Global Social, Digital & Mobile Statistics, Jan 2014

we
are
social
GLOBAL DIGITAL
STATISTICS 2014
WE ARE SOCIALS SNAPSHOT OF KEY DIGITAL INDICATORS
We Are Social
wearesocial.sg @wearesocialsg 1
COUNTRIES DETAILED IN THIS REPORT

15!
4!
23!
6!
24!
7! 14!
10!
20!
16! 22!
12!
13!
19! 11!
5!
8!
21!
17!
9!
3!
18!
2!
1!
1
2
3
4
5
6
7
8
ARGENTINA
AUSTRALIA
BRAZIL
CANADA
CHINA
FRANCE
GERMANY
INDIA
We Are Social
9
10
11
12
13
14
15
16
INDONESIA
ITALY
JAPAN
MEXICO
NIGERIA
POLAND
RUSSIA
SAUDI ARABIA
17 SINGAPORE
18 SOUTH AFRICA
19 SOUTH KOREA
20 TURKEY
21 THAILAND
22 UNITED ARAB EMIRATES
23 UNITED KINGDOM
24 UNITED STATES
PLEASE CONTACT US FOR REPORTS

ON OTHER COUNTRIES & REGIONS:
[email protected]
@WEARESOCIALSG
+65 6423 1051
WEARESOCIAL.SG
We Are Social
GLOBAL OVERVIEW
We Are Social
JAN
2014
GLOBAL DATA SNAPSHOT
7,095,476,818
52%
48%
TOTAL WORLD POPULATION
URBAN
RURAL
2,484,915,152
INTERNET USERS
1,856,680,860
ACTIVE SOCIAL NETWORK USERS
35%
INTERNET PENETRATION
26%
SOCIAL NETWORKING PENETRATION
6,572,950,124
MOBILE SUBSCRIBERS
93%
MOBILE PENETRATION
We Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA
JAN
2014
SHARE OF GLOBAL USERS BY REGION

CENTRAL &
EASTERN EUROPE
WESTERN EUROPE
NORTH AMERICA
5%
11%
11%
6%
10%
13%
8%
4%
3%
3%
4%
4%
4%
5%
AFRICA
SOUTH AMERICA
POPULATION
INTERNET USERS
6%
10%
8%
8%
7%
7%
EAST ASIA
MIDDLE EAST
3%
6%
CENTRAL ASIA
5%
CENTRAL AMERICA
5%
16%
4%
8%
11%
2%
1%
1%
2%
22%
37%
30%
22%
SOUTHEAST ASIA
SOUTH ASIA
23%
6%
8%
18%
SOCIAL MEDIA USERS
9%
9%
6%
11%
OCEANIA
1%
1%
1%
1%
MOBILE SUBSCRIPTIONS
JAN
2014
INTERNET PENETRATION BY REGION
NORTH
AMERICA
WESTERN
EUROPE
81%!
54%!
78%!
29%!
37%!
34%!
CENTRAL
AMERICA
47%!
MIDDLE
EAST
18%!
CENTRAL &
EASTERN
EUROPE
CENTRAL
ASIA
48%!
EAST
ASIA
12%!
SOUTH
ASIA
AFRICA
SOUTH
AMERICA
25%!
SOUTHEAST
ASIA
63%!
OCEANIA
JAN
2014
81%!
INTERNET PENETRATION BY REGION

78%!
63%!
54%!
48%!
47%!
37%!
35%!
34%!
29%!
25%!
18%!
SOUTH
ASIA
AFRICA
SOUTHEAST
ASIA
CENTRAL
ASIA
CENTRAL
AMERICA
WORLD
AVERAGE
MIDDLE
EAST
SOUTH
AMERICA
EAST
ASIA
CENTRAL &
EASTERN
EUROPE
OCEANIA
WESTERN
EUROPE
NORTH
AMERICA
12%!
JAN
2014
SOCIAL PENETRATION BY REGION

BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY
NORTH
AMERICA
WESTERN
EUROPE
56%!
33%!
44%!
5%!
24%!
34%!
CENTRAL
AMERICA
44%!
MIDDLE
EAST
7%!
CENTRAL &
EASTERN
EUROPE
CENTRAL
ASIA
43%!
EAST
ASIA
7%!
SOUTH
ASIA
AFRICA
SOUTH
AMERICA
26%!
SOUTHEAST
ASIA
44%!
OCEANIA
JAN
2014
SOCIAL PENETRATION BY REGION

BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY
56%!
43%!
33%!
26%!
24%!
7%!
7%!
5%!
CENTRAL
ASIA
WORLD
AVERAGE
CENTRAL &
EASTERN
EUROPE
CENTRAL
AMERICA
EAST
ASIA
SOUTH
AMERICA
OCEANIA
WESTERN
EUROPE
NORTH
AMERICA
26%!
SOUTH
ASIA
34%!
AFRICA
44%!
MIDDLE
EAST
44%!
SOUTHEAST
ASIA
44%!
JAN
2014
ACTIVE USERS BY SOCIAL PLATFORM

