Scribd
Upload
183 views

PEST Analysis

This document provides a template for conducting a PEST analysis to assess a market from various perspectives. A PEST analysis examines the political, economic, social, and technological environment by considering factors within each category. Examples of factors that could be analyzed include environmental regulations, tax policies, economic growth rates, demographic trends, technological innovations, and more. Conducting a PEST analysis helps identify external influences to consider before performing a SWOT analysis, as some PEST factors could reveal strengths, weaknesses, opportunities or threats.

Uploaded by

Trey Poppi Causley
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
183 views

PEST Analysis

This document provides a template for conducting a PEST analysis to assess a market from various perspectives. A PEST analysis examines the political, economic, social, and technological environment by considering factors within each category. Examples of factors that could be analyzed include environmental regulations, tax policies, economic growth rates, demographic trends, technological innovations, and more. Conducting a PEST analysis helps identify external influences to consider before performing a SWOT analysis, as some PEST factors could reveal strengths, weaknesses, opportunities or threats.

Uploaded by

Trey Poppi Causley
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 1

PEST Analysis Template

Situation being analysed: ________________________________________________________________________________________________


PEST analysis (political, economical, social, and technological) assesses a market, including competitors, from the standpoint of a particular
proposition or a business.

Political

Economic

Social

Technological

Criteria Examples

Criteria Examples

Criteria Examples

Criteria Examples

Environmental regulations
and protection
Tax policies
International trade
regulations and restrictions
Contract enforcement law
Consumer Protection
Employment laws
Government organization /
attitude
Competition regulation
Political stability
Safety regulations

Economic growth
Interest rates & monetary

policies
Government spending
Unemployment policy
Taxation
Inflation rates
Stage of the business cycle
Consumer confidence

Income distribution
Demographics, population

growth rates
Age distribution
Labor / social mobility
Lifestyle changes
Work / career and leisure
attitudes
Entrepreneurial spirit
Education
Fashion, hypes
Health consciousness &
welfare, feelings on safety
Living conditions

Government research

spending
Industry focus on
technological effort
New inventories and
development
Rate of technology transfer
Life cycle and speed of
technological obsolescence
Energy use and costs
(Changes in) Information
Technology
(Changes in) Internet
(Changes in) Mobility
Technology

Note: PEST analysis can be useful before SWOT analysis because PEST helps to identify SWOT factors. PEST and SWOT are two different perspectives
but can contain common factors. SWOT stands for strengths, weaknesses, opportunities, threats.

You might also like