Term Paper

On

Marketing Strategy of
Pran-RFL Group

Department of Business Administration

BBA Program
Semester
Fall 2014

Course Title
Principles of Marketing

Course Code
MKT 101

Section
1

SUBMITTED TO:
Kashfia Ahmed
Assistant professor, Department of Business Administration

SUBMITTED BY:
Name
Abdullah Al Fahim
Noushin Tabassum Tanha
Sadia Jahan
Farhana Khan
Mashudur Rahman
Sharier Rafi

ID
2014 2 10 021
2014 2 10 010
2014 2 10 055
2014 2 10 057
2014 2 10 158
2014 2 10 281

Contact Number
01676572296
01743935754
01937593788
01678714516
01674494572
01680762333

Introduction

PRAN started its operation in 1980 as processors of fruit and vegetable in Bangladesh and in
1981 when PRAN and RFL merge together it becomes one of the biggest business groups in
Bangladesh. PRAN RFL is currently one of the most admired food & beverages brand among the
millions of people of Bangladesh and other 106 countries of the world where PRAN Products are
regularly being exported.
PRAN RFLs comparative advantage as an economy lies in agriculture. They believe the way to
economic prosperity is through agro-business. PRAN stands for Programme for Rural
Advancement Nationally and RFL stands for Rangpur foundry limited.
PRAN RFL is the pioneer in Bangladesh to be involved in contract farming and procures raw
material directly from the farmers and processes through state of the art machinery at our several
factories into hygienically packed food and drinks products. The brand PRAN RFL has
established itself in every category of food and beverage and other industry and can boost a
product range from Juices, Carbonated Drinks, Confectionery, Snacks, and Spices, cloths and to
even dairy products.
Today consumers of PRAN RFL not only value PRAN RFL for its authentic refreshing juice
drinks products, but also for its mouth watering quality confectionery products with high visual
appeal and exciting texture and intend to expand their presence to every corner of the world and
strive to make PRAN RFL a truly international brand to be recognized globally.

EXECUTIVE SUMMERY

PRAN-RFL Group is a leading food, beverage & plastic industrial conglomerate & market leader
in Bangladesh. It is one of the most profitable companies of Bangladesh. Their
mission and vision is to eliminate poverty and develop the agricultural sector of
Bangladesh. Their motto is to generate employment and earn dignity and self respect for our
competitors. Since 1981 they are trying to develop our countries agricultural and rural area.
Besides this they are the largest agro-processing company in Bangladesh.

In this Term paper, we worked on the various factors on PRAN-RFL Group. At first we discussed about
their organizational overview, history, aim, mission, vision industries, corporate office, and methodology
.We took information from both primary and secondary sources like, total concern, employee, product,
export list and other topics. Basically, we analyze the marketing strategy of PRAN-RFL. We also
discussed in this paper about the contribution to economy of this company in our country.

Objectives of the Assessment

To study the ideas and methods used in PRAN Group.

To evaluate the competing process and other programs of PRAN Group.

To know the marketing strategies of PRAN Group.

To know the position of PRAN Group nationally and internationally.

To understand the contribution of PRAN in the economy of Bangladesh.

To learn how PRAN Group makes the best use of domestic resources.

To observe how to be the market leader by making the best uses of opportunities.

To observe the CSR of PRAN Group.

To realize the secret behind the PRAN Products.

ORGANIZATIONAL OVERVIEW OF PRAN-RFL GROUP

PRAN-RFL is a conglomerate company. It is the largest agro food processor and food exporter of
Bangladesh. Our economy is based on agriculture and PRANs target is to develop our agriculture
sector. They are trying to create more demand for agro product, produced by our farmers.
Proper training & financial support for our poor farmers could produce more agro products.
They are trying to enlarge contact farming. In the other side employment is created by food
processing plant of PRAN. Their view is to create more employment to eliminate poverty. Their
target is to make their product available to every corner of our country so, every customer get
the right to consume. They export their products more than 106 countries in the world and
earning a lot of foreign currencies to our country. PRAN is trying to accelerate their global
market position rapidly.

