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Explanation of The Process

The document introduces the process and ground rules for a focus group discussion. It explains that the purpose is to gather both positive and negative feedback from participants about a topic. Participants are asked to listen respectfully to each other but are not obligated to reach a consensus. The focus group will last approximately one hour, and participants should contribute actively while keeping all information discussed confidential and avoiding distractions.

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Nitin Rajotia
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39 views1 page

Explanation of The Process

The document introduces the process and ground rules for a focus group discussion. It explains that the purpose is to gather both positive and negative feedback from participants about a topic. Participants are asked to listen respectfully to each other but are not obligated to reach a consensus. The focus group will last approximately one hour, and participants should contribute actively while keeping all information discussed confidential and avoiding distractions.

Uploaded by

Nitin Rajotia
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

1.

Explanation of the process

Have anyone of you participated in the focus group discussion before? If not,
thats not an issue we will introduce our process.
About focus groups

3.

Ground Rules

4.

We learn from you (positive and negative); negative comments are


welcome
Not trying to achieve consensus, were gathering information
You dont need to agree with others, but you must listen respectfully as
others share their views
Focus group will last about one hour

Everyone should participate


Information provided in the focus group must be kept confidential
Stay with the group and please dont have side conversations
Turn off cell phones if possible
Have fun
If there are any questions before we get started, you may ask them.

No need to be in a hurry, you can think and answer to the question. Please try to
be honest, we would highly appreciate that.

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