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Strengths Weaknesses

This document presents a SWOT analysis of marketing advisory services. The strengths include in-depth knowledge of international markets and supporting Indian companies' overseas initiatives. Opportunities include increasing reliability with the local public through social activities and increasing credit schemes. Threats include government pressures like reducing interest rates and increasing taxes. Weaknesses include a small market share and lack of training and promotional activities.

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Nitin Kumar
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31 views2 pages

Strengths Weaknesses

This document presents a SWOT analysis of marketing advisory services. The strengths include in-depth knowledge of international markets and supporting Indian companies' overseas initiatives. Opportunities include increasing reliability with the local public through social activities and increasing credit schemes. Threats include government pressures like reducing interest rates and increasing taxes. Weaknesses include a small market share and lack of training and promotional activities.

Uploaded by

Nitin Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Strengths

Bank's high international standing.


In-depth knowledge and understanding of the
international markets.
To support Indian companies in their overseas
marketing initiatives.
Able to successfully place a range of products.
Global corporate culture.
Non- political Work Environment


Opportunities



Private Banks becomes more reliable to local
public.
By doing social welfare activities it can create a
good impact on public mind.
Can increase credit scheme.



Threats


Govt. pressures to reduce interest rate.
Govt. imposes tax & VAT on profit.
Banking technologies are changed.
There are many competitors in the market.
Govt. restricted Banking activities on
importing/exporting trades.




Weaknesses



High fix cost for server
Small market shares in banking business
Lack of training facility.
Lack of promotional activities.
Officers in the junior level are not highly
qualified.
Absence of long-term credit.
Limitation of IT system

S
W
T
O
SWOT ANALYSIS OF MARKETING ADVISORY SERVICES
Marketing Advisory Services helps Indian exporting firms in their globalization efforts by
proactively assisting in locating overseas distributor(s)/buyer(s)/ partner(s) for their products
and services.
Recommendations
The financial products of the bank should be innovative and more lucrative for small earning people.
The branch network should be extended every corner of the country.
Exim Bank Limited should made advertisement on Newspaper and TV, so that every initiatives and
special facilities of the bank can go at the door of the customers.
Bank should introduce long-term credit policy.
Bank should introduce new short-term schemes like micro credit for poor and urban people.
Bank should provide more training facilities for the employees to upgrade their skill level.
Bank should recruit talented personnel from external sources.
Bank should changes the desk of the officers, so that their skill will be increase and their knowledge
about banking system will also improve.

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