to sell Pouches @ 60 per
pack to daily customers in chennai
Our costs per Pouch are as under
50 Rs per pouch (on monthly basis 1000 Rs per combo
pack).
Thus contribution is Rs 30 per pack.
Thus expected profit of daily sales would be Rs 20 per
pack.

By
Harshini maddi -3511210464
Sathish kumar.P-3511210457

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