PRAN- PRAN Group was born in 1980. Keeping in view the corporate mission of the Group they
have over the years diversified their activities in several areas. PRAN's biggest asset is their
competent

team

of

hands-on

managers

and

dedicated

employees.

PRAN is Bangladesh's largest grower and processor of fruits and vegetables. Their contract
growers cultivate the choicest fruits and vegetables, which are processed in their modern and
hygienic factories to highest quality & international standards.

RFL - RFL started its journey with Cast Iron (CI) products in 1980. The initial main objective was
to ensure pure drinking water and affordable irrigation instruments for improved rural life.
Today the company has its wide ranges of CI products like pumps, tube wells, bearings, gas
stoves etc and has achieved the prestige as the largest cast iron foundry and light engineering
workshop in Bangladesh. With a vision to serve the common people of Bangladesh with quality
necessity products, RFL diversified its

operation into PVC category in 1996 & in Plastic Sector in 2003. At present it is market leader in
all these three sectors-Cast Iron, PVC & Plastic in the country. Sizeable amount is also exported
to different countries.

PRAN-RFL GROUP was born in 1980. Keeping in view the corporate mission of the
group we have over the years diversified our activities. Today we are the largest
processors of fruits & vegetables in Bangladesh. We encourage contract farmers and help
them grow quality crops with increased yields and to obtain fair prices. The Group
comprises of 10 companies. The head offices are located at Dhaka with production
facilities around the country. Our management is modern adapted to our environment &
culture. Our largest asset is our competent team of hands-on-mangers & dedicated
employees.
HISTORY- Actually PRAN was formed in 1980 by present CEO mej. G. (rtd.) Amjad
Khan Chowdhury & RFL was founded in 1980. In 1981 they were merged and started
their group named PRAN-RFL Group. Now they are one of the largest groups in
Bangladesh.
MEANING of PRAN-RFL PRAN means Program for Rural Advancement Nationally.
RFL stands for Rangpur Foundry Limited.
PRANs VIEW- Development of rural & agricultural sector of Bangladesh.
PRANs MISSION -Poverty and hunger are curses
PRANS AIM -To generate employment and earn dignity and self respect for our
competitors
PRANS VISION Improving livelihood.
TYPE OF COMPANY conglomerate Company. Manufacturing and food processing.
EMPLOYEE - 52,000.
INDUSTRES 6

INDUSTRIES & CORPORATE OFFICES OF PRAN-RFL

GROUP

PRAN Company is careful and very much sincere about their products. They maintain high quality and
international standard in manufacturing their products. To satisfy their customers and to deliver them
what they want. PRAN-RFL drives through a process which is modern, scientific and healthy at the same
time. They collect the best row materials and in their industries through the combining effort of man
and machine PRAN-RFL produce their supreme products.

In 1981 when PRAN & RFL merged together, there was a brand new start of their journey. Now PRANRFL is one of the largest company in Bangladesh and they have six industries across the country.

LIST OE INDUSTRIES:

1. Ekdala, Natore.
2. Ghorashal, Narshingdi, Polash.
3. Kaligong, Gazipur.
4. Adamjee EPZ.
5. Rupgonj, Narayangonj.
6. kellabond , Rongpur
PRAN-RFL also has 5 rented industries in different location in Bangladesh, where they also run some
of their production functions temporarily.

CORPORATE OFFICE:

PRAN-RFL has corporate office which is in middle Badda, controlling all the functions of the company.
There are a huge number of sells offices and center all over Bangladesh.

Address of corporate office:

PRAN-RFL CENTER,
105, MIDDLE BADDA,
DHAKA 1212,
BANGLADESH, GPO BOX -83
TEL: +880-2-8819209 EXT. -271,
MOBILE: 01912-257289,
FAX- 880-2-8837464,
E-mail- hrm19@prangroup.com,
Web: www.pranrflgroup.com

CORPORATE VALUES OF PRAN-RFL

Consumer Care
We view our consumers as our king and us as their laypeople. Our consumers have given us
such success for so long years. So, we care about our consumers. Consumers care is the
process by which we endorse consumers satisfaction and moreover, loyalty. Primarily, it grips
managing communication with consumer particularly consumers questions and complaints and
resolving disputes amicably. The eventual goal of our consumers care program is to build longterm relationships with our consumers. To meet this goal, we will go to great lengths to build a
strong reputation for lavishing our consumers with special services, discounts, gifts, or other
benefits.