1,184 M
FACEBOOK
816 M
QQ
632 M
QZONE
400 M
WHATSAPP
GOOGLE+
WECHAT
LINKEDIN
TWITTER
300 M
272 M
259 M
232 M
SOCIAL NETWORK
TUMBLR
230 M
TENCENT WEIBO
220 M
We Are Social Sources: most recent user data in company press releases, correct as at January 2014
MESSENGER / CHAT APP
JAN
2014
MOBILE PENETRATION BY REGION
NORTH
AMERICA
WESTERN
EUROPE
101%!
151%!
129%!
CENTRAL
AMERICA
124%!
MIDDLE
EAST
67%!
CENTRAL
ASIA
90%!
112%!
89%!
CENTRAL &
EASTERN
EUROPE
92%!
EAST
ASIA
72%!
SOUTH
ASIA
AFRICA
SOUTH
AMERICA
109%!
SOUTHEAST
ASIA
94%!
OCEANIA
JAN
2014
MOBILE PENETRATION BY REGION
151%!
124%!
112%!
109%!
101%!
94%!
93%!
92%!
90%!
89%!
SOUTH
ASIA
CENTRAL
AMERICA
CENTRAL
ASIA
EAST
ASIA
WORLD
AVERAGE
OCEANIA
NORTH
AMERICA
SOUTHEAST
ASIA
MIDDLE
EAST
SOUTH
AMERICA
WESTERN
EUROPE
CENTRAL &
EASTERN
EUROPE
72%!
67%!
AFRICA
129%!
JAN
2014
MOBILE BROADBAND PENETRATION
NORTH
AMERICA
WESTERN
EUROPE
72%!
39%!
55%!
CENTRAL
AMERICA
23%!
CENTRAL
ASIA
16%!
13%!
8%!
CENTRAL &
EASTERN
EUROPE
MIDDLE
EAST
7%!
AFRICA
SOUTH
AMERICA
We Are Social Sources: US Census Bureau, International Telecommunication Union
28%!
EAST
ASIA
4%!
SOUTH
ASIA
18%!
SOUTHEAST
ASIA
66%!
OCEANIA
JAN
2014
MOBILE BROADBAND PENETRATION
72%!
66%!
55%!
39%!
28%!
18%!
16%!
13%!
We Are Social Sources: US Census Bureau, International Telecommunication Union
CENTRAL
AMERICA
MIDDLE
EAST
CENTRAL
ASIA
SOUTHEAST
ASIA
WORLD
AVERAGE
SOUTH
AMERICA
EAST
ASIA
CENTRAL &
EASTERN
EUROPE
WESTERN
EUROPE
OCEANIA
NORTH
AMERICA
8%!
7%!
4%!
SOUTH
ASIA
21%!
AFRICA
23%!
JAN
2014
MOBILE BROADBAND SUBSCRIPTIONS
NORTH
AMERICA
WESTERN
EUROPE
252M!
127M!
228M!
CENTRAL
AMERICA
93M!
SOUTH
AMERICA
We Are Social Source: International Telecommunication Union
MIDDLE
EAST
83M!
AFRICA
CENTRAL
ASIA
18M!
37M!
15M!
CENTRAL &
EASTERN
EUROPE
444M!
EAST
ASIA
61M!
SOUTH
ASIA
112M!
SOUTHEAST
ASIA
24M!
OCEANIA
JAN
2014
NORTH AMERICA
351,300,266
82%
18%
TOTAL POPULATION
URBAN
RURAL
284,093,742
INTERNET USERS
197,033,600
81%
56%
353,899,984
101%
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
MOBILE PENETRATION
JAN
2014
CENTRAL AMERICA
195,127,178
71%
29%
TOTAL POPULATION
URBAN
RURAL
66,034,487
INTERNET USERS
66,951,880
34%
34%
173,787,140
89%
MOBILE PENETRATION
JAN
2014
SOUTH AMERICA
408,157,815
83%
17%
TOTAL POPULATION
URBAN
RURAL
193,655,950
INTERNET USERS
179,145,980
47%
44%
508,079,743
124%
MOBILE PENETRATION
JAN
2014
WESTERN EUROPE
416,767,521
77%
23%
TOTAL POPULATION
URBAN
RURAL
326,197,681
INTERNET USERS
185,034,740
78%
44%
538,572,700
129%
MOBILE PENETRATION
JAN
2014
CENTRAL & EASTERN EUROPE

323,365,917
68%
32%
TOTAL POPULATION
URBAN
RURAL
174,727,847
INTERNET USERS
106,440,000
54%
33%
486,919,115
151%
MOBILE PENETRATION
JAN
2014
MIDDLE EAST
279,192,238
72%
28%
TOTAL POPULATION
URBAN
RURAL
102,346,717
INTERNET USERS
66,900,000
37%
24%
311,419,837
112%
MOBILE PENETRATION
JAN
2014
AFRICA
1,125,664,947
39%
61%
TOTAL POPULATION
URBAN
RURAL
205,185,547
INTERNET USERS
79,851,240
750,257,377
18%
7%
67%
MOBILE PENETRATION
JAN
2014
CENTRAL ASIA
113,197,987
38%
62%
TOTAL POPULATION
URBAN
RURAL
32,444,899
INTERNET USERS
5,740,000
29%
5%
102,433,527
90%
MOBILE PENETRATION
JAN
2014
SOUTH ASIA
1,630,919,286
31%
69%
TOTAL POPULATION
URBAN
RURAL
188,303,759
INTERNET USERS
112,696,000
1,173,703,583
We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook
12%
7%
72%
MOBILE PENETRATION
JAN
2014
EAST ASIA
1,584,806,482
56%
44%
TOTAL POPULATION
URBAN
RURAL
756,093,363
INTERNET USERS
48%
678,728,200
43%
1,451,087,957
92%
MOBILE PENETRATION
We Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITU
JAN
2014
SOUTHEAST ASIA
630,551,581
45%
55%
TOTAL POPULATION
URBAN
RURAL
155,173,606
INTERNET USERS
161,996,000
25%
26%
688,607,654
109%
MOBILE PENETRATION
JAN
2014
OCEANIA
36,425,600
71%
29%
TOTAL POPULATION
URBAN
RURAL
23,025,488
INTERNET USERS
16,163,220
63%
44%
34,181,507
94%
MOBILE PENETRATION
JAN
2014
INTERNET PENETRATION BY COUNTRY
53%!
GERMANY
86%!
CANADA
80%!
UK 87%!
FRANCE 83%!
USA
65%!
RUSSIA
84%!
ITALY
SOUTH
KOREA
POLAND
TURKEY
58%!
45%!
UAE
83%!
53%!
38%!
SAUDI
ARABIA
32%!
MEXICO
NIGERIA
BRAZIL
84%!
CHINA
INDIA
12%!
79%!
42%!
26%!
JAPAN
THAILAND
SINGAPORE 73%!
15%!
INDONESIA
49%!
41%!
ARGENTINA
55%!
We Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC
SOUTH
AFRICA
81%!
AUSTRALIA
JAN
2014
87%! 86%!
INTERNET PENETRATION BY COUNTRY
84%! 84%! 83%!

