Scribd
Upload
52 views1 page

Functions of Marketing

Marketing aims to enhance sales through satisfying consumer needs. It does this by identifying consumer needs, developing products to meet those needs, and promoting and pricing products. The core functions of marketing include researching consumer needs, planning and developing products, and facilitating the buying, assembling, selling, standardizing, grading, branding, packaging, storing, transporting, advertising and pricing of products.

Uploaded by

Murali Sambhu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
52 views1 page

Functions of Marketing

Marketing aims to enhance sales through satisfying consumer needs. It does this by identifying consumer needs, developing products to meet those needs, and promoting and pricing products. The core functions of marketing include researching consumer needs, planning and developing products, and facilitating the buying, assembling, selling, standardizing, grading, branding, packaging, storing, transporting, advertising and pricing of products.

Uploaded by

Murali Sambhu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 1

MARKETING

The primary objective of marketing is to enhance sales by


providing consumer satisfaction. Marketing is nothing but
designating and promoting products that match consumer
needs. Marketing is the continuous process of identifying
consumer needs and fulfilling such needs through product
development, promotion and pricing.
FUNCTIONS OF MARKETING
Marketing functions are identified into:
1. Basic functions
2. Facilitating function

1. Basic functions are
(a) Marketing research
(b) Product planning and development
2. Facilitating functions are
(a) Buying and assembling
(b) Selling
(c) Standardization grading and branding
(d) Packaging
(e) Storage
(f) Transportation
(g) Salesmanship
(h) Advertising
(i) Pricing
(j) Insurance

You might also like