Its our great honor to communicate with our consumers. So, we humbly request our consumers
to feel free to communicate with us regarding following issues:

Complaint for our products

Price information
Benefits of products
Comments for products
And any other issues
Objectives that we seek through our consumers care are:

Supplier Care
Our native farmer is our supplier. We collect major portions of our raw materials from them. We
give values to their activities. Most of our farmers were deprived of getting proper price for their
produces. We help them to overcome this situation by practicing contract farming. We are the
pioneer and largest contract manufacturer in Bangladesh. We care our suppliers in the following
ways:

By providing them good seeds, fertilizers, insecticides, etc.

By providing financial supports,
By providing proper information about what to produce more and what to produce less,
By collection their produces in right time and storing them,
By collecting raw materials from them directly and saving them from middle men,
By creating a huge demand of our farmers produces both in nationally and globally,
By ensuring proper price for their produces.

Employee Care
Our employees are our best resources. We give values to our employees creativity and
innovation. Our culture begins with our four values that drive everything we do: Integrity,
Continuous Innovation, Involvement and self-respect. We help our employee grow. We give
them proper training and development. We encourage employees to ask questions and make
suggestions that they think better.

We are the one amongst fewest in Bangladesh who has a culture of profit sharing management.
Our employees are dedicated to the success of our business. We treat our employee as a core
resources and family member.

Trade Care
Our trade partners are our great support. Through them, we reach to our ultimate consumers.
They provide support to all our promotional activities and merchandising program. We care for
our trade partner.

Now, we have a customer care wing to listen to them. We aim to build a strong long term
business relationship by taking them through the journey of relationship disposition funnel and
expect them to become our Advocates in our Business.

We care about their needs in the following ways:

By giving product in right price, right quality, at right time and trade benefit
By giving them special service like upcoming demand trends,
By giving them sample products,
By giving them promotional sales competition,
By giving product replacement opportunity for any damaged or expired product
Moreover, at distributors business area, we arrange TRADE MEET where we give them proper
training about how to handle their demand and supply management in their area.

We recently have started PCC (PRAN Customer Care) where our trade partners can talk
directly by making phone call to a unique number: +88-01973-737777. We will support them in
the following ways:

By listening to product complaints,

By providing information about price of product,
By giving information about address of dealer point,
By giving proper solution for any unwanted situation associated to our business.

TOTAL CONCERNS OF PRAN-RFL GROUP

PRAN is one of the rising market giant of Bangladesh. After founding in 1981, PRAN-RFL Group is
increasing their business rapidly. Now they are one of the largest conglomerate merger companies.
PRAN-RFL Group has a total number of 37 concerns.

List of concerns:

Concerns of PRAN:
1.
2.
3.
4.
5.
6.
7.
8.
9.

AMCL
Pack Mate
PAL
BBL
BAPL
PFL
PABL
PCL
DAIRY

Concerns of RFL:
1.
2.
3.
4.
5.
6.
7.
8.
9.

PBCL
Plastics
METAL-1
METAL-2
Hanger
Re-Cycle
RCL
TANK
Bag

Other concerns of PRAN-RFL Group:

1. PDL
2. Charka
3. Property Lift

TOTAL EMPLOYEE OF
PRAN-RFL GROUP

PRAN-RFL Group puts a lot of importance on their employees. They always try to recruit efficient,
dedicated, creative and hardworking employees for their organization. Equal opportunity is given in
both male and female workers. Their recruitment structure is very developed and fair, so that they could
build a strong team of employees. After the recruitment PRAN-RFL provides them proper training to
develop working skills, good salary, commission on the profit, reward among the best employees and
many more. They consider the employees as asset. From one example about their responsibility is; they
always try to give salary before 29th day of the month, so that the employees dont have to suffer from
any kind of financial problem. There are a huge amount of employees in PRAN-RFL group. The number
of employee details is given below:

