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Coca-Cola Advertisements: A Look at Coca-Cola's Seasonal Advertisement Campaigns

Coca-Cola aims their seasonal advertisement campaigns at existing soda consumers rather than new customers. The ads feature simple, memorable imagery like a grill and snowy landscape in the summer and winter ads respectively, along with the iconic Coca-Cola bottle and truck. Through evoking positive sensory memories and using iconic red colors and catchphrases, Coca-Cola's ads are designed to remind viewers of happy experiences and connect them to choosing Coke over other beverage brands.

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72 views9 pages

Coca-Cola Advertisements: A Look at Coca-Cola's Seasonal Advertisement Campaigns

Coca-Cola aims their seasonal advertisement campaigns at existing soda consumers rather than new customers. The ads feature simple, memorable imagery like a grill and snowy landscape in the summer and winter ads respectively, along with the iconic Coca-Cola bottle and truck. Through evoking positive sensory memories and using iconic red colors and catchphrases, Coca-Cola's ads are designed to remind viewers of happy experiences and connect them to choosing Coke over other beverage brands.

Uploaded by

Igottaflyonce
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Coca-Cola Advertisements

By: Colleen McDonough & Jesse


Saulnier
A look at Coca-Colas seasonal advertisement campaigns
Coca-Cola Advertisement
Summer 2013
Coca-Cola Advertisement
Winter 2013
Target Audience

Not trying to attract new soda consumers
Attempting to make their brand a
consumers brand of choice
No models
Memorable or emotional moments
Ad Layout
Simplicity
Large images that connect with audience
Few words
Coke bottle tag-line
No Z track layout
Imagery
Santa Clause
Coca-Cola truck
Snow on the ground
Grill
Smoke
Small Coca-Cola Bottle
Sense Memory
The images are effective in reminding
people of memories they enjoyed, like
summer cookouts or holidays, and
connecting them to the taste of Coke.
Colors
Coca-Cola Red
Coca-Cola red is used throughout the
ads to remind the audience who the ad
is representing. This gives the consumer
a chance to connect to the product to
images seen in everyday life, allowing
them to remember the brand when it
comes time to purchase.
Text
Simplicity
No nutritional facts or descriptions
Catch phrases
Open Happiness
Open for Summer
Holidays are coming
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