Scribd
Upload
31 views1 page

Conclusion Ad

Ad world

Uploaded by

Dushyant Panda
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
31 views1 page

Conclusion Ad

Ad world

Uploaded by

Dushyant Panda
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 1

As the information revolution empowers the consumers of today, the primary role of mass media

communication is no longer to educate, but to create an resonance. Ads no longer are about how
much information you can give in ten seconds but rather about whether you can relate that ten
seconds to the consumers life and whether they can do the same. This makes marketing
communication not only more challenging but also truly engaging. It is truly the age of the consumer,
because price, utility, shape has become secondary to relevance and resonance in life.

You might also like