83%! 81%!
80%! 79%!
73%!
65%!
58%!
55%!
53%! 53%!
49%!
45%! 44%!
41%!
38%!
35%!
32%!
26%!
12%!
INDIA
INDONESIA
THAILAND
NIGERIA
WORLD AVERAGE
MEXICO
SOUTH AFRICA
CHINA
TURKEY
BRAZIL
SAUDI ARABIA
RUSSIA
ARGENTINA
ITALY
POLAND
SINGAPORE
JAPAN
USA
AUSTRALIA
UAE
FRANCE
SOUTH KOREA
GERMANY
CANADA
UK
15%!

NIGERIA
SOUTH KOREA
JAPAN
GERMANY
FRANCE
UK
AUSTRALIA
CHINA
ITALY
WEIGHTED
AVERAGE
TURKEY
CANADA
INDIA
RUSSIA
SAUDI ARABIA
POLAND
THAILAND
ARGENTINA
UAE
USA
SINGAPORE
MEXICO
INDONESIA
SOUTH AFRICA
BRAZIL
1.0!
1.0!
1.7!
1.6!
1.5!
1.5!
1.4!
1.4!
2.1!
1.9!
2.0!
1.9!
1.9!
2.0!
2.6!
2.4!
2.5!
2.5!
2.4!
3.0!
3.1!
3.0!
3.2!
3.5!
3.5!
3.4!
3.8!
4.1!
4.2!
4.5!
4.5!
4.7!
4.8!
4.9!
4.9!
4.9!
4.9!
5.0!
5.0!
5.1!
5.2!
5.2!
5.2!
5.3!
5.4!
5.5!
5.6!
6.1!
JAN
2014
TIME SPENT ON THE INTERNET
AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET
ACCESS THROUGH LAPTOP / DESKTOP

ACCESS THROUGH MOBILE DEVICE
N/A!
JAN
2014
SOCIAL PENETRATION BY COUNTRY

VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY
33%!
GERMANY
55%!
CANADA
56%!
UK 57%!
FRANCE 42%!
USA
31%!
RUSSIA
35%!
ITALY
SOUTH
KOREA
POLAND
TURKEY
42%!
45%!
UAE
80%!
28%!
43%!
SAUDI
ARABIA
6%!
MEXICO
NIGERIA
BRAZIL
27%!
CHINA
INDIA
7%!
17%!
46%!
36%!
JAPAN
THAILAND
SINGAPORE 59%!
25%!
INDONESIA
43%!
20%!
ARGENTINA
56%!
We Are Social Sources: US Census Bureau, Tencent, Facebook
SOUTH
AFRICA
57%!
AUSTRALIA
JAN
2014

VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRYS INTERNET USERS
50%!
GERMANY
82%!
CANADA
75%!
UK 76%!
FRANCE 68%!
USA
56%!
RUSSIA
74%!
ITALY
SOUTH
KOREA
POLAND
TURKEY
54%!
44%!
UAE
81%!
51%!
37%!
SAUDI
ARABIA
N/A!
MEXICO
NIGERIA
BRAZIL
74%!
CHINA
INDIA
12%!
58%!
42%!
25%!
JAPAN
THAILAND
SINGAPORE 70%!
15%!
INDONESIA
48%!
40%!
ARGENTINA
54%!
We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11
SOUTH
AFRICA
73%!
AUSTRALIA
JAN
2014

VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY
80%!
59%! 57%!
57%! 56%! 56%!
55%!
43%! 43%! 42%! 42%!

33%!
31%!
28%!
27%! 26%!
25%!
We Are Social Sources: US Census Bureau, Tencent, Facebook
SOUTH AFRICA
INDONESIA
WORLD AVERAGE
SOUTH KOREA
SAUDI ARABIA
POLAND
RUSSIA
GERMANY
THAILAND
ITALY
FRANCE
BRAZIL
MEXICO
TURKEY
CHINA
CANADA
USA
ARGENTINA
UK
AUSTRALIA
SINGAPORE
UAE
20%!
17%!
7%!
6%!
NIGERIA
36%! 35%!
INDIA
45%!
JAPAN
46%!
JAN
2014
82%!

VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRYS INTERNET USERS
81%!
76%!
75%!
74%!
74%!
73%!
70%!
68%!
58%!
56%!
54%!
54%!
51%!
50%!
48%!
44%!
42%!
40%!
39%!
37%!
25%!
15%!
12%!
NIGERIA
INDIA
INDONESIA
THAILAND
MEXICO
WEIGHTED
AVERAGE
SOUTH AFRICA
CHINA
TURKEY
BRAZIL
RUSSIA
SAUDI ARABIA
ARGENTINA
ITALY
POLAND
JAPAN
FRANCE
SINGAPORE
AUSTRALIA
GERMANY
SOUTH KOREA
USA
UK
UAE
CANADA
N/A!
JAN
2014
TIME SPENT ON SOCIAL MEDIA
AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS
4.3!
3.8!
3.7!
3.3!
3.1!
3.0!
2.9!
2.8!
2.5!
2.5!
2.4!
2.3!
2.3!
2.2!
2.2!
2.1!
2.0!
1.9!
1.6!
1.5!
1.5!
1.4!
1.0!
0.8!
We Are Social Source: GlobalWebIndex Wave 11
NIGERIA
JAPAN
SOUTH KOREA
GERMANY
FRANCE
CHINA
POLAND
UK
WEIGHTED
AVERAGE
AUSTRALIA
SINGAPORE
RUSSIA
USA
CANADA
INDIA
ITALY
TURKEY
SAUDI ARABIA
INDONESIA
SOUTH AFRICA
BRAZIL
UAE
THAILAND
MEXICO
ARGENTINA
N/A!
JAN
2014
MOBILE PENETRATION BY COUNTRY
184%!
GERMANY
76%!
CANADA
103%!
UK 130%!
FRANCE 109%!
USA
132%!
RUSSIA
133%!
ITALY
SOUTH
KOREA
POLAND
TURKEY
158%!
84%!
UAE
252%!
INDIA
197%!
87%!
SAUDI
ARABIA
65%!
MEXICO
NIGERIA
110%!
CHINA
73%!
109%!
89%!
125%!
JAPAN
THAILAND
SINGAPORE 148%!
BRAZIL
112%!
INDONESIA
134%!
141%!
ARGENTINA
138%!
SOUTH
AFRICA
110%!
AUSTRALIA
134%!
133%!
132%!
130%!
BRAZIL
GERMANY
POLAND
UK
110%!
109%!
109%!
SOUTH KOREA
FRANCE
JAPAN
NIGERIA
65%!
73%!
84%!
TURKEY
INDIA
87%!
MEXICO
76%!
89%!
CHINA
CANADA
93%!
WORLD AVERAGE
103%!
110%!
AUSTRALIA
USA
112%!
INDONESIA
125%!
138%!
ARGENTINA
THAILAND
141%!
148%!
158%!
SOUTH AFRICA
SINGAPORE
ITALY
RUSSIA
SAUDI ARABIA
UAE
184%!
197%!
252%!
JAN
2014
MOBILE PENETRATION BY COUNTRY
INDIVIDUAL COUNTRY SNAPSHOTS
We Are Social
ARGENTINA
We Are Social
ARGENTINA: DATA SNAPSHOT

42,610,981
93%
7%!
JAN
2014
TOTAL POPULATION
URBAN
RURAL
23,543,412
INTERNET USERS
24,000,000
ACTIVE FACEBOOK USERS
55%
56%
FACEBOOK PENETRATION
58,599,390
138%
MOBILE PENETRATION
JAN
2014
ARGENTINA: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET

USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT

MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
5H 11M
42%
3H 25M
JAN
2014
ARGENTINA: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL

MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
54%
4H 17M
59%
21%
JAN
2014
ARGENTINA: SOCIAL MEDIA USE

95%
ANY SOCIAL
NETWORK
65%
90%
FACEBOOK
56%
67%
GOOGLE+
27%
51%
TWITTER
LINKEDIN
BADOO
23%
31%
11%
25%
8%
We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT
USED IN THE PAST MONTH
JAN
2014
ARGENTINA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
31%
86%
85%
25%
We Are Social Source: Googles Our Mobile Planet Report
AUSTRALIA
We Are Social
AUSTRALIA: DATA SNAPSHOT

22,262,501
89%
TOTAL POPULATION
URBAN
11%!
JAN
2014
RURAL
18,129,727
INTERNET USERS
12,800,000
81%
57%
24,400,000
110%
MOBILE PENETRATION
JAN
2014
AUSTRALIA: INTERNET INDICATORS

A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT

SPEND USING MOBILE
INTERNET EACH DAY
4H 30M
59%
1H 40M
JAN
2014
AUSTRALIA: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL

MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
73%
2H 05M
55%
14%
JAN
2014
AUSTRALIA: SOCIAL MEDIA USE

89%
ANY SOCIAL NETWORK
62%
81%
FACEBOOK
53%
42%
TWITTER
14%
30%
GOOGLE+
LINKEDIN
INSTAGRAM
14%
23%
11%
15%
7%
OWN AN ACCOUNT
JAN
2014
AUSTRALIA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
65%
90%
78%
41%
BRAZIL
We Are Social
JAN
2014
BRAZIL: DATA SNAPSHOT

201,009,622
85%
15%
TOTAL POPULATION
URBAN
RURAL
99,357,737
INTERNET USERS
86,000,000
49%
43%
268,440,423
134%
MOBILE PENETRATION
JAN
2014
BRAZIL: INTERNET INDICATORS

A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT

SPEND USING MOBILE
INTERNET EACH DAY
6H 03M
39%
2H 26M
JAN
2014
BRAZIL: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL

MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
48%
3H 08M
59%
24%
JAN
2014
BRAZIL: SOCIAL MEDIA USE

98%
ANY SOCIAL NETWORK
72%
94%
FACEBOOK
57%
75%
GOOGLE+
28%
56%
TWITTER
LINKEDIN
ORKUT
21%
54%
13%
39%
12%
OWN AN ACCOUNT
JAN
2014
BRAZIL: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
26%
89%
82%
30%
CANADA
We Are Social
JAN
2014
CANADA: DATA SNAPSHOT

34,568,211
81%
19%
TOTAL POPULATION
URBAN
RURAL
29,760,764
INTERNET USERS
19,000,000
26,263,000
86%
55%
76%
MOBILE PENETRATION
JAN
2014
CANADA: INTERNET INDICATORS

A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT

SPEND USING MOBILE
INTERNET EACH DAY
4H 53M
58%
1H 51M
JAN
2014
CANADA: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL

MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
82%
2H 19M
46%
9%
JAN
2014
CANADA: SOCIAL MEDIA USE

91%
ANY SOCIAL NETWORK
66%
85%
FACEBOOK
57%
46%
TWITTER
GOOGLE+
LINKEDIN
PINTEREST
22%
45%
13%
30%
11%
26%
10%
OWN AN ACCOUNT
JAN
2014
CANADA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
56%
89%
77%
27%
CHINA
We Are Social
JAN
2014
CHINA: DATA SNAPSHOT
1,349,585,838
51%
49%
TOTAL POPULATION
URBAN
RURAL
590,560,000
INTERNET USERS
623,300,000
ACTIVE QZONE USERS
44%
46%
QZONE PENETRATION
1,206,553,000
We Are Social Sources: US Census Bureau, CNNIC, Tencent, ITU
89%
MOBILE PENETRATION
JAN
2014
CHINA: INTERNET INDICATORS

A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT

SPEND USING MOBILE
INTERNET EACH DAY
4H 31M
43%
1H 55M
JAN
2014
CHINA: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL

MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
42%
1H 30M
51%
24%
JAN
2014
CHINA: SOCIAL MEDIA USE

98%
ANY SOCIAL NETWORK
87%
83%
SINA WEIBO
62%
76%
QZONE
53%
75%
TENCENT WEIBO
51%
74%
TENCENT
YOUKU
51%
56%
35%
OWN AN ACCOUNT
JAN
2014
CHINA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
47%
96%
98%
69%
FRANCE
We Are Social
JAN
2014
FRANCE: DATA SNAPSHOT

65,951,611
86%
14%
TOTAL POPULATION
URBAN
RURAL
54,473,474
INTERNET USERS
28,000,000
83%
42%
72,180,000
109%
MOBILE PENETRATION
JAN
2014
FRANCE: INTERNET INDICATORS

A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT

SPEND USING MOBILE
INTERNET EACH DAY
4H 07M
54%
0H 58M
JAN
2014
FRANCE: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL

MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
68%
1H 29M
41%
10%
JAN
2014
FRANCE: SOCIAL MEDIA USE

85%
ANY SOCIAL NETWORK
55%
74%
FACEBOOK
GOOGLE+
TWITTER
LINKEDIN
VIADEO
43%
35%
11%
24%
10%
23%
5%
13%
5%
OWN AN ACCOUNT
JAN
2014
FRANCE: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
42%
88%
74%
26%
GERMANY
We Are Social
JAN
2014
GERMANY: DATA SNAPSHOT

81,147,265
74%
26%
TOTAL POPULATION
URBAN
RURAL
68,296,919
INTERNET USERS
28,000,000
84%
35%
107,700,000
133%
MOBILE PENETRATION
JAN
2014
GERMANY: INTERNET INDICATORS

A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT

SPEND USING MOBILE
INTERNET EACH DAY
3H 46M
62%
1H 27M
JAN
2014
GERMANY: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL

MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
74%
1H 25M
46%
13%
JAN
2014
GERMANY: SOCIAL MEDIA USE

81%
ANY SOCIAL NETWORK
52%
72%
FACEBOOK
TWITTER
GOOGLE+
OTHER
INSTAGRAM
45%
32%
8%
21%
7%
8%
2%
7%
2%
OWN AN ACCOUNT
JAN
2014
GERMANY: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
40%
88%
76%
32%
INDIA
We Are Social
JAN
2014
INDIA: DATA SNAPSHOT
1,220,800,359
31%
69%
TOTAL POPULATION
URBAN
RURAL
151,598,994
INTERNET USERS
90,000,000
12%
7%
893,862,000
73%
We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook
MOBILE PENETRATION
JAN
2014
INDIA: INTERNET INDICATORS

A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT

SPEND USING MOBILE
INTERNET EACH DAY
4H 54M
11%
2H 36M
JAN
2014
INDIA: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL

MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
12%
2H 26M
57%
29%
JAN
2014
INDIA: SOCIAL MEDIA USE

97%
ANY SOCIAL NETWORK
72%
94%
FACEBOOK
55%
78%
GOOGLE+
35%
67%
TWITTER
30%
54%
LINKEDIN
ORKUT
24%
51%
17%
OWN AN ACCOUNT
JAN
2014
INDIA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
13%
95%
91%
54%
INDONESIA
We Are Social
JAN
2014
INDONESIA: DATA SNAPSHOT

251,160,124
51%
49%
TOTAL POPULATION
URBAN
RURAL
38,191,873
INTERNET USERS
62,000,000
15%
25%
281,963,665
112%
MOBILE PENETRATION
JAN
2014
INDONESIA: INTERNET INDICATORS

A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT

SPEND USING MOBILE
INTERNET EACH DAY
5H 27M
14%
2H 30M
JAN
2014
INDONESIA: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL

MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
15%
2H 54M
74%
32%
JAN
2014
INDONESIA: SOCIAL MEDIA USE

98%
ANY SOCIAL NETWORK
79%
93%
FACEBOOK
59%
80%
TWITTER
41%
74%
GOOGLE+
LINKEDIN
INSTAGRAM
33%
39%
15%
32%
12%
OWN AN ACCOUNT
JAN
2014
INDONESIA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
14%
94%
95%
57%
ITALY
We Are Social
JAN
2014
ITALY: DATA SNAPSHOT

61,482,297
68%
32%
TOTAL POPULATION
URBAN
RURAL
35,531,527
INTERNET USERS
26,000,000
58%
42%
97,226,000
158%
MOBILE PENETRATION
JAN
2014
ITALY: INTERNET INDICATORS

