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"Brand Preference On Mobile Purchase Among The Students of IPS GROUP OF Colleges". Please Help Me

The document is a survey that asks students about their mobile phone brand preferences. It collects personal information like gender, age, and income level. It then asks if they own a mobile phone and which brand they have. The remaining questions use a 5-point Likert scale to investigate the factors for preferring their chosen mobile phone brand.

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Akhil Shrivastav
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50 views

"Brand Preference On Mobile Purchase Among The Students of IPS GROUP OF Colleges". Please Help Me

The document is a survey that asks students about their mobile phone brand preferences. It collects personal information like gender, age, and income level. It then asks if they own a mobile phone and which brand they have. The remaining questions use a 5-point Likert scale to investigate the factors for preferring their chosen mobile phone brand.

Uploaded by

Akhil Shrivastav
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Brand Preference on Mobile Purchase among the students of IPS GROUP OF

COLLEGES.
Please help me
by taking a few minute of your time to answer my question about your personal experience with
your mobile phone. All information will be treated as strictly confidential. I would like to thank
for your anticipated cooperation.
Please answer the following questions;
Section A: Personal Information 1.Gender

Male

Female

2.Nationality
3 Age: below 20years 20-25 years 25-30years above 30years
4. Income Level (per month) Less than 10,000
10,00O 2O, 000
20,00O 30,000
above30, 000
Section B: About mobile phones
5) Do you have mobile phone? 1. Yes

2. No.

If yes please answer the following


6) What brand of mobile phone do you own? PLEASE PUT A CHECK MARK IN FRONT OF
THE CORRECT RESPONCE
1. Nokia
2. Samsung
3. Sony Ericson
4.Apple
5. HTC
6. LG
7.others specify
Questions 7 to 12 are designed to investigate the factors for preferring the brand. These questions
have a 5 point Likert- scale ranging from strongly disagrees to strongly agree. Please circle the
option that best describe your preference for choosing brand

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