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    Bollywood Success Mantra

    Uploaded by

    Anupamn
    Marketing Project for Bollywood success formula identification. Factors actor, genre, director, rating, revenue, etc.etc.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Bollywood Success Mantra

    Uploaded by

    Anupamn
    27 views6 pages
    Marketing Project for Bollywood success formula identification. Factors actor, genre, director, rating, revenue, etc.etc.

    Copyright

    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    Marketing Project for Bollywood success formula identification. Factors actor, genre, director, rating, revenue, etc.etc.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    27 views6 pages

    Bollywood Success Mantra

    Uploaded by

    Anupamn
    Marketing Project for Bollywood success formula identification. Factors actor, genre, director, rating, revenue, etc.etc.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 6

    Bollywood Success Mantra

    Research in Marketing Decisions

    Introduction
    Bollywood is one of the largest film
    producers in India and one of the largest
    centers of film production in the world
    revenues of $1.86 billion (Rs 93 billion) in
    2011. This is projected to rise to $3 billion
    (Rs 150 billion) in 2016
    Releases: 2010: 150, 2011: 206 and in
    2012: 221 Bollywood films

    Introduction
    Change of focus from broad segments to
    narrow
    38 different genres including action,
    drama, mystery, adventure, epic etc.
    cross cultural appeal and also the
    popularity of famous stars

    Need for the Study

    Methodology

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