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    U3 - Promoting A Brand 1 - Assignment Brief

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    This document provides details for an assignment assessing students' understanding of branding and promotion for a BTEC First Award in Business. Students must create a booklet explaining how branding is used in two businesses, comparing their promotional techniques. They must also conduct a case study analyzing the marketing mix, with emphasis on the promotional mix, of a selected product. The booklet should evaluate the effectiveness of the promotional mix and explain the importance of selecting an appropriate mix. Sources of information and criteria to be covered are outlined.

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    U3 - Promoting A Brand 1 - Assignment Brief

    Uploaded by

    api-276728648
    2K views2 pages
    This document provides details for an assignment assessing students' understanding of branding and promotion for a BTEC First Award in Business. Students must create a booklet explaining how branding is used in two businesses, comparing their promotional techniques. They must also conduct a case study analyzing the marketing mix, with emphasis on the promotional mix, of a selected product. The booklet should evaluate the effectiveness of the promotional mix and explain the importance of selecting an appropriate mix. Sources of information and criteria to be covered are outlined.

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    u3 - promoting a brand 1 - assignment brief

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    This document provides details for an assignment assessing students' understanding of branding and promotion for a BTEC First Award in Business. Students must create a booklet explaining how branding is used in two businesses, comparing their promotional techniques. They must also conduct a case study analyzing the marketing mix, with emphasis on the promotional mix, of a selected product. The booklet should evaluate the effectiveness of the promotional mix and explain the importance of selecting an appropriate mix. Sources of information and criteria to be covered are outlined.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    2K views2 pages

    U3 - Promoting A Brand 1 - Assignment Brief

    Uploaded by

    api-276728648
    This document provides details for an assignment assessing students' understanding of branding and promotion for a BTEC First Award in Business. Students must create a booklet explaining how branding is used in two businesses, comparing their promotional techniques. They must also conduct a case study analyzing the marketing mix, with emphasis on the promotional mix, of a selected product. The booklet should evaluate the effectiveness of the promotional mix and explain the importance of selecting an appropriate mix. Sources of information and criteria to be covered are outlined.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 2

    Assignment brief BTEC First Award in Business

    Assignment title

    Unit 3 Promoting a Brand 1

    Assessors

    ZRI, MBN

    Date issued

    18/05/2015

    Deadline

    05/06/2015

    Qualification
    covered

    BTEC First Award in Business Level 1/2

    Units covered

    Unit 3 Promoting a Brand

    Learning aims
    covered

    Learning Aim A
    Explore the use of branding and the promotional mix in business

    Duration (approx)

    Three weeks

    Scenario

    You have just been employed as a marketing consultant for a company called
    Fallon London. They are the marketing company who created the famous gorilla
    advert for Cadburys.

    Resubmission
    deadline

    29/06/2015

    You have been given the task of producing promotional material that provides
    information on branding and promotion to potential clients. Your task is to create
    a professional booklet.
    To do this, you will need to research real brands to investigate the use of
    branding in businesses. Your research and assessment evidence will need to
    cover the importance of branding to the business and brand characteristics of the
    brands researched.
    Task 1

    You will need to firstly explain how branding is used in two businesses. Once you
    have done this you should compare the businesses in how they use brand
    promotion techniques.
    In your booklet you must also include a case study on one chosen product. Find a
    product and assess the marketing mix used for the product. In particular you
    should also explain the promotional mix used. Make sure you explain to readers
    the importance of selecting an appropriate promotional mix for a product.
    Evaluate the effectiveness of the promotional mix for your selected product.

    Evidence you must


    produce for this
    task

    Booklet

    Criteria covered by this task:


    Unit

    Criterion
    reference

    Explain how branding is used in two businesses.

    P1

    Assess the marketing mix for a selected branded product.

    P2

    Describe the purpose of elements of the promotional mix used for a


    selected branded product.

    P3

    Compare the use of brand promotion in two businesses.

    M1

    Explain the importance of selecting an appropriate promotional mix for a

    M2

    To achieve the criteria you must show that you are able to:

    selected branded product.


    Evaluate the effectiveness of the promotional mix for a selected branded
    product.
    Sources of
    information

    D1

    BTEC Textbook
    Internet
    Lesson notes

    If you have not achieved the Level 2 criteria, your work will be assessed to determine if the
    following Level 1 criteria have been met.
    To achieve the criteria you must show that you are able to:

    Unit

    Criterion
    reference

    Describe the importance of branding for a business

    Level 1 Pass

    Identify elements of the marketing mix for a selected branded product

    Level 1 Pass

    Identify elements of the promotional mix used for a selected branded


    product

    Level 1 Pass

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