1. General workers 28,000

2. Overall workers 52,000
3. Current workers 28,000
4. Factory workers 20,000
5. Sales workers 8,000
6. corporate employees 2000

In the other side in management pyramid:

1. Top level management 2,000 employees including the CEO
Chowdhury.
2. Middle level management 8,000 employees
3. Supervisory and worker level 30,000 workers

Major General (rtd.) Amjad Khan

Products of PRAN-RFL Group

PRAN takes a comprehensive approach to all kinds of agro processed food products, considering all of
the ways to make their products hygienic and qualitable.

With HACCP compliance to ensure best quality products reach to the consumers, PRAN places great
importance on hygienic manufacturing processes. This encompasses everything from choosing quality
materials to the use of storage facilities and careful monitoring of products using electronic sorting.
Skilled and experienced personnel select finished products which are then examined in a laboratory to
verify their quality and to check for residual substances both before and after the production process.

Furthermore, companys computer systems offer continuous monitoring of all manufacturing process to
ensure the highest levels of quality.

PRAN food and beverage industry produces over 422 products and with their margering partner
RFL they produce 0ver 2000 kinds of products.

List of PRAN products-

1. Juices
-Juice in glass bottle
- Juice in Aseptic Pack
- Juice in hot filled PET bottle
- Juice in tin can
2. Drinks
-In HDPE Shape Pak
-In HDPE Bottle
-In PET bottle
-Instant Powder drink
3. Mineral water

4. Bakery
-Custard cake
-Pie cake
-Layer cake
-Bread

5. Carbonated soft drink

-PET bottle
-Energy drinks

6. Snacks
-Fried snacks
-Pallet Snacks
-Other Ethnics
-Chuteny

7. Culinary

Spice
Mix Spice
Pickle
Sauce, Ketchap & Paste
Jam & Jelly
Mustard Oil
Rice & Allied Products
Mushur Dal

Papar
Honey
Noodles &
Others.

8. Confectionary
Candy
Deposited Candy
Hard-Boiled Candy
Soft-Chew Candy
Chocolate & Toffee
Chewing gum
Loli Pop
Edible Jell
Fruit Bar

9. Biscuit
Biscuits
Water
Toast

10. Dairy

Liquid Milk
Milk Powder
Milk Drinks
Milk Allied Products

Product positions

Products

Position in Bangladesh

Position : internationally

Juice

28

Beverage

N/A

Culinary

15

Dairy

18

Plastic products

N/A

Metal tools

N/A

Metal pipes

N/A

Snacks

22

Lift & Escalator

N/A

Generator

N/A

In this journey of 32 years PRAN has come up with some really good products which are high in quality
and supreme in standard. Now PRAN has almost 422 products available in marketplace. All the goods of
PRAN are Halal.Products of PRAN are authorized by ISO: 9001:2012, Haccap (Hazard analysis critical
control point) and Halal.

PRAN places great importance on hygienic manufacturing processes. This encompasses everything from
choosing quality materials to the use of storage facilities and careful monitoring of products using
electronic sorting. Skilled and experienced personnel select finished products which are then examined
in a laboratory to verify their quality and to check for residual substances both before and after the
production process.

As PRAN gives highest priority in maintaining international standard and quality in there products, thats
why they are conquering the best position in Bangladesh and also into international market in some
cases.

Product position of PRAN in Bangladesh and in international market-

Export

PRAN, the largest exporter of processed food from Bangladesh, had a vision of creating a huge demand
globally of those agro based products produced by native farmers of Bangladesh. Starting successful
journey to export market in 1996.

Export Inception of PRAN started in 1991 and the first export country is France. PRAN currently
exports there products to 300 million people (approximately) of more than 106 countries.
Some export countries of PRAN products are -

Asia

1.
2.
3.
4.
5.
6.

Pakistan
India
Nepal
Bhutan
Afghanistan
Myanmar

Europe

1. France
2. Spain
3. Germany
4. England
5. Scotland
6. Ireland

Africa

1.
2.
3.

