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    Age of Consumer: Bovonto Slice 7UP Miranda

    Uploaded by

    Murali Daran
    This document contains survey results about consumer preferences for soft drinks. It shows the age distribution of consumers, the most popular soft drink brands preferred, factors influencing brand preference like cost and availability, who influences purchasing decisions, where consumers typically shop, reasons for preference, satisfaction levels, views on advertising, and willingness to try new brands. The majority of soft drink consumers are between 20-40 years old and prefer Bovonto, Slice or 7UP due to factors like cost, quality and availability.

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    Age of Consumer: Bovonto Slice 7UP Miranda

    Uploaded by

    Murali Daran
    40 views5 pages
    This document contains survey results about consumer preferences for soft drinks. It shows the age distribution of consumers, the most popular soft drink brands preferred, factors influencing brand preference like cost and availability, who influences purchasing decisions, where consumers typically shop, reasons for preference, satisfaction levels, views on advertising, and willingness to try new brands. The majority of soft drink consumers are between 20-40 years old and prefer Bovonto, Slice or 7UP due to factors like cost, quality and availability.

    Original Description:

    Consumer

    Original Title

    Consumer

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    This document contains survey results about consumer preferences for soft drinks. It shows the age distribution of consumers, the most popular soft drink brands preferred, factors influencing brand preference like cost and availability, who influences purchasing decisions, where consumers typically shop, reasons for preference, satisfaction levels, views on advertising, and willingness to try new brands. The majority of soft drink consumers are between 20-40 years old and prefer Bovonto, Slice or 7UP due to factors like cost, quality and availability.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    40 views5 pages

    Age of Consumer: Bovonto Slice 7UP Miranda

    Uploaded by

    Murali Daran
    This document contains survey results about consumer preferences for soft drinks. It shows the age distribution of consumers, the most popular soft drink brands preferred, factors influencing brand preference like cost and availability, who influences purchasing decisions, where consumers typically shop, reasons for preference, satisfaction levels, views on advertising, and willingness to try new brands. The majority of soft drink consumers are between 20-40 years old and prefer Bovonto, Slice or 7UP due to factors like cost, quality and availability.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 5

    Age of Consumer

    16%
    14%
    12%
    10%
    8%
    6%
    4%
    2%
    0%

    15%
    10%

    15%

    10%

    15-20

    20-30

    30-40

    40 & Above

    Name of the Soft Drinks you prefer

    20%

    40%

    20%
    20%

    Bovonto
    Slice
    7UP
    Miranda

    Quality of Purchase

    200ml
    500ml
    1 litre
    2 litre

    10%
    20%

    50%
    20%

    Reason for preferring the particular brand

    25%

    8%
    33%
    33%

    Cost
    Quality
    Availability
    Size

    Who did suggest you to take this brand

    10%
    38%
    50%

    2%

    Family
    Friends
    Salesman
    Advertisement

    Where do you purchase

    20%

    20%

    10%

    50%

    Petty Shop
    Supermarket
    Departmental Store
    Others

    Preference for your particular Soft Drinks

    30%

    20%
    20%
    30%

    Entertainment
    Refreshment
    Flavour & Taste
    Quality

    Satisfied with brand you take

    20%

    Yes
    No
    80%

    Is Advertisement is necessary for Soft Drinks

    10%

    Yes
    No
    90%

    If new brand of Soft Drinks introduced, Do you buy & Use it

    50%

    50%

    Yes
    No

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