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Promotion Strategy-Impression Management: by Mrinmoy Majumder 1 Mba (HR)

This document discusses various promotion strategies and techniques that employees can use, including entitlement, enhancement, obstacle disclosure, and association. It also mentions more aggressive tactics like piggybacking on others' work, claiming credit for others' work, networking to expand one's contacts, helping rising powers, and helping those in power. An example is given of Anand Jain, an Indian businessman who became very successful and wealthy through his close association with Mukesh Ambani.

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Aditya Kulkarni
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67 views5 pages

Promotion Strategy-Impression Management: by Mrinmoy Majumder 1 Mba (HR)

This document discusses various promotion strategies and techniques that employees can use, including entitlement, enhancement, obstacle disclosure, and association. It also mentions more aggressive tactics like piggybacking on others' work, claiming credit for others' work, networking to expand one's contacts, helping rising powers, and helping those in power. An example is given of Anand Jain, an Indian businessman who became very successful and wealthy through his close association with Mukesh Ambani.

Uploaded by

Aditya Kulkarni
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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PROMOTION STRATEGY-

IMPRESSION MANAGEMENT
By Mrinmoy Majumder
1st MBA(HR)
Promotion Strategy
 Important aspect of an Organisation.
 Various techniques are implemented by the
employees.
 Techinques like –
Entitlement,Enhancement,obstacle
disclosure, Association.

Some other promotion strategy.
 Promotions by Piggy Backing on the work of others.

 Promotion Tactics by making claims on other people's


work.

 Other general aggressive promotion tactics:


-Networking: Establish a list of contacts and use them to

further your career.


-Promotions by helping the rising powers.

-Helping people in power.


Example


-Anand Jain (born 1957) is an Indian
business executive. He is the Chairman of
Jai Corp Limited,Navi Mumbai SEZ Pvt.
Ltd. Mumbai SEZ Limited, Reliance
Haryana SEZ Ltd & Urban Infrastructure
Venture Capital Private
Limited(UIVCPL).
-Anand Jain was #19 on the Forbes India's
40 Richest list in 2007. He is regarded as a
close associate of Mukesh Ambani.
References
 Luthans Fred, “Organisational Behaviour”,Tenth
Edition,McGraw Hill Publication,2007
 Online encyclopedia-wikipedia.com

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