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Global Powers of Retailing geographical analysis
For purposes of geographical analysis, companies are assigned to a region based on their
headquarters location, which may not always coincide with the geography from which they
derive the majority of their sales. Although many companies derive sales from outside their
region, 100 percent of each companys sales are accounted for within that companys region.
Another year of tough trading for European retailers
Retailers based in emerging markets continued to enjoy strong
consumer demand in 2012, although the pace of growth slowed
somewhat from 2011. Latin American retailers led the way with
14.7 percent composite retail revenue growth, followed by retailers
in the Africa/Middle East region. Other Asia/Pacic retailers
(excluding Japan) also posted solid gains, but not at the double-
digit levels seen in the prior two years. Japanese retailers recovered
from a devastating 2011 but continued to trail the other countries
and regions tracked.
Growth cooled from 6.3 percent to 4.3 percent for the U.S.
retailers in the Top 250. For the North American region as a whole,
and Canada in particular, revenue growth got a boost from c-store
operator and licensor Alimentation Couche-Tard. In June 2012, the
company acquired Statoil Fuel & Retail, a Scandinavian retailer of
fuel and convenience products, resulting in a 43 percent increase in
retail revenue. At almost $33 billion, Couche-Tard is now the largest
retailer based in Canada, although only 15 percent of its retail
revenue is derived from Canadian operations.
Region/country proles, 2012
#
companies
Average
retail revenue
(US$mil)
Share of
Top 250
Companies
Share of
Top 250
Revenue
Top 250 250 $17,150 100.0% 100.0%
Africa/Middle East 7 $6,441 2.8% 1.1%
Asia/Pacic 60 $10,802 24.0% 15.1%
Japan 39 $9,564 15.6% 8.7%
Other Asia/Pacic 21 $13,102 8.4% 6.4%
Europe 82 $19,398 32.8% 37.1%
France 12 $31,601 4.8% 8.8%
Germany 17 $25,239 6.8% 10.0%
U.K. 14 $19,460 5.6% 6.4%
Other Europe 39 $13,076 15.6% 11.9%
Latin America 9 $7,484 3.6% 1.6%
North America 92 $21,047 36.8% 45.2%
U.S. 83 $21,797 33.2% 42.2%
Canada 9 $14,132 3.6% 3.0%
Results reect Top 250 retailers headquartered in each region/country
www.deloitte.com/consumerbusiness G22
European retailers faced another year of tough trading. The region
fell back into recession when austerity measures, enacted to cope
with the Eurozone credit crisis, resulted in low growth and high
unemployment in many European countries. Retailers based in
Germany, and particularly the U.K., underperformed on the top line
compared with Europes Top 250 retailers as a group.
Europes big three economies account for just over half of the
regions Top 250 retail companies, but more than two-thirds of its
total retail revenue. French retailersby far the worlds largest,
averaging $31.6 billion in retail revenue in 2012reported stronger
results than their British and German counterparts. This may have
something to do with their broader global footprint, meaning more
of their revenue base is located outside the slow-growing European
market. However, it mostly has to do with Casino, the multi-format
French supermarket group. In July 2012, Casino became the sole
controlling shareholder of GPA (Grupo Po de Acar), Brazils
largest retailer, whose results became fully consolidated within
Casinos accounts in the second half of scal 2012.
Protability also suffered for European retailers in 2012, as the
composite net prot margin (2.9 percent) lagged all other regions.
Slow top-line growth for U.K. and German retailers impacted their
bottom lines, as well. That said, the U.K.s slim 1.4 percent composite
net prot margin was primarily the result of Tesco, the countrys largest
retailer, whose annual prots fell for the rst time in nearly 20 years.
Tesco eked out a 0.2 percent prot margin after accounting for a
signicant loss, primarily from its decision to exit the U.S. market.
Of the 17 German Top 250 retailers, nine are privately held companies
that do not release bottom-line results. Four of the remaining eight
companies in this historically low-margin market operated at a loss; the
other four generated net prots of less than 2 percent of revenues.
Conversely, in Latin America and Africa/Middle East, strong growth
continued to yield above-average protability. In 2012, Latin
American retailers produced an industry-leading 4.9 percent net
prot margin, and retailers in the Africa/Middle East region realized
a 7.2 percent return on assets.
European retailers increase dependence on foreign markets
Over the years that Deloitte has been tracking the Global Powers
of Retailing, the share of total Top 250 retail revenue from foreign
operations has continued to grow. In 2012, nearly one-quarter
(24.3 percent) of Top 250 revenue was generated from foreign
markets, up slightly from 23.8 percent in 2011 and 23.4 percent
in 2010. Top 250 retailers operated in an average of 10 countries,
compared with 9 in 2011 and 8.2 in 2010. (Note: The 2012 gure
includes Dell, which is truly global in scope. Therefore, it is not
strictly comparable with gures in prior reports from which Dell
was excluded. However, if Dell is excluded from the 2012 results,
the average number of countries would still have increased to 9.4.)
As another indicator of increasing globalization, the share of Top 250
retailers that operated only within their domestic borders continues to
decline: 36.8 percent in 2012, down from 38 percent in 2011 and
40.4 percent in 2010. While these statistics are not strictly comparable,
as the composition of the Top 250 retailers uctuates from year to
year, the overall trend toward increasing globalization is clear.
European retailers remain the most global. In 2012, they operated
in an average of 15.6 countries and generated nearly 40 percent of
total retail revenue from foreign operations. More than 80 percent
of the regions Top 250 retailersincluding all of the French
companiesoperated outside their home country.
Japanese retailers continue to be the least global. Doing business
in an average of four countries, they generated just 7.7 percent of
retail revenue in foreign markets in 2012; more than half remained
single-country operators. While half of the North American retailers
had international operations, they accounted for a relatively small
share (16.1 percent) of the regions total retail revenue.
Most Top 250 Latin American retailers have operations outside
their domestic borders, but have not ventured beyond their region
with the exception of Mexican hypermarket chain Chedraui, which
has stores in the southwestern United States. Nevertheless, retailers
based in this region derived nearly one-quarter of total 2012
revenue from international operations.