A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT

SPEND USING MOBILE
INTERNET EACH DAY
4H 42M
46%
1H 59M
JAN
2014
ITALY: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL

MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
54%
2H 29M
47%
16%
JAN
2014
ITALY: SOCIAL MEDIA USE

92%
ANY SOCIAL NETWORK
61%
83%
FACEBOOK
49%
53%
GOOGLE+
16%
41%
TWITTER
LINKEDIN
INSTAGRAM
15%
24%
9%
17%
8%
OWN AN ACCOUNT
JAN
2014
ITALY: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
41%
92%
84%
30%
JAPAN
We Are Social
JAPAN: DATA SNAPSHOT

127,253,075
91%
9%!
JAN
2014
TOTAL POPULATION
URBAN
RURAL
100,684,474
INTERNET USERS
22,000,000
79%
17%
138,362,823
109%
MOBILE PENETRATION
JAN
2014
JAPAN: INTERNET INDICATORS

A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT

SPEND USING MOBILE
INTERNET EACH DAY
3H 27M
48%
1H 01M
JAN
2014
JAPAN: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL

MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
58%
0H 45M
11%
5%
JAN
2014
JAPAN: SOCIAL MEDIA USE

66%
ANY SOCIAL NETWORK
42%
39%
TWITTER
22%
38%
FACEBOOK
MIXI
GOOGLE+
TUMBLR
22%
25%
8%
17%
2%
2%
1%
OWN AN ACCOUNT
JAN
2014
JAPAN: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
25%
89%
81%
44%
MEXICO
We Are Social
JAN
2014
MEXICO: DATA SNAPSHOT

116,220,947
78%
22%
TOTAL POPULATION
URBAN
RURAL
44,173,551
INTERNET USERS
50,000,000
38%
43%
100,785,917
87%
MOBILE PENETRATION
JAN
2014
MEXICO: INTERNET INDICATORS

A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT

SPEND USING MOBILE
INTERNET EACH DAY
5H 22M
33%
3H 10M
JAN
2014
MEXICO: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL

MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
37%
3H 46M
59%
21%
JAN
2014
MEXICO: SOCIAL MEDIA USE

98%
ANY SOCIAL NETWORK
72%
94%
FACEBOOK
61%
74%
GOOGLE+
29%
62%
TWITTER
LINKEDIN
INSTAGRAM
27%
36%
12%
28%
8%
OWN AN ACCOUNT
JAN
2014
MEXICO: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
37%
95%
91%
39%
NIGERIA
We Are Social
JAN
2014
NIGERIA: DATA SNAPSHOT

174,507,539
50%
50%
TOTAL POPULATION
URBAN
RURAL
55,930,391
INTERNET USERS
11,200,000
114,000,000
32%
6%
65%
MOBILE PENETRATION
POLAND
We Are Social
JAN
2014
POLAND: DATA SNAPSHOT

38,383,809
61%
39%
TOTAL POPULATION
URBAN
RURAL
24,969,935
INTERNET USERS
11,800,000
65%
31%
50,840,000
132%
MOBILE PENETRATION
JAN
2014
POLAND: INTERNET INDICATORS

A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT

SPEND USING MOBILE
INTERNET EACH DAY
4H 59M
45%
1H 21M
JAN
2014
POLAND: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL

MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
56%
1H 37M
27%
9%
JAN
2014
POLAND: SOCIAL MEDIA USE

90%
ANY SOCIAL NETWORK
77%
74%
FACEBOOK
59%
55%
NASZAKLASA
29%
46%
GOOGLE+
TWITTER
LINKEDIN
26%
18%
10%
12%
5%
OWN AN ACCOUNT
JAN
2014
POLAND: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
35%
90%
78%
28%
RUSSIA
We Are Social
JAN
2014
RUSSIA: DATA SNAPSHOT

142,500,482
74%
26%
TOTAL POPULATION
URBAN
RURAL
75,926,004
INTERNET USERS
46,800,000
ACTIVE VKONTAKTE USERS
53%
33%
VKONTAKTE PENETRATION
261,886,329
184%
MOBILE PENETRATION
JAN
2014
RUSSIA: INTERNET INDICATORS

A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT

SPEND USING MOBILE
INTERNET EACH DAY
4H 56M
36%
1H 22M
JAN
2014
RUSSIA: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL

MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
50%
2H 11M
46%
12%
JAN
2014
RUSSIA: SOCIAL MEDIA USE

94%
ANY SOCIAL NETWORK
80%
75%
VKONTAKTE
52%
69%
ODNOKLASSNIKI
44%
68%
FACEBOOK
41%
52%
GOOGLE+
TWITTER
24%
39%
18%
OWN AN ACCOUNT
JAN
2014
RUSSIA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
36%
93%
82%
39%
SAUDI ARABIA
We Are Social
JAN
2014
SAUDI ARABIA: DATA SNAPSHOT

26,939,583
82%
18%
TOTAL POPULATION
URBAN
RURAL
14,328,632
INTERNET USERS
7,600,000
53%
28%
53,012,322
197%
MOBILE PENETRATION
JAN
2014
SAUDI ARABIA: INTERNET INDICATORS

A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT

SPEND USING MOBILE
INTERNET EACH DAY
4H 57M
47%
3H 01M
JAN
2014
SAUDI ARABIA: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL

MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
51%
2H 48M
51%
20%
JAN
2014
SAUDI ARABIA: SOCIAL MEDIA USE

94%
ANY SOCIAL NETWORK
66%
89%
FACEBOOK
55%
77%
TWITTER
41%
75%
GOOGLE+
INSTAGRAM
LINKEDIN
32%
33%
16%
31%
13%
OWN AN ACCOUNT
JAN
2014
SAUDI ARABIA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
73%
89%
83%
31%
SINGAPORE
We Are Social
JAN
2014
SINGAPORE: DATA SNAPSHOT

