Distribution Channel in The NBFC Industry NBFC

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7.

Distribution channel in the NBFC Industry


NBFC

Services are intangible, there is no need to worry about storage, transportation, and the other
functions of physical distribution. In most cases, the service travels directly from the
producer to the customer. Some services, however, do need an intermediary, often called an
agent, who helps the parties complete the transaction. Examples include insurance agents,
stockbrokers, and travel agents.
There are two types of distribution channel used by NBFC companies

Direct Sales

The direct sales channel allows company to contact customers without any intermediaries
through visits, mail order or online and have complete control over presentation of
company offers and pricing. As company interact with customers, Company receive
direct feedback on what company are proposing and company can adjust company
marketing accordingly.

Consumer or
Industrial
Customer

Service
Provider

By Agent

If company doesnt want to worry about marketing services, company can use agents.
These sales professionals either act as individual contractors or work for an agency. The
agents provide customers to company for services and take a commission. Depending on
agreement with the agents, they may offer services exclusively or have a number of
service providers that they offer to customers.

Service
Provider

Agent

A Study on Non Banking Financial Companies in India

Consumer or
Industrial
Customer

A Study on Non Banking Financial Companies in India

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