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    Intel Case - Tetra Threat Framework: Monica Mandyani - 117 Heer Mehta - 119 Digant Purani - 132 Poonam Thakur - 154

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    kyntha
    This document discusses Intel facing competitive threats from rivals in the 1980s and 1990s. It summarizes the different types of threats Intel faced: substitution threats from RISC processors and Compaq developing substitutes for Intel's x86 chips; imitation threats from AMD, TI, and Cyrix producing compatible microprocessors; and holdup threats where customers resisted Intel's "Intel Inside" campaign. It also discusses Intel's strategies in response to these threats, such as improving performance and lowering prices of its Pentium and Pentium Pro chips.

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    Intel Case - Tetra Threat Framework: Monica Mandyani - 117 Heer Mehta - 119 Digant Purani - 132 Poonam Thakur - 154

    Uploaded by

    kyntha
    34 views9 pages
    This document discusses Intel facing competitive threats from rivals in the 1980s and 1990s. It summarizes the different types of threats Intel faced: substitution threats from RISC processors and Compaq developing substitutes for Intel's x86 chips; imitation threats from AMD, TI, and Cyrix producing compatible microprocessors; and holdup threats where customers resisted Intel's "Intel Inside" campaign. It also discusses Intel's strategies in response to these threats, such as improving performance and lowering prices of its Pentium and Pentium Pro chips.

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    Sm Intel Monica

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    Sm Intel Monica

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    This document discusses Intel facing competitive threats from rivals in the 1980s and 1990s. It summarizes the different types of threats Intel faced: substitution threats from RISC processors and Compaq developing substitutes for Intel's x86 chips; imitation threats from AMD, TI, and Cyrix producing compatible microprocessors; and holdup threats where customers resisted Intel's "Intel Inside" campaign. It also discusses Intel's strategies in response to these threats, such as improving performance and lowering prices of its Pentium and Pentium Pro chips.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    34 views9 pages

    Intel Case - Tetra Threat Framework: Monica Mandyani - 117 Heer Mehta - 119 Digant Purani - 132 Poonam Thakur - 154

    Uploaded by

    kyntha
    This document discusses Intel facing competitive threats from rivals in the 1980s and 1990s. It summarizes the different types of threats Intel faced: substitution threats from RISC processors and Compaq developing substitutes for Intel's x86 chips; imitation threats from AMD, TI, and Cyrix producing compatible microprocessors; and holdup threats where customers resisted Intel's "Intel Inside" campaign. It also discusses Intel's strategies in response to these threats, such as improving performance and lowering prices of its Pentium and Pentium Pro chips.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    Intel Case - Tetra threat

    framework
    Monica mandyani 117
    Heer Mehta 119
    Digant Purani 132
    Poonam Thakur - 154
    Imitation Substitution
    Slack Holdup
    Tetra Threats
    Imitation
    Substitution
    Added
    Value
    Slack
    Hold up
    Appropriated
    Value
    Substitution Threat
    Intel faced a potential competitive threat from
    RISC in 1989 with the launch of its fourth
    generation
    RISC speed, cost, price-performance ratio
    but lesser compatibility
    Intels i860 RISC and X86 CISC
    Compaq to launch substitute of X86
    Intels decision to introduce two generations
    of X86 simultaneously

    Imitation Threat
    Intel faced threats from its rivals like AMD, Texas
    Instruments and Cyrix etc. that produced
    microprocessors compatible with MS-DOS
    Intels protection of Intellectual property rights
    was not entirely successful
    Patents became economically obsolete
    For fifth(Pentium) and sixth(Pentium Pro) Intel
    changed its strategy to advantage in performance
    over competitive offerings
    Cost recovery through huge fall in price after
    introduction


    Customers Response to Holdup
    Intel Inside Advertising campaign
    Customers are OEMs
    1994 Software vendors also involved with
    Intel Inside
    Resistance from IBM and Compaq
    1996- Compaq decides no more resistance
    1997 IBM rejoins the campaign
    Mid
    1970s:
    Early
    1980s
    1987
    1990
    Sales of System
    Groups were high!
    1970 : Start of System
    Groups
    Super computers
    and PCBs included
    Production of
    Entire Computer.
    Sold to AT&T, DEC,
    Unisys, Olivetti
    System Groups
    accounted 25-30%
    of Intel Revenue
    Intels System Business
    Supplier Relationship
    By 1994, One of the worlds largest purchaser of
    semiconductor.
    Since 1985 : Sole-sourcing
    Advantages
    Standardize Process
    Easy transfer of technology
    Ramp up Production
    Disadvantages
    Suppliers became less responsive to requests of technical
    support or improvements.
    Solution in 1990 : Dual-Sourcing for critical pieces.

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