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Competitive Profile Matrix

The document discusses competitive profile matrices (CPM), which are tools used to compare a firm to its major industry competitors. CPMs show the firm's strong and weak points relative to competitors. They rate companies on critical success factors (CSFs), which are key performance areas that are essential to succeed in the industry. The ratings range from 1.0 to 4.0, with higher numbers indicating better performance. The document provides an example of a CPM that rates multiple property development companies on CSFs like brand reputation, customer service, and corporate social responsibility programs.

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paulinagigantone
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80 views

Competitive Profile Matrix

The document discusses competitive profile matrices (CPM), which are tools used to compare a firm to its major industry competitors. CPMs show the firm's strong and weak points relative to competitors. They rate companies on critical success factors (CSFs), which are key performance areas that are essential to succeed in the industry. The ratings range from 1.0 to 4.0, with higher numbers indicating better performance. The document provides an example of a CPM that rates multiple property development companies on CSFs like brand reputation, customer service, and corporate social responsibility programs.

Uploaded by

paulinagigantone
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Gigantone, Paulina Mae B.

Competitive Profile Matrix


Competitive profile matrix or CPM, is an essential strategic
management tool to compare the firm with the major players of the
industry. Competitive profile matrix shows the clear picture to the
firm about their strong points and weak points relative to their
competitors. Critical success factors (CSF) are the key areas, which
must be performed at the highest possible level of excellence if
organizations want succeed in the particular industry.
Rating in CPM represents the response of firm toward the critical
success factors. The highest the rating better the response of the
firm towards the critical success factor, rating range from 1.0 to 4.0
and can be applied to any factor.
Rating in CPM:

If the response is poor represented, 1.0

If the response is average is represented, 2.0

If the response is above average represented, 3.0

If the response is superior represented, 4.0

CSF
Brand Reputation
Customer Service
Profit Margin
Proximity
Effective CSR programs
CSF

Weigh
t

ALI
Rat
e

Profit
Margin
Location &
Neighborho
od
Amenities
offered
Price
/
affordability
Effective
CSR
Prograns

WS

Megaworld
Rate

WS

RLC
Rate

WS

SM Prime

Century

Rat
e

Rat
e

WS

WS

Total

1.00

1.
2.
3.
4.
5.
6.
7.

Parameters
Strategy
Structure
Style
Shared Values
Staff
Skills
Systems

Strengths
1. Large geographic coverage
2. Greater control of quality
due to sustained synergy
with other Ayala-owned
businesses, MDC, Manila
Water, PhilEnergy
3. Strong financial condition
Opportunities
1. Low interest rates
2. More foreign and OFW
investors
3. Rising demand for
condominiums and in-city
developments

Evaluation

Weaknesses
1.

Threats
1. Increasing intensity of
competition among
industrys numerous
players
2. Risk of flooding in key
metropolitan areas

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