Scribd
Upload
67 views

Data Mining: Sabiha Kanwal 2012003214

The document discusses data mining and its importance in extracting useful knowledge and patterns from large amounts of data. It defines data mining as the task of discovering interesting patterns from large datasets and extracting hidden and potentially useful information. It then provides examples of data mining applications in various industries like finance, insurance, telecommunications, and scientific research. The document also outlines reasons for performing data mining from a commercial viewpoint, common data mining techniques, steps in the data mining process, available data mining tools, and discusses privacy concerns regarding data mining.

Uploaded by

StyloKuri
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
67 views

Data Mining: Sabiha Kanwal 2012003214

The document discusses data mining and its importance in extracting useful knowledge and patterns from large amounts of data. It defines data mining as the task of discovering interesting patterns from large datasets and extracting hidden and potentially useful information. It then provides examples of data mining applications in various industries like finance, insurance, telecommunications, and scientific research. The document also outlines reasons for performing data mining from a commercial viewpoint, common data mining techniques, steps in the data mining process, available data mining tools, and discusses privacy concerns regarding data mining.

Uploaded by

StyloKuri
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 11

DATA MINING

Sabiha Kanwal
2012003214

WHY DATA MINING


Data explosion problem
* Advance data collection tools and database technology
lead to
tremendous amounts of data stored in database
We are drowning in data, but starving for knowledge!
Solution: Data warehousing and data mining
* Data warehousing and on-line analytical processing
* Extraction of interesting knowledge using Data Mining

WHAT IS DATA MINING


A task of discovering interesting patterns from large
amount of data.
Extraction of hidden, previously unknown and
potentially useful information from data.

DATA MINING: CONFLUENCE OF


MULTIPLE DISCIPLINES

APPLICATION OF DATA MINING


Industry

Application

Finance

Credit card Analysis

Insurance

Claims, Fraud Analysis

Telecommunication

Call record Analysis

Transport

Logistics management

Consumer goods

Promotion Analysis

Scientific research

Image, Video, Speech

Utilities

Power usage Analysis

WHY MINE DATA? COMMERCIAL


VIEWPOINT
Lots of data is being collected and warehoused
* Web data, E-commerce
* Purchase at department/ grocery store
* Bank/Credit card transactions
Computers have become cheaper and more powerful
Competitive pressure is strong

STEPS OF DATA MINING

DATA MINING TECHNIQUES


Classification and prediction

Example Focused Hiring


Cluster Analysis

Example Market Segmentation


Outlier Analysis

Example Fraud Detection


Evolution Analysis

Example Forecasting stock market index using Time series


analysis

IS DATA MINING A THREAT TO


PRIVACY??
Solution
Purpose specification
Use limitation
Openness
Security measures like encryption to be used

DATA MINING TOOLS


Microsoft SQL Server 2005
Microsoft SQL Server 2008
Oracle Data Mining
Database Miner

You might also like