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Elaboration Likelihood Model: by Janaka Wijeyesinghe

The document discusses the Elaboration Likelihood Model, which suggests that people process persuasive messages through one of two routes: central route processing, where they carefully think about the arguments, or peripheral route processing, where they are influenced by superficial factors like the source or attractiveness.

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Janaka Wijeyesinghe
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50 views5 pages

Elaboration Likelihood Model: by Janaka Wijeyesinghe

The document discusses the Elaboration Likelihood Model, which suggests that people process persuasive messages through one of two routes: central route processing, where they carefully think about the arguments, or peripheral route processing, where they are influenced by superficial factors like the source or attractiveness.

Uploaded by

Janaka Wijeyesinghe
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Elaboration Likelihood Model

By Janaka Wijeyesinghe

Popular Advergames

Elaboration likelihood model: How


likely are you to:

think hard
(central route processing)

be influenced by others
(peripheral route processing)

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