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Questionnaire For Retailers

This document contains a 10-question survey for retailers about biscuit brands and their products. The survey asks retailers to rate and rank brands like Parle, Britannia, and Sunfeast on criteria like supply, profit margins, sales, discounts, product lines, and credit periods. It also asks retailers to rank the demand for specific Sunfeast biscuits and evaluate Sunfeast's distribution channels and product replacement processes. Finally, it inquires about the best-selling Sunfeast packet size and the most important customer selection criteria.

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Rahul Itankar
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5K views3 pages

Questionnaire For Retailers

This document contains a 10-question survey for retailers about biscuit brands and their products. The survey asks retailers to rate and rank brands like Parle, Britannia, and Sunfeast on criteria like supply, profit margins, sales, discounts, product lines, and credit periods. It also asks retailers to rank the demand for specific Sunfeast biscuits and evaluate Sunfeast's distribution channels and product replacement processes. Finally, it inquires about the best-selling Sunfeast packet size and the most important customer selection criteria.

Uploaded by

Rahul Itankar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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QUESTIONNAIRE FOR RETAILERS

Q1. Which brand has better supply/distribution of its products?


o Parle
o Priya gold
o Sunfeast
o Britannia
Q2. Which brand offers you better profit margin ?
o Parle
o Priya gold
o Sunfeast
o Britannia
Q3. Rate on the basis of sales
1 2 3 4 5
Parle o o o o o
Priya gold o o o o o
Sunfeast o o o o o
Britannia o o o o o
Q4. Which brand gives maximum offers/discounts ?
o Parle
o Priya gold
o Sunfeast
o Britannia
Q5.Which brand has the maximum product line ?
o Parle
o Priya gold
o Sunfeast
o Britannia
Q6. Which brand allows you the maximum credit period?
o Parle
o Priya gold

o Sunfeast
o Britannia
Q7. Rank the sunfeast biscuits on the basis of their demand?
1
2
3
4
5
Sunfeast marie lite o o o o o
Sunfeast milky magic o o o o o
Sunfeast glucose o o o o o
Sunfeast dream cream o o o o o
Sunfeast choco-fills o o o o o
Sunfeast dark fantasy o o o o o
Q8. Rate on the basis of following attributes :
A. How much effective the distribution channel is?
o V.good
o Good
o Average
o Poor
B. How good their product replacement process is ?
o V.good
o Good
o Average
o Poor
Q9.Which Sunfeast packet size sells the most?
o Single pack
o Double pack
o Money saver
Q10. Which is the most important criteria for selection by the
customer?
o Price
o Packet size

o Brand
o Any other [continues]

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