AP Technologies Ltd.
Improving Customer Delivery Service
Group: 5
(Marketing B- Minor)
Overview of the Company
Global Technology Service Company
Delivers seamless solutions that gave tangible
value to the customers
Sales revenue (2004-2005) - $800 million
Net Profit (2004-2005) - $70 million
400 clients ( 30% Fortune 500 companies)
Service Lines Offered
Business Intelligence and Data
Warehousing
System Integration
Customer Relationship
Management
Enterprise Resource Planning
Supply Chain Management
Enterprise Security
Web Security
Application Development &
maintenance
Customer Focused Market Segment
Manufacturing
Retailing
Energy and Utilities
Telecommunication
Banking
Insurance
Travel and Transportation
People who had expertise in above
areas were domain experts
Selling Process
Project Execution Process
Reasons of failure
Changes in client specifications
Slow decision making by clients
Cash flow problem with the clients
Poor information dissemination
Services engineer inadequate
supervision
Poor services design information
Material shortages
Delayed Delivery Schedule
The problem
Informing the client
The reasons for delay
The upset client
Involving senior executives
for solutions
Ques. 1
If you were Balaji, how would you convey the
delay in delivery to the client ?
Ans.
Route it through the senior executives to inform the client
Ensure that there is a better deal ready for the delay
Communicating the client about the reasons for having an
over-optimistic approach
Communicating a achievable and quick deadline for the delay
caused
Informing the client the delay along with the corective steps
to avoid further delay
Ques. 2
What Corrective Steps would you suggest to
improve the customer delivery service
substantially ?
Ans.
Perform your operations in a better
and effective way.
Conclusions and Recommendations
Building Capability in Project
Management and Promoting
Project Management Climate
Improving Clients Projects- and
In-house Organisational
Structure
Using Appropriate Procurement
Strategy and Project
Governance
Improving the Accuracy of
Project Time and Cost Estimates
THANK YOU !!