Companies are facing increasing pressures from competitive markets, demanding customers, rapid technology changes, and new regulations. To respond effectively, managers employ strategies like strategic planning, business process restructuring, partnerships, improved IT systems, and customer relationship management. Decision support systems and business intelligence tools help companies facilitate better decision making by analyzing large amounts of internal and external data to identify opportunities and risks so managers can select optimal solutions to complex problems.
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Business Pressures-Responses-Support Model
Companies are facing increasing pressures from competitive markets, demanding customers, rapid technology changes, and new regulations. To respond effectively, managers employ strategies like strategic planning, business process restructuring, partnerships, improved IT systems, and customer relationship management. Decision support systems and business intelligence tools help companies facilitate better decision making by analyzing large amounts of internal and external data to identify opportunities and risks so managers can select optimal solutions to complex problems.
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Decision Support Systems and Business Intelligence
Companies are moving aggressively to computerized support of their operations
=> Business Intelligence. Business PressuresResponsesSupport Model : Business pressures result of today's competitive business climate Responses to counter the pressures Support to better facilitate the process
Business environment factors: a)Markets Strong competitio; Expanding
global markets; Blooming electronic markets on the Internet; Innovative marketing methods; Opportunities for outsourcing with IT support; Need for realtime, on-demand transactions. B) Consumer Desire for customization; demand Desire for quality, diversity of products, and speed of delivery; Customers getting powerful and less loyal. C) Technology More innovations, new products, and new services; Increasing obsolescence rate; Increasing information overload; Social networking, Web 2.0 and beyond. D)Societal Growing government regulations and deregulation; Workforce more diversified, older, and composed of more women; Prime concerns of homeland security and terrorist attacks; Necessity of Sarbanes-Oxley Act and other reporting-related legislation; Increasing social responsibility of companies; Greater emphasis on sustainability. ORGANIZATIONAL RESPONSES ( Be Reactive, Anticipative, Adaptive, and Proactive) Managers may take actions, such as : Employ strategic planning Use new and innovative business models; Restructure business processes; Participate in business alliances; Improve corporate information systems; Improve partnership relationships; Encourage innovation and creativity; Improve customer service and relationships Move to electronic commerce (e-commerce); Move to maketo-order production and on-demand ; manufacturing and services. MANAGERIAL DECISION MAKING : Management is a process by which organizational goals are achieved by using resources Inputs: resources Output: attainment of goals Measure of success: outputs / inputs
Management Decision Making
Decision making: selecting the best solution from two or more alternatives