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    Using Data To Make A Difference

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    Joshuaalmeida7
    The document discusses different types of data including primary and secondary data, and qualitative and quantitative data. Primary data is collected directly from original research through surveys, observation, or experiments. Secondary data has already been previously collected and published by other sources. Qualitative data describes meaning and cannot be quantified, while quantitative data can be measured, verified, and statistically analyzed. The document provides examples of advantages and disadvantages of primary and secondary data.

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    Using Data To Make A Difference

    Uploaded by

    Joshuaalmeida7
    34 views20 pages
    The document discusses different types of data including primary and secondary data, and qualitative and quantitative data. Primary data is collected directly from original research through surveys, observation, or experiments. Secondary data has already been previously collected and published by other sources. Qualitative data describes meaning and cannot be quantified, while quantitative data can be measured, verified, and statistically analyzed. The document provides examples of advantages and disadvantages of primary and secondary data.

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    Data Analysis

    Original Title

    Data Presentation

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    The document discusses different types of data including primary and secondary data, and qualitative and quantitative data. Primary data is collected directly from original research through surveys, observation, or experiments. Secondary data has already been previously collected and published by other sources. Qualitative data describes meaning and cannot be quantified, while quantitative data can be measured, verified, and statistically analyzed. The document provides examples of advantages and disadvantages of primary and secondary data.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    34 views20 pages

    Using Data To Make A Difference

    Uploaded by

    Joshuaalmeida7
    The document discusses different types of data including primary and secondary data, and qualitative and quantitative data. Primary data is collected directly from original research through surveys, observation, or experiments. Secondary data has already been previously collected and published by other sources. Qualitative data describes meaning and cannot be quantified, while quantitative data can be measured, verified, and statistically analyzed. The document provides examples of advantages and disadvantages of primary and secondary data.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 20

    Using Data to Make A Difference

    What Is Data ?

    What Are Its Types ?

    Primary Data VS Secondary Data

    Qualitative Data VS Quantitative Data


    Data is a collection of facts, such as values or
    measurements.

    It can be numbers, words, measurements,
    observations or even just descriptions of things.

    Primary Data And Secondary Data.

    Qualitative Data And Quantitative Data.

    PRIMARY DATA is data that has not been
    previously published.

    The data is derived from a new or original
    research study and collected at the source.

    In marketing, it is information that is obtained
    directly from first-hand sources by means of
    surveys, observation or experimentation.

    Secondary data is the data that have been
    already collected by and readily available from
    other sources.

    Such data are cheaper and more quickly
    obtainable than the primary data and also may
    be available when primary data can not be
    obtained at all.

    Answers a specific research question.

    Data are current.

    Source of data is known.

    Secrecy can be maintained.

    Data Direct From Population.

    Expensive.

    Large Volume Of Data.

    Time Consuming.

    Raw Data.

    Huge Volume Of Population.
    It Is Economical.

    It Saves Efforts And Expenses.

    It Is Time Saving.

    It Helps To Improve The Understanding Of
    The Problem.
    Accuracy Of Secondary Data Is Not Known.

    Data May Be Outdated.

    The Information May Not Be Same As We
    Require.
    Qualitative methods are ways of collecting data
    which are concerned with describing meaning,
    rather than with drawing statistical inferences.
    Data That Can Be Quantified And Verified,
    And Is Amenable To Statistical Manipulation.


    The key in business is to know something that
    nobody else knows.
    Aristotle

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