Egypt
Senegal
Also in many countries of east and west Africa.

PRAN Also export there products in USA and many other countries of the globe.

Corporate Social Responsibility

PRAN-RFL is a concept away to fight poverty & hunger in Bangladesh in the shortest possible
time through employment generation. PRAN-RFL is a corporation whose corporate mission
embodies in itself, corporate social responsibilities with the additional compulsion to make
profits in order to thrive and grow which it must to fulfill its corporate social responsibilities in
greater measure as time passes.
PRAN Signifies investment in agro processing: creating demands for farm produce which create
jobs in rural areas also preventing urban migration. PRANs aim to add value to agricultural
harvest.
Bangladeshs comparative advantage lies in creating a competitive edge in value added
agricultural products. This is what PRAN Stands for.
The Groups major achievement has been to try to consolidate fragmented land holdings and to
organize farmers into contract growers of specific crops for consumption in PRANs major
processed products. With the elimination of the middlemen, farmers receive fair prices for their
produce & due to technical assistance from the agro-processing industry; yields, quality and
income have risen considerably. Poverty alleviation through profitable enterprises is now a
reachable goal for many farmers. This resolution is perhaps PRANs greatest achievement.
We know that the success of our business relies on a healthy environment. Were doing all we
can to be good a steward of our planets resources.
Our CSR effort revolves around the four premises i.e. Environment, Energy Preservation, and
Community & People to improve the quality of livelihood.

Promises To The Community

Dairy Development:
To develop the dairy industry in Bangladesh, PRAN has started Dairy Hub operations in Bangladesh at its
own cost were we are organizing farmers, counseling for raring of dairy & providing cattle feed, Artificial
Insemination and other veterinary support to the farmers to increase the dairy yields.

Education Development:
PRAN is promoting education and supporting several schools in their operations proving the salary of
the teachers and staffs, providing books, arranging special coaching for the students.

Other Social Support:

Helping Mosque, Temple & Churches.

Working together with Red Crescent.
Collecting and donating blood.
Working for the disabled.
Working with SAVE THE CHILDREN.
Helping the community in natural calamities.
We provide Airport Support for the Hajj Pilgrims every year from Bangladesh to KSA.

To Consumer:
We care for our consumers need and satisfaction. Through our communication activities, we let
our consumer know about the benefits of our products and innovations. Our approach is to do
responsible marketing and have four clearly defined principles that guide our communications:
1. We aim at building trust through clear communication.
2. We fully support consumers right to know what is in our products and we are transparent in
terms of ingredients. We provide clear communication about our product ingredients, date of
expire, nutrition values, etc.
3. We support our consumers by listening their suggestion, claims or feedback through use of a
combination of channels which include websites and Care line phone numbers, etc to reduce
any kind of misconception.

4. We provide clear price communication.

To Employee:
Equal opportunity are given to both male, female candidates irrespective of race, religions,
culture etc.
Selection is done based on merits and qualifications. Everyone has got clear-cut job descriptions
and got equal opportunity to contribute and share their ideas and thoughts to grow in the
company.
Employees are rewarded with salary, commission and incentives as per standards. Workers and
staffs are provided with free & subsidized food from the factory and office cafeterias.
Employees health and hygiene are taken out most care with full time adequate numbers of
Doctors, nurses and other medical supports.
To develop the human skills, both on the and off the jobs trainings are constantly being provided
to all the workers and staffs.Promises To The Energy Preservation

SKY-Light Roof to utilize daylight during factory operation

CFL Bulbs at our Factories and offices to reduce Power Consumption
Powered Trucks to reduce Air Pollution and usage fossil fuel for all vehicles

Promises to the Environment

Community forestation: In different locations around Bangladesh, we are planting trees to save
our GREEN PLANET.
Effluent Treatment Plant (ETP): To ensure safe disposal of factory wastage we are got ETPs
in all the establishments of our Group.
Heat Recovery Boiler: We recover the heat to save energy that we produce and utilize in our
production facilities in all location.