The average number of countries with retail operations
includes the location of franchised, licensed and joint venture
operations in addition to corporate-owned channels of
distribution. Where information was available, the number
of countries reects non-store sales channels, like consumer-
oriented e-commerce sites, catalogs and TV shopping
programs, as well as store locations. However, for many
retailers, specic information about non-store activity was
not available.
% retail
revenue
from foreign
operations
Average #
of countries
% single-
country
operators
Top 250 24.3% 10.0 36.8%
Africa/Middle East 23.2% 11.7 0.0%
Asia/Pacic 12.6% 5.7 45.0%
Japan 7.7% 4.0 53.8%
Other Asia/Pacic 19.4% 8.9 28.6%
Europe 39.1% 15.6 19.5%
France 44.4% 29.5 0.0%
Germany 44.9% 15.4 11.8%
U.K. 22.4% 17.3 21.4%
Latin America 23.1% 2.3 33.3%
North America 16.1% 8.4 50.0%
U.S. 15.6% 9.0 48.2%
Results reect Top 250 retailers headquartered in each region/country
Level of globalization by region/country, 2012
www.deloitte.com/consumerbusiness G23
Product Sector Proles, 2012
#
companies
Average
retail revenue
(US$mil)
Share of
Top 250
Companies
Share of
Top 250
Revenue
Top 250 250 $17,150 100.0% 100.0%
Fashion Goods 42 $9,013 16.8% 8.8%
Fast-moving
Consumer
Goods
137 $21,360 54.8% 68.3%
Hardlines &
Leisure Goods
52 $12,322 20.8% 14.9%
Diversied 19 $18,001 7.6% 8.0%
Source: Published company data and Planet Retail
Global Powers of Retailing product sector analysis
The Global Powers of Retailing analyzes performance by primary retail product sector as
well as by geography. Four sectors are used for analysis: Fast-moving Consumer Goods,
Fashion Goods, Hardlines & Leisure Goods and Diversied. A company is assigned to one
of three specic product sectors if at least half of its sales are derived from that broadly
dened product category. If none of the three specic product sectors account for at least
50 percent of a companys sales, it is considered to be diversied.
FMCG sector continues to outpace specialty retailers
Retailers of Fast-moving Consumer Goods (FMCG) outpaced
the other product sectors in 2012 just as they did in 2011, with
5.3 percent composite retail revenue growth. This group also
enjoyed the strongest growth over the longer term, with a
composite compound annual growth rate of 5.3 percent from
2007 through 2012. This is not surprising given that food and other
consumer packaged goods tend to be more recession-proof than
other product sectors. FMCG is by far the largest product sector,
both in number and size of companies: In 2012, it accounted for
more than half of all Top 250 companies and more than two-thirds
of total Top 250 retail revenue. The average size of the 137 retailers
in this group was more than $21 billion.
Fashion Goods retailers have historically been the most protable
sector, and 2012 was no exception. The group posted a composite
net prot margin of 7.4 percentmore than double the protability
of the Top 250 as a wholeand realized an 8.4 percent return on
assets. The 42 Fashion Goods retailers averaged $9 billion in retail
revenue, considerably smaller in size than the other product sectors.
With Apple excluded from the protability ratios (see discussion
of methodology change on page G19), Hardlines & Leisure Goods
retailers produced a 3.2 percent composite net prot margin in
2012. This overall result disguises the difculty faced by the sectors
consumer electronics and entertainment media retailers, half which
operated at a loss in 2012. Struggles with declining categories and
increasingly saturated markets created a challenging operating
environment.
Diversied retailersthose that did not derive a majority of sales
from any of the three specic product sectorsremained the
weakest across all four performance measures tracked. Operating
multiple formats or concepts results in increased operational and
marketing complexity and may detract management attention,
commitment and sustained investment from the core business.
0
2
4
6
8
10
Sales growth and protability by product sector* (%)
2007-2012 retail revenue
CAGR**
4
.
6
4
.
9
3
.
1
5
.
0
3
.
3
5
.
1
7
.
4
8
.
4
5
.
3
5
.
3
2
.
6
4
.
5
3
.
9
4
.
5
3
.
2
4
.
8
2
.
3
2
.
6
2
.
4
3
.
3
Top 250 Fashion
Goods
Fast-moving
Consumer
Goods
Hardlines
& Leisure
Goods
Diversied
2012 retail revenue growth
2012 net prot margin 2012 ROA
* Sales-weighted, currency-adjusted composites
** Compound annual growth rate
Source: Published company data and Planet Retail
www.deloitte.com/consumerbusiness G24
Fashion Goods retailers have biggest global footprint
The level of globalization by product sector shows that Fashion
Goods retailers continue to adopt a more international prole.
On average, their operations spanned 22.2 countries in 2012
more than twice the average for the Top 250 group as a whole.
More than three-quarters of the retailers in this sector operated
internationally, and foreign markets accounted for nearly
30 percent of the sectors total retail revenue.
As a group, retailers of Fast-moving Consumer Goods were the
least global: Nearly 45 percent of Top 250 FMCG retailers were
single-country operators in 2012. These retailers also operated
in the fewest number of countries. Nevertheless, FMCG retailers
that have expanded internationallyincluding most of the largest
companieshave made their presence felt, as foreign operations
accounted for a relatively sizeable 23.3 percent of the sectors
total revenue.
% retail
revenue
from foreign
operations
Average
# countries
% single-
country
operators
Top 250 24.3% 10.0 36.8%
Fashion Goods 29.8% 22.2 23.8%
Fast-moving
Consumer Goods
23.3% 5.1 44.5%
Hardlines &
Leisure Goods
26.6% 13.1 26.9%
Diversied 22.6% 10.3 36.8%
Level of globalization by product sector, 2012
Source: Published company data and Planet Retail
www.deloitte.com/consumerbusiness G25
Emerging market tailwinds, acquisitions
and trends power Fastest 50
Growth
rank
Top
250
rank Name of company
Country
of origin
2012
retail
revenue
(US$mil)
Dominant operational
format
2007-2012
retail
revenue
CAGR
2012
retail
revenue
growth
2012
net prot
margin
1 114 Jumbo Groep Holding B.V. Netherlands 8,950
g
Supermarket 40.7% 115.2% n/a
2 209 Chongqing Department Store
Co., Ltd
China 4,340 Department Store 38.4% 12.4% 2.5%
3 125 Steinhoff International
Holdings Ltd.
