5 KW Listing Presentation
5 KW Listing Presentation
5 KW Listing Presentation
Consultation
KELLER WILLIAMS
Consultant Vs. Agent
Key Objectives
Sources of Buyers
Marketing
Controlling Factors
Preparing for the Offer
Processing the Sale
Pricing Factors
Gary Keller was chosen by Realtors across the U.S. as one of five
of the Most Admired REALTORS in the nation.
KELLER WILLIAMS FACTS:
Most Innovative Real Estate Company Inman News.
17,500+ real estate consultants.
250+ offices in the U.S. and Canada.
Gary Keller
7th largest real estate company in North America.
Chairman Of The Board
Excellence in real estate consultation training.
Mo Anderson
CEO
Win-Win or no deal
Integrity do the right thing
Commitment in all things
Communication seek first to understand
Creativity ideas before results
Customers always come first
Teamwork together everyone achieves more
Trust starts with honesty
Success results through people
Our Office
Address: 4518 Everhart Road Suite 101
Phone: (361) 225-7900
Fax: (361) 225-2853
URL/Website: www.kw.com
Galvan Connections Team:
Nancy Galvan
Clarissa L. Mendoza
Insert interior/exterior
Photo(s) of
Office
Functionary (Agent)
Delivers Information
Irreplaceable
Highly Compensated
Replaceable
My Biography
Name: Nancy Galvan
Professional Designations:
Insert
Your
Photo
My Biography
Key Objectives
PRICING your home at the propertys fair market value.
TIMING in the desired time period.
CONVENIENCE selling your home with
the least amount of inconvenience.
Pricing Misconceptions
It is very important to price your property at competitive market value at the
signing of the listing agreement. Historically, your first offer is usually your
best offer.
WHAT
YOU
PAID
WHAT
YOU
NEED
WHAT
YOU
WANT
WHAT
YOUR
NEIGHBOR
SAYS
WHAT
ANOTHER
AGENT
SAYS
COST
TO REBUILD
TODAY
WEEKS ON MARKET
A property attracts the most activity from the real estate community and
potential buyers when it is first listed.
Pricing Factors
IMPORTANCE OF INTELLIGENT PRICING
+15%
ASKING
PRICE
+10%
Market Value
-10%
-15%
10%
PERCENTAGE
OF BUYERS
30%
60%
75%
90%
As the triangle graph illustrates, more buyers purchase their properties at market value than
above market value. If you price your property at market value, you are exposing it to a much
greater percentage of prospective buyers and you are increasing your opportunity for a sale.
BEGIN
PROCESS
GRAPHICS
MULTIPLE LISTING
OFFICE TOUR
MLS COMPUTER
BROKERS TOUR
MLS MEMBERS
MLS TOURS
CONTACT PROSPECTS
SHOWINGS
OPEN HOUSE
OFFER RECEIVED
OFFER
NET SHEET
COUNTER OFFER
CONTRACT ACCEPTED
INSPECTIONS
EARNEST MONEY
TRANSACTION
PROCESSING
Agent
Client
Open House
2%
7%
Other
4% Builder
Internet 4%
Friends/Relatives
/Neighbors 8%
Agent
8%
Advertising &
Newspapers
15%
Marketing Plan
Targeted Advertising
To the public
To the REALTOR community
KELLER WILLIAMS Professional Real Estate Consultants
Office Tours
MLS Area Tours
REALTOR Open Houses
Yard Signs
Highly recognized
Calls come from our signs
Agent Marketing Action Plan
Multiple Internet Web Sites
MLS
Realtor.com
Local/International Internet Sites
Inspections
Inspections and potential repairs are the number one reason sales dont close.
Typically, buyers have a certain number of days in which to inspect the
property and accept or reject the property based upon these mechanical and
structural inspections.
SELLER
SEES THEIR HOUSE
BUYER
SEES YOUR HOUSE
INSPECTOR
SEES THE HOUSE
Contract To Close
TRANSACTION
PROCESSING
PROCESSING
REJECTION
MORTGAGE CO.
UNDERWRITING
LOAN APPROVAL
TITLE CO.
ASSEMBLE PAPERS
SETTLEMENT
HOME SOLD
CREDIT REPORT
APPRAISAL
VERIFICATIONS
Focusing On Results
The proper balance of these factors will expedite your sale.
LOCATION
COMPETITION
TIMING
CONDITION
TERMS
PRICE
SOLD