MARKETING STRATEGY OF PRAN-RFL GROUP

PRAN-RFL is currently most well known food and Beverage Company in Bangladesh. They are now the
market leader of food & beverage sector in the market position of Bangladesh .They always try to
maintain some product standard like HACCP, HALAL and ISO. Except that they are very conscious about
their consumers, investors, customers and all about stakeholders. As a market leader they have some
market strategy. PRAN-RFLs strategies are divided into 4 parts-

1. STRETEGIES FOR PRODUCT:

High export quality products.

Maintaining the international standard in food, beverage and plastic products.

Maintaining HALAL & HACCP (USA) standard.

Quality Management standard of ISO (9001).

Attractive & colorful package like, bottle, packet etc.

Low rate of chemical and food color.

Different flavors for different customer choice.

Different foods and beverages for different age of customers.

Carbonated beverages, snacks are especially for young generation.

Juice, snacks are for all customers.

Long-lasting plastic products.

Export quality products which attract both local & foreign customers.

Changing products with the changing needs.

2. STRATEGIES FOR PRICE:

Reasonable price of product for all kinds of customer.

Cheaper product price than any other international companies of product.

Maintaining high quality products with comparatively low price.

Fix their product price cheaper than other local competitors.

Discount & offers on their products in various occasion like EID, New Year, etc.

3. STRATEGIES FOR PLACE:

Different category of foods & snacks in urban & rural area.

Specifying market places according to the choice & needs of customers.

To be the market leader of local market.

To achieve a good position in international market.

Increasing local & international dealer in different locations.

Activate market with their products.

4. STRATEGIES FOR PROMOTION:

Lots of attractive TV. Advertisement.

Billboards.

Newspaper, magazine advertisement.

Radio advertisement.

Internet advertisement.

By sponsoring social & national events.

Providing discounts among dealers & customers.

Attracting young generation.

FINANCIAL CONDITION OF
PRAN-RFL GROUP

PRAN-RFL group is the largest agro-processing company in Bangladesh. The export condition of PRANRFL is very good position in the world market among all companies of Bangladesh. There is a lot of
demand of PRAN-RFL products over 77 countries in the world .PRAN-RFL expect their export will grow
and thus help diversity the countries export item. This company has a target to export products worth
TK. 4.0 million in the current fiscal year.
Currently PRAN-RFL is exporting products to more than 70 countries including neighboring India and
Nepal. The demand for PRAN-RFL products in India was rising fast. Their export to India would be at
least 10 times the current figure, if the non-tariff barriers facing the company are removed. The
company has taken a move to construct an agro-processing plant at Tripura in India to supply the
products there at competitive prices. They invest US$ 20 million there; it would help boost the exports
to their country.

The PRAN-RFL group had launched their operation as an agricultural equipment manufacturer back in
1980.It started producing agro-processing products in early 1990s and now it produces more than 500
farm products apart from plastic goods. The group also wants to boost export of its plastic products to
Japan, USA and Canada. Bangladesh has a great potential to tap the export market of petroleum by
product. The developed nations are importing the products from China and Vietnam. They are now
searching for new sources of the products at competitive prices. They are more advantageous position
than China and Vietnam. Buyers from the developed world are now rushing to PRAN-RFL group.
The group has 2 plastic goods producing plants; one is Adamjee EPZ and other at Polash, Narshingdi.
PRAN-RFL is now exporting plastic shopping bags to Japan and Canada. They are also exporting plastic
products to India, Middle East and Europe.

During mid 1980s, after launching its agro-processing products in the domestic market, it was involved
in farming. It started to grow pineapple, banana and papaya. They used to supply their farm products to
the cities Kawran Bazaar, but the value addition was very low. At last they hired experts from abroad to
help preservation procedures. A bright prospect for the agro-processing products to meet the countries
demand and the scope to earn huge foreign exchange by exporting non-traditional goods . The bottled
juice of mangoes was the most successful innovation of PRAN-RFL Company by making it a popular
name in domestic market. After the success of its mango juice products, the company set up a pulp
processing plant at Natore. The plant has a processing capacity of 800 tons per day. This pulp processing
plant involve into mango farming in Natore and other surrounding districts .they assured the farmers to
buy their products with a attractive price. PRAN-RFL planned to buy 40,000 tons of mangoes worth TK.
750 million this year.
It is now facing on dairy products. They are now working on producing dairy products and extending
support to dairy farmers under its new dairy project. They are the only company of HUB concept for
dairy. They build dairy HUBs at different locations of the country and it will help attain higher return
from milk. The quantity of milk obtained in traditional cattle rearing is very low and providing farmers
with better training and high-bread cattle would produce just for better results.
The PRAN-RFL group has a large number of company and concern. There are more than 30,000
employees in the company and mostly women.
The financial condition of PRAN-RFL group is very much developed and growing up situation, which is
only possible for their attempt to do something new and innovative. It is very helpful to develop our
countries dairy and agriculture sector.

