Scribd
Upload
42 views4 pages

Pricing Strategy

A pricing strategy takes into account various factors like customer segments, ability to pay, market conditions, competitors, trade margins, and costs. It sets prices targeted at defined customers relative to competitors. Pricing should consider fixed and variable costs, competition, company objectives, positioning strategies, and customers' willingness to pay. Nexus Pricing structures its prices so that the next product is free or cheaper for customers after their current product's life ends, by depositing the price difference into a customer account. This strategy aims to position prices competitively and retain customers for longer.

Uploaded by

ShivbhushanPandey
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
42 views4 pages

Pricing Strategy

A pricing strategy takes into account various factors like customer segments, ability to pay, market conditions, competitors, trade margins, and costs. It sets prices targeted at defined customers relative to competitors. Pricing should consider fixed and variable costs, competition, company objectives, positioning strategies, and customers' willingness to pay. Nexus Pricing structures its prices so that the next product is free or cheaper for customers after their current product's life ends, by depositing the price difference into a customer account. This strategy aims to position prices competitively and retain customers for longer.

Uploaded by

ShivbhushanPandey
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 4

Pricing

A pricing strategy takes into account segments, ability to pay,


market conditions, competitor actions, trade margins and input
costs, amongst others.

Definition: Price is the value that is put to a product or

service and is the result of a complex set of calculations, research


and understanding and risk taking ability. A pricing strategy takes
into account segments, ability to pay, market conditions,
competitor actions, trade margins and input costs, amongst
others. It is targeted at the defined customers and against
competitors.

Pricing Factors
Pricing should take into account the following factors into
account:
1. Fixed and variable costs.
2. Competition
3. Company objectives
4. Proposed positioning strategies.
5. Target group and willingness to pay
An organization can adopt a number of pricing strategies, the
pricing strategy will usually be based on corporate objectives.

Nexus Pricing :-

We have designed an exclusive pricing structure by using the


aspect of..
Zindagi Ke Saath Bhi
Zindagi Ke Baad Bhi.
It means the pricing of our product is in such form that till the life
of our product ends it becomes free.
Let us see how.
1. The cost of making these product is Rs. 22,999.
2. Our profit is the between Rs.22,999 Rs.24,999.
3. But the selling price of our product is Rs. 29,999.
What about the remaining Rs.5000.????

We make account of our customers in our organization and


deposit Rs.5,000 in that account. So that when the life of product
ends the next product becomes free or less costly for him.
These is the strategy which we have derived from.
Zindagi Ke Saath Bhi
Zindagi Ke Baad Bhi.

The need for these strategies is price positioning


in market because price is the only aspect of product which
decides the future of that product. By these strategies we are able
to hold our customers for longer period. No competitor will grasp
my customers.

You might also like