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Style Guide1

This style guide provides information on the proper usage of the company logo, including the four approved versions (regular, white, black and white, and wordless), minimum size, clear space around the logo, approved color versions, incorrect uses to avoid, and online usage guidelines. The logo should be used at a minimum size of 38mm and have 0.5 inches of clear space, and comes in black, white, and a specific cyan color.

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76 views4 pages

Style Guide1

This style guide provides information on the proper usage of the company logo, including the four approved versions (regular, white, black and white, and wordless), minimum size, clear space around the logo, approved color versions, incorrect uses to avoid, and online usage guidelines. The logo should be used at a minimum size of 38mm and have 0.5 inches of clear space, and comes in black, white, and a specific cyan color.

Uploaded by

api-279987401
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Style Guide

There are four approved versions of this logo:

Regular
Black and white
Wordless
White

Whenever possible, the regular version and the white


version should be used with a white background.
The black and white version is only to be used in one
colour print jobs.
The wordless version should be used on web pages,
and as an icon.

Regular

White

Black and white

Wordless

Minimum Size
It is important to reproduce the logo to a size that in readable.

minimum 38.mm / 1.5 inches

Clear Space
To give the logo the best visual impact, it is important to allow clear space around
the logo. Avoid positioning text, photos, or other elements within the clear space
area.

Clear space 12.7mm / 0.5 inch

Logo Colours
Whenever possible, the logo should be reproduced in Black, White, and
#00A09A (C=80 M=10 Y=45 K=0 1). If printing in black ink only, use the black
and white version.

C=80 M=10 Y=45 K=0 1

Incorrect Usage
Choose the correct version for your project from the art files provided. Do not
change the colours, fonts, or proportions of the logo. Use only approved colour
backgrounds with the appropriate version of the logo. The following are examples
of some common mistakes to avoid in implementing the logo.

Distorted

Too small

Online Usage
Versions of the logo have been provided in .GIF and .EPS file formats for online
usage. The regular logo is available in two different sizes. The ideal colour for the
background the logo is featured on is white.

200 pixels

100 pixels

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