S. Africa 7,952 Other Specialty 36.3% 16.9% 6.9%
4 50 Apple Inc./Apple Stores U.S. 18,828 Electronics Specialty 35.5% 33.3% 26.7%
5 16 Amazon.com, Inc. U.S. 58,570 Non-Store 32.3% 26.0% -0.1%
6 192 OJSC Dixy Group Russia 4,752 Supermarket 32.0% 43.7% 0.7%
7 65 Open Joint Stock Company
"Magnit"
Russia 14,424 Convenience/Forecourt Store 31.6% 26.3% 5.6%
8 102 Bi-Lo Holdings, LLC U.S. 9,870
e
Supermarket 31.4% 252.5% n/a
9 167 BM Birleik Maazalar A.. Turkey 5,506 Discount Store 27.2% 21.0% 3.3%
10 93 China Resources Enterprise,
Limited
Hong Kong
SAR
10,754 Hypermarket/Supercenter/
Superstore
26.3% 19.2% 4.0%
11 197 Emke Group/Lulu Group
International
UAE 4,560
e
Hypermarket/Supercenter/
Superstore
25.3% 7.3% n/a
12 58 X5 Retail Group N.V. Russia 15,795 Discount Store 24.3% 2.2% -0.8%
13 181 Belle International Holdings
Limited
Hong Kong
SAR
5,213 Apparel/Footwear Specialty 23.0% 13.5% 13.2%
14 211 OJSC Company M.Video Russia 4,318 Electronics Specialty 22.5% 19.4% 3.1%
15 51 Cencosud S.A. Chile 17,896 Supermarket 20.0% 20.7% 2.8%
16 138 Compagnie Financire
Richemont SA
Switzerland 7,009 Other Specialty 19.7% 16.8% 19.8%
50 fastest-growing retailers 2007-2012
Source: Published company data and Planet Retail
Companies in bold type were also among the 50 fastest-growing retailers in 2012.
Compound annual growth rate
e = estimate
* Revenue reects wholesale sales
g = gross turnover as reported by company
** Revenue includes wholesale and retail sales
Unlike the headwinds retailers in mature markets face, emerging
market tailwinds continue to fuel aggressive organic growth.
Emerging market retailers accounted for more than half (26) of the
Fastest 50 in 2012, including all four Russian Top 250 companies,
six of seven Africa/Middle East retailers and six of nine based
in Latin America. Yet vigorous organic growth was also evident
in more mature markets as retailers capitalized on high-growth
product categories, consumer segments, formats and channels.
Acquisitions served as the main driver of growth for other Fastest
50 retailers, including Jumbo Groep Holding, a closely held Dutch
supermarket company. Jumbo bought competitor C1000
in February 2012; this followed its purchase of Super de Boer
in December 2009. These acquisitions made Jumbo the fastest-
growing retailer from 2007-2012.
As a group, the 50 fastest-growing retailers increased retail revenue at
a compound annual rate of 18.7 percent between 2007 and 2012,
four times the rate of the Top 250. Fastest 50 retailers also
outperformed the Top 250 on the bottom line, but not to the same
extent as in prior years. The composite net prot margin of 3.8 percent
was 0.7 percentage points higher than that of the Top 250.
The Fastest 50 is based on compound annual revenue growth over a ve-year period. Fastest
50 companies that were also among the 50 fastest-growing retailers in 2012 make up an
even more elite group. These retailers are designated in italicized bold type on the list.
www.deloitte.com/consumerbusiness G26
Growth
rank
Top
250
rank Name of company
Country
of origin
2012
retail
revenue
(US$mil)
Dominant operational
format
2007-2012
retail
revenue
CAGR
2012
retail
revenue
growth
2012
net prot
margin
17 154 OReilly Automotive, Inc. U.S. 6,182 ** Other Specialty 19.6% 6.8% 9.5%
18 60 Suning Commerce Group Co.,
Ltd. (formerly Suning Appliance
Co. Ltd.)
China 15,608 Electronics Specialty 19.6% 4.8% 2.7%
19 232 Susser Holdings Corporation U.S. 4,010 Convenience/Forecourt Store 19.1% 10.4% 0.9%
20 180 Coppel S.A. de C.V. Mexico 5,226 Department Store 18.4% 16.8% 14.2%
21 43 Lotte Shopping Co., Ltd. S. Korea 20,978 Hypermarket/Supercenter/
Superstore
18.0% 12.4% 4.6%
22 247 Cosmos Pharmaceutical Corp. Japan 3,856 Drugstore/Pharmacy 17.3% 18.0% 2.9%
23 166 Associated British Foods plc/
Primark
U.K. 5,524 Apparel/Footwear Specialty 16.9% 15.1% 4.8%
24 31 Alimentation Couche-Tard Inc. Canada 32,868
**
Convenience/Forecourt Store 16.4% 42.9% 1.6%
25 67 Jernimo Martins, SGPS, S.A. Portugal 13,979 Discount Store 16.4% 12.1% 3.4%
26 130 Reitan Group Norway 7,695 Discount Store 16.2% 17.2% 3.0%
27 190 Central Retail Corporation Ltd. Thailand 4,854
e
Department Store 16.1% 30.1% n/a
28 193 Dashang Co., Ltd. China 4,684 Department Store 16.1% 4.2% 3.3%
29 133 Shanghai Friendship Group
Incorporated Co.
