BBA202
BBA202
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ASSIGNMENT
DRIVE FALL 2014
PROGRAM Bachelor of Business Administration- BBA
SEMESTER 2
SUBJECT CODE & NAME BBA202: BUSINESS STRATEGY
BK ID B1519
CREDIT & MARKS 2 CREDITS; 30 MARKS
Note: Answer all questions. Each question is followed by evaluation scheme.
Q. No Questions Marks Total Marks
1 Give the meaning of the following:
(a) Business strategy
(b) Business Policy
(c) Strategic Analysis
(d) Strategic Planning
(a) Business strategy
(b) Business Policy
(c) Strategic Analysis
(d) Strategic Planning
2.5
2.5
2.5
2.5
10
2 Define strategic management. What are the causes for failure of Strategic
Management?
Definition of Strategic Management
Causes for failure of Strategic Management
3
7
10
3 Write short notes on the following:
a) Core competencies and their importance
b) Strategic leadership.
a) Core competencies and their importance
b) Strategic leadership.
5
5
10