Scribd
Upload
36 views1 page

College of Management & Accountancy Ad - Feast 2014 For TV Ads

This document outlines the judging criteria for advertisements submitted to the College of Management & Accountancy's Feast 2014 competition. It provides the criteria for TV ads (focusing on message, creativity, production design, visuals, and audio), radio ads (concept, voice quality, message, and production quality), and print ads (appearance, content, originality, effectiveness, and inclusion of slogan/logo). It also lists rules for the competition, including time limits, submission deadlines, standards of decency, suiting the target audience, and requiring group members to perform creative roles.

Uploaded by

Francis Rey Gayanilo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
36 views1 page

College of Management & Accountancy Ad - Feast 2014 For TV Ads

This document outlines the judging criteria for advertisements submitted to the College of Management & Accountancy's Feast 2014 competition. It provides the criteria for TV ads (focusing on message, creativity, production design, visuals, and audio), radio ads (concept, voice quality, message, and production quality), and print ads (appearance, content, originality, effectiveness, and inclusion of slogan/logo). It also lists rules for the competition, including time limits, submission deadlines, standards of decency, suiting the target audience, and requiring group members to perform creative roles.

Uploaded by

Francis Rey Gayanilo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 1

College of Management & Accountancy

Ad Feast 2014
For TV Ads
Judging Criteria
20 % Advertising Message that suits Target Audience
20%
Creativity (original, highly innovative ideas)
15%
Production Design Proper Use of props, costume, set and location
15%
Visual composition/Cinematography (Camera angle, camera movement, proper use of lightings
or framing)
15%
Use of Visual and Audio Enhancement (clear visual presentation, proper visual transition, high
quality sound, use of sound track or background, modulated narration)
15%
Content and clarity of message
Radio Ads
Judging Criteria:
30%
Concept and Execution (Creative and imaginative use of the Radio medium, uniqueness of idea,
clutter breaking ability, presentation and Brand integration, audio quality, degree and levels of listener
reaction and involvement
10%
voice-over quality (clear audio effects)
20%
Content and clarity of message (message that suits your target audience)
20%
Overall production quality
20%
Inclusion of company catchy jingle
Print ads
Judging Criteria:
20%
Appearance - overall design, graphics, photos, color scheme and paper quality
20%
Informational content and presentation for commercial/industrial applications
20%
Originality, Readability
20%
Company representation effectiveness and appeal
20%
Inclusion of company slogan, logo
Rules:
1. TV and Radio ads must run for a maximum of 60 seconds.
2. Entries must be submitted 2 days before the ad feast which is scheduled on _____. Failure to submit
means disqualification.
3. Decency of ads is strictly observed
4. Script must suit the target audience
5. Models, voice over and directorship must be done by group members.
6. Judges decisions are final

You might also like