China 7,554 ** Supermarket 15.9% 5.4% 3.1%
30 144 FEMSA Comercio, S.A. de C.V. Mexico 6,580 Convenience/Forecourt Store 15.5% 16.6% n/a
31 97 S.A.C.I. Falabella Chile 10,269 Department Store 14.8% 13.4% 7.5%
32 172 The SPAR Group Limited S. Africa 5,423
*
Supermarket 14.7% 12.2% 2.4%
33 162 Lojas Americanas S.A. Brazil 5,835 Discount Department Store 14.6% 11.1% 3.1%
34 94 Shoprite Holdings Ltd. S. Africa 10,534
**
Supermarket 14.2% 12.1% 3.9%
35 19 Wesfarmers Limited Australia 54,231 Supermarket 13.8% 4.4% 3.8%
36 132 Dirk Rossmann GmbH Germany 7,652 Drug Store/Pharmacy 13.5% 16.2% n/a
37 205 E.Land World Ltd. S. Korea 4,427
e**
Apparel/Footwear Specialty 13.4% 4.0% 1.3%
38 72 Co-operative Group Ltd. U.K. 13,139 Supermarket 13.4% 1.3% -4.2%
39 191 Grupo Comercial Chedraui, S.A.B.
de C.V.
Mexico 4,821 Hypermarket/Supercenter/
Superstore
13.3% 11.3% 2.4%
40 106 SHV Holdings N.V./ Makro Netherlands 9,703 Cash & Carry/Warehouse
Club
12.8% 17.5% 3.6%
41 177 Arcs Co., Ltd. Japan 5,290 Supermarket 12.7% 24.6% 1.9%
42 87 Whole Foods Market, Inc. U.S. 11,699 Supermarket 12.2% 15.7% 4.0%
43 200 Coach, Inc. U.S. 4,500
e
Other Specialty 12.1% 6.3% 20.4%
44 176 WinCo Foods LLC U.S. 5,300
e
Supermarket 12.1% 1.9% n/a
45 85 Fast Retailing Co., Ltd. Japan 11,773
**
Apparel/Footwear Specialty 12.0% 13.2% 8.0%
46 234 Woolworths Holdings Limited S. Africa 4,001 Department Store 11.9% 23.2% 7.5%
47 134 Dollar Tree, Inc. U.S. 7,395 Discount Store 11.8% 11.5% 8.4%
48 55 Groupe Adeo SA France 16,725 Home Improvement 11.6% 12.1% n/a
49 194 Tractor Supply Company U.S. 4,664 Other Specialty 11.5% 10.2% 5.9%
50 151 CP ALL Public Company Limited Thailand 6,300 Convenience/Forecourt Store 11.5% 22.3% 5.6%
Fastest 50 sales-weighted, currency-adjusted composite 18.7% 18.1% 3.8%
Top 250 sales-weighted, currency-adjusted composite
4.6% 4.9%
3.1%
50 fastest-growing retailers, 2007-2012
Source: Published company data and Planet Retail
Companies in bold type were also among the 50 fastest-growing retailers in 2012.
Compound annual growth rate
e = estimate
* Revenue reects wholesale sales
g = gross turnover as reported by company
** Revenue includes wholesale and retail sales
www.deloitte.com/consumerbusiness G27
The top 50 e-retailers
For the rst time, Deloitte has compiled a list of the worlds top 50
e-retailers. Ranking the e-50 was not a straightforward task. First,
although many companies tout their e-commerce growth rates,
some do not quantify their actual e-commerce sales. One reason for
this, according to these companies, is that e-commerce represents
an immaterial amount of their overall sales. Among multi-channel
retailers, some also make the point that e-commerce sales are not
independent of their other channels and, therefore, are not reported
separately. When e-commerce data was not disclosed, we have
relied on estimates from Planet Retail and other retail analysts.
Even when e-commerce data is reported, it is often not comparable
across companies. For example, the revenue for top-ranked Amazon.
com reects the companys net product sales where Amazon is
the seller of record; this excludes not only sales from Amazon
Marketplace but also the fees and commissions associated with its
third-party sellers. On the other hand, the net revenue gure for
Jingdong Mall includes the companys direct-to-consumer retail sales
as well as revenue earned from its e-marketplace activities.
Some companiesincluding several of the apparel retailersreport
total non-store revenue, which includes catalog sales as well as
e-commerce sales. In the case of Best Buy, the company reports only
its domestic online sales, which means it is ranked lower on the list
than it would be if its total e-commerce sales had been available.
Finally, to the greatest extent possible we have reported net B2C
retail sales. For a few companies, however, gross transaction
volume was the only gure available. As a result, the overall ranking
for these companies is somewhat inated. Please view the top 50
e-retailers list with these data limitations in mind.
An analysis of the data shows:
Amazon dominates the world of e-retailing.
The Top 250 Global Powers of Retailing dominate the e-50; more
than three-quarters of the 50 largest e-retailers (39 companies)
are Top 250 retailers.
The vast majority of the e-50 (42 companies) are multi-channel
retailers; only eight are non-store or web-only retailers.
Most e-50 retailers are based in the U.S. (28), followed by Europe
(17), especially the U.K. and France; only ve are emerging-
market companies (three in China, two in Brazil). While Asia has
a number of large and rapidly growing e-commerce companies,
online marketplaces tend to serve as the primary e-commerce
model in this region. Companies like Alibaba Group, operator
of Taobao (Chinas most popular consumer-to-consumer
marketplace) and Tmall (an open business-to-consumer platform),
as well as Japans Rakuten derive the majority of their revenue as
facilitators, not as retailers; therefore, they do not rank among
the e-50.
e-50 digital sales grew at a rapid pace in 2012, averaging nearly
29 percent.
E-commerce accounted for a signicant share of total retail
revenue for the e-50 in 2012nearly one-third of company
sales, on average (including the pure-play e-retailers). However,
this varies widely. E-commerce was typically a small slice of the
big mass merchants and food retailers revenue, often just 1-2
percent; it accounted for 5-15 percent of sales for some of the
big department store and specialty apparel retailers, and reached
15-20 percent for several consumer electronics retailers.
E-retailing, as dened in this analysis, includes B2C e-commerce only (i.e., where the
company owns the inventory and the revenue reects e-retail sales). Companies that
primarily operate as e-marketplaces are excluded from this analysis as their revenues are
largely derived from fees and commissions on sales from third-party sellers (consumers or
other businesses that own the inventory) rather than directly from the sale of goods.
www.deloitte.com/consumerbusiness G28
Top
e-retailer
sales rank
FY12
Top 250
sales
rank
FY12
Name of
company
Country
of origin
FY12
e-commerce
sales
(US$ mil)
B2C
e-commerce
% of total
retail revenue
FY12
e-commerce
growth rate Comments
1 16 Amazon.com,
Inc.
U.S. 51,733.0 100.0% 23.2% Net Product Sales gure from income
statement (where Amazon is seller of
recordexcludes third party sales)
2 50 Apple Inc./ Apple
Stores
U.S. 8,600.0
e
31.4% n/a Estimated sales of Store.Apple.com
3 1 Wal-Mart Stores,
Inc.
U.S. 7,500.0
e
1.6% 20.0%
4 75 Otto (GmbH &
Co KG)
Germany 7,410.6
e
57.1% 7.5%
5 142 Beijing Jingdong
Century Trading
Co., Ltd.
(Jingdong Mall)
China 6,663.3
e
100.0% 98.1% Estimated total net revenue for company
including direct-to-consumer sales plus
revenue from e-marketplace activities;
2012 total transaction volume
approximately US$ 9.5 billion
6 2 Tesco PLC U.K. 4,761.5
e
4.7% 13.0%
7 99 Liberty
Interactive
Corporation
U.S. 4,397.4 43.9% 12.4% Includes QVC.com plus company's other
e-retail subsidiaries
8 207 Dell Inc. U.S. 4,370.0 100.0% n/a Estimated direct-to-consumer
e-commerce sales
9 20 Casino Guichard-
Perrachon S.A.
France 3,422.6
e
6.4% 11.5% Estimated e-commerce sales for
Cdiscount, Nova Pontocom, and exito.
com
10 n/a Jia.com China 3,204.7
g
100.0% 75.7% Founded in 2005; China's largest
building materials, home improvement,
and home dcor e-commerce platform;
Owned by Shanghai Qijia Network
Information Science & Technology Co.,
Ltd.
11 n/a Newegg Inc. U.S. 2,800.0
e
100.0% 3.7%
12 118 Home Retail
Group plc
U.K. 2,734.2
e
31.5% 10.2%
13 23 Best Buy Co., Inc. U.S. 2,630.0
e
7.1% 12.9% Estimate for domestic online sales only
14 76 Staples, Inc. U.S. 2,500.0
e
19.3% n/a Estimated B2C e-commerce sales
15 162 Lojas Americanas
S.A./B2W Digital
Brazil 2,477.4 42.5% 13.7% B2W owns online retail websites
Americanas.com, Submarino and
Shoptime
16 60 Suning
Commerce
Group Co., Ltd.
(formerly Suning
Appliance Co.
Ltd.)
China 2,414.0 15.5% 158.0%
17 70 Dixons Retail plc U.K. 2,362.8
e
17.8% n/a
18 3 Costco
Wholesale
Corporation
U.S. 2,100.0
e
2.1% 9.0%
19 n/a Shop Direct
Group
U.K. 2,068.4 78.0% 5.2%
20 36 Macy's, Inc. U.S. 2,000.0
e
7.2% 41.0%
21 59 The Gap, Inc. U.S. 1,927.0 NS 12.3% 23.5%
22 69 John Lewis
Partnership plc
U.K. 1,919.8 e,g 14.3% 39.0%
23 168 Next plc U.K. 1,895.3 NS 34.5% 9.5% Includes catalog sales
Top 50 e-retailers, 2012
e = estimated g = gross transaction volume NS = total non-store sales n/a = not among the Top 250 in 2012
www.deloitte.com/consumerbusiness G29
Top
e-retailer
sales rank
FY12
Top 250
sales
rank
FY12
Name of
company
Country
of origin
FY12
e-commerce
sales
(US$ mil)
B2C
e-commerce
% of total
retail revenue
FY12
e-commerce
growth rate Comments
24 95 L Brands, Inc.
(formerly Limited
Brands, Inc.)
U.S. 1,809.0 NS 17.3% 4.0% Includes catalog sales
25 8 The Home
Depot, Inc.
U.S. 1,800.0
e
2.4% n/a
26 n/a World No. 1,
vente.privee.com
France 1,664.0 100.0% 22.0% Founded in 2001; credited with
pioneering the members-only, online
ash sale busine ss model
27 227 Williams-
Sonoma, Inc.
U.S. 1,656.3 41.0% 17.4%
28 28 J Sainsbury plc U.K. 1,580.9
e
4.3% 20.0%
29 n/a Systemax Inc. U.S. 1,458.8 NS 41.2% -14.0% Includes sales from 42 retail stores
30 n/a HSN, Inc. U.S. 1,453.7 44.5% 13.3%
31 10 Target
Corporation
U.S. 1,400.0 1.9% n/a
32 47 Kohl's
Corporation
U.S. 1,400.0
e
7.0% 40.0%
33 14 Groupe Auchan
SA
France 1,304.1 2.2% 21.1%
34 4 Carrefour S.A. France 1,286.1
e
1.3% n/a
35 86 Nordstrom, Inc. U.S. 1,269.0 10.8% 39.0%
36 24 Centres
Distributeurs E.
Leclerc
France 1,197.3 2.1% 123.0% Sales through E.Leclerc Drive (order on
internet and pick up from Drive)
37 n/a L.L. Bean, Inc. U.S. 1,100.0
e
72.3% n/a
38 27 Sears Holdings
Corporation
U.S. 1,100.0
e
2.8% n/a Estimate excludes sales on Sears
Marketplace
39 68 Toys "R" Us, Inc. U.S. 1,100.0
e
8.1% 10.0%
40 n/a Overstock.com,
Inc.
U.S. 1,099.3 100.0% 4.3%
41 n/a Ocado Group plc U.K. 1,072.8 100.0% 13.4%
42 26 Koninklijke
Ahold N.V.
Netherlands 1,067.4 2.5% 82.0%
43 7 Metro AG Germany 1,039.2 1.2% 108.0%
44 57 Marks and
Spencer Group
plc
U.K. 1,030.4 6.5% 16.6%
45 n/a Hermes S.A/
Comprafacil.com
Brazil 1,029.6
e
70.0% n/a Founded in 2003 as the e-commerce
arm of Brazilian catalog and direct
selling company Hermes S.A.
46 74 J. C. Penney
Company, Inc.
U.S. 1,020.0 7.9% -33.0%
47 158 Ofce Depot,
Inc.
U.S. 950.0
e
15.7% n/a Estimated B2C e-commerce sales
48 n/a Saks Inc. U.S. 900.0
e
28.6% 20.0%
49 11 Walgreen Co. U.S. 900.0
e
1.3% 9.9%
50 208 Neiman Marcus,
Inc.
U.S. 878.7 NS 20.2% 16.1% Includes catalog sales
Top 50 Average 32.8% 28.7%
Top 50 e-retailers, 2012
e = estimated g = gross transaction volume NS = total non-store sales n/a = not among the Top 250 in 2012
www.deloitte.com/consumerbusiness G30
E-commerce
sales as share of
retail revenue*
E-commerce
year-over-year
sales growth*
Top 250 7.7% 24.8%
Asia/Pacic 6.2% 34.8%
Europe 5.2% 25.3%
Latin America 7.6% 19.5%
North America 11.7% 18.8%
Diversied 13.8% 21.9%
Fashion Goods 6.8% 24.4%
Fast-moving Consumer Goods 1.7% 26.3%
Hardlines & Leisure Goods 14.8% 23.8%
E-commerce activity among the Top 250, 2012
*Average for all companies in the sector with e-commerce sales
Africa/Middle East region excluded as most retailers did not report
e-commerce sales or did not have e-commerce operations
E-commerce activity for all Top 250 Global Powers of Retailing
was also analyzed. For 2012, e-commerce retail sales gures were
available for 196 companies (either reported by the company or
estimated). Of these 196 companies:
More than one-quarter (53) did not have a transactional
e-commerce website in 2012. Most of these companies were
food retailers: supermarkets were the dominant operational
format for nearly half of those without e-commerce (24 retailers);
convenience store operators and hard discount retailers were also
unlikely to sell online.
Online sales grew nearly 25 percent, on average, for Top
250 retailers with e-commerce operations. From a regional
perspective, e-commerce sales grew fastest for Asia/Pacic
retailers and slowest for North American retailers. The rate of
growth was more consistent across the product sectors. Retailers
of fast-moving consumer goods reported the highest average
growth rate in e-commerce sales, albeit from a small base.
Top 250 companies generated an average 7.7 percent of their
sales online in 2012. E-commerce accounted for the largest share
of revenue for North American retailers and the smallest for
European retailers. From a product perspective, hardlines and
leisure goods retailers derived a larger share of revenue from
e-commerce operations than did the other sectorsan average
of nearly 15 percent. E-commerce penetration was lowest
(1.7 percent) among FMCG retailers.
As retailers in mature markets look to diversify their revenues
globally, we can expect e-commerce to play an ever larger role.
The e-commerce landscape, still heavily dominated by local
and regional companies, especially in emerging markets, will
increasingly include international players as more brands attempt
to go global. But to gain acceptance with foreign consumers,
e-retailers will need to localize their offers and their operations
just like their bricks-and-mortar counterparts.
www.deloitte.com/consumerbusiness G31
Q ratio analysis for Global Powers
For the last nine years, this report has included an analysis of the
Q ratios of publicly traded retailers from our Top 250 list. Before
examining the results of this analysis, it is worth taking a moment
to understand what the Q ratio is intended to measure.
What is the Q ratioand why do we care?
In the business environment of the early 21st century, the worlds
leading retailers face intense competition, slow growth in major
developed markets, volatile input prices (yet consumer resistance
to higher retail prices) and excess retail capacity in many developed
markets.
All of this implies that, in order for retailers to succeed, they will
have to nd ways to distinguish themselves from competitors.
That means having strong brand identity, offering consumers a
superior shopping experience and being clearly differentiated from
competitors. The latter can entail unique merchandise offerings
(including private brands), distinctive store formats and designs
and superior customer experience. The goal is to have a sufciently
unique position in the market to generate pricing power and,
consequently, strong protability. If a publicly traded retailer has
these characteristics, it is likely to be rewarded by the nancial
markets. That is where the Q ratio comes in.
The Q ratioalso known as Tobins Q after economist James
Tobinis the ratio of a publicly traded companys market
capitalization to the value of its tangible assets. If this ratio is
greater than one, it means that nancial market participants believe
that part of a companys value comes from its non-tangible assets.
These can include such things as brand equity, differentiation,
innovation, customer experience, market dominance, customer
loyalty and skillful execution. The higher the Q ratio, the greater
share of a companys value that stems from such non-tangibles.
A Q ratio of less than one, on the other hand, indicates failure to
generate value on the basis of non-tangible assets. It indicates
that the nancial markets view a retailers strategy as unable to
generate a sufcient return on physical assets. Indeed, it suggests
an arbitrage opportunity. That is, if a companys Q ratio is less than
one, theoretically a company could be purchased through equity
markets and the tangible assets could then be sold at a prot.
Which companies have high Qs and low Qs?
Returning to the top spot on the list this year is apparel retailer
H&M, which has been at or near the top of the Q ratio rankings
each of the past nine years. Its ability to differentiate its offering
and customer experience, while maintaining highly competitive
prices, is noteworthy. Thus, its position on the list is no surprise.
There are, however, some notable facts about some the other
retailers at the topand bottomof the list.
Of the top 10 retailers on the list, four are principally known
for discounting; three more are principally known as vertically
integrated apparel specialty retailers. Hence it appears that, in the
eyes of the nancial marketplace, high value is obtained through
signicant price competitiveness and/or signicant differentiation.
Half of the top 20 retailers on the Q ratio list are based in the United
States, and four are based in emerging markets. On the other hand,
six of the bottom 10and 11 of the bottom 20retailers on our
list are based in Japan. Evidently, U.S.-based retailers account for a
disproportionate share of those that have generated considerable
value through their non-tangible assets, while Japanese retailers
disproportionately represent those that have not. Still, there are
notable exceptions to both of these statements. Consider the fact that
Japans Fast Retailing is among the top retailers ranked by Q ratio.
