A Look Inside NASCAR

By: John Tullis, Denis Lipatnikov, Nick Manifacier

What is NASCAR?
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of
North America's premier sports.
NASCAR is the No. 1 spectator sport with more of the top 20 highest attended sporting events in
the U.S. than any other sport, and is the No. 2 rated regular-season sport on television.

(nascar.com)

What did It take to get here?

(www.gazettenet.com)

First, the haulers must arrive

The very first thing that goes on
is parking all the haulers.
This usually takes place
Wednesday evening.
Every town has a hauler parade
to welcome the competing
teams.

(sacramento.cbslocal.com)

(thefourthturn.com)

The Assembly of the Crewmen

First thing Thursday morning,
usually no later than 7am
private jets are boarded by the
road crews of each team.
These road crews are the
mechanics, tire specialist, and
engineers that are with the car
the entire time.
Once the planes land, the crews
take off to unload and begin
practice.

The Art of Unloading

(www.reddit.com)

Practice makes perfect, or at least it should.

Friday morning at 8am, in most
venues the garage opens,
allowing teams to prep for
practice.
Friday is primarily used for
practice.
Each practice session runs from
one to two hours, which is
demanding.
Before practice concludes, each
car must undergo inspection.

Friday Night Qualifying

After a long day of practice,
qualifying begins to determine
the staring order.
Qualifying is a series of time
trials that allows each driver the
opportunity to post their fastest
lap.
The fastest 43 cars will start the
event. Every other team will
pack their hauler and leave.

(sportingnews.com)

Saturday, The Day to Get It Right.

Saturday morning is just as
eventful as Friday morning.
Teams receive two final rounds
of practice.
During garage hours, each car
must undergo yet another
inspection.
After a light day at the track
road crews have a restful
evening.

(popularspeed.com)

Sunday, Raceday
Sunday is the busiest day of theSeveral hours before the race begins, the
weekend.
teams tires are released from Goodyear.
At 6am, the pit crews board
team jets bound for the race.
At 8am, the pit gates open
allowing the road crew to set up
the pit stall.
Before pre race ceremonies, the
car must go through one more
inspection.
(gettyimages.com)

The Money Stop

Every pit stop is the money stop.
These eight crew members are
put under extreme amounts of
pressure to preform.
Under such pressure, teams can
make mistakes.
http://bcove.me/l8xolf1d
(racing.ap.org)

If It All Goes Right

You come out on top.

(americanracingnegtwork.com)

http://www.sportsbusinessdaily.com/Journal/Issues/2
014/07/21/Franchises/Stewart-Haas-Racing.aspx#

Cost Breakdown
While the costs vary from team to team they are all close approximations for just one typical 2-car
Nextel Cup team.

Cars Salaries for the teams Drivers Travel Tires Engines -

$130,000 each
$3 million/year
$400,000 for a rookie up to several million for a top ten driver
$1 million/year for each team
At least $20,000 per race
$40,000 each

http://sports.whatitcosts.com/sponsor-nascar-team.htm

NASCAR nationwide info

#2rated motorsports series on television (trailing only the NASCAR Sprint Cup
Series)
An average of approximately 50,000 attendees at each NASCAR Nationwide Series
race
ESPN2 (along with ESPN and ABC) is the exclusive home of live NASCAR Nationwide
Series racing in 2011
10month racing season is one of the longest of all U.S. major sports, creating
sustained marketing opportunities throughout the year
27 NASCAR Nationwide Series races are scheduled as companion events with the
NASCAR Sprint Cup Series in 2011

Nationwide Series Attendence

Nationwide Series TV Ratings

UPS Video

https://www.youtube.com/watch?v=1DrKvZE5iaA

World Business Video

https://www.youtube.com/watch?v=n615vnBHq2A

Sponsorship Costs
There are three main levels of sponsorship Associate, Major, and Primary:

