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Survey Questionnaire

This survey questionnaire asks respondents for their profile information and seeks to understand their consumption of existing probiotic products. It then gauges interest in a new probiotic drink made from kefir grains by asking about willingness to purchase the product, preferred price point, and anticipated purchase frequency. The questions cover product trial history, purchase behavior, retail channels used, and spending amount on current options.

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cyrusbatayan
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3K views2 pages

Survey Questionnaire

This survey questionnaire asks respondents for their profile information and seeks to understand their consumption of existing probiotic products. It then gauges interest in a new probiotic drink made from kefir grains by asking about willingness to purchase the product, preferred price point, and anticipated purchase frequency. The questions cover product trial history, purchase behavior, retail channels used, and spending amount on current options.

Uploaded by

cyrusbatayan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Survey Questionnaire

I. Profile
Name:(optional)________________
Address:______________________
Age:_________________________

II. The Competitors

1.) Do you drink non-milk probiotic
products (e.g. LactoVitale,
Lactopafi)?
( ) Yes
( ) No


2.) Specify the product that you
have tried
( )
( ) LactoVitale
( ) Lactopafi
( ) Others: Specify:

3.) In what manner do you buy
these product/s?
( ) Per bottle
( ) Bulk (3-5 bottles)

4.) How often do you buy these
types of products?
( ) Daily
( ) Weekly
( ) Monthly
( ) Specify:

5.) Where do you usually buy this
product?
( ) Supermarket
( ) Sari-sari Store
( ) Convenience Store (7-
eleven, Mini Stop)
( ) Mercury Drugs
( ) Specify:
6.) How much do you spend to buy
the product/s?
( ) Specify_______

III. The Product

1.) Are you willing to buy a probiotic
drink made with kefir grains?
( ) Yes
( ) No

2.) How much are you willing to
spend for a bottle (350ml) of this
drink?
( )

3.) How often would you buy this
product?
( ) Daily
( ) Weekly
( ) Monthly
( ) Specify:

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