Name of Company Country Q ratio
H & M Hennes & Mauritz AB Sweden 7.66
Tractor Supply Company U.S. 5.84
Inditex, S.A. Spain 5.82
BM Birleik Maazalar A.. Turkey 5.13
CP ALL Public Company Limited Thailand 4.98
Amazon.com, Inc. U.S. 4.93
Dollar Tree, Inc. U.S. 4.77
The TJX Companies, Inc. U.S. 4.64
Ross Stores, Inc. U.S. 4.61
Next plc U.K. 4.54
Fast Retailing Co., Ltd. Japan 4.34
Whole Foods Market, Inc. U.S. 4.12
Coach, Inc. U.S. 4.11
Open Joint Stock Company Magnit Russia 4.11
Nike, Inc. U.S. 3.90
Woolworths Holdings Limited S. Africa 3.80
Dairy Farm International Holdings Limited Hong Kong SAR 3.70
Compagnie Financire Richemont SA Switzerland 3.08
L Brands, Inc. (formerly Limited Brands, Inc.) U.S. 3.03
The Sherwin-Williams Company/Paint Stores Group U.S. 3.02
PetSmart, Inc. U.S. 2.97
President Chain Store Corp. Taiwan 2.71
Apple Inc./Apple Stores U.S. 2.66
The Home Depot, Inc. U.S. 2.63
Shoprite Holdings Ltd. S. Africa 2.62
The Gap, Inc. U.S. 2.59
Bed Bath and Beyond Inc. U.S. 2.59
AutoZone, Inc. U.S. 2.44
Belle International Holdings Limited Hong Kong SAR 2.40
Williams-Sonoma, Inc. U.S. 2.36
Top retailers by Q ratio
www.deloitte.com/consumerbusiness G32
Q ratio by dominant format
Apparel, footwear, specialty 3.19
Non-store 2.96
Electronics 2.07
Home Improvement 1.85
Other specialty 1.53
Discount 1.25
Drug 1.22
Supermarkets 0.97
Convenience 0.81
Department 0.77
Hypermarkets 0.70
Q ratio by primary retail sector
Hardlines 2.04
Fashion 2.02
FMCG 0.91
Diversied 0.65
Q ratio by country
U.S. 1.78
Russia 1.77
Mexico 1.44
Hong Kong 1.34
South Africa 1.00
Canada 0.85
U.K. 0.83
China 0.81
France 0.76
Japan 0.49
Germany 0.36
Q ratio by sales
Top ten 1.07
Top 30 1.08
Top half 1.32
Bottom 10 0.44
Bottom 30 0.82
Bottom half 1.19
Q ratio by market cap
Top 10 2.25
Top 30 1.68
Bottom 10 0.18
Bottom 30 0.29
Highlights
This year we analyzed the nancial results of 159 publicly traded
companies on the list of the worlds top 250 retailers. The composite
Q ratio for all companies was 1.297, up from 1.115 last year and
higher than in each of the past four years. Yet this years composite
Q remains well below the 1.57 recorded in 2008, just before the start
of the global nancial crisis. Roughly half of the companies on the list
have Q ratios above one, while roughly half are below one.
Interestingly, it turns out that the bigger companies seem to have
higher Q ratios, and that is true whether one denes big as a high
level of sales or high market capitalization. That is, companies with
higher revenue are likely to have higher Q ratios than companies
with smaller turnover. Plus, companies with a high market value
are likely to have higher Q ratios than companies with low market
values. In this sense, it appears, size does matter.
The retail formats with the highest composite Q ratios are apparel/
footwear, electronics specialty and non-storealthough this last
category consists of only two companies and is dominated by
Amazon.com.
Apparel retailers have become extremely important global players,
with a combined market capitalization more than three times
higher than that of the department store segment. The composite
Q ratio of apparel retailers (3.192) is nearly four times higher than
that of department stores (0.768). Yet, since last year, the
Q ratio for department stores has increased much faster than that
of apparel stores. Evidently, department stores have worked on
improving their brand equity.
The electronics specialty segment is dominated by Apple, which
accounts for 92 percent of the market capitalization of the
electronics companies on our list. The lowest composite Q ratio
belongs to hypermarkets, a segment that has faced considerable
competitive challenges in recent years. Moreover, it is a format
where clear differentiation is difcult and where price competition
is brutal, so the low Q ratio is not entirely surprising.
Interestingly, the composite Q ratio for discounters is far higher
than that of hypermarkets. Perhaps this reects the strength of
hard discounters like BIM and U.S.-based dollar stores like Family
Dollar and Dollar Tree.
Of the four merchandise categories, the two with the highest
composite Q ratios are hardlines (2.035) and fashion (2.025). Yet
given the dominance of Apple in the hardlines category (accounting
for nearly half the market capitalization), it is worth noting that
fashion has the highest composite Q ratio when Apple is excluded
from this analysis. As usual, the category of diversied retailers has
the lowest composite Q ratio. Retailers specializing in fast-moving
consumer goods (FMCG) have a composite Q ratio below one.
We also analyzed the composite Q ratios of countries, provided that
there are three or more retailers from a given country. The weakest
composite Q ratios are those of Germany and Japan; the highest
are found in the U.S., Russia and Mexico.
By region, there is a stark divide between North America (1.73) and
the rest, ranging from 0.9 for Asia Pacic (minus Japan) to 1.106 for
Latin America. Moreover, the high score for North America is due
to the higher Q ratio for the U.S., as Canada has a relatively low
Q ratio.
There will likely be debate as to the reason for the relatively high Q
ratio of U.S.-based retailers. Some might say it reects strong brand
equity and successful transition to online retailing; others, however,
might argue that it reects the inated values of U.S. equities in
general, itself the result of aggressive U.S. monetary policy.
www.deloitte.com/consumerbusiness G33
Study methodology and data sources
Companies were included in the Top 250 Global Powers of
Retailing list based on their non-auto retail revenue for scal year
2012 (encompasses scal years ended through June 2013). To
be included on the list, a company does not have to derive the
majority of its revenue from retailing, so long as its retailing activity
is large enough to qualify.
A number of sources were consulted to develop the Top 250 list. The
principal data sources for nancial and other company information
were annual reports, SEC lings and information found in company
press releases and fact sheets or on company websites. If company-
issued information was not available, other public-domain sources
were used, including trade journal estimates, industry analyst reports
and various business information databases.