CONTRIBUTION TO ECONOMY OF PRAN-RFL

PRAN-RFL is one of the leading companies in Bangladesh. PRAN is the pioneer in Bangladesh to be
involved in contract farming and procures raw material directly from the farmers and processes through
state of the art machinery at our several factories into hygienically packed food and drinks products. The
brand PRAN has established itself in every category of food and beverage industry and can boost a
product range from Juices, Carbonated Drinks, Confectionery, Snacks, and Spices to even Dairy products.
They put lots of contribution to our countries economy. The development to economy sectors are-

Export

They export their products over 106 countries worldwide.

They export products in Asia, USA, UK Canada and other countries.

Employment

They recruit a lot of top, middle and supervisory workers & employees over year.
They have 40,000 workers overall.

Proper use of domestic resources

They use our domestic raw materials for their products.

They have their dairy HUB.

Industries

They have 6 industries over Bangladesh.

The industries are helping to develop our economical condition.

Foreign currency
From export PRAN-RFL earns a huge amount of foreign currency.
Contributing to our revenue.

Developing local market

Activating local market with their products.

Product distribution all over the country.

Dairy sector development

Dairy hub concept.

Contact farming.

Agriculture sector development.

Collecting raw materials directly from farmers

Collecting raw material from rural harvest land.

Development the lifestyle of customer

Product variation
Affordable product price.

Rural Development

Rural women got seasonal job.

Rural employment.

Accolades

As recognition of there work and success PRAN group achieved number of awards nationally and
internationally.

PRAN wins Asia Best Food & Beverage Products Award

PRAN one of the countrys largest food processing company has received the UDC Asia Best Food &
Beverage Products 2011 in recognition of its outstanding achievement in business.Universo
DeComercio (UDC) UK in collaboration with UDC Malaysia awarded PRAN under the category Global
Business
Award
(Food
&
Beverage
Sector).
Director of PRAN-RFL Group along with Country Manager of PRAN in Malaysia Asif Saygal received the
award from Colin Bond, Chairman and Dr Erliana Nor, the chief executive officer of UDC.The awardgiving ceremony was arranged at Putra World Trade Center at Kuala Lumpur.
For enormous success in export, PRAN won the National Export Trophy for last eight consecutive years
in the agro-processed food category.

 PRAN is currently one of the most admired food & beverages brand among the millions of people of
Bangladesh and other 77 countries of the world where PRAN Products are regularly being exported and
for this PRAN won the best brand award in 2008 and 2009 consecutively.
PRAN also nominated for The Halal Journal Awards in the Best Halal Products category.
Also for excellence in product development, market development etc; PRAN has been awarded
numerous trophies in home and abroad.

Conclusion:

In Bangladesh we are blessed with so many natural resources. We are actually agriculture based
country. Most of our foods are produced by our rural farmers. PRAN-RFL at first took steps to develop
our rural and agricultural sector with new ideas of DAIRY-HUB, Contact-Farming & Agro Food Processing
concept. Now they are the largest agro-food processor company in Bangladesh. They export a lot of
products in various countries including Europe, USA, Canada & Indian Subcontinent. So finally we can
say that they contributes a lot to our economy & recognize our rich source of farm to the world.

References:

INTERNET
1. www.pranfoods.com
2. www.pranrflbd.com
3. www.wikipedia.com
4. www.google.com
Newspapers
Magazines & Articles