5,460,302
TOTAL POPULATION
100%
URBAN
3,971,318
INTERNET USERS
3,200,000
73%
59%
8,063,000
148%
MOBILE PENETRATION
JAN
2014
SINGAPORE: INTERNET INDICATORS

A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT

SPEND USING MOBILE
INTERNET EACH DAY
5H 16M
64%
1H 57M
JAN
2014
SINGAPORE: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL

MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
70%
2H 10M
49%
18%
JAN
2014
SINGAPORE: SOCIAL MEDIA USE

96%
ANY SOCIAL NETWORK
68%
92%
FACEBOOK
59%
54%
TWITTER
19%
45%
GOOGLE+
LINKEDIN
INSTAGRAM
18%
36%
13%
25%
12%
OWN AN ACCOUNT
JAN
2014
SINGAPORE: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
72%
96%
87%
44%
SOUTH AFRICA
We Are Social
JAN
2014
SOUTH AFRICA: DATA SNAPSHOT

48,601,098
62%
38%
TOTAL POPULATION
URBAN
RURAL
20,012,275
INTERNET USERS
9,800,000
41%
20%
68,394,000
141%
MOBILE PENETRATION
JAN
2014
SOUTH AFRICA: INTERNET INDICATORS

A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT

SPEND USING MOBILE
INTERNET EACH DAY
5H 37M
38%
2H 29M
JAN
2014
SOUTH AFRICA: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL

MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
40%
3H 02M
59%
19%
JAN
2014
SOUTH AFRICA: SOCIAL MEDIA USE

97%
ANY SOCIAL NETWORK
81%
92%
FACEBOOK
71%
69%
GOOGLE+
35%
62%
TWITTER
35%
49%
LINKEDIN
PINTEREST
25%
34%
13%
OWN AN ACCOUNT
JAN
2014
SOUTH AFRICA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
40%
92%
89%
30%
SOUTH KOREA
We Are Social
JAN
2014
SOUTH KOREA: DATA SNAPSHOT

48,955,203
83%
17%
TOTAL POPULATION
URBAN
RURAL
41,091,681
INTERNET USERS
13,000,000
84%
27%
53,624,427
110%
MOBILE PENETRATION
JAN
2014
SOUTH KOREA: INTERNET INDICATORS

A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT

SPEND USING MOBILE
INTERNET EACH DAY
3H 27M
75%
1H 35M
JAN
2014
SOUTH KOREA: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL

MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
74%
1H 01M
37%
17%
JAN
2014
SOUTH KOREA: SOCIAL MEDIA USE

84%
ANY SOCIAL NETWORK
48%
75%
FACEBOOK
36%
56%
TWITTER
GOOGLE+
ME2DAY
NATE CONNECT
22%
38%
7%
33%
7%
8%
1%
OWN AN ACCOUNT
JAN
2014
SOUTH KOREA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
73%
94%
94%
56%
THAILAND
We Are Social
JAN
2014
THAILAND: DATA SNAPSHOT

67,448,120
34%
66%
TOTAL POPULATION
URBAN
RURAL
17,779,139
INTERNET USERS
24,000,000
26%
36%
84,075,036
125%
MOBILE PENETRATION
JAN
2014
THAILAND: INTERNET INDICATORS

A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT

SPEND USING MOBILE
INTERNET EACH DAY
5H 07M
24%
3H 04M
JAN
2014
THAILAND: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL

MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
25%
3H 39M
50%
36%
JAN
2014
THAILAND: SOCIAL MEDIA USE

97%
ANY SOCIAL NETWORK
76%
96%
FACEBOOK
68%
69%
GOOGLE+
36%
57%
TWITTER
32%
40%
INSTAGRAM
LINKEDIN
22%
23%
7%
OWN AN ACCOUNT
JAN
2014
THAILAND: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
31%
95%
94%
51%
TURKEY
We Are Social
JAN
2014
TURKEY: DATA SNAPSHOT

80,694,485
72%
28%
TOTAL POPULATION
URBAN
RURAL
35,990,932
INTERNET USERS
45%
36,000,000
45%
68,000,000
84%
MOBILE PENETRATION
JAN
2014
TURKEY: INTERNET INDICATORS

A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT

SPEND USING MOBILE
INTERNET EACH DAY
4H 51M
36%
1H 53M
JAN
2014
TURKEY: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL

MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
44%
2H 32M
51%
26%
JAN
2014
TURKEY: SOCIAL MEDIA USE

97%
ANY SOCIAL NETWORK
75%
93%
FACEBOOK
60%
72%
TWITTER
34%
70%
GOOGLE+
LINKEDIN
INSTAGRAM
28%
33%
11%
26%
11%
OWN AN ACCOUNT
JAN
2014
TURKEY: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
30%
95%
92%
43%
UNITED ARAB EMIRATES
We Are Social
JAN
2014
UAE: DATA SNAPSHOT

5,473,972
84%
16%
TOTAL POPULATION
URBAN
RURAL
4,517,169
INTERNET USERS
83%
4,400,000
80%
13,775,252
252%
MOBILE PENETRATION
JAN
2014
UAE: INTERNET INDICATORS

A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT

SPEND USING MOBILE
INTERNET EACH DAY
5H 12M
71%
2H 57M
JAN
2014
UAE: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL

MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
81%
3H 17M
52%
22%
JAN
2014
UAE: SOCIAL MEDIA USE

96%
ANY SOCIAL NETWORK
67%
93%
FACEBOOK
53%
73%
GOOGLE+
32%
64%
TWITTER
27%
49%
LINKEDIN
INSTAGRAM
22%
26%
10%
OWN AN ACCOUNT
JAN
2014
UAE: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
74%
90%
82%
38%
UNITED KINGDOM
We Are Social
JAN
2014
UK: DATA SNAPSHOT

