Masala Restaurant (Business Plan)
Masala Restaurant (Business Plan)
Masala Restaurant (Business Plan)
Presented By:
Fahim Afridi
The Brand:
I chose this word Masala to be our restaurant name
because as it is Pak-Indian restaurant and use a lot of
spice so I thought it would be a good idea to name the
restaurant what we would use a lot of and thus came
out the Masala restaurant.
It helps people remember who you are and what you
stand for. And it helps with word-of-mouth by
making your concept easier to describe.
Location:
Masala Restaurant will start its services in Dubai,
because you will find lots of people from the
subcontinent, who usually goes to dinner on daily
bases to several restaurants. The other plus point is that
Dubai is attached to sharja. So Sharja can also be or
target market.
Though there are several restaurants who also offer the
dishes from subcontinent but they have maintained
very high prices, and the food is also a bit lousy and
not fresh. But at Masala Restaurant customers will feel
themselves at home, for making it possible we will give
the traditional Indo-Pak Culture touch to the restaurant,
from the decoration of walls to the dinning table, every
thing will have any resemblance to the subcontinent
culture.
Services to Offer:
Our Specialty Items in Menu:
Our Signature dish will be Karhai Tikka, as one
signature dish can often build a brand. Beside that we
will also provide any kind of vegetarian and non
vegetarian dishes like Palak Paneer, biryani, Tandoori
Chicken etc.
Executive Lunch Packs
Catering Arrangements
Advertising:
In UAE you will not find the cable broadcasting
system, as its the best way to advertise your Brand in
the local market in Pakistan and India. So Masala
Restaurant will advertise through Radio, as youll
find lots of Pakistani and Indian F.M Radio services.
The other tools of advertising will be the distribution
of Pamphlets to the families of Subcontinent at their
door.
Advertising through an SMS can also be very
effective, and most importantly a Billboard located
near the schools of Subcontinent at Dubai and sharjha
can bring the customers at Masala Restaurants,
because usually parents take their children to schools
so its a nice idea to target the whole family in
advertising.
Geographical Segmentation:
Food is something that no one person can live without it,
Good restaurants are always the needs of any city.
Masala Restaurant has an Ideal Geographical location, it
is located at the beach of Dubai which creates quite
pleasant atmosphere at evening and the other plus point
is that it is less than 20 minutes drive away from Sharja.
So those who live at Sharja can also be our target
customers.
Another fact, no one restaurant has a universal appeal. It
is impossible to grab hold of the full 100% of the market.
Attempting such a mammoth goal will only result to
failure. The markets taste and preference is as diverse as
it is wide. A restaurateur can only tap around five to ten
percent of the total consumer population pie.
Culture:
Because of Business and Job opportunities in UAE,
people are willing to live their, and one can find lots
of cultures over there. UAE is a diversified culture
country. Shifting demographics and changing
lifestyles are driving the surge in food-service
businesses. Busy consumers don't have the time or
inclination to cook. They want the flavor of fresh
bread without the hassle of baking. They want tasty,
nutritious meals without dishes to wash. More and
more singles, working parents and elderly people are
demanding greater convenience when it comes to
buying their meals.
Government Policy:
Target Markets
No single food-service operation has universal
appeal. This is a fact that many newer entrepreneurs
have trouble accepting, but the reality is that you will
never capture 100 percent of the market.
So because of Traditional environment and food,
Masala Restaurant will target the families. As young
people like to eat fast food so its useless to target
them unless they experience the Cuisines of
subcontinent at Masala Restaurant.
Threats:
High Competition.
lack of geographic diversification.
Teenagers usually love to eat fast food.
Some Indian people are only vegetarian, so
they like to cook at home instead of spending
extra money in restaurants.
Restaurants require large cash in the beginning
for all the machinery.
Opportunities: