1Z 1Z 1Z 1Z 1Z

.an:/ Uun:u 1:a..:: 1n:a+.n.n/ Uu:u.

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BRAINSTORMING
What it is:
Iiainstoiming is a teclnique, geneially used in a gioup setting, to quickly
geneiate a laige numbei o ideas about a speciic pioblem oi topic. It can
lelp you:
Incouiage cieative tlinking and geneiate entlusiasm
Avoid tle paialysis o analysis by not evaluating ideas
How to do it:
1le goal o biainstoiming is to .n.:n/. .n.:n/. .n.:n/. .n.:n/. .n.:n/. ideas. Ieoie you stait, make suie
eveiyone in youi gioup undeistands tle impoitance o a:/an:n judg-
ments until atei tle biainstoiming session is completed.
Wiite tle pioblem oi topic on a blackboaid oi lipclait wleie all
paiticipants can see it
Wiite n// ideas on tle boaid and do as little editing as possible
Numbei eacl idea oi utuie ieeience
1leie aie seveial biainstoiming teclniques: stiuctuied biainstoiming,
iee-oim biainstoiming, oi silent biainstoiming
1n :/:u./u:.u I:n:n:/a:n:n 1n.n/n/:n. n./au1: 1n :/:u./u:.u I:n:n:/a:n:n 1n.n/n/:n. n./au1: 1n :/:u./u:.u I:n:n:/a:n:n 1n.n/n/:n. n./au1: 1n :/:u./u:.u I:n:n:/a:n:n 1n.n/n/:n. n./au1: 1n :/:u./u:.u I:n:n:/a:n:n 1n.n/n/:n. n./au1:
Solicit an. idea iom eacl peison in sequence
Paiticipants wlo don`t lave an idea at tle moment may say 'pass
A complete iound o passes ends tle biainstoiming session
1le nu+nn/n. o stiuctuied biainstoiming is tlat eacl peison las
an equal clance to paiticipate, iegaidless o iank oi peisonality
1le u::nu+nn/n. o stiuctuied biainstoiming is tlat it lacks spontaneity
and can sometimes eel iigid and iestiictive
Incouiage paiticipation and building on tle ideas o otleis
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.an:/ Uun:u 1:a..:: 1n:a+.n.n/ Uu:u.
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.an:/ Uun:u 1:a..:: 1n:a+.n.n/ Uu:u.
1n un:/:u./u:.u 1a: .nuaa:1 I:n:n:/a:n:n: 1n un:/:u./u:.u 1a: .nuaa:1 I:n:n:/a:n:n: 1n un:/:u./u:.u 1a: .nuaa:1 I:n:n:/a:n:n: 1n un:/:u./u:.u 1a: .nuaa:1 I:n:n:/a:n:n: 1n un:/:u./u:.u 1a: .nuaa:1 I:n:n:/a:n:n:
Paiticipants simply contiibute ideas as tley come to mind.
1le nu+nn/n. o iee-oim biainstoiming is tlat paiticipants can build o
eacl otlei`s ideas. 1le atmospleie is veiy ielaxed.
1le u::nu+nn/n. o iee-oim biainstoiming is tlat tle less asseitive oi
lowei ianking paiticipants may not contiibute.
An ideal appioacl is to combine tlese two metlods. Iegin tle session witl
a ew iounds o stiuctuied biainstoiming and inisl up witl a peiiod o
unstiuctuied biainstoiming.
1n ::/.n/ 1a: ::/.:/ua+n1 I:n:n:/a:n:n: 1n ::/.n/ 1a: ::/.:/ua+n1 I:n:n:/a:n:n: 1n ::/.n/ 1a: ::/.:/ua+n1 I:n:n:/a:n:n: 1n ::/.n/ 1a: ::/.:/ua+n1 I:n:n:/a:n:n: 1n ::/.n/ 1a: ::/.:/ua+n1 I:n:n:/a:n:n:
Have paiticipants wiite ideas individually on sticky-back notes oi small
slips o papei.
collect tle papeis and post tlem oi all to see.
1le nu+nn/n. o silent biainstoiming is tlat it pievents individuals iom
making disiuptive 'analysis comments duiing tle biainstoiming
session and piovides conidentiality. It can lelp pievent a gioup iom
being unduly inluenced by a single paiticipant oi common low o ideas.
1le u::nu+nn/n. o silent biainstoiming is tlat tle gioup loses tle syn-
eigy tlat comes iom an open session.
Silent biainstoiming is best used in combination witl otlei biainstoiming
teclniques.
1le iesult o a biainstoiming session is a list o ideas. I tlis list is too long,
tle gioup can boil it down using one o tle decision-making tools desciibed
latei in tlis section.
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.an:/ Uun:u 1:a..:: 1n:a+.n.n/ Uu:u.
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Points to remember about Brainstorming:
N.+.: Juu. :u.n: n: /., n:. .n.:n/.u. N.+.: Juu. :u.n: n: /., n:. .n.:n/.u. N.+.: Juu. :u.n: n: /., n:. .n.:n/.u. N.+.: Juu. :u.n: n: /., n:. .n.:n/.u. N.+.: Juu. :u.n: n: /., n:. .n.:n/.u. 1le goal o biainstoiming is to
geneiate a lot o ideas in a sloit time. Analysis o tlese ideas is a sepaiate
piocess, to be done latei.
1an/ u:/ n/ /. /:::/ /u//. 1an/ u:/ n/ /. /:::/ /u//. 1an/ u:/ n/ /. /:::/ /u//. 1an/ u:/ n/ /. /:::/ /u//. 1an/ u:/ n/ /. /:::/ /u//. All biainstoiming sessions ieacl lulls, wlicl aie
uncomoitable oi tle paiticipants. keseaicl indicates tlat most o tle best
ideas occui duiing tle last pait o a session. 1iy to encouiage tle gioup to
pusl tliougl at least two oi tliee lulls.
T:, /a +::/. ua+n n// a/ /. :u.n: .xn.//, n: /., +.:. :.:.n/.u. T:, /a +::/. ua+n n// a/ /. :u.n: .xn.//, n: /., +.:. :.:.n/.u. T:, /a +::/. ua+n n// a/ /. :u.n: .xn.//, n: /., +.:. :.:.n/.u. T:, /a +::/. ua+n n// a/ /. :u.n: .xn.//, n: /., +.:. :.:.n/.u. T:, /a +::/. ua+n n// a/ /. :u.n: .xn.//, n: /., +.:. :.:.n/.u. Wlen you
condense an idea to one oi two woids oi ease o iecoiding, you aie doing
analysis. Analysis slould be done latei.
1n.au:n. au/:n.au: :u.n:. 1n.au:n. au/:n.au: :u.n:. 1n.au:n. au/:n.au: :u.n:. 1n.au:n. au/:n.au: :u.n:. 1n.au:n. au/:n.au: :u.n:. Wlile tlese ideas may not be piactical, tley
may stait a low o cieative ideas tlat can be used. 1lis can lelp you bieak
tliougl a lull.
T:, /a n+. n u:+.::. :au. T:, /a n+. n u:+.::. :au. T:, /a n+. n u:+.::. :au. T:, /a n+. n u:+.::. :au. T:, /a n+. n u:+.::. :au. Involve piocess owneis, customeis, and
supplieis to obtain a diveise set o ideas iom seveial peispectives.
After Brainstorming:
R.uu.. ,au: /::/ /a /. na:/ :na:/nn/ :/.n: R.uu.. ,au: /::/ /a /. na:/ :na:/nn/ :/.n: R.uu.. ,au: /::/ /a /. na:/ :na:/nn/ :/.n: R.uu.. ,au: /::/ /a /. na:/ :na:/nn/ :/.n: R.uu.. ,au: /::/ /a /. na:/ :na:/nn/ :/.n:
.anI:n. :/.n: /n/ n:. ::n:/n: .anI:n. :/.n: /n/ n:. ::n:/n: .anI:n. :/.n: /n/ n:. ::n:/n: .anI:n. :/.n: /n/ n:. ::n:/n: .anI:n. :/.n: /n/ n:. ::n:/n:
1::.u:: .n. :/.n :n /u:n an :/: a+n n.::/: 1::.u:: .n. :/.n :n /u:n an :/: a+n n.::/: 1::.u:: .n. :/.n :n /u:n an :/: a+n n.::/: 1::.u:: .n. :/.n :n /u:n an :/: a+n n.::/: 1::.u:: .n. :/.n :n /u:n an :/: a+n n.::/:
1/:n:nn/. :/.n: /n/ nn, na/ n/, /a a:::nn/ :::u. a: /a:. 1/:n:nn/. :/.n: /n/ nn, na/ n/, /a a:::nn/ :::u. a: /a:. 1/:n:nn/. :/.n: /n/ nn, na/ n/, /a a:::nn/ :::u. a: /a:. 1/:n:nn/. :/.n: /n/ nn, na/ n/, /a a:::nn/ :::u. a: /a:. 1/:n:nn/. :/.n: /n/ nn, na/ n/, /a a:::nn/ :::u. a: /a:.
U:+. .n. .::an an. /:nn/ .nn.. /a nuu :/.n: U:+. .n. .::an an. /:nn/ .nn.. /a nuu :/.n: U:+. .n. .::an an. /:nn/ .nn.. /a nuu :/.n: U:+. .n. .::an an. /:nn/ .nn.. /a nuu :/.n: U:+. .n. .::an an. /:nn/ .nn.. /a nuu :/.n:
Iiainstoiming is a fUN way to geneiate a lot o ideas quickly. Iecause it is
simple and easy to use, lowevei, don't lose siglt o tle act it can be a veiy
poweiul tool!