63,395,574
80%
20%
TOTAL POPULATION
URBAN
RURAL
54,861,245
INTERNET USERS
36,000,000
87%
57%
82,109,000
130%
MOBILE PENETRATION
JAN
2014
UK: INTERNET INDICATORS

A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT

SPEND USING MOBILE
INTERNET EACH DAY
4H 11M
64%
1H 32M
JAN
2014
UK: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL

MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
76%
1H 51M
45%
9%
JAN
2014
UK: SOCIAL MEDIA USE

87%
ANY SOCIAL NETWORK
63%
79%
FACEBOOK
54%
44%
TWITTER
GOOGLE+
LINKEDIN
INSTAGRAM
24%
33%
10%
22%
9%
13%
7%
OWN AN ACCOUNT
JAN
2014
UK: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
62%
87%
73%
39%
UNITED STATES OF AMERICA
We Are Social
JAN
2014
USA: DATA SNAPSHOT

316,668,567
82%
18%
TOTAL POPULATION
URBAN
RURAL
254,295,536
INTERNET USERS
178,000,000
80%
56%
327,577,529
103%
MOBILE PENETRATION
JAN
2014
USA: INTERNET INDICATORS

A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT

SPEND USING MOBILE
INTERNET EACH DAY
5H 13M
60%
2H 25M
JAN
2014
USA: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL

MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
75%
2H 17M
54%
15%
JAN
2014
USA: SOCIAL MEDIA USE

92%
ANY SOCIAL NETWORK
67%
85%
FACEBOOK
56%
46%
TWITTER
22%
44%
GOOGLE+
PINTEREST
LINKEDIN
17%
33%
16%
30%
11%
OWN AN ACCOUNT
JAN
2014
USA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
56%
94%
77%
46%
DATA SOURCES USED IN THIS REPORT

Population data
Latest available data from the United States Census Bureau (based on 2013 data),
correct as at January 2014.
Internet user data
Latest available data from InternetWorldStats.com and the China Internet Network
Information Centre, correct as at January 2014; usage behaviour data from
GlobalWebIndex Wave 11 (Q3 2013).
Social media user data
Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina
Weibo, Tencent Weibo Twitter, and VKontakte, correct as at January 2014; usage
behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3 2013).
Mobile phone user data
Latest available data from Ericsson Mobility Report (November 2013), the International
Telecommunication Union (ITU), and the CIA Government Factbook, correct as at
January 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3
2013), and Googles Our Mobile Planet Report from May 2013.
We Are Social
FIND OUT MORE AT

WEARESOCIAL.SG
We Are Social
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.

WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WERE ALREADY HELPING MANY OF THE WORLDS
TOP BRANDS, INCLUDING ADIDAS, UNILEVER,
DIAGEO, NESTL, HEINZ, AND LVMH.
IF YOUD LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL US ON +65 6423 1051, OR EMAIL
US AT [email protected].
FIND OUT MORE AT WEARESOCIAL.SG.
We Are Social
Making Friends & Influencing People 45
WE ARE SOCIAL SINGAPORE

SIMON KEMP, MANAGING DIRECTOR
@WEARESOCIALSG
[email protected]
+65 6423 1051
HTTP://WEARESOCIAL.SG
We Are Social
Making Friends & Influencing People 46

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COUNTRIES DETAILED IN THIS REPORT

PLEASE CONTACT US FOR REPORTS

GLOBAL DATA SNAPSHOT

TOTAL WORLD POPULATION

SHARE OF GLOBAL USERS BY REGION

SOCIAL MEDIA USERS

INTERNET PENETRATION BY REGION

INTERNET PENETRATION BY REGION

SOCIAL PENETRATION BY REGION

SOCIAL PENETRATION BY REGION

ACTIVE USERS BY SOCIAL PLATFORM

MESSENGER / CHAT APP

MOBILE PENETRATION BY REGION

MOBILE PENETRATION BY REGION

MOBILE BROADBAND PENETRATION

We Are Social Sources: US Census Bureau, International Telecommunication Union

MOBILE BROADBAND PENETRATION

We Are Social Sources: US Census Bureau, International Telecommunication Union

MOBILE BROADBAND SUBSCRIPTIONS

We Are Social Source: International Telecommunication Union

ACTIVE SOCIAL NETWORK USERS

SOCIAL NETWORKING PENETRATION

ACTIVE MOBILE SUBSCRIPTIONS

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

ACTIVE SOCIAL NETWORK USERS

SOCIAL NETWORKING PENETRATION

ACTIVE MOBILE SUBSCRIPTIONS

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

ACTIVE SOCIAL NETWORK USERS

SOCIAL NETWORKING PENETRATION

ACTIVE MOBILE SUBSCRIPTIONS

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

CENTRAL & EASTERN EUROPE

ACTIVE SOCIAL NETWORK USERS

SOCIAL NETWORKING PENETRATION

ACTIVE MOBILE SUBSCRIPTIONS

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

ACTIVE SOCIAL NETWORK USERS

SOCIAL NETWORKING PENETRATION

ACTIVE MOBILE SUBSCRIPTIONS

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook

ACTIVE SOCIAL NETWORK USERS

SOCIAL NETWORKING PENETRATION

ACTIVE MOBILE SUBSCRIPTIONS

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

INTERNET PENETRATION BY COUNTRY

We Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC

INTERNET PENETRATION BY COUNTRY

84%! 84%! 83%!

We Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC

We Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC

TIME SPENT ON THE INTERNET

ACCESS THROUGH LAPTOP / DESKTOP