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Sahil Bhardwaj 234 Pavinder 198

Consumer behavior is defined as the acts of individuals directly involved in obtaining, using, and disposing of economic goods and services. There are two types of consumers: personal and organizational. Personal consumer behavior is influenced by social, psychological, cultural, and buyer factors such as culture, subculture, social class, reference groups, family, roles and statuses, age and life-cycle stage, occupation, income, lifestyle, personality, motivation, and perception.

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Sahil Bhardwaj
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8 views

Sahil Bhardwaj 234 Pavinder 198

Consumer behavior is defined as the acts of individuals directly involved in obtaining, using, and disposing of economic goods and services. There are two types of consumers: personal and organizational. Personal consumer behavior is influenced by social, psychological, cultural, and buyer factors such as culture, subculture, social class, reference groups, family, roles and statuses, age and life-cycle stage, occupation, income, lifestyle, personality, motivation, and perception.

Uploaded by

Sahil Bhardwaj
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Sahil Bhardwaj 234

Pavinder 198



DEFINITION:-
Consumer behavior can be defined as these acts of
individuals (consumers) directly involved in obtaining,
using and disposing of economic goods and services
including the decision processes that precede and
determine these acts.
TYPES OF CONSUMERS-
1. Personal
2. Organisational

P
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r
s
o
n
a
l

S
o
c
i
a
l

P
s
y
c
h
o
l
o
g
i
c
a
l

B
u
y
e
r

C
u
l
t
u
r
a
l

Culture

Sub-culture

Social
Class
Reference
Groups

Family

Roles and
Statuses
Age & Life-
cycle stage

Occupation

Income

Lifestyle

Personality
Motivation

Perception

Learning

Beliefs and
Attitudes
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Motivation
.

Perception
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Factors included:
Age & Life-cycle stage

Occupation

Lifestyle
Personality
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Occupation




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Income


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Personality



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Roles and statuses

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Culture
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