VRIO ANALYSIS: Chandelkar's Vaishali Foods
VRIO ANALYSIS: Chandelkar's Vaishali Foods
VRIO ANALYSIS: Chandelkar's Vaishali Foods
By group 2
Akshar Alonekar
Joyston Brito
Ravina Kuttikar
Sumedha.K.Narvekar
Rishikesh Sartadekar
Shreya Vasta
Vandita Nagvekar
Vaishali Foods has recently received Lokmat Gaurav Puraskar Award in food category in
for 2014.
Minor Category
Black Pepper
Cumin seeds
The pickle masala is manufactured from January to June. Others are manufactured all
round the year as per the order.
There are 15-20 kind of raw material which goes into manufacturing of the masala items.
Raw Material is majorly acquired from outside the state. The black pepper is available from
within Goa; chillies come from Andhra Pradesh & Karnataka, corianders from Rajasthan,
and other materials from the state of Maharashtra.
None of their products contain onions and garlic.
Financing
The firm obtains short term credits like cash credit and overdraft from nationalized banks
for their day to day operational activities.
It has a debtor collection period of 30 to 45 days. Its creditor payment period is 15 to 30
days. This shows that the firm
Human Resource
There are total 6 workers at the manufacturing unit for production and packaging. All are
women workers. They work from 9am to 5.30pm. The manufacturing of the masalas is at
its peak during January to May During this period additional workers, around 8, are
required.
Mr. Gopinath Chandelkar is the Manager at the factory. The sale, distribution, finance is
looked into by other partners jointly for masala and pickle business.
VALUABLE?
RARE?
COSTLY
TO
IMITATE?
EXPLOITED
BY ORG.
Yes
No
Yes
No
Yes
No
Yes
No
Yes
No
Yes
Yes
Yes
Yes
Sustained
Competitive
Advantage
Yes
Yes
Yes
Yes
Sustained
Competitive
Advantage
Yes
Yes
Yes
Yes
Sustained
Competitive
Advantage
Yes
Yes
Yes
Yes
Sustained
Competitive
Advantage
Taste
Customer
relation.
Competitive
Parity
Competitive
Parity
Competitive
Parity
Competitive
Parity
Temporary
Competitive
Advantage
Yes
Process
Managerial
expertise
COMPETITIVE
IMPLICATION
STRENGTH/
WEAKNESS
Strength
Strength
Strength
Strength
Strength &
distinctive
competence
Strength &
sustainable
distinctive
competence
Strength &
sustainable
distinctive
competence
Strength &
sustainable
distinctive
competence
Strength &
sustainable
distinctive
competence