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Questionnaire: Sir M. Visvesvaraya Institute of Technology, Bangalore

A study surveyed customers of Motilal Oswal Security Limited, an Indian brokerage firm, to evaluate the effectiveness of the company's direct marketing strategies. The 15-question survey asked customers about their awareness of Motilal Oswal and its services, how they first learned about the company, their trading habits and satisfaction with Motilal Oswal's brokerage charges, mobile app, and overall level of service. The survey aimed to understand how customers interact with Motilal Oswal and identify opportunities to improve the company's marketing and customer experience.

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223 views3 pages

Questionnaire: Sir M. Visvesvaraya Institute of Technology, Bangalore

A study surveyed customers of Motilal Oswal Security Limited, an Indian brokerage firm, to evaluate the effectiveness of the company's direct marketing strategies. The 15-question survey asked customers about their awareness of Motilal Oswal and its services, how they first learned about the company, their trading habits and satisfaction with Motilal Oswal's brokerage charges, mobile app, and overall level of service. The survey aimed to understand how customers interact with Motilal Oswal and identify opportunities to improve the company's marketing and customer experience.

Uploaded by

BharathKumarM
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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A study on the effectiveness of direct marketing strategies at Motilal Oswal

QUESTIONNAIRE
1. Name:-..
2. Age:a) 20 30

b) 30 40

c) 40 50

d) above 50

3. Gender:a) Male

b) Female

4. Are you aware of online trading?


a) Yes

b) No

5. How did you come to know about MOTILAL OSWAL SECURITY LIMITED?
a) Share broker
c) Friends

b) Bankers
d) Online Advertisement

6. What is your opinion about shares?


a) Shares offer an investment opportunity
b) Shares make earn quick profit/ gain
c) Share is a part of an investment
d) Shares offer easy liquidity
7. What is your objective behind investing in shares?
a) Tax saving

b) Earn high dividends

c) Easy liquidity

d) Capital appreciation in the long run

8. How much you trade?


a) Only 1500

b) 2000

SIR M. VISVESVARAYA INSTITUTE OF TECHNOLOGY, Bangalore

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A study on the effectiveness of direct marketing strategies at Motilal Oswal


c) 5000

d) 10,000

e) not yet traded

9. How frequently you invest in shares?


a) Monthly

b) Every 3 months

c) Every 6 months

d) Others

10. Are you satisfied by the brokerage charges of transactions when compared to other
competitors in the market?
a) Highly satisfied
c) Moderate

b) Satisfied
d) Dissatisfied

e) Highly dissatisfied

11. Are you satisfied by the options BTST/DELIVERY (buy today sell tomorrow) provided
by the company?
a) Yes

b) No

12. Are you aware of the absence of account opening charges with reference to MOSL?
a) Yes

b) No

13. Are you aware of MOTILAL MOBILE APP which is being used in any Mobile phones?
a) Yes

b) No

14. Are you satisfied by the overall services provided by MOSL?


a) Highly satisfied

b) Satisfied

c) Moderate

d) Dissatisfied

e) Highly dissatisfied
15. Suggestions to improve our present level of system in MOSL?
-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------Thank you for your valuable time
Bharath kumar M

SIR M. VISVESVARAYA INSTITUTE OF TECHNOLOGY, Bangalore

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A study on the effectiveness of direct marketing strategies at Motilal Oswal

SIR M. VISVESVARAYA INSTITUTE OF TECHNOLOGY, Bangalore

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