Much of the data for non-U.S. retailers came from Planet Retail,
a leading provider of global intelligence, analysis, news and data
covering more than 10,000 retail operations across 211 markets.
Planet Retail has ofces in London, Frankfurt, New York, Tokyo,
Hong Kong and Qingdao, China. For more information please visit
www.planetretail.net.
Group revenue reects the consolidated net revenue of a retailers
parent company, whether or not that company itself is primarily a
retailer. Similarly, the income/loss gure reects the consolidated
results of the parent organization. If a privately held company
reports gross turnover only, this gure is used and footnoted
accordingly as g. Revenue gures do not include operations in
which a company has only a minority interest.
The retail revenue gures in this report reect only the retail
portion of the companys consolidated net revenue. As a result,
they may reect adjustments to reported revenue gures to exclude
non-retail operations. Retail revenue includes foodservice sales
if foodservice is sold as one of the merchandise offerings inside
the retail store or if restaurants are located within the companys
stores, but excludes separate foodservice/restaurant operations.
Retail revenue also includes sales of services related to the
companys retail activities, like alterations, repair, maintenance and
installation; fuel sales; and membership fees.
Revenue gures do not include the retail banner sales of franchised,
licensed or independent cooperative member stores; they do
include royalties and franchising or licensing fees. Group revenue
includes wholesale sales to such networked operationsboth
member stores and other supplied stores. Retail revenue includes
wholesale sales to afliated/member stores but excludes traditional
wholesale or other business-to-business revenue (except where
such revenue is derived from retail stores) where it is possible to
break them out.
In order to provide a common base from which to rank companies
by their retail revenue results, scal year 2012 revenue (and prots)
for non-U.S. companies were converted to U.S. dollars. Exchange
rates, therefore, have an impact on the results. OANDA.com is
the source for the exchange rates. The average daily exchange
rate corresponding to each companys scal year was used to
convert that companys results to U.S. dollars. The 2012 year-over-
year growth rate and the 2007-2012 compound annual growth
rate (CAGR) for retail revenue, however, were calculated in each
companys local currency.
Group nancial results
This report uses sales-weighted composites rather than simple
arithmetic averages as the primary measure for understanding
group nancial results. Therefore, results of larger companies
contribute more to the composite than do results of smaller
companies. Because the data has been converted to U.S. dollars
for ranking purposes and to facilitate comparison among groups,
composite growth rates also have been adjusted to correct for
currency movement. While these composite results generally
behave in a similar fashion to arithmetic averages, they provide
better representative values for benchmarking purposes.
Group nancial results are based only on companies with data,
and not all data elements were available for all companies. Top
250 companies that did not derive the majority of their revenue
from retail operations were excluded from the calculation of group
protability ratios as their consolidated prots mostly reect non-
retail activities.
It should also be noted that the nancial information used for each
company in a given year is accurate as of the date the nancial
report was originally issued. Although a company may have
restated prior-year results to reect a change in its operations or
as a result of an accounting change, such restatements are not
reected in this data.
This study is not an accounting report. It is intended to reect
market dynamics and their impact on the structure of the retailing
industry over a period of time. As a result of these factors, growth
rates for individual companies may not correspond to other
published results.
www.deloitte.com/consumerbusiness G34
Contacts
Retail contacts for Deloitte Touche Tohmatsu Limited (DTTL) and its member rms
DTTL Global Consumer Business
Industry Leader
Antoine de Riedmatten
Deloitte Touche Tohmatsu Limited
[email protected]
Retail Leader
Vicky Eng
Deloitte Consulting LLP
[email protected]
North America
Canada
Ryan Brain
[email protected]
United States
Alison Paul
Deloitte Consulting LLP
[email protected]
Europe, Middle East and Africa
(EMEA)
Belgium
Koen De Staercke
[email protected]
Czech Republic/Eastern Europe
Aaron Martin
[email protected]
Denmark
Jesper Povlsen
[email protected]
East Africa
John Kiarie
[email protected]
Finland
Kari Ekholm
kari.ekholm@deloitte.
France
Stephane Rimbeuf
[email protected]
Germany
Karsten Hollasch
[email protected]
Greece
Dimitris Koutsopoulos
[email protected]
Ireland
Kevin Sheehan
[email protected]
Israel
Israel Nakel
[email protected]
Italy
Dario Righetti
[email protected]
Netherlands
Erik Nanninga
[email protected]
Poland
Dariusz Kraszewski
[email protected]
Portugal
Lus Belo
[email protected]
Russia/CIS
Alexander Dorofeyev
[email protected]
South Africa
Rodger George
[email protected]
Spain
Juan Jose Roque
[email protected]
Sweden
Lars Egenaes
[email protected]
Switzerland
Howard Da Silva
[email protected]
Turkey
Ozgur Yalta
[email protected]
Ukraine
Andriy Bulakh
[email protected]
United Kingdom
Nigel Wixcey
[email protected]
West Africa
Alain Penanguer
[email protected]
Latin America
Latin America Consumer Business
Leader
Reynaldo Saad
Deloitte Brazil
[email protected]
Argentina/LATCO
Daniel Varde
[email protected]
Brazil
Reynaldo Saad
[email protected]
Chile
Cristian Alvarez
[email protected]
Mexico
Pedro Luis Castaeda
[email protected]
Asia Pacic
Asia Pacic Consumer Business
Leader
Haruhiko Yahagi
Deloitte Japan
[email protected]
Australia
Simon Cook
[email protected]
China
David Lung
[email protected]
Indonesia
Jose Sabater
[email protected]
Japan
Haruhiko Yahagi
[email protected]
Korea
Jae Hoon Lee
[email protected]
Malaysia
Jeffrey Soo
[email protected]
New Zealand
Lisa Cruickshank
[email protected]
Singapore
Eugene Ho
[email protected]
Taiwan
Jason Ke
[email protected]
Thailand
Manoon Manusook
[email protected]
Vietnam
Nam Hoang
[email protected]
Authors
Ira Kalish
DTTL Chief Global Economist
[email protected]
Scott Bearse
Deloitte Consulting LLP
[email protected]
Special thanks to:
Cara OConnor
Deloitte Consulting LLP
[email protected]
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