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    Omnico Inc

    Uploaded by

    ravina10008
    This document summarizes a group project discussing ways for a company called Omnico to improve customer retention. It outlines two options: focusing on improving profits or continuing relationship-building. The group decides that Omnico should follow the sales manager's approach of building strong customer relationships through social activities and rewarding customers for referrals. Training will also help employees prioritize superior customer service.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Omnico Inc

    Uploaded by

    ravina10008
    51 views7 pages
    This document summarizes a group project discussing ways for a company called Omnico to improve customer retention. It outlines two options: focusing on improving profits or continuing relationship-building. The group decides that Omnico should follow the sales manager's approach of building strong customer relationships through social activities and rewarding customers for referrals. Training will also help employees prioritize superior customer service.

    Original Description:

    sales case

    Original Title

    OMNICO INC.pptx

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    This document summarizes a group project discussing ways for a company called Omnico to improve customer retention. It outlines two options: focusing on improving profits or continuing relationship-building. The group decides that Omnico should follow the sales manager's approach of building strong customer relationships through social activities and rewarding customers for referrals. Training will also help employees prioritize superior customer service.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    51 views7 pages

    Omnico Inc

    Uploaded by

    ravina10008
    This document summarizes a group project discussing ways for a company called Omnico to improve customer retention. It outlines two options: focusing on improving profits or continuing relationship-building. The group decides that Omnico should follow the sales manager's approach of building strong customer relationships through social activities and rewarding customers for referrals. Training will also help employees prioritize superior customer service.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 7

    Group Kit-Kat

    Shreyash Desai 1312


    Joyston Britto - 1307
    Bindiya Gawde 1319
    Sanheeta Naik - 1338
    Shreya Vasta - 1363

    Problem Statement

    Omnicos customer retention was below industry


    average

    Knowing that it costs more to attract new


    customers than it does to retain existing customers
    how should Omnico go about facing this
    challenge?

    Buddy Towers
    top salesperson 20 out of the last 35 years
    Currently works as Sales Manager

    engages in social activities on the golf course in

    order to build relationships with his customers.

    Laura Kilburn
    Sales representative
    Experience of five years
    Opposed to Mr. Tower tactics

    Analysis

    There are two options that Omnico needs to


    consider in their situation.
    One alternative is to focus on improving
    their bottom line
    The second alternative is to continue
    building strong relationship-selling skills
    at Omnico.

    Decision
    Buddy Towers
    continue focusing on building better
    relationships with its customers
    Creating a loyal customer base is the
    best way for a company

    Conclusion
    Omnico should focus on gaining competition
    through superior customer service.
    The company should also reward customers
    who bring in new prospects.
    Training should be given so that each
    individual at the company knows the
    successful selling process.

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