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The passage discusses Akshaya Tritiya, a holy day for Hindus and Jains that is considered auspicious for starting new ventures. It also mentions advertising rates in Chitralekha magazine.

Akshaya Tritiya is a holy day that falls on the third lunar day of the bright half of the month of Vaishakha. It is believed to bring good luck and success.

It is believed that any new venture started on Akshaya Tritiya, such as a business or construction project, will continue to grow and prosper. People also perform charity and worship on this day.

Chitralekha Gujarati

Sub. : Participation of your company in Chitralekha magazine Mumbai & Pune


Edition special feature on Akshaya Tritiya 17th April 2015 issue hitting stands.
Dear Sir / Madam,
Chitralekha Gujarati
Chitralekha, which launched its maiden issue in 1950, remains the favorite news
weekly magazine of Indias most prosperous and conspicuously consuming
community in India, the Gujaratis. It is the voice of Gujaratis world over and is a
friend, philosopher and guide to the readers. Chitralekha Gujarati, which is the
mother brand also known as the flagship brand, reaches over 1,45,000 homes per
week in copies in Mumbai & Pune. It is the largest selling magazine across
periodicity and language. It beats all English and other language publications by a
huge margin. Overall, it circulates over 260,000 copies per week and has retained
its leadership position.

AKSHAYA TRITIYA.

Akshaya Tritiya, also known as Akha Teej, is a holy day for Hindus and Jains. It falls
on the third Tithi (lunar day) of Bright Half (Shukla Paksha) of the pan-Indian month
of Vaishakha and one of the four most important days forHindus. It is an auspicious
day of the birthday of Lord Parasurama who is the sixth incarnation of Lord Vishnu.
On this day Veda Vyas and Lord Ganesha began to write Mahabharata.
In Jain and Hindu calendars, some days of the month are absent in counting and
some days (tithi in lunar calendars) come extra, but Akshay tritiya is one day which
is never "absent" from the lunar calendar.
The word "Akshaya" means the never diminishing in Sanskrit and the day is
believed to bring good luck and success. It is believed that if you do charity on this
day you will be blessed. On Akshay Tritiya, Mrutika worshiped.
The day is considered auspicious for starting new ventures. The legend is that any
venture initiated on the auspicious day of Akshaya Tritiya continues to grow and
bring prosperity. Hence, new ventures, like starting a business, construction, etc. is
performed on Akshaya Tritiya.

ADVERTISING TARIFF
Size

Card Rate

Special Feature

Net

Rs. 2, 50,000/-

Akshaya Tritiya

Rs. 95,

Card Rate

Special Feature

Net

Rs. 7, 50,000/-

Akshaya Tritiya

Rs. 2,50,

Rate Payable
Full Page

000/- Net Per ad


Pan India (starting pages)
Size
Rate Payable
Full Page

000/- Net Per ad

Note: The above rate is applicable on direct release and only for this issue.
Issue Hitting stands date: 17th April 15
Assuring the best services always.

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