$500,000 to $2 million for an Associate sponsor - A logo on either the lower rear
quarter panels, the rear deck lid, or one post.
$2 to $5 million for a Major sponsor - A logo prominently displayed on either the
rear quarter panels or the rear deck lid, and the uniforms.
$10 to $20 million for a Primary sponsor - Logos on the entire hood and quarter
panels, the signage below the quarter panels, most of the two posts, the
equipment, the uniforms, as well as the color scheme of the car and team
uniforms.
http://sports.whatitcosts.com/sponsor-nascar-team-pg2.htm

http://www.teamslr.com/our-team/

http://www.autoblog.com/2012/11/16/red-bull-infographic-compares-andcontrasts-nascar-and-f1/#continued

http://www.autoblog.com/2012/11/16/red-bull-infographic-compares-andcontrasts-nascar-and-f1/#continued

http://www.autoblog.com/2012/11/16/red-bull-infographic-compares-andcontrasts-nascar-and-f1/#continued

Works Cited
Aumann, Mark. "Inside NASCAR: Hauler Transportation Requires Clockwork Precision." Yahoo Sports. N.p., <http://sports.yahoo.com/news/inside-nascar-205740011-Web. 02 Nov. 2014.

nascar.html> 21 Mar. 2012.

Calore, Paul. What it Costs to Sponsor a NASCAR Racing Team. Whatitcosts.com. Whatitcosts.com, n.d. Web. 5 Nov. 2014.
Coble, Don. Pit Road Money Pit: Costs to Field a NASCAR Team are Staggering. Jacksonville.com The Florida Times-Union, 16 Feb. 2012. Web. 5 Nov. 2014.
Gosunoco.com. Sunoco, 2014. Web. 5 Nov. 2014.
Graf, Scott. "Furniture Row: A Racing Crew from the Rockies." Only A Game RSS. N.p., <http://onlyagame.wbur.org/2012/06/02/racing-crewrockies>. 2 June 2012. Web. 12 Oct. 2014.
Harps, Leslie. "Extreme Outsourcing: Tales from the 3PL Wild Side." - Inbound Logistics. N.p., <http://www.inboundlogistics.com/cms/article/extreme-outsourcing-tales-from-the-3pl-wild-side/>. July
2005. Web. 20 Oct. 2014.
Harps, Leslie Hansen. Extreme Outsourcing: Tales from the 3PL Wild Side. Inbound Logistics. Thomas Publishing Company, July 2005. Web. 5 Nov. 2014.

Linsay, Greg. How NASCAR Conquered America Through the Air. Deadspin.com. Deadspin.com, 21 Feb. 2011. Web. 5 Nov. 2014.
Lorincz, Jim. Okuma Partners with Richard Childress Racing. Manufacturing Engineering. Society of Manufacturing Engineers, 1 Sept. 2008. Web. 5 Nov. 2014.
Mickle, Tripp. Keeping it Rolling. Sports Business Journal. American City Business Journals, 21 Jul. 2014. Web. 5 Nov. 2014.

Works Cited (Cont.)

Miller, Geoffrey. "How NASCAR Teams Transport Their Cars." Bleacher Report. N.p., 26 June 2013.
<http://bleacherreport.com/articles/1684930-not-your-average-road-trip-how-nascar-teams-transport-their-cars>. Web. 01 Nov. 2014.
Miller, Geoffrey. Not Your Average Road Trip: How NASCAR Teams Transport their Cars.

Bleacherreport.com. Bleacherreport.com, 26 June 2013. Web. 5 Nov. 2014.

Pockrass, Bob. "David Ragan, Kurt Busch's Recent Success Isn't Sign Small, Underfunded Teams Are Back." Sporting News. N.p., 21
<http://www.sportingnews.com/nascar/story/2013-05-21/sprint-cup-charlotte-race-single-car-teams-kurt-busch-david-ragan-point-standing>. May
2013. Web. 20 Oct. 2014
Roos, Dave. How Much Does a NASCAR Race Cost? Howstuffworks.com. HowStuffWorks, 9 Dec. 2008. Web. 5 Nov. 2014.

Race Logistics Youtube. Youtube. 5 Sept. 2012. Web. 5 Nov. 2014.

Wright, Ray. Checkers or Wreckers: Finding God on Pit Road. N.p.: Cross Training